我國美容(rong)(rong)院(yuan)行業(ye)發(fa)展起步較晚，但隨(sui)著(zhu)消(xiao)費(fei)水平的(de)提高、消(xiao)費(fei)觀(guan)念(nian)的(de)轉(zhuan)變，再加(jia)上消(xiao)費(fei)者對美麗容(rong)(rong)貌的(de)追求，促使消(xiao)費(fei)市(shi)場對美容(rong)(rong)和美容(rong)(rong)院(yuan)的(de)需求呈現出(chu)不斷(duan)擴大的(de)趨勢。目前(qian)我國美容(rong)(rong)院(yuan)主要聚集在(zai)經濟發(fa)展水平高的(de)一二(er)線城市(shi)以及一些省會城市(shi)，其他地區美容(rong)(rong)院(yuan)也(ye)有(you)所分布(bu)。

根據(ju)中研普華研究院(yuan)(yuan)數據(ju)顯(xian)示，2020年我(wo)國美(mei)容(rong)(rong)(rong)(rong)院(yuan)(yuan)機構(gou)行業市場(chang)規模(mo)達到(dao)了7069億元，Maigoo小編認為未來隨著我(wo)國經濟(ji)水平(ping)的(de)(de)(de)(de)提高、人們消(xiao)(xiao)費(fei)觀(guan)念(nian)的(de)(de)(de)(de)進一步(bu)轉變(bian)、美(mei)容(rong)(rong)(rong)(rong)資(zi)本(ben)市場(chang)的(de)(de)(de)(de)推動以(yi)及消(xiao)(xiao)費(fei)逐(zhu)漸(jian)延伸到(dao)三(san)四線(xian)城(cheng)(cheng)市，未來我(wo)國美(mei)容(rong)(rong)(rong)(rong)院(yuan)(yuan)將(jiang)逐(zhu)漸(jian)在(zai)(zai)三(san)四線(xian)城(cheng)(cheng)市普及落地，美(mei)容(rong)(rong)(rong)(rong)院(yuan)(yuan)市場(chang)規模(mo)將(jiang)進一步(bu)擴(kuo)大。我(wo)國美(mei)容(rong)(rong)(rong)(rong)院(yuan)(yuan)市場(chang)需求空(kong)間較大，發展(zhan)前景廣闊，但是由于我(wo)國美(mei)容(rong)(rong)(rong)(rong)院(yuan)(yuan)行業進入門(men)檻較低，美(mei)容(rong)(rong)(rong)(rong)院(yuan)(yuan)競爭(zheng)(zheng)進入到(dao)白熱化階段(duan)，美(mei)容(rong)(rong)(rong)(rong)院(yuan)(yuan)市場(chang)競爭(zheng)(zheng)越發激烈，美(mei)容(rong)(rong)(rong)(rong)院(yuan)(yuan)的(de)(de)(de)(de)競爭(zheng)(zheng)缺乏優秀的(de)(de)(de)(de)人力(li)資(zi)源以(yi)及成熟配套的(de)(de)(de)(de)服務體系，行業競爭(zheng)(zheng)格局較為分散。未來隨著消(xiao)(xiao)費(fei)水平(ping)的(de)(de)(de)(de)提高，在(zai)(zai)消(xiao)(xiao)費(fei)者對美(mei)麗(li)追求升級以(yi)及美(mei)容(rong)(rong)(rong)(rong)市場(chang)資(zi)本(ben)推動的(de)(de)(de)(de)趨(qu)勢下，美(mei)容(rong)(rong)(rong)(rong)院(yuan)(yuan)行業將(jiang)會(hui)迎來進一步(bu)的(de)(de)(de)(de)擴(kuo)張。特別(bie)是各種營銷手段(duan)的(de)(de)(de)(de)發展(zhan)，將(jiang)給美(mei)容(rong)(rong)(rong)(rong)院(yuan)(yuan)行業帶來機遇和(he)挑戰。

從(cong)百(bai)度指數(shu)美(mei)容(rong)院(yuan)地(di)域分布情況來看，華東(dong)(dong)地(di)區(qu)美(mei)容(rong)院(yuan)搜索(suo)量(liang)最大，西北地(di)區(qu)美(mei)容(rong)院(yuan)搜索(suo)量(liang)最少(shao)。Maigoo小編認為應(ying)該(gai)美(mei)容(rong)院(yuan)行(xing)業(ye)競爭激烈，單次消(xiao)費(fei)價格比(bi)較(jiao)(jiao)高(gao)(gao)，由于華東(dong)(dong)地(di)區(qu)經濟發展水平(ping)較(jiao)(jiao)高(gao)(gao)，人(ren)們的收入水平(ping)以及消(xiao)費(fei)水平(ping)也相應(ying)較(jiao)(jiao)高(gao)(gao)，美(mei)容(rong)院(yuan)美(mei)容(rong)需(xu)求(qiu)比(bi)較(jiao)(jiao)大。廣州、北京、深圳、杭州以及成都(dou)這(zhe)五(wu)個城(cheng)市的消(xiao)費(fei)者(zhe)對(dui)美(mei)容(rong)院(yuan)的關注較(jiao)(jiao)高(gao)(gao)，應(ying)該(gai)是(shi)由于顏值經濟的刺激，當地(di)消(xiao)費(fei)者(zhe)對(dui)美(mei)容(rong)的需(xu)求(qiu)較(jiao)(jiao)大，美(mei)容(rong)院(yuan)數(shu)量(liang)比(bi)較(jiao)(jiao)多，因此在華東(dong)(dong)地(di)區(qu)加盟代理美(mei)容(rong)院(yuan)開店(dian)比(bi)較(jiao)(jiao)有(you)發展空間。

根(gen)據(ju)數據(ju)圖表可以(yi)知道，2011-2018年我(wo)國(guo)美容(rong)(rong)(rong)院(yuan)(yuan)行業市(shi)(shi)場規模呈現出不斷發(fa)(fa)展(zhan)的(de)趨(qu)勢。2018年我(wo)國(guo)美容(rong)(rong)(rong)院(yuan)(yuan)市(shi)(shi)場規模達到(dao)了7667.2億元。Maigoo小編(bian)認(ren)為雖然隨著我(wo)國(guo)經濟的(de)發(fa)(fa)展(zhan)、美容(rong)(rong)(rong)市(shi)(shi)場資本的(de)推(tui)動，在顏值經濟以(yi)及美容(rong)(rong)(rong)消費(fei)逐(zhu)漸延伸到(dao)三四(si)線城市(shi)(shi)，未(wei)來美容(rong)(rong)(rong)院(yuan)(yuan)市(shi)(shi)場規模將(jiang)會進(jin)一(yi)步(bu)擴(kuo)大。