我國美(mei)(mei)容院(yuan)(yuan)行業發(fa)展起步較晚，但(dan)隨著消費(fei)(fei)水(shui)平的(de)(de)提高、消費(fei)(fei)觀念的(de)(de)轉變(bian)，再加(jia)上消費(fei)(fei)者對美(mei)(mei)麗容貌(mao)的(de)(de)追求，促使消費(fei)(fei)市(shi)場(chang)對美(mei)(mei)容和美(mei)(mei)容院(yuan)(yuan)的(de)(de)需求呈現(xian)出不斷擴大的(de)(de)趨(qu)勢。目前我國美(mei)(mei)容院(yuan)(yuan)主要聚集在經(jing)濟發(fa)展水(shui)平高的(de)(de)一(yi)二線城(cheng)市(shi)以(yi)及(ji)一(yi)些(xie)省會城(cheng)市(shi)，其(qi)他地區美(mei)(mei)容院(yuan)(yuan)也有(you)所分布(bu)。

根(gen)據中研普華研究院(yuan)(yuan)數據顯示，2020年我(wo)國(guo)美(mei)(mei)(mei)容(rong)(rong)(rong)(rong)院(yuan)(yuan)機(ji)構行(xing)(xing)業(ye)(ye)市場規(gui)(gui)模達到(dao)了7069億(yi)元，Maigoo小(xiao)編(bian)認為(wei)未來隨著(zhu)我(wo)國(guo)經濟水(shui)平的(de)提高(gao)、人(ren)們消費(fei)觀念的(de)進(jin)一步(bu)轉變、美(mei)(mei)(mei)容(rong)(rong)(rong)(rong)資(zi)本市場的(de)推動(dong)以(yi)及(ji)消費(fei)逐漸延伸到(dao)三(san)四線(xian)城市，未來我(wo)國(guo)美(mei)(mei)(mei)容(rong)(rong)(rong)(rong)院(yuan)(yuan)將(jiang)(jiang)逐漸在(zai)三(san)四線(xian)城市普及(ji)落地(di)，美(mei)(mei)(mei)容(rong)(rong)(rong)(rong)院(yuan)(yuan)市場規(gui)(gui)模將(jiang)(jiang)進(jin)一步(bu)擴大。我(wo)國(guo)美(mei)(mei)(mei)容(rong)(rong)(rong)(rong)院(yuan)(yuan)市場需求(qiu)空(kong)間較大，發(fa)展(zhan)前景廣闊，但是由(you)于我(wo)國(guo)美(mei)(mei)(mei)容(rong)(rong)(rong)(rong)院(yuan)(yuan)行(xing)(xing)業(ye)(ye)進(jin)入(ru)門檻較低(di)，美(mei)(mei)(mei)容(rong)(rong)(rong)(rong)院(yuan)(yuan)競爭(zheng)進(jin)入(ru)到(dao)白熱化階(jie)段，美(mei)(mei)(mei)容(rong)(rong)(rong)(rong)院(yuan)(yuan)市場競爭(zheng)越發(fa)激(ji)烈，美(mei)(mei)(mei)容(rong)(rong)(rong)(rong)院(yuan)(yuan)的(de)競爭(zheng)缺(que)乏優秀的(de)人(ren)力資(zi)源以(yi)及(ji)成熟(shu)配套的(de)服(fu)務體系，行(xing)(xing)業(ye)(ye)競爭(zheng)格(ge)局較為(wei)分(fen)散。未來隨著(zhu)消費(fei)水(shui)平的(de)提高(gao)，在(zai)消費(fei)者對美(mei)(mei)(mei)麗追求(qiu)升級以(yi)及(ji)美(mei)(mei)(mei)容(rong)(rong)(rong)(rong)市場資(zi)本推動(dong)的(de)趨(qu)勢下，美(mei)(mei)(mei)容(rong)(rong)(rong)(rong)院(yuan)(yuan)行(xing)(xing)業(ye)(ye)將(jiang)(jiang)會迎來進(jin)一步(bu)的(de)擴張。特(te)別(bie)是各種營銷手段的(de)發(fa)展(zhan)，將(jiang)(jiang)給美(mei)(mei)(mei)容(rong)(rong)(rong)(rong)院(yuan)(yuan)行(xing)(xing)業(ye)(ye)帶來機(ji)遇和挑戰。

從百度指數(shu)美容(rong)(rong)(rong)院(yuan)(yuan)(yuan)地(di)域分布情況來看(kan)，華(hua)東地(di)區美容(rong)(rong)(rong)院(yuan)(yuan)(yuan)搜索量(liang)最大(da)，西北地(di)區美容(rong)(rong)(rong)院(yuan)(yuan)(yuan)搜索量(liang)最少。Maigoo小(xiao)編(bian)認為應該美容(rong)(rong)(rong)院(yuan)(yuan)(yuan)行業競爭激烈，單(dan)次消(xiao)費價格(ge)比較(jiao)高，由(you)于華(hua)東地(di)區經濟(ji)發展水(shui)平(ping)較(jiao)高，人們的(de)收入水(shui)平(ping)以及(ji)消(xiao)費水(shui)平(ping)也相應較(jiao)高，美容(rong)(rong)(rong)院(yuan)(yuan)(yuan)美容(rong)(rong)(rong)需求(qiu)比較(jiao)大(da)。廣州、北京、深圳、杭(hang)州以及(ji)成都這五個城市的(de)消(xiao)費者對美容(rong)(rong)(rong)院(yuan)(yuan)(yuan)的(de)關注較(jiao)高，應該是由(you)于顏值經濟(ji)的(de)刺激，當地(di)消(xiao)費者對美容(rong)(rong)(rong)的(de)需求(qiu)較(jiao)大(da)，美容(rong)(rong)(rong)院(yuan)(yuan)(yuan)數(shu)量(liang)比較(jiao)多，因(yin)此(ci)在華(hua)東地(di)區加盟代理美容(rong)(rong)(rong)院(yuan)(yuan)(yuan)開店比較(jiao)有發展空(kong)間。

根據數據圖表可以(yi)(yi)知道，2011-2018年(nian)我國美(mei)容(rong)(rong)院行業市(shi)場(chang)規(gui)模(mo)呈現出不斷(duan)發展的趨勢。2018年(nian)我國美(mei)容(rong)(rong)院市(shi)場(chang)規(gui)模(mo)達(da)到(dao)了7667.2億(yi)元。Maigoo小編認為雖然隨著我國經濟的發展、美(mei)容(rong)(rong)市(shi)場(chang)資本的推動，在顏值(zhi)經濟以(yi)(yi)及美(mei)容(rong)(rong)消費逐漸延伸(shen)到(dao)三四(si)線(xian)城(cheng)市(shi)，未來(lai)美(mei)容(rong)(rong)院市(shi)場(chang)規(gui)模(mo)將(jiang)會進(jin)一步擴大。