寵物店市(shi)場(chang)(chang)怎(zen)么樣(yang)?近年(nian)來(lai)隨著(zhu)人們生活水平的提高以(yi)及消費(fei)(fei)的升級推動著(zhu)我國飼養寵(chong)(chong)(chong)(chong)物(wu)熱潮的興起(qi),在這(zhe)個背景下(xia),為(wei)適應寵(chong)(chong)(chong)(chong)物(wu)美容、醫療(liao)、食品供(gong)應以(yi)及寵(chong)(chong)(chong)(chong)物(wu)活體銷(xiao)售(shou)等(deng)需(xu)求(qiu),寵(chong)(chong)(chong)(chong)物(wu)店(dian)應運而(er)生,滿足了(le)消費(fei)(fei)者(zhe)的各種需(xu)求(qiu),寵(chong)(chong)(chong)(chong)物(wu)店(dian)具有(you)極好(hao)的發展(zhan)前(qian)景。通(tong)過(guo)對寵(chong)(chong)(chong)(chong)物(wu)店(dian)行業(ye)加盟代理(li)前(qian)景分(fen)析(xi)、消費(fei)(fei)市(shi)場(chang)(chang)規模、搜索指(zhi)數趨勢、地域分(fen)布情(qing)況、行業(ye)發展(zhan)前(qian)景等(deng)方面分(fen)析(xi),可以(yi)了(le)解到(dao)寵(chong)(chong)(chong)(chong)物(wu)店(dian)行業(ye)現狀(zhuang)以(yi)及未(wei)來(lai)發展(zhan)方向,找到(dao)其中的商機,為(wei)有(you)意向加入寵(chong)(chong)(chong)(chong)物(wu)店(dian)行業(ye)的投資者(zhe)提供(gong)一(yi)定(ding)的參考(kao)。那么,Maigoo小編為(wei)您整理(li)了(le)寵(chong)(chong)(chong)(chong)物(wu)店(dian)行業(ye)加盟前(qian)景分(fen)析(xi),希(xi)望對您有(you)所幫助。
寵(chong)(chong)(chong)(chong)物(wu)店特指提供寵(chong)(chong)(chong)(chong)物(wu)出(chu)售,寵(chong)(chong)(chong)(chong)物(wu)用品售賣,寵(chong)(chong)(chong)(chong)物(wu)洗護服務(wu)的(de)(de)一體(ti)化商店。寵(chong)(chong)(chong)(chong)物(wu)行(xing)業(ye)(ye)在發達國家已(yi)經有百余(yu)年的(de)(de)發展(zhan)歷(li)史,與(yu)寵(chong)(chong)(chong)(chong)物(wu)相關的(de)(de)產業(ye)(ye)已(yi)十分成熟。國內寵(chong)(chong)(chong)(chong)物(wu)行(xing)業(ye)(ye)起(qi)步相對較(jiao)晚,但隨著人(ren)(ren)們(men)經濟水平的(de)(de)提高(gao)、思想觀念(nian)的(de)(de)轉變(bian)以及(ji)人(ren)(ren)口老齡化和單身(shen)、丁(ding)克群體(ti)的(de)(de)增(zeng)長,飼養寵(chong)(chong)(chong)(chong)物(wu)成為人(ren)(ren)們(men)的(de)(de)一種(zhong)情感寄托,人(ren)(ren)們(men)從寵(chong)(chong)(chong)(chong)物(wu)身(shen)上獲取溫暖和陪(pei)伴,寵(chong)(chong)(chong)(chong)物(wu)經濟由此快速發展(zhan),寵(chong)(chong)(chong)(chong)物(wu)店行(xing)業(ye)(ye)也得到了(le)相應的(de)(de)增(zeng)長。
寵(chong)(chong)(chong)(chong)物(wu)行業(ye)在發達國(guo)家已(yi)經(jing)有百余(yu)年的(de)發展歷(li)史,與(yu)寵(chong)(chong)(chong)(chong)物(wu)相(xiang)關的(de)產業(ye)已(yi)十分成(cheng)熟(shu)。國(guo)內寵(chong)(chong)(chong)(chong)物(wu)行業(ye)起(qi)步相(xiang)對較晚,但隨著(zhu)人(ren)(ren)們(men)(men)(men)經(jing)濟(ji)水平(ping)的(de)提高(gao)、思想觀念的(de)轉變以及人(ren)(ren)口老齡化(hua)和(he)單(dan)身(shen)、丁克(ke)群(qun)體的(de)增(zeng)長,飼養(yang)(yang)寵(chong)(chong)(chong)(chong)物(wu)成(cheng)為(wei)人(ren)(ren)們(men)(men)(men)的(de)一(yi)種情感寄(ji)托(tuo),人(ren)(ren)們(men)(men)(men)從(cong)寵(chong)(chong)(chong)(chong)物(wu)身(shen)上(shang)獲取溫暖和(he)陪伴,寵(chong)(chong)(chong)(chong)物(wu)經(jing)濟(ji)由(you)此(ci)快(kuai)速發展。Maigoo小編認為(wei),隨著(zhu)中國(guo)經(jing)濟(ji)的(de)增(zeng)長,寵(chong)(chong)(chong)(chong)物(wu)行業(ye)得(de)到了(le)(le)迅(xun)猛(meng)的(de)發展,人(ren)(ren)們(men)(men)(men)飼養(yang)(yang)寵(chong)(chong)(chong)(chong)物(wu)已(yi)經(jing)由(you)單(dan)純(chun)的(de)賞(shang)玩而(er)轉變成(cheng)人(ren)(ren)們(men)(men)(men)精(jing)神(shen)的(de)一(yi)種寄(ji)托(tuo),寵(chong)(chong)(chong)(chong)物(wu)的(de)角色(se)也(ye)悄然發生(sheng)著(zhu)變化(hua),已(yi)經(jing)日益成(cheng)為(wei)人(ren)(ren)們(men)(men)(men)生(sheng)活的(de)伴侶,在促(cu)進和(he)諧社會發揮著(zhu)不可替(ti)代的(de)調(diao)節作用(yong),越(yue)(yue)來(lai)越(yue)(yue)多的(de)人(ren)(ren)開始養(yang)(yang)寵(chong)(chong)(chong)(chong)物(wu),在這樣的(de)環境下(xia),寵(chong)(chong)(chong)(chong)物(wu)店行業(ye)也(ye)得(de)到了(le)(le)快(kuai)速的(de)發展。
據數據統計顯示:2015-2020年,我(wo)國(guo)寵(chong)(chong)(chong)物(wu)(wu)(wu)行(xing)(xing)(xing)(xing)業(ye)(ye)消(xiao)(xiao)(xiao)費(fei)市場(chang)(chang)(chang)規(gui)模(mo)(mo)(mo)持(chi)(chi)續上漲。我(wo)國(guo)寵(chong)(chong)(chong)物(wu)(wu)(wu)行(xing)(xing)(xing)(xing)業(ye)(ye)消(xiao)(xiao)(xiao)費(fei)市場(chang)(chang)(chang)規(gui)模(mo)(mo)(mo)由2015年的248.6億(yi)(yi)元(yuan)(yuan)(yuan)增長至2020年的727.3億(yi)(yi)元(yuan)(yuan)(yuan),2020年中國(guo)寵(chong)(chong)(chong)物(wu)(wu)(wu)消(xiao)(xiao)(xiao)費(fei)市場(chang)(chang)(chang)規(gui)模(mo)(mo)(mo)727.3億(yi)(yi)元(yuan)(yuan)(yuan),同比增長21.1%。Maigoo小編認為,寵(chong)(chong)(chong)物(wu)(wu)(wu)店(dian)是提(ti)供(gong)寵(chong)(chong)(chong)物(wu)(wu)(wu)出售(shou),寵(chong)(chong)(chong)物(wu)(wu)(wu)用品(pin)售(shou)賣,寵(chong)(chong)(chong)物(wu)(wu)(wu)洗護服務(wu)的一體(ti)化商店(dian),寵(chong)(chong)(chong)物(wu)(wu)(wu)行(xing)(xing)(xing)(xing)業(ye)(ye)消(xiao)(xiao)(xiao)費(fei)市場(chang)(chang)(chang)的快速增長,也會帶動著寵(chong)(chong)(chong)物(wu)(wu)(wu)店(dian)行(xing)(xing)(xing)(xing)業(ye)(ye)的發展,未來(lai)寵(chong)(chong)(chong)物(wu)(wu)(wu)店(dian)消(xiao)(xiao)(xiao)費(fei)市場(chang)(chang)(chang)規(gui)模(mo)(mo)(mo)的還將會持(chi)(chi)續上升。寵(chong)(chong)(chong)物(wu)(wu)(wu)店(dian)行(xing)(xing)(xing)(xing)業(ye)(ye)市場(chang)(chang)(chang)規(gui)模(mo)(mo)(mo)為投資(zi)寵(chong)(chong)(chong)物(wu)(wu)(wu)店(dian)行(xing)(xing)(xing)(xing)業(ye)(ye)的創(chuang)業(ye)(ye)者提(ti)供(gong)了一個參考。
解析
近五年(nian)來,寵(chong)(chong)物店(dian)行業搜索指數(shu)(shu)總體(ti)呈現(xian)(xian)下降(jiang)趨(qu)勢(shi),2017年(nian)到(dao)2020年(nian)寵(chong)(chong)物店(dian)行業搜索指數(shu)(shu)呈逐年(nian)下降(jiang)趨(qu)勢(shi),2021年(nian)行業搜索指數(shu)(shu)有所增(zeng)長(chang)。據Maigoo小編(bian)了解,相比于國際寵(chong)(chong)物市場(chang),國內(nei)寵(chong)(chong)物市場(chang)起步較晚,在2010年(nian)以后呈現(xian)(xian)了較為快(kuai)速的(de)(de)發(fa)(fa)展增(zeng)速。因為目前我國飼(si)(si)養(yang)寵(chong)(chong)物的(de)(de)家庭已經(jing)(jing)具(ju)有一(yi)定的(de)(de)規模(mo),寵(chong)(chong)物店(dian)在市場(chang)已經(jing)(jing)呈現(xian)(xian)常態化,所以關注度慢(man)慢(man)下降(jiang)。但(dan)隨著人(ren)(ren)口老齡化和單(dan)身、丁克群體(ti)的(de)(de)增(zeng)長(chang),飼(si)(si)養(yang)寵(chong)(chong)物成為人(ren)(ren)們的(de)(de)一(yi)種(zhong)情感寄托,寵(chong)(chong)物店(dian)行業也將得到(dao)了相應的(de)(de)增(zeng)長(chang)。寵(chong)(chong)物店(dian)行業還(huan)有很(hen)大的(de)(de)發(fa)(fa)展空間。
百度指(zhi)數寵物(wu)店(dian)的(de)(de)(de)地(di)(di)域分布情(qing)況來看(kan),華(hua)東地(di)(di)區和華(hua)南地(di)(di)區的(de)(de)(de)搜索(suo)量(liang)是(shi)最(zui)大的(de)(de)(de),其次是(shi)華(hua)北、華(hua)中、西南地(di)(di)區,東北和西北搜索(suo)量(liang)相對來說較(jiao)少。廣東、江(jiang)蘇、山東、北京、浙江(jiang)這(zhe)(zhe)五個省份的(de)(de)(de)消(xiao)費(fei)者(zhe)對寵物(wu)店(dian)的(de)(de)(de)關注度較(jiao)高。從數據上(shang)看(kan),我(wo)國北京、上(shang)海、深圳(zhen)、廣州、成都這(zhe)(zhe)五個城市的(de)(de)(de)寵物(wu)店(dian)潛(qian)在(zai)消(xiao)費(fei)市場是(shi)最(zui)大的(de)(de)(de)。Maigoo小編認為,在(zai)華(hua)東地(di)(di)區和華(hua)南地(di)(di)區加盟寵物(wu)店(dian)開(kai)店(dian)創業,是(shi)一個不(bu)錯的(de)(de)(de)選擇。
隨著人(ren)均收入(ru)的(de)(de)(de)(de)(de)增(zeng)加,寵物家長(chang)有更(geng)充(chong)實(shi)的(de)(de)(de)(de)(de)經(jing)濟能力提(ti)高(gao)寵物的(de)(de)(de)(de)(de)生活質量,這會帶動寵物用(yong)品(pin)的(de)(de)(de)(de)(de)需求(qiu)增(zeng)加,促進寵物用(yong)品(pin)的(de)(de)(de)(de)(de)消費升級,進而拉動寵物店行業(ye)的(de)(de)(de)(de)(de)發展(zhan)。不(bu)僅(jin)如(ru)此,Maigoo小編(bian)還(huan)了解到,收入(ru)的(de)(de)(de)(de)(de)提(ti)高(gao)也使(shi)得寵物家長(chang)對寵物用(yong)品(pin)的(de)(de)(de)(de)(de)需求(qiu)更(geng)個(ge)性(xing)化,對產(chan)品(pin)質量有更(geng)高(gao)的(de)(de)(de)(de)(de)要求(qiu),這有力地推(tui)動了產(chan)業(ye)的(de)(de)(de)(de)(de)升級和產(chan)品(pin)的(de)(de)(de)(de)(de)更(geng)新換代,推(tui)動了寵物店行業(ye)的(de)(de)(de)(de)(de)快(kuai)速發展(zhan)。
圍繞寵物(wu)的(de)生(sheng)老病(bing)死,已經(jing)(jing)衍生(sheng)出龐大的(de)產業(ye)(ye)鏈(lian),寵物(wu)經(jing)(jing)濟(ji)產業(ye)(ye)鏈(lian)的(de)上(shang)中下游逐步完善,在上(shang)游的(de)活(huo)體(ti)飼(si)養交易(yi)以及中游傳統的(de)寵物(wu)食品用品環節之外,寵物(wu)醫(yi)療保健、寵物(wu)培訓等各類衍生(sheng)服務和寵物(wu)產業(ye)(ye)細(xi)分(fen)市場得(de)到充(chong)分(fen)發展。Maigoo小編認為(wei),寵物(wu)店作為(wei)寵物(wu)行業(ye)(ye)下游的(de)重要組成部(bu)分(fen),會隨著寵物(wu)行業(ye)(ye)市場規模的(de)增長得(de)到快速增長。
寵(chong)物(wu)(wu)產(chan)品(pin)所涵蓋(gai)的(de)(de)品(pin)類眾多,涉(she)及(ji)了(le)寵(chong)物(wu)(wu)的(de)(de)“吃、住、穿、行、玩”等多種生活場景與使(shi)(shi)用需(xu)求,包括了(le)寵(chong)物(wu)(wu)食(shi)品(pin)、窩(wo)墊、爬(pa)架、服飾、玩具(ju)、牽引(yin)出行、清潔用具(ju)及(ji)飲(yin)食(shi)用具(ju)等多類產(chan)品(pin)。同時,作為(wei)日(ri)用消費品(pin),窩(wo)墊、爬(pa)架、玩具(ju)等寵(chong)物(wu)(wu)用品(pin)也需(xu)要在樣式(shi)、功能、材料等方面(mian)不(bu)斷做(zuo)出創意(yi)創新,以(yi)滿足和(he)促進寵(chong)物(wu)(wu)家長的(de)(de)購物(wu)(wu)需(xu)求、寵(chong)物(wu)(wu)的(de)(de)使(shi)(shi)用玩耍及(ji)人寵(chong)互動。Maigoo小編(bian)認為(wei),更(geng)多品(pin)類的(de)(de)寵(chong)物(wu)(wu)產(chan)品(pin)為(wei)寵(chong)物(wu)(wu)店(dian)注入新活力。