隨著人們生活水平的提高,寵物開始成為家庭的重要成員,目前我國的寵物規模還在增長,巨大的需求帶動著相關產業的發展,推動著寵物店市場規模不斷(duan)擴大。很(hen)多(duo)投(tou)資(zi)者(zhe)紛紛加(jia)盟(meng)寵(chong)(chong)物(wu)店(dian)(dian)行業(ye),開(kai)設經(jing)營(ying)寵(chong)(chong)物(wu)店(dian)(dian)加(jia)盟(meng)店(dian)(dian),那(nei)么如何(he)經(jing)營(ying)好(hao)寵(chong)(chong)物(wu)店(dian)(dian)加(jia)盟(meng)店(dian)(dian)?寵(chong)(chong)物(wu)店(dian)(dian)門(men)店(dian)(dian)經(jing)營(ying)技巧有(you)哪(na)些?其(qi)實(shi)如果(guo)能做好(hao)服務工作、店(dian)(dian)內環境(jing)、提高業(ye)務素質等方(fang)面(mian),對門(men)店(dian)(dian)經(jing)營(ying)有(you)著(zhu)很(hen)大的幫助。那(nei)么接下來請跟(gen)Maigoo小(xiao)編一起(qi)詳細了解寵(chong)(chong)物(wu)店(dian)(dian)門(men)店(dian)(dian)三大經(jing)營(ying)技巧吧(ba),希望對您有(you)所幫助。
寵(chong)(chong)物(wu)(wu)(wu)店特(te)指提供寵(chong)(chong)物(wu)(wu)(wu)出售,寵(chong)(chong)物(wu)(wu)(wu)用品售賣(mai),寵(chong)(chong)物(wu)(wu)(wu)洗護(hu)服(fu)務(wu)的(de)(de)一(yi)體化商店。伴隨著經濟的(de)(de)增長,寵(chong)(chong)物(wu)(wu)(wu)行業(ye)也(ye)迎(ying)來(lai)了新的(de)(de)發展。飼養(yang)寵(chong)(chong)物(wu)(wu)(wu)已(yi)經由單純的(de)(de)賞玩(wan)轉變成一(yi)種精神的(de)(de)寄托(tuo)。飼主們對于(yu)寵(chong)(chong)物(wu)(wu)(wu)的(de)(de)關懷(huai),不僅限于(yu)滿足(zu)于(yu)喂養(yang)它們,還(huan)希(xi)望給予寵(chong)(chong)物(wu)(wu)(wu)多元化的(de)(de)生活,各色(se)圍繞寵(chong)(chong)物(wu)(wu)(wu)的(de)(de)特(te)色(se)服(fu)務(wu)也(ye)應運而(er)生。寵(chong)(chong)物(wu)(wu)(wu)已(yi)然成為人們生活中(zhong)的(de)(de)伴侶,家庭中(zhong)不可(ke)缺少的(de)(de)成員,千億級的(de)(de)寵(chong)(chong)物(wu)(wu)(wu)市場正在經歷新一(yi)輪消(xiao)費升級。
我國(guo)(guo)寵(chong)(chong)物(wu)(wu)消費熱點(dian)市場主要分布在一二線城市,尤(you)其(qi)在寵(chong)(chong)物(wu)(wu)醫療、寵(chong)(chong)物(wu)(wu)美容(rong)、寵(chong)(chong)物(wu)(wu)服裝(zhuang)等方面,發達城市的(de)(de)接受度(du)更高(gao)。不(bu)過隨(sui)著(zhu)我國(guo)(guo)經濟(ji)水平提高(gao),人均可支配收(shou)入上升,電商巨頭們紛紛“渠道下(xia)沉”,社會對寵(chong)(chong)物(wu)(wu)的(de)(de)關(guan)懷氛圍愈加(jia)濃厚,三四線城市剛剛興起的(de)(de)寵(chong)(chong)物(wu)(wu)經濟(ji)將(jiang)迎來爆發。未來,隨(sui)著(zhu)寵(chong)(chong)物(wu)(wu)飼養(yang)觀(guan)念的(de)(de)更廣泛普及和寵(chong)(chong)物(wu)(wu)行(xing)業延(yan)伸(shen)服務的(de)(de)挖(wa)掘,我國(guo)(guo)寵(chong)(chong)物(wu)(wu)行(xing)業的(de)(de)市場空間(jian)將(jiang)進一步擴大(da)。Maigoo小編(bian)認為,要想經營好(hao)寵(chong)(chong)物(wu)(wu)店(dian)加(jia)盟(meng)店(dian),首先要做好(hao)門(men)店(dian)服務工作,為門(men)店(dian)經營做好(hao)保(bao)障。還需要做好(hao)店(dian)內環境(jing)、提高(gao)業務素質等,做好(hao)這(zhe)些(xie),對寵(chong)(chong)物(wu)(wu)店(dian)加(jia)盟(meng)店(dian)經營會有很(hen)大(da)的(de)(de)突破。
服(fu)(fu)(fu)務(wu)是(shi)門店(dian)(dian)經營的(de)(de)(de)基礎,寵(chong)(chong)物(wu)店(dian)(dian)只(zhi)有用好(hao)的(de)(de)(de)服(fu)(fu)(fu)務(wu)才能留住(zhu)顧客,為寵(chong)(chong)物(wu)店(dian)(dian)帶(dai)(dai)來持續的(de)(de)(de)到訪量。Maigoo小(xiao)編(bian)認為,寵(chong)(chong)物(wu)店(dian)(dian)的(de)(de)(de)主體業務(wu)就是(shi)服(fu)(fu)(fu)務(wu),電(dian)商(shang)(shang)發(fa)達(da)的(de)(de)(de)今天(tian),商(shang)(shang)品(pin)已經不具備競爭力,只(zhi)有服(fu)(fu)(fu)務(wu)才能體現實體店(dian)(dian)的(de)(de)(de)優勢(shi)。所以(yi)要做好(hao)寵(chong)(chong)物(wu)店(dian)(dian)的(de)(de)(de)服(fu)(fu)(fu)務(wu)工作,用優質的(de)(de)(de)服(fu)(fu)(fu)務(wu)帶(dai)(dai)動(dong)消費。
顧客(ke)走(zou)進寵(chong)物店的(de)(de)第一(yi)感受是(shi)門(men)店味(wei)道,其(qi)次是(shi)門(men)店環(huan)境,如果顧客(ke)進店的(de)(de)適(shi)合臭味(wei)撲鼻,產品(pin)凌亂而且寵(chong)物毛發滿地(di)都是(shi),那(nei)第一(yi)印象就(jiu)會非(fei)常不(bu)(bu)好,也不(bu)(bu)可能(neng)再來了。Maigoo小(xiao)編建議,寵(chong)物店經營(ying)要及時打掃門(men)店衛(wei)生,門(men)店的(de)(de)名譽一(yi)旦受損,想再挽回(hui)是(shi)比較困(kun)難(nan)的(de)(de)。
寵(chong)物(wu)(wu)店(dian)行(xing)業的(de)(de)(de)準入(ru)門檻不是(shi)非常高,每年都會有(you)很多寵(chong)物(wu)(wu)店(dian)開(kai)店(dian)和(he)倒閉,真(zhen)正(zheng)經得起考驗的(de)(de)(de)都是(shi)那些(xie)不斷學習更新的(de)(de)(de)寵(chong)物(wu)(wu)店(dian)。所以Maigoo小編認為,要(yao)開(kai)好一(yi)家(jia)寵(chong)物(wu)(wu)店(dian),需要(yao)經營(ying)者(zhe)不斷學習寵(chong)物(wu)(wu)店(dian)經營(ying)和(he)寵(chong)物(wu)(wu)的(de)(de)(de)相關知識(shi),同(tong)時加(jia)強門店(dian)工作(zuo)人員的(de)(de)(de)職業素養和(he)專業知識(shi)。