隨著人們生活水平的提高,寵物開始成為家庭的重要成員,目前我國的寵物規模還在增長,巨大的需求帶動著相關產業的發展,推動著寵物店市場規模不斷(duan)擴大(da)。很(hen)(hen)多投(tou)資者紛紛加盟(meng)寵(chong)(chong)物店(dian)(dian)(dian)行業(ye),開設經(jing)營(ying)寵(chong)(chong)物店(dian)(dian)(dian)加盟(meng)店(dian)(dian)(dian),那么如(ru)何經(jing)營(ying)好(hao)寵(chong)(chong)物店(dian)(dian)(dian)加盟(meng)店(dian)(dian)(dian)?寵(chong)(chong)物店(dian)(dian)(dian)門(men)店(dian)(dian)(dian)經(jing)營(ying)技巧(qiao)有哪些?其實如(ru)果能做好(hao)服務工作、店(dian)(dian)(dian)內(nei)環境、提高業(ye)務素質等(deng)方(fang)面,對門(men)店(dian)(dian)(dian)經(jing)營(ying)有著很(hen)(hen)大(da)的幫助(zhu)。那么接下(xia)來(lai)請(qing)跟Maigoo小編一起詳(xiang)細了解寵(chong)(chong)物店(dian)(dian)(dian)門(men)店(dian)(dian)(dian)三大(da)經(jing)營(ying)技巧(qiao)吧,希望對您(nin)有所(suo)幫助(zhu)。
寵(chong)物(wu)(wu)(wu)店(dian)特(te)指提供寵(chong)物(wu)(wu)(wu)出(chu)售(shou),寵(chong)物(wu)(wu)(wu)用品售(shou)賣,寵(chong)物(wu)(wu)(wu)洗護服(fu)務(wu)的(de)(de)(de)(de)一(yi)體化(hua)商店(dian)。伴隨著(zhu)經(jing)濟(ji)的(de)(de)(de)(de)增長,寵(chong)物(wu)(wu)(wu)行業也(ye)(ye)迎來了新(xin)的(de)(de)(de)(de)發展。飼養寵(chong)物(wu)(wu)(wu)已經(jing)由單純(chun)的(de)(de)(de)(de)賞玩轉變成一(yi)種(zhong)精(jing)神的(de)(de)(de)(de)寄(ji)托。飼主(zhu)們對于寵(chong)物(wu)(wu)(wu)的(de)(de)(de)(de)關(guan)懷,不(bu)僅限于滿足(zu)于喂養它(ta)們,還希望(wang)給予寵(chong)物(wu)(wu)(wu)多元化(hua)的(de)(de)(de)(de)生(sheng)活(huo),各色圍繞寵(chong)物(wu)(wu)(wu)的(de)(de)(de)(de)特(te)色服(fu)務(wu)也(ye)(ye)應運(yun)而生(sheng)。寵(chong)物(wu)(wu)(wu)已然(ran)成為人們生(sheng)活(huo)中的(de)(de)(de)(de)伴侶,家庭中不(bu)可缺少的(de)(de)(de)(de)成員,千億級的(de)(de)(de)(de)寵(chong)物(wu)(wu)(wu)市(shi)場正(zheng)在經(jing)歷新(xin)一(yi)輪消(xiao)費升級。
我(wo)(wo)國(guo)寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)消費(fei)熱點市(shi)(shi)場主要(yao)分(fen)布在一(yi)二(er)線城(cheng)市(shi)(shi),尤其(qi)在寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)醫療、寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)美容、寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)服裝等(deng)方面,發達城(cheng)市(shi)(shi)的(de)接受度更高。不(bu)過隨著(zhu)(zhu)我(wo)(wo)國(guo)經(jing)濟(ji)水平(ping)提(ti)高,人均可支配收入上升,電商巨頭們紛紛“渠道下沉”,社會(hui)對寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)的(de)關懷氛圍愈加(jia)(jia)濃厚(hou),三四(si)線城(cheng)市(shi)(shi)剛剛興起的(de)寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)經(jing)濟(ji)將迎來爆發。未來,隨著(zhu)(zhu)寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)飼養觀(guan)念(nian)的(de)更廣(guang)泛普(pu)及和寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)行(xing)業延(yan)伸(shen)服務的(de)挖掘,我(wo)(wo)國(guo)寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)行(xing)業的(de)市(shi)(shi)場空(kong)間(jian)將進一(yi)步擴大。Maigoo小編認為(wei),要(yao)想經(jing)營好寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)店(dian)(dian)加(jia)(jia)盟店(dian)(dian),首先要(yao)做(zuo)(zuo)好門店(dian)(dian)服務工作(zuo),為(wei)門店(dian)(dian)經(jing)營做(zuo)(zuo)好保障。還需要(yao)做(zuo)(zuo)好店(dian)(dian)內環境、提(ti)高業務素(su)質等(deng),做(zuo)(zuo)好這些(xie),對寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)店(dian)(dian)加(jia)(jia)盟店(dian)(dian)經(jing)營會(hui)有很(hen)大的(de)突破。
服務(wu)(wu)是門店(dian)經(jing)營的(de)(de)(de)基礎,寵(chong)物(wu)店(dian)只(zhi)有用(yong)好的(de)(de)(de)服務(wu)(wu)才能留住(zhu)顧(gu)客,為(wei)寵(chong)物(wu)店(dian)帶來(lai)持續(xu)的(de)(de)(de)到訪(fang)量。Maigoo小編認為(wei),寵(chong)物(wu)店(dian)的(de)(de)(de)主(zhu)體(ti)業務(wu)(wu)就是服務(wu)(wu),電商發達的(de)(de)(de)今天,商品已經(jing)不具備競爭力(li),只(zhi)有服務(wu)(wu)才能體(ti)現實(shi)體(ti)店(dian)的(de)(de)(de)優勢(shi)。所(suo)以要做(zuo)好寵(chong)物(wu)店(dian)的(de)(de)(de)服務(wu)(wu)工作,用(yong)優質的(de)(de)(de)服務(wu)(wu)帶動消費。
顧客走(zou)進寵(chong)(chong)物店(dian)的(de)(de)第一感(gan)受(shou)是門(men)店(dian)味(wei)道,其次是門(men)店(dian)環境,如果顧客進店(dian)的(de)(de)適合臭味(wei)撲鼻,產品凌亂而且寵(chong)(chong)物毛發(fa)滿(man)地都是,那第一印象就會非常不(bu)好(hao),也(ye)不(bu)可能再來了。Maigoo小編建議,寵(chong)(chong)物店(dian)經營要(yao)及(ji)時打(da)掃門(men)店(dian)衛生,門(men)店(dian)的(de)(de)名譽一旦受(shou)損,想再挽回是比較困難的(de)(de)。
寵(chong)(chong)物店(dian)行(xing)業(ye)的(de)(de)準入門檻不(bu)是(shi)非常高,每年都會有很多寵(chong)(chong)物店(dian)開店(dian)和倒閉(bi),真正(zheng)經得起考驗的(de)(de)都是(shi)那(nei)些不(bu)斷(duan)學(xue)習更新的(de)(de)寵(chong)(chong)物店(dian)。所以Maigoo小編認(ren)為,要開好一家(jia)寵(chong)(chong)物店(dian),需要經營者(zhe)不(bu)斷(duan)學(xue)習寵(chong)(chong)物店(dian)經營和寵(chong)(chong)物的(de)(de)相關知識,同時加強(qiang)門店(dian)工作人員的(de)(de)職(zhi)業(ye)素養和專業(ye)知識。