隨著人們生活水平的提高,寵物開始成為家庭的重要成員,目前我國的寵物規模還在增長,巨大的需求帶動著相關產業的發展,推動著寵物店市場(chang)規模(mo)不斷擴大。很多投資者紛紛加盟寵(chong)(chong)物店(dian)(dian)行業,開設經營(ying)寵(chong)(chong)物店(dian)(dian)加盟店(dian)(dian),那么(me)如何經營(ying)好寵(chong)(chong)物店(dian)(dian)加盟店(dian)(dian)?寵(chong)(chong)物店(dian)(dian)門店(dian)(dian)經營(ying)技巧有(you)哪些?其實如果能做(zuo)好服(fu)務工(gong)作、店(dian)(dian)內環境、提高業務素質等方面,對門店(dian)(dian)經營(ying)有(you)著(zhu)很大的幫(bang)助。那么(me)接(jie)下來請跟Maigoo小編一(yi)起詳細了(le)解(jie)寵(chong)(chong)物店(dian)(dian)門店(dian)(dian)三大經營(ying)技巧吧,希望(wang)對您(nin)有(you)所幫(bang)助。
寵(chong)物(wu)店特指(zhi)提供寵(chong)物(wu)出售(shou),寵(chong)物(wu)用品售(shou)賣,寵(chong)物(wu)洗護服(fu)務的(de)一(yi)體化(hua)商(shang)店。伴隨著經(jing)濟的(de)增長,寵(chong)物(wu)行業也迎(ying)來了新的(de)發(fa)展。飼養(yang)寵(chong)物(wu)已經(jing)由單(dan)純的(de)賞玩轉變(bian)成一(yi)種精(jing)神的(de)寄(ji)托。飼主們對于寵(chong)物(wu)的(de)關懷,不僅限(xian)于滿(man)足(zu)于喂養(yang)它們,還(huan)希望(wang)給予寵(chong)物(wu)多(duo)元化(hua)的(de)生活(huo),各色圍繞寵(chong)物(wu)的(de)特色服(fu)務也應(ying)運而(er)生。寵(chong)物(wu)已然成為人們生活(huo)中的(de)伴侶,家庭中不可缺少(shao)的(de)成員,千億級(ji)的(de)寵(chong)物(wu)市場正在經(jing)歷新一(yi)輪消費升(sheng)級(ji)。
我國(guo)寵(chong)(chong)物(wu)(wu)(wu)消費熱(re)點市場(chang)主要(yao)分布在(zai)一(yi)二線(xian)城(cheng)市,尤其(qi)在(zai)寵(chong)(chong)物(wu)(wu)(wu)醫療、寵(chong)(chong)物(wu)(wu)(wu)美容(rong)、寵(chong)(chong)物(wu)(wu)(wu)服裝等方(fang)面,發(fa)達城(cheng)市的接受度(du)更(geng)高。不過隨(sui)著我國(guo)經(jing)(jing)濟水平提高,人均可支配收入上(shang)升,電商(shang)巨頭(tou)們紛紛“渠道下沉(chen)”,社會對寵(chong)(chong)物(wu)(wu)(wu)的關懷氛圍愈加濃厚,三(san)四(si)線(xian)城(cheng)市剛剛興(xing)起的寵(chong)(chong)物(wu)(wu)(wu)經(jing)(jing)濟將(jiang)迎來(lai)爆發(fa)。未來(lai),隨(sui)著寵(chong)(chong)物(wu)(wu)(wu)飼養(yang)觀(guan)念的更(geng)廣泛(fan)普及和寵(chong)(chong)物(wu)(wu)(wu)行業延伸服務的挖掘,我國(guo)寵(chong)(chong)物(wu)(wu)(wu)行業的市場(chang)空間將(jiang)進(jin)一(yi)步擴大(da)。Maigoo小編(bian)認為,要(yao)想經(jing)(jing)營(ying)好(hao)寵(chong)(chong)物(wu)(wu)(wu)店(dian)加盟店(dian),首先要(yao)做(zuo)好(hao)門店(dian)服務工作,為門店(dian)經(jing)(jing)營(ying)做(zuo)好(hao)保障。還(huan)需要(yao)做(zuo)好(hao)店(dian)內環境、提高業務素質(zhi)等,做(zuo)好(hao)這些(xie),對寵(chong)(chong)物(wu)(wu)(wu)店(dian)加盟店(dian)經(jing)(jing)營(ying)會有很大(da)的突破。
服務(wu)是門店(dian)(dian)經營的基礎(chu),寵(chong)物(wu)(wu)店(dian)(dian)只(zhi)有(you)用(yong)好的服務(wu)才(cai)(cai)能留住顧(gu)客,為(wei)寵(chong)物(wu)(wu)店(dian)(dian)帶來持(chi)續的到訪量(liang)。Maigoo小(xiao)編認為(wei),寵(chong)物(wu)(wu)店(dian)(dian)的主(zhu)體業務(wu)就是服務(wu),電商(shang)發達的今天,商(shang)品已經不具備競爭力,只(zhi)有(you)服務(wu)才(cai)(cai)能體現實體店(dian)(dian)的優(you)勢。所以要做好寵(chong)物(wu)(wu)店(dian)(dian)的服務(wu)工作(zuo),用(yong)優(you)質的服務(wu)帶動消費。
顧客走進寵(chong)物店(dian)(dian)(dian)的第(di)一(yi)感受是門店(dian)(dian)(dian)味道,其次是門店(dian)(dian)(dian)環境,如果顧客進店(dian)(dian)(dian)的適合臭味撲鼻,產品凌亂而且(qie)寵(chong)物毛(mao)發(fa)滿地都是,那第(di)一(yi)印(yin)象就會非常不好,也不可能再(zai)來了。Maigoo小(xiao)編建(jian)議,寵(chong)物店(dian)(dian)(dian)經(jing)營要(yao)及時打掃門店(dian)(dian)(dian)衛生,門店(dian)(dian)(dian)的名譽(yu)一(yi)旦受損(sun),想再(zai)挽回是比較困難的。
寵(chong)物店行業的準入(ru)門(men)檻不(bu)是(shi)非常高,每年都會有很(hen)多寵(chong)物店開店和(he)倒閉,真正經得起考驗的都是(shi)那些不(bu)斷學習更新的寵(chong)物店。所(suo)以Maigoo小(xiao)編認(ren)為,要(yao)開好一家寵(chong)物店,需(xu)要(yao)經營(ying)者不(bu)斷學習寵(chong)物店經營(ying)和(he)寵(chong)物的相關知識,同(tong)時加強門(men)店工(gong)作人員的職業素養和(he)專業知識。