近年來隨著人們生活水平的提高以及消費的升級推動著我國飼養寵物熱潮的興起,在這個背景下,為適應寵物美容、醫療、食品供應以及寵物活體銷售等需求,寵物店應運(yun)而生,滿足了消費者的(de)各種需求。越(yue)來越(yue)多(duo)(duo)的(de)創業(ye)者選擇加盟寵(chong)物店行業(ye),那么經(jing)營(ying)(ying)寵(chong)物店常見的(de)誤(wu)區有(you)哪(na)些?很多(duo)(duo)創業(ye)者都會出現數量(liang)過于密集、客(ke)戶維護不佳、服(fu)務水平低等經(jing)營(ying)(ying)誤(wu)區。接下來請跟Maigoo小(xiao)編(bian)一起詳細了解經(jing)營(ying)(ying)寵(chong)物店店鋪常見的(de)誤(wu)區,希望對您有(you)所(suo)幫助。
寵(chong)物(wu)(wu)店特指提(ti)供(gong)寵(chong)物(wu)(wu)出售(shou),寵(chong)物(wu)(wu)用(yong)品售(shou)賣,寵(chong)物(wu)(wu)洗護服務的(de)(de)一(yi)體(ti)化(hua)商店。伴隨著(zhu)經濟的(de)(de)增長,寵(chong)物(wu)(wu)行業也迎來(lai)了新的(de)(de)發展。飼養(yang)寵(chong)物(wu)(wu)已經由單(dan)純的(de)(de)賞(shang)玩轉變成(cheng)一(yi)種精神(shen)的(de)(de)寄托。飼主們對于(yu)寵(chong)物(wu)(wu)的(de)(de)關懷,不(bu)僅限(xian)于(yu)滿足于(yu)喂(wei)養(yang)它(ta)們,還希望(wang)給(gei)予寵(chong)物(wu)(wu)多(duo)元化(hua)的(de)(de)生(sheng)活,各色圍繞(rao)寵(chong)物(wu)(wu)的(de)(de)特色服務也應運而生(sheng)。寵(chong)物(wu)(wu)已然成(cheng)為(wei)人們生(sheng)活中的(de)(de)伴侶(lv),家庭中不(bu)可缺少的(de)(de)成(cheng)員,千(qian)億(yi)級的(de)(de)寵(chong)物(wu)(wu)市場正在經歷(li)新一(yi)輪消費升(sheng)級。
我(wo)國(guo)(guo)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)消費熱點市(shi)場(chang)主要分布在(zai)一(yi)二(er)線城(cheng)市(shi),尤其在(zai)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)醫療、寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)美容、寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)服裝等方(fang)面(mian),發達城(cheng)市(shi)的接(jie)受度更高。不過(guo)(guo)隨著(zhu)我(wo)國(guo)(guo)經(jing)濟(ji)水平提高,人均可支配收入上升,電商巨(ju)頭們紛紛“渠道(dao)下(xia)沉”,社會對寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)的關(guan)懷氛(fen)圍愈加濃厚,三四(si)線城(cheng)市(shi)剛剛興起的寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)經(jing)濟(ji)將迎來爆發。未來,隨著(zhu)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)飼養觀念的更廣泛普及(ji)和寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)行業延伸服務(wu)的挖掘,我(wo)國(guo)(guo)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)行業的市(shi)場(chang)空(kong)間將進(jin)一(yi)步擴(kuo)大。Maigoo小編了解到,在(zai)市(shi)場(chang)上,有的寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)店門(men)店會出現(xian)數量(liang)過(guo)(guo)于(yu)密集、客戶維護不佳、服務(wu)水平低等經(jing)營誤區,導致經(jing)營不善而倒閉,留下(xia)慘痛的教訓。
Maigoo小編了解到(dao),很多寵物店(dian)(dian)經(jing)營(ying)者開(kai)店(dian)(dian)前(qian)沒(mei)(mei)有(you)(you)做充分的(de)市(shi)場調查,沒(mei)(mei)有(you)(you)從輻射范(fan)圍進行(xing)深入的(de)市(shi)場分析,沒(mei)(mei)有(you)(you)綜合考慮現有(you)(you)寵物店(dian)(dian)的(de)數量(liang)、寵物存(cun)量(liang)、消費水平(ping)、獲(huo)客渠道、店(dian)(dian)鋪定位等(deng)因素。導(dao)致(zhi)寵物店(dian)(dian)開(kai)店(dian)(dian)后(hou)客流(liu)量(liang)不(bu)(bu)足,競爭激烈(lie),最終經(jing)營(ying)不(bu)(bu)善不(bu)(bu)得不(bu)(bu)關(guan)閉門(men)店(dian)(dian)。
客(ke)戶(hu)(hu)維(wei)護(hu)(hu)在寵物(wu)店經營中非(fei)常(chang)重(zhong)(zhong)要(yao),很多寵物(wu)店都非(fei)常(chang)重(zhong)(zhong)視客(ke)情(qing)維(wei)護(hu)(hu),深知其重(zhong)(zhong)要(yao)性(xing)。但Maigoo小(xiao)編了(le)解(jie)到,許多寵物(wu)店客(ke)情(qing)維(wei)護(hu)(hu)效果不佳(jia),老客(ke)戶(hu)(hu)復(fu)購率不高、老客(ke)戶(hu)(hu)帶新(xin)(xin)客(ke)戶(hu)(hu)的(de)機率很低、也沒有(you)什么新(xin)(xin)的(de)消(xiao)費(fei)者。這樣(yang)的(de)情(qing)況會讓(rang)寵物(wu)店慢(man)慢(man)冷(leng)清(qing),門店必(bi)須做出相應改變。
Maigoo小編(bian)了解到(dao),很多寵物(wu)店的(de)(de)店面裝修檔次不(bu)高(gao),還(huan)有一些特別糟糕(gao)的(de)(de)店,進店第一感覺就是味(wei)道難聞、環境(jing)臟亂不(bu)堪、物(wu)品擺(bai)放(fang)不(bu)整齊,區(qu)域劃分不(bu)合(he)理等(deng)等(deng)。就連洗護、美容、寄養等(deng)基礎(chu)服務工作沒有做到(dao)常規。這樣的(de)(de)門店顧(gu)客路(lu)過都沒有進去了解消費的(de)(de)欲望(wang)。