近年來隨著人們生活水平的提高以及消費的升級推動著我國飼養寵物熱潮的興起,在這個背景下,為適應寵物美容、醫療、食品供應以及寵物活體銷售等需求,寵物店應運而生,滿(man)足了(le)消費者(zhe)的(de)各種需(xu)求。越(yue)來越(yue)多的(de)創業(ye)者(zhe)選擇加盟寵(chong)物店(dian)行業(ye),那么經營(ying)寵(chong)物店(dian)常(chang)見的(de)誤區有哪(na)些?很多創業(ye)者(zhe)都(dou)會出現數量過于密集(ji)、客戶維(wei)護不佳、服務水平低等經營(ying)誤區。接(jie)下(xia)來請跟Maigoo小編(bian)一起詳細了(le)解經營(ying)寵(chong)物店(dian)店(dian)鋪常(chang)見的(de)誤區,希望對您有所幫助。
寵(chong)(chong)物(wu)(wu)(wu)店特指(zhi)提供寵(chong)(chong)物(wu)(wu)(wu)出售,寵(chong)(chong)物(wu)(wu)(wu)用(yong)品(pin)售賣,寵(chong)(chong)物(wu)(wu)(wu)洗護服務(wu)的(de)(de)(de)(de)一(yi)體化商店。伴隨(sui)著(zhu)經濟的(de)(de)(de)(de)增(zeng)長,寵(chong)(chong)物(wu)(wu)(wu)行業也(ye)迎來了新的(de)(de)(de)(de)發展。飼(si)(si)養(yang)寵(chong)(chong)物(wu)(wu)(wu)已經由單純的(de)(de)(de)(de)賞玩(wan)轉變成一(yi)種精神的(de)(de)(de)(de)寄(ji)托。飼(si)(si)主(zhu)們對于(yu)寵(chong)(chong)物(wu)(wu)(wu)的(de)(de)(de)(de)關懷,不僅限(xian)于(yu)滿(man)足(zu)于(yu)喂養(yang)它們,還(huan)希望給(gei)予寵(chong)(chong)物(wu)(wu)(wu)多元化的(de)(de)(de)(de)生(sheng)活,各色(se)(se)圍繞(rao)寵(chong)(chong)物(wu)(wu)(wu)的(de)(de)(de)(de)特色(se)(se)服務(wu)也(ye)應運而生(sheng)。寵(chong)(chong)物(wu)(wu)(wu)已然成為(wei)人們生(sheng)活中的(de)(de)(de)(de)伴侶,家庭中不可缺(que)少的(de)(de)(de)(de)成員(yuan),千億級(ji)(ji)的(de)(de)(de)(de)寵(chong)(chong)物(wu)(wu)(wu)市場正(zheng)在經歷新一(yi)輪消費升(sheng)級(ji)(ji)。
我國(guo)寵(chong)(chong)物(wu)(wu)(wu)消(xiao)費熱點市(shi)(shi)場(chang)主要(yao)分布(bu)在一(yi)二線(xian)城(cheng)市(shi)(shi),尤其在寵(chong)(chong)物(wu)(wu)(wu)醫療、寵(chong)(chong)物(wu)(wu)(wu)美容(rong)、寵(chong)(chong)物(wu)(wu)(wu)服裝等(deng)方面,發達城(cheng)市(shi)(shi)的接受度更(geng)高。不過隨著我國(guo)經(jing)濟水(shui)平提高,人均可支(zhi)配收(shou)入上升,電商巨(ju)頭(tou)們紛紛“渠(qu)道下沉”,社會對寵(chong)(chong)物(wu)(wu)(wu)的關懷氛圍愈加濃(nong)厚,三四線(xian)城(cheng)市(shi)(shi)剛剛興起(qi)的寵(chong)(chong)物(wu)(wu)(wu)經(jing)濟將迎來爆(bao)發。未(wei)來,隨著寵(chong)(chong)物(wu)(wu)(wu)飼(si)養觀念(nian)的更(geng)廣(guang)泛(fan)普及(ji)和寵(chong)(chong)物(wu)(wu)(wu)行業延伸服務(wu)的挖掘,我國(guo)寵(chong)(chong)物(wu)(wu)(wu)行業的市(shi)(shi)場(chang)空間將進一(yi)步擴(kuo)大。Maigoo小編了解到,在市(shi)(shi)場(chang)上,有的寵(chong)(chong)物(wu)(wu)(wu)店門(men)店會出現數量過于密集、客戶(hu)維護不佳(jia)、服務(wu)水(shui)平低(di)等(deng)經(jing)營誤區(qu),導(dao)致經(jing)營不善而倒閉(bi),留下慘痛的教訓。
Maigoo小(xiao)編了解到,很(hen)多寵物(wu)(wu)店(dian)經營者(zhe)開(kai)店(dian)前沒(mei)有(you)做充分(fen)的市(shi)場調查,沒(mei)有(you)從輻射范(fan)圍(wei)進行(xing)深入(ru)的市(shi)場分(fen)析,沒(mei)有(you)綜合(he)考慮現有(you)寵物(wu)(wu)店(dian)的數量、寵物(wu)(wu)存量、消費水平、獲客渠道、店(dian)鋪(pu)定位等(deng)因素。導致寵物(wu)(wu)店(dian)開(kai)店(dian)后客流(liu)量不(bu)足,競(jing)爭(zheng)激烈,最終經營不(bu)善不(bu)得(de)不(bu)關閉門店(dian)。
客(ke)戶維(wei)護在寵物(wu)店(dian)經營中非常重(zhong)(zhong)要,很(hen)多(duo)寵物(wu)店(dian)都非常重(zhong)(zhong)視(shi)客(ke)情維(wei)護,深知其(qi)重(zhong)(zhong)要性。但Maigoo小編了解到,許多(duo)寵物(wu)店(dian)客(ke)情維(wei)護效果不(bu)佳(jia),老客(ke)戶復(fu)購率不(bu)高(gao)、老客(ke)戶帶新客(ke)戶的機率很(hen)低、也沒(mei)有什(shen)么(me)新的消費者。這(zhe)樣的情況會(hui)讓寵物(wu)店(dian)慢慢冷清,門(men)店(dian)必(bi)須做出相應改變。
Maigoo小編了(le)解到(dao),很多寵物(wu)店(dian)的(de)(de)店(dian)面(mian)裝(zhuang)修(xiu)檔次不高,還有(you)(you)(you)一些特別(bie)糟糕的(de)(de)店(dian),進店(dian)第(di)一感(gan)覺就是(shi)味道難聞、環(huan)境(jing)臟(zang)亂不堪、物(wu)品擺放(fang)不整齊(qi),區域(yu)劃分不合理(li)等(deng)等(deng)。就連洗護、美(mei)容、寄養(yang)等(deng)基礎服務工作(zuo)沒(mei)有(you)(you)(you)做到(dao)常規。這樣的(de)(de)門店(dian)顧客(ke)路過(guo)都沒(mei)有(you)(you)(you)進去了(le)解消(xiao)費的(de)(de)欲(yu)望。