新能源汽(qi)車補貼政(zheng)策(ce)、充(chong)(chong)(chong)(chong)電(dian)(dian)(dian)(dian)(dian)(dian)樁(zhuang)(zhuang)(zhuang)(zhuang)等基(ji)礎設施建設政(zheng)策(ce)以及藍(lan)天保衛等政(zheng)策(ce)給我國充(chong)(chong)(chong)(chong)電(dian)(dian)(dian)(dian)(dian)(dian)樁(zhuang)(zhuang)(zhuang)(zhuang)行(xing)(xing)業(ye)(ye)(ye)的(de)發(fa)展(zhan)帶(dai)來了(le)有利(li)(li)的(de)政(zheng)策(ce)支持。經過多年(nian)的(de)發(fa)展(zhan)，目前我國充(chong)(chong)(chong)(chong)電(dian)(dian)(dian)(dian)(dian)(dian)樁(zhuang)(zhuang)(zhuang)(zhuang)行(xing)(xing)業(ye)(ye)(ye)已經具(ju)備了(le)一定的(de)市場規(gui)模，但由于充(chong)(chong)(chong)(chong)電(dian)(dian)(dian)(dian)(dian)(dian)樁(zhuang)(zhuang)(zhuang)(zhuang)行(xing)(xing)業(ye)(ye)(ye)入局(ju)企業(ye)(ye)(ye)的(de)增加，充(chong)(chong)(chong)(chong)電(dian)(dian)(dian)(dian)(dian)(dian)樁(zhuang)(zhuang)(zhuang)(zhuang)行(xing)(xing)業(ye)(ye)(ye)競爭激(ji)烈，形勢嚴峻，再(zai)加上充(chong)(chong)(chong)(chong)電(dian)(dian)(dian)(dian)(dian)(dian)樁(zhuang)(zhuang)(zhuang)(zhuang)投放站點布(bu)局(ju)不(bu)合理，導致充(chong)(chong)(chong)(chong)電(dian)(dian)(dian)(dian)(dian)(dian)樁(zhuang)(zhuang)(zhuang)(zhuang)運營面臨(lin)困難。在這個背景下，加盟商(shang)希望(wang)能通(tong)過舉辦(ban)一些促(cu)(cu)銷活動(dong)(dong)或是優惠活動(dong)(dong)吸引消費者，達到(dao)提高利(li)(li)潤(run)的(de)目的(de)。那么充(chong)(chong)(chong)(chong)電(dian)(dian)(dian)(dian)(dian)(dian)樁(zhuang)(zhuang)(zhuang)(zhuang)站點怎(zen)么做促(cu)(cu)銷活動(dong)(dong)？注重(zhong)充(chong)(chong)(chong)(chong)電(dian)(dian)(dian)(dian)(dian)(dian)樁(zhuang)(zhuang)(zhuang)(zhuang)地推宣傳(chuan)、進行(xing)(xing)用戶(hu)充(chong)(chong)(chong)(chong)電(dian)(dian)(dian)(dian)(dian)(dian)樁(zhuang)(zhuang)(zhuang)(zhuang)線下體驗、重(zhong)視電(dian)(dian)(dian)(dian)(dian)(dian)子地圖的(de)充(chong)(chong)(chong)(chong)電(dian)(dian)(dian)(dian)(dian)(dian)樁(zhuang)(zhuang)(zhuang)(zhuang)促(cu)(cu)銷、推出(chu)充(chong)(chong)(chong)(chong)電(dian)(dian)(dian)(dian)(dian)(dian)樁(zhuang)(zhuang)(zhuang)(zhuang)充(chong)(chong)(chong)(chong)電(dian)(dian)(dian)(dian)(dian)(dian)包月會員服務(wu)可(ke)以幫助充(chong)(chong)(chong)(chong)電(dian)(dian)(dian)(dian)(dian)(dian)樁(zhuang)(zhuang)(zhuang)(zhuang)站點開好促(cu)(cu)銷活動(dong)(dong)。

Maigoo小(xiao)編認(ren)為(wei)開展充(chong)電(dian)樁(zhuang)站點促(cu)銷時，加盟商需要注重(zhong)充(chong)電(dian)樁(zhuang)的(de)(de)地(di)(di)推宣傳(chuan)。聘請兼(jian)職人(ren)員到人(ren)流量密集的(de)(de)商業廣場或(huo)是周邊(bian)小(xiao)區(qu)進行充(chong)電(dian)樁(zhuang)傳(chuan)單(dan)、優惠(hui)券派送(song)，或(huo)是在車流量大的(de)(de)地(di)(di)段張(zhang)貼路(lu)面(mian)廣告等(deng)等(deng)，吸引(yin)消費者的(de)(de)注意(yi)力，達到充(chong)電(dian)樁(zhuang)促(cu)銷的(de)(de)目的(de)(de)。

要想實現充(chong)電(dian)(dian)(dian)樁促銷最大化(hua)，需要進(jin)行(xing)(xing)用戶線(xian)(xian)下(xia)充(chong)電(dian)(dian)(dian)體(ti)驗(yan)。Maigoo小編(bian)認為只有進(jin)行(xing)(xing)線(xian)(xian)下(xia)充(chong)電(dian)(dian)(dian)樁的用戶體(ti)驗(yan)，消(xiao)費者才能(neng)知道利(li)用充(chong)電(dian)(dian)(dian)樁進(jin)行(xing)(xing)充(chong)電(dian)(dian)(dian)的優惠和便利(li)。因此加(jia)盟商可(ke)以在車流量或是人群密集(ji)的場所舉辦線(xian)(xian)下(xia)充(chong)電(dian)(dian)(dian)體(ti)驗(yan)，讓車主(zhu)親身體(ti)驗(yan)充(chong)電(dian)(dian)(dian)樁充(chong)電(dian)(dian)(dian)的便捷。通過舉辦體(ti)驗(yan)活動，可(ke)以擴(kuo)大充(chong)電(dian)(dian)(dian)樁的知名度(du)，吸引車主(zhu)選擇(ze)加(jia)盟商的充(chong)電(dian)(dian)(dian)樁進(jin)行(xing)(xing)充(chong)電(dian)(dian)(dian)。

電(dian)(dian)子(zi)地圖是(shi)充(chong)(chong)電(dian)(dian)樁舉(ju)辦促(cu)(cu)銷(xiao)(xiao)活(huo)動(dong)(dong)最好的方(fang)式。Maigoo小(xiao)編建(jian)議加盟(meng)商在(zai)開(kai)展充(chong)(chong)電(dian)(dian)樁充(chong)(chong)電(dian)(dian)促(cu)(cu)銷(xiao)(xiao)活(huo)動(dong)(dong)時，可(ke)以利用合作(zuo)的電(dian)(dian)子(zi)地圖進行(xing)促(cu)(cu)銷(xiao)(xiao)活(huo)動(dong)(dong)播報和(he)推薦，如果車主(zhu)有(you)充(chong)(chong)電(dian)(dian)需求時，可(ke)以優(you)先推薦給車主(zhu)。電(dian)(dian)子(zi)地圖使用范(fan)圍以及使用人群(qun)較廣，在(zai)電(dian)(dian)子(zi)地圖上進行(xing)充(chong)(chong)電(dian)(dian)樁促(cu)(cu)銷(xiao)(xiao)可(ke)以有(you)效地擴(kuo)大充(chong)(chong)電(dian)(dian)樁市場知名(ming)度(du)。

一般來說，會(hui)(hui)員有著其他類型消(xiao)費者無法比擬(ni)的優(you)勢，成為會(hui)(hui)員可以享受到優(you)惠價，獲得優(you)惠券等等服(fu)務。因此Maigoo小(xiao)編(bian)認為要想實現充(chong)電(dian)樁(zhuang)促銷(xiao)，加(jia)盟商(shang)可以推出充(chong)電(dian)樁(zhuang)充(chong)電(dian)包(bao)月(yue)會(hui)(hui)員服(fu)務。通過包(bao)月(yue)套餐充(chong)電(dian)服(fu)務，可以讓車主享受到充(chong)電(dian)優(you)惠，并形成忠誠度，實現充(chong)電(dian)樁(zhuang)的推廣促銷(xiao)。