壁紙墻紙因其具有安全環保、個性化強以(yi)及施工方便等特(te)點，很多家(jia)庭在室內裝(zhuang)修時都會選(xuan)擇壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)作為裝(zhuang)飾材(cai)料。投資者開始(shi)將投資目光放在壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)上(shang)，壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)成為熱門投資項目。那么(me)加(jia)盟壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)生意怎么(me)樣？隨著我國(guo)中產(chan)階級消費群(qun)體的擴大(da)(da)，對價格合(he)適(shi)以(yi)及品味較好的壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)需(xu)求(qiu)較大(da)(da)。可見壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)發展前(qian)景廣闊，投資壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)利潤(run)可觀。Maigoo小(xiao)編為您整理了壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)加(jia)盟代理前(qian)景分析，希望(wang)對您有所(suo)幫助。
壁(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)是一種被(bei)廣(guang)泛應用(yong)在(zai)(zai)(zai)家(jia)(jia)庭住宅、酒店以及(ji)辦公室(shi)等室(shi)內(nei)裝修(xiu)裝飾(shi)的(de)(de)(de)(de)材料(liao)。根據(ju)相(xiang)關數據(ju)顯示，歐(ou)美(mei)國家(jia)(jia)壁(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)的(de)(de)(de)(de)使用(yong)率(lv)可(ke)達50%以上，日(ri)韓國家(jia)(jia)的(de)(de)(de)(de)壁(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)使用(yong)率(lv)更是高達98%以上，而目前我國壁(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)的(de)(de)(de)(de)市(shi)(shi)場(chang)(chang)普及(ji)率(lv)僅(jin)達到15%左右，壁(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)發(fa)展(zhan)還(huan)不(bu)(bu)成熟，還(huan)有(you)著較(jiao)大(da)的(de)(de)(de)(de)市(shi)(shi)場(chang)(chang)發(fa)展(zhan)空(kong)間。隨著我國房(fang)地產(chan)的(de)(de)(de)(de)發(fa)展(zhan)，居民住房(fang)裝修(xiu)需求不(bu)(bu)斷擴大(da)，特別是在(zai)(zai)(zai)消(xiao)費(fei)(fei)群體逐漸年輕化的(de)(de)(de)(de)趨勢(shi)下，壁(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)逐漸受到了消(xiao)費(fei)(fei)市(shi)(shi)場(chang)(chang)的(de)(de)(de)(de)喜(xi)愛，壁(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)市(shi)(shi)場(chang)(chang)發(fa)展(zhan)迅(xun)速。但隨著壁(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)發(fa)展(zhan)的(de)(de)(de)(de)擴大(da)，壁(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)也出現了許(xu)多問題(ti)，國內(nei)壁(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)競爭(zheng)激烈，市(shi)(shi)場(chang)(chang)集中度(du)較(jiao)低；壁(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)管理還(huan)存在(zai)(zai)(zai)不(bu)(bu)足，各種偽劣壁(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)產(chan)品泛濫，行(xing)業(ye)標(biao)準不(bu)(bu)統一；在(zai)(zai)(zai)消(xiao)費(fei)(fei)者認知方面，由于(yu)壁(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)引導宣傳不(bu)(bu)到位，導致消(xiao)費(fei)(fei)者對(dui)壁(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)認知存在(zai)(zai)(zai)偏差(cha)。未(wei)來(lai)隨著壁(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)的(de)(de)(de)(de)進一步(bu)規范發(fa)展(zhan)，壁(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)市(shi)(shi)場(chang)(chang)市(shi)(shi)場(chang)(chang)空(kong)間仍十分廣(guang)闊。Maigoo小編認為在(zai)(zai)(zai)經過(guo)疫(yi)情的(de)(de)(de)(de)洗禮后(hou)，我國壁(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)將會加快(kuai)洗牌，不(bu)(bu)斷進行(xing)整(zheng)合重組；在(zai)(zai)(zai)消(xiao)費(fei)(fei)需求改(gai)變的(de)(de)(de)(de)推動下，未(wei)來(lai)壁(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)將會向著個性(xing)化、綠色環保的(de)(de)(de)(de)方向發(fa)展(zhan)。
近(jin)五(wu)年來，我(wo)國墻(qiang)紙整(zheng)體搜索指數(shu)呈現出不斷(duan)下(xia)降(jiang)的趨勢。Maigoo小編認為(wei)墻(qiang)紙的搜索與房地(di)產(chan)行(xing)業(ye)發(fa)(fa)展息息相關，由(you)于房地(di)產(chan)行(xing)業(ye)發(fa)(fa)展增速有所下(xia)降(jiang)，墻(qiang)紙作(zuo)為(wei)室內裝飾(shi)裝修材(cai)料也受到(dao)(dao)房地(di)產(chan)行(xing)業(ye)的影(ying)響，導(dao)致(zhi)墻(qiang)紙搜索指數(shu)不斷(duan)下(xia)降(jiang)。2020年由(you)于受到(dao)(dao)疫情的影(ying)響，墻(qiang)紙行(xing)業(ye)受到(dao)(dao)沖擊，導(dao)致(zhi)墻(qiang)紙搜索指數(shu)不斷(duan)下(xia)降(jiang)。
從百度指數墻(qiang)紙(zhi)(zhi)地域分(fen)布情況來看，華東(dong)(dong)(dong)地區(qu)(qu)(qu)墻(qiang)紙(zhi)(zhi)搜(sou)索量(liang)最大，東(dong)(dong)(dong)北(bei)地區(qu)(qu)(qu)墻(qiang)紙(zhi)(zhi)搜(sou)索指數較少。Maigoo小(xiao)編(bian)認為華東(dong)(dong)(dong)地區(qu)(qu)(qu)社(she)會經濟發展水平較高(gao)，對(dui)新觀念(nian)新事物接受程度較高(gao)，因此(ci)對(dui)墻(qiang)紙(zhi)(zhi)的(de)(de)關注較大。廣東(dong)(dong)(dong)、江蘇(su)、浙(zhe)江、四川以(yi)及(ji)山(shan)東(dong)(dong)(dong)這五個(ge)省市(shi)的(de)(de)消費者對(dui)壁紙(zhi)(zhi)墻(qiang)紙(zhi)(zhi)關注最高(gao)，其次(ci)是河(he)南(nan)、安(an)徽、湖北(bei)、福建以(yi)及(ji)河(he)北(bei)等(deng)地區(qu)(qu)(qu)，因為二三線城市(shi)由于覆(fu)蓋了大部分(fen)居民，有(you)著較大的(de)(de)墻(qiang)紙(zhi)(zhi)需求(qiu)市(shi)場，因此(ci)在華東(dong)(dong)(dong)、華南(nan)以(yi)及(ji)西南(nan)地區(qu)(qu)(qu)加盟代(dai)理壁紙(zhi)(zhi)墻(qiang)紙(zhi)(zhi)行業(ye)開店利潤較為可觀。
根據(ju)(ju)數(shu)據(ju)(ju)圖表可(ke)以知(zhi)道(dao)，2014-2020年我國(guo)墻紙(zhi)(zhi)銷量(liang)(liang)呈現出先(xian)升后(hou)降(jiang)的(de)(de)趨勢(shi)。2015-2017墻紙(zhi)(zhi)銷量(liang)(liang)呈現出上升的(de)(de)趨勢(shi)，2018-2020年由于受到房地產行業的(de)(de)影響(xiang)以及新冠(guan)疫情的(de)(de)沖擊，導致墻紙(zhi)(zhi)銷量(liang)(liang)開始下降(jiang)，2020年我國(guo)墻紙(zhi)(zhi)銷售量(liang)(liang)為(wei)4.30億平方米。
近年(nian)來我(wo)國電(dian)(dian)商規模發展不(bu)斷擴大，隨著我(wo)國電(dian)(dian)商平(ping)臺的(de)發展，傳統壁紙(zhi)墻(qiang)(qiang)紙(zhi)建材(cai)市場到店購買的(de)銷售模式受到影響，壁紙(zhi)墻(qiang)(qiang)紙(zhi)行業開(kai)始注重在(zai)(zai)電(dian)(dian)商平(ping)店鋪臺的(de)開(kai)發和(he)建立。Maigoo小(xiao)編認(ren)為傳統的(de)壁紙(zhi)墻(qiang)(qiang)紙(zhi)營銷模式被打破，在(zai)(zai)新的(de)銷售模式不(bu)斷創(chuang)新的(de)帶動下，壁紙(zhi)墻(qiang)(qiang)紙(zhi)發展前(qian)景可觀。
目前我(wo)國(guo)主要的(de)消(xiao)費(fei)群(qun)體(ti)仍是以中(zhong)產階級(ji)為主，隨著(zhu)商(shang)品(pin)房(fang)的(de)銷(xiao)售額的(de)增(zeng)長以及二次裝修市場的(de)發展，有(you)(you)經濟實(shi)力的(de)中(zhong)產階級(ji)受到消(xiao)費(fei)升級(ji)的(de)影響，對(dui)具有(you)(you)個性(xing)化以及環保(bao)綠色的(de)壁紙墻(qiang)(qiang)紙需(xu)求不(bu)斷擴(kuo)大。Maigoo小編認(ren)為隨著(zhu)我(wo)國(guo)中(zhong)產階級(ji)的(de)擴(kuo)大，壁紙墻(qiang)(qiang)紙購買力也(ye)(ye)在不(bu)斷提升，這也(ye)(ye)給投(tou)資(zi)(zi)加盟壁紙墻(qiang)(qiang)紙行業(ye)開店的(de)投(tou)資(zi)(zi)者打了一針(zhen)強心劑。
隨(sui)著(zhu)我國居(ju)民生活水平的(de)(de)(de)進一步(bu)提高，消(xiao)費(fei)者家居(ju)裝修(xiu)裝飾(shi)消(xiao)費(fei)觀念(nian)也在(zai)不斷變化中。Maigoo小編認(ren)為(wei)隨(sui)著(zhu)消(xiao)費(fei)觀念(nian)的(de)(de)(de)轉(zhuan)變，壁紙墻(qiang)紙作為(wei)家居(ju)綠(lv)色健康環境的(de)(de)(de)體現，有著(zhu)巨大的(de)(de)(de)需求(qiu)市場。因此投(tou)資加(jia)盟壁紙墻(qiang)紙開店前景(jing)可觀，市場需求(qiu)空(kong)間巨大。
