壁紙墻紙因其具(ju)有(you)安全環保、個性(xing)化強(qiang)以(yi)及(ji)施工方便等特(te)點(dian)，很(hen)多家(jia)庭在室(shi)內裝修(xiu)時都(dou)會選擇壁(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)墻紙(zhi)(zhi)(zhi)(zhi)(zhi)作為(wei)裝飾材料(liao)。投(tou)資(zi)者開始將(jiang)投(tou)資(zi)目光放在壁(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)墻紙(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)(ye)上，壁(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)墻紙(zhi)(zhi)(zhi)(zhi)(zhi)成為(wei)熱門投(tou)資(zi)項目。那么加(jia)盟壁(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)墻紙(zhi)(zhi)(zhi)(zhi)(zhi)生(sheng)意(yi)怎(zen)么樣(yang)？隨著我國中產階級消費群體的擴大，對(dui)(dui)價格合適以(yi)及(ji)品(pin)味較好的壁(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)墻紙(zhi)(zhi)(zhi)(zhi)(zhi)需求較大。可見壁(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)墻紙(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)(ye)發(fa)展前景廣闊，投(tou)資(zi)壁(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)墻紙(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)(ye)利潤可觀。Maigoo小編為(wei)您整理(li)了壁(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)墻紙(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)(ye)加(jia)盟代理(li)前景分析，希(xi)望對(dui)(dui)您有(you)所幫助(zhu)。
壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)是(shi)一(yi)種被(bei)廣泛應用在(zai)家(jia)庭住(zhu)宅、酒店以及辦公室等室內裝修(xiu)裝飾的(de)(de)(de)材料。根據相(xiang)關數據顯(xian)示，歐美國(guo)家(jia)壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)的(de)(de)(de)使用率可達50%以上，日韓國(guo)家(jia)的(de)(de)(de)壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)使用率更是(shi)高達98%以上，而(er)目前(qian)我(wo)(wo)國(guo)壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)的(de)(de)(de)市場普及率僅達到(dao)15%左(zuo)右，壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)(xing)(xing)業(ye)發展(zhan)(zhan)還(huan)不(bu)(bu)成熟，還(huan)有著較大的(de)(de)(de)市場發展(zhan)(zhan)空間。隨(sui)(sui)(sui)著我(wo)(wo)國(guo)房地產的(de)(de)(de)發展(zhan)(zhan)，居民住(zhu)房裝修(xiu)需求不(bu)(bu)斷擴(kuo)大，特別是(shi)在(zai)消費(fei)群(qun)體逐漸(jian)(jian)年輕化的(de)(de)(de)趨勢下，壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)逐漸(jian)(jian)受到(dao)了(le)消費(fei)市場的(de)(de)(de)喜愛，壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)(xing)(xing)業(ye)市場發展(zhan)(zhan)迅速。但隨(sui)(sui)(sui)著壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)(xing)(xing)業(ye)發展(zhan)(zhan)的(de)(de)(de)擴(kuo)大，壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)(xing)(xing)業(ye)也(ye)出現(xian)了(le)許多問題，國(guo)內壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)(xing)(xing)業(ye)競爭激烈(lie)，市場集(ji)中度較低(di)；壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)(xing)(xing)業(ye)管(guan)理還(huan)存(cun)(cun)在(zai)不(bu)(bu)足，各種偽劣壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)產品泛濫(lan)，行(xing)(xing)(xing)業(ye)標準不(bu)(bu)統一(yi)；在(zai)消費(fei)者認知方(fang)面，由于(yu)壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)(xing)(xing)業(ye)引導宣傳不(bu)(bu)到(dao)位(wei)，導致(zhi)消費(fei)者對壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)認知存(cun)(cun)在(zai)偏差。未來隨(sui)(sui)(sui)著壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)的(de)(de)(de)進一(yi)步規范(fan)發展(zhan)(zhan)，壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)市場市場空間仍(reng)十(shi)分廣闊(kuo)。Maigoo小(xiao)編(bian)認為在(zai)經過(guo)疫(yi)情(qing)的(de)(de)(de)洗禮后，我(wo)(wo)國(guo)壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)(xing)(xing)業(ye)將會加快洗牌，不(bu)(bu)斷進行(xing)(xing)(xing)整合重組；在(zai)消費(fei)需求改(gai)變(bian)的(de)(de)(de)推動下，未來壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)(xing)(xing)業(ye)將會向(xiang)著個性化、綠(lv)色環保的(de)(de)(de)方(fang)向(xiang)發展(zhan)(zhan)。
近五(wu)年來，我國墻(qiang)紙整(zheng)體搜(sou)索(suo)(suo)指(zhi)(zhi)數(shu)呈現出不(bu)斷下降(jiang)的(de)趨勢(shi)。Maigoo小編認為(wei)墻(qiang)紙的(de)搜(sou)索(suo)(suo)與房(fang)地產行業發展息息相關，由于(yu)房(fang)地產行業發展增速(su)有所下降(jiang)，墻(qiang)紙作(zuo)為(wei)室內(nei)裝飾裝修材(cai)料(liao)也受到(dao)房(fang)地產行業的(de)影(ying)響，導致(zhi)(zhi)墻(qiang)紙搜(sou)索(suo)(suo)指(zhi)(zhi)數(shu)不(bu)斷下降(jiang)。2020年由于(yu)受到(dao)疫情的(de)影(ying)響，墻(qiang)紙行業受到(dao)沖擊，導致(zhi)(zhi)墻(qiang)紙搜(sou)索(suo)(suo)指(zhi)(zhi)數(shu)不(bu)斷下降(jiang)。
從百度(du)指(zhi)數(shu)(shu)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)地(di)(di)域分布情況(kuang)來看，華(hua)(hua)東(dong)(dong)地(di)(di)區(qu)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)搜索(suo)量最大，東(dong)(dong)北地(di)(di)區(qu)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)搜索(suo)指(zhi)數(shu)(shu)較(jiao)(jiao)(jiao)少。Maigoo小編認為(wei)(wei)華(hua)(hua)東(dong)(dong)地(di)(di)區(qu)社會經濟(ji)發展水(shui)平較(jiao)(jiao)(jiao)高(gao)，對(dui)新觀念新事物接受程度(du)較(jiao)(jiao)(jiao)高(gao)，因此對(dui)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)的(de)關注較(jiao)(jiao)(jiao)大。廣(guang)東(dong)(dong)、江蘇(su)、浙江、四川以及山東(dong)(dong)這五個省市的(de)消費者(zhe)對(dui)壁紙(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)關注最高(gao)，其次是河(he)南、安(an)徽、湖北、福(fu)建(jian)以及河(he)北等地(di)(di)區(qu)，因為(wei)(wei)二三(san)線城(cheng)市由于覆蓋了大部(bu)分居民，有著較(jiao)(jiao)(jiao)大的(de)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)需求市場，因此在華(hua)(hua)東(dong)(dong)、華(hua)(hua)南以及西南地(di)(di)區(qu)加盟(meng)代理壁紙(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)行業開店利潤較(jiao)(jiao)(jiao)為(wei)(wei)可觀。
根據數(shu)據圖表可以知道，2014-2020年我國墻(qiang)(qiang)(qiang)紙銷(xiao)量(liang)(liang)呈現出(chu)先升(sheng)后降的(de)(de)趨(qu)勢(shi)。2015-2017墻(qiang)(qiang)(qiang)紙銷(xiao)量(liang)(liang)呈現出(chu)上升(sheng)的(de)(de)趨(qu)勢(shi)，2018-2020年由于受(shou)到(dao)房地(di)產行業(ye)的(de)(de)影響以及新冠疫情的(de)(de)沖擊，導致(zhi)墻(qiang)(qiang)(qiang)紙銷(xiao)量(liang)(liang)開始下降，2020年我國墻(qiang)(qiang)(qiang)紙銷(xiao)售(shou)量(liang)(liang)為4.30億(yi)平方(fang)米。
近年來我(wo)國(guo)(guo)電(dian)(dian)商規(gui)模(mo)(mo)發(fa)展(zhan)不斷擴大，隨著我(wo)國(guo)(guo)電(dian)(dian)商平(ping)臺的(de)(de)發(fa)展(zhan)，傳統壁(bi)紙(zhi)墻(qiang)紙(zhi)建(jian)材市場到店(dian)購買的(de)(de)銷售(shou)模(mo)(mo)式(shi)受(shou)到影響，壁(bi)紙(zhi)墻(qiang)紙(zhi)行業開(kai)始注重在電(dian)(dian)商平(ping)店(dian)鋪臺的(de)(de)開(kai)發(fa)和建(jian)立。Maigoo小編認為傳統的(de)(de)壁(bi)紙(zhi)墻(qiang)紙(zhi)營銷模(mo)(mo)式(shi)被打(da)破，在新的(de)(de)銷售(shou)模(mo)(mo)式(shi)不斷創新的(de)(de)帶動下，壁(bi)紙(zhi)墻(qiang)紙(zhi)發(fa)展(zhan)前(qian)景可觀。
目前(qian)我國主要的(de)(de)(de)消費(fei)(fei)群體仍是以中(zhong)產(chan)階(jie)(jie)級(ji)為主，隨著(zhu)商品房(fang)的(de)(de)(de)銷售額的(de)(de)(de)增長以及二(er)次裝修市場的(de)(de)(de)發展，有經濟(ji)實力(li)(li)的(de)(de)(de)中(zhong)產(chan)階(jie)(jie)級(ji)受到(dao)消費(fei)(fei)升級(ji)的(de)(de)(de)影響(xiang)，對具有個性化(hua)以及環保綠(lv)色的(de)(de)(de)壁(bi)紙(zhi)墻(qiang)紙(zhi)需(xu)求不斷擴大。Maigoo小編認為隨著(zhu)我國中(zhong)產(chan)階(jie)(jie)級(ji)的(de)(de)(de)擴大，壁(bi)紙(zhi)墻(qiang)紙(zhi)購買力(li)(li)也在不斷提(ti)升，這也給投資加(jia)盟壁(bi)紙(zhi)墻(qiang)紙(zhi)行業開店(dian)的(de)(de)(de)投資者打了(le)一(yi)針強心劑。
隨著我國居民生活水平的進一步提(ti)高，消費者家(jia)(jia)居裝修(xiu)裝飾消費觀念(nian)也在不斷變(bian)(bian)化中(zhong)。Maigoo小編認(ren)為隨著消費觀念(nian)的轉變(bian)(bian)，壁紙墻紙作為家(jia)(jia)居綠色(se)健康環境的體現(xian)，有著巨(ju)大(da)的需求市場(chang)。因此投資加盟壁紙墻紙開店(dian)前景(jing)可(ke)觀，市場(chang)需求空間(jian)巨(ju)大(da)。
