壁紙墻紙因其具有安全環保、個性化強以及(ji)施工(gong)方(fang)便(bian)等特(te)點(dian),很(hen)多家庭在(zai)室內裝修時都會選擇壁(bi)紙(zhi)(zhi)墻紙(zhi)(zhi)作(zuo)為裝飾材料。投(tou)資(zi)者(zhe)開始(shi)將投(tou)資(zi)目(mu)光放在(zai)壁(bi)紙(zhi)(zhi)墻紙(zhi)(zhi)行業(ye)(ye)上,壁(bi)紙(zhi)(zhi)墻紙(zhi)(zhi)成為熱門投(tou)資(zi)項目(mu)。那么(me)(me)加盟壁(bi)紙(zhi)(zhi)墻紙(zhi)(zhi)生意怎么(me)(me)樣?隨著我國中產(chan)階級(ji)消費(fei)群體(ti)的擴大,對(dui)價格合適以及(ji)品(pin)味較好(hao)的壁(bi)紙(zhi)(zhi)墻紙(zhi)(zhi)需求較大。可見壁(bi)紙(zhi)(zhi)墻紙(zhi)(zhi)行業(ye)(ye)發展前景廣闊,投(tou)資(zi)壁(bi)紙(zhi)(zhi)墻紙(zhi)(zhi)行業(ye)(ye)利(li)潤可觀。Maigoo小編為您整理(li)了壁(bi)紙(zhi)(zhi)墻紙(zhi)(zhi)行業(ye)(ye)加盟代理(li)前景分析,希望(wang)對(dui)您有所幫(bang)助(zhu)。
壁(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)是(shi)一種被廣(guang)泛(fan)(fan)應用在家庭住宅、酒店以及辦公室等室內裝修(xiu)裝飾(shi)的(de)材料。根據相關數據顯示(shi),歐(ou)美國家壁(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)的(de)使(shi)用率可達50%以上,日韓國家的(de)壁(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)使(shi)用率更是(shi)高達98%以上,而目(mu)前(qian)我國壁(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)的(de)市場(chang)(chang)(chang)(chang)普及率僅達到15%左右,壁(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)發(fa)(fa)(fa)展還(huan)(huan)不(bu)(bu)成(cheng)熟,還(huan)(huan)有著(zhu)(zhu)較大(da)的(de)市場(chang)(chang)(chang)(chang)發(fa)(fa)(fa)展空間。隨著(zhu)(zhu)我國房地產(chan)的(de)發(fa)(fa)(fa)展,居(ju)民住房裝修(xiu)需(xu)求不(bu)(bu)斷擴大(da),特(te)別是(shi)在消(xiao)費(fei)群體逐(zhu)漸年輕化的(de)趨勢下,壁(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)逐(zhu)漸受到了(le)消(xiao)費(fei)市場(chang)(chang)(chang)(chang)的(de)喜愛,壁(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)市場(chang)(chang)(chang)(chang)發(fa)(fa)(fa)展迅(xun)速。但隨著(zhu)(zhu)壁(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)發(fa)(fa)(fa)展的(de)擴大(da),壁(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)也出現了(le)許多問題,國內壁(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)競爭(zheng)激(ji)烈,市場(chang)(chang)(chang)(chang)集中度較低;壁(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)管(guan)理還(huan)(huan)存在不(bu)(bu)足(zu),各種偽(wei)劣壁(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)產(chan)品泛(fan)(fan)濫(lan),行(xing)(xing)(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)標準(zhun)不(bu)(bu)統一;在消(xiao)費(fei)者認(ren)知方面,由(you)于壁(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)引(yin)導宣傳(chuan)不(bu)(bu)到位(wei),導致消(xiao)費(fei)者對壁(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)認(ren)知存在偏差(cha)。未(wei)來隨著(zhu)(zhu)壁(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)的(de)進(jin)一步(bu)規范發(fa)(fa)(fa)展,壁(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)市場(chang)(chang)(chang)(chang)市場(chang)(chang)(chang)(chang)空間仍十(shi)分廣(guang)闊。Maigoo小編認(ren)為在經過(guo)疫情的(de)洗禮后,我國壁(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)將(jiang)會加快洗牌,不(bu)(bu)斷進(jin)行(xing)(xing)(xing)(xing)(xing)(xing)整合(he)重組;在消(xiao)費(fei)需(xu)求改變的(de)推動下,未(wei)來壁(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)將(jiang)會向著(zhu)(zhu)個性化、綠色環保的(de)方向發(fa)(fa)(fa)展。
近五年來,我國墻(qiang)紙整體(ti)搜索(suo)(suo)(suo)指數(shu)呈現出不斷下降(jiang)的趨勢。Maigoo小編認為(wei)墻(qiang)紙的搜索(suo)(suo)(suo)與房(fang)地(di)(di)產行(xing)業發(fa)展息息相關,由于房(fang)地(di)(di)產行(xing)業發(fa)展增速有(you)所下降(jiang),墻(qiang)紙作(zuo)為(wei)室內裝(zhuang)飾(shi)裝(zhuang)修材料也受(shou)(shou)到房(fang)地(di)(di)產行(xing)業的影(ying)響,導致(zhi)墻(qiang)紙搜索(suo)(suo)(suo)指數(shu)不斷下降(jiang)。2020年由于受(shou)(shou)到疫(yi)情的影(ying)響,墻(qiang)紙行(xing)業受(shou)(shou)到沖擊,導致(zhi)墻(qiang)紙搜索(suo)(suo)(suo)指數(shu)不斷下降(jiang)。
從百(bai)度指數(shu)墻(qiang)紙(zhi)(zhi)(zhi)(zhi)地(di)(di)域(yu)分布情況來看,華東(dong)地(di)(di)區(qu)(qu)墻(qiang)紙(zhi)(zhi)(zhi)(zhi)搜(sou)索量最(zui)大(da)(da),東(dong)北(bei)地(di)(di)區(qu)(qu)墻(qiang)紙(zhi)(zhi)(zhi)(zhi)搜(sou)索指數(shu)較(jiao)少。Maigoo小(xiao)編認為華東(dong)地(di)(di)區(qu)(qu)社會(hui)經濟發展(zhan)水平較(jiao)高,對(dui)新觀念(nian)新事物接受程度較(jiao)高,因(yin)此對(dui)墻(qiang)紙(zhi)(zhi)(zhi)(zhi)的(de)(de)關(guan)注(zhu)較(jiao)大(da)(da)。廣東(dong)、江蘇、浙江、四川以及山東(dong)這五(wu)個(ge)省(sheng)市的(de)(de)消費(fei)者對(dui)壁(bi)紙(zhi)(zhi)(zhi)(zhi)墻(qiang)紙(zhi)(zhi)(zhi)(zhi)關(guan)注(zhu)最(zui)高,其次是(shi)河南(nan)(nan)、安(an)徽、湖(hu)北(bei)、福(fu)建以及河北(bei)等地(di)(di)區(qu)(qu),因(yin)為二三(san)線城市由于覆(fu)蓋了大(da)(da)部分居民,有(you)著較(jiao)大(da)(da)的(de)(de)墻(qiang)紙(zhi)(zhi)(zhi)(zhi)需求市場,因(yin)此在華東(dong)、華南(nan)(nan)以及西南(nan)(nan)地(di)(di)區(qu)(qu)加盟(meng)代理壁(bi)紙(zhi)(zhi)(zhi)(zhi)墻(qiang)紙(zhi)(zhi)(zhi)(zhi)行業開店利潤(run)較(jiao)為可觀。
根(gen)據數據圖(tu)表可以(yi)(yi)知道,2014-2020年(nian)(nian)我國(guo)墻紙(zhi)銷(xiao)(xiao)量(liang)呈現(xian)出(chu)先升后降(jiang)的(de)(de)趨(qu)勢。2015-2017墻紙(zhi)銷(xiao)(xiao)量(liang)呈現(xian)出(chu)上升的(de)(de)趨(qu)勢,2018-2020年(nian)(nian)由于(yu)受到(dao)房地產(chan)行(xing)業的(de)(de)影響(xiang)以(yi)(yi)及新冠疫情的(de)(de)沖擊(ji),導致墻紙(zhi)銷(xiao)(xiao)量(liang)開始下降(jiang),2020年(nian)(nian)我國(guo)墻紙(zhi)銷(xiao)(xiao)售量(liang)為4.30億平方米(mi)。
近年(nian)來我國(guo)電(dian)商規模發(fa)(fa)展(zhan)不斷(duan)擴大,隨(sui)著我國(guo)電(dian)商平臺(tai)的發(fa)(fa)展(zhan),傳統壁紙(zhi)墻紙(zhi)建(jian)材(cai)市場(chang)到店(dian)購買的銷(xiao)(xiao)售(shou)模式(shi)受到影響(xiang),壁紙(zhi)墻紙(zhi)行業開始注重(zhong)在電(dian)商平店(dian)鋪臺(tai)的開發(fa)(fa)和建(jian)立。Maigoo小(xiao)編認為傳統的壁紙(zhi)墻紙(zhi)營銷(xiao)(xiao)模式(shi)被打破,在新的銷(xiao)(xiao)售(shou)模式(shi)不斷(duan)創新的帶動下(xia),壁紙(zhi)墻紙(zhi)發(fa)(fa)展(zhan)前景可觀。
目(mu)前我(wo)(wo)國(guo)主要的(de)(de)消費(fei)群體仍是以(yi)中產階級(ji)為(wei)主,隨著商(shang)品房的(de)(de)銷售額(e)的(de)(de)增長以(yi)及(ji)二(er)次裝修市(shi)場的(de)(de)發展(zhan),有經濟實力的(de)(de)中產階級(ji)受到消費(fei)升級(ji)的(de)(de)影響,對具有個(ge)性化以(yi)及(ji)環保綠色的(de)(de)壁紙(zhi)(zhi)墻(qiang)紙(zhi)(zhi)需求不斷擴(kuo)大。Maigoo小編(bian)認為(wei)隨著我(wo)(wo)國(guo)中產階級(ji)的(de)(de)擴(kuo)大,壁紙(zhi)(zhi)墻(qiang)紙(zhi)(zhi)購買力也在不斷提升,這(zhe)也給投資加盟壁紙(zhi)(zhi)墻(qiang)紙(zhi)(zhi)行業開(kai)店(dian)的(de)(de)投資者打(da)了(le)一針強心劑。
隨著(zhu)(zhu)我國居民生活水平的進一步提高,消(xiao)費(fei)(fei)者家(jia)居裝修裝飾消(xiao)費(fei)(fei)觀念也在(zai)不斷變化(hua)中。Maigoo小編認為隨著(zhu)(zhu)消(xiao)費(fei)(fei)觀念的轉變,壁(bi)紙(zhi)(zhi)(zhi)墻紙(zhi)(zhi)(zhi)作為家(jia)居綠色(se)健(jian)康環境的體現(xian),有著(zhu)(zhu)巨大(da)的需求市場(chang)。因此(ci)投資加(jia)盟壁(bi)紙(zhi)(zhi)(zhi)墻紙(zhi)(zhi)(zhi)開店前景可(ke)觀,市場(chang)需求空間巨大(da)。