壁紙墻紙因其具有安全(quan)環(huan)保、個性(xing)化(hua)強以(yi)及施工方便(bian)等(deng)特點(dian)，很(hen)多家庭(ting)在(zai)室內裝修時都(dou)會選(xuan)擇壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)作為裝飾材料。投資者開始將投資目光放在(zai)壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)行(xing)業(ye)上，壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)成為熱門投資項目。那(nei)么(me)加(jia)盟壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)生意怎么(me)樣？隨(sui)著我國中(zhong)產階級(ji)消費(fei)群體的(de)(de)擴(kuo)大，對價(jia)格合適以(yi)及品(pin)味較(jiao)好的(de)(de)壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)需求較(jiao)大。可(ke)見(jian)壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)行(xing)業(ye)發展前景廣闊(kuo)，投資壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)行(xing)業(ye)利潤(run)可(ke)觀。Maigoo小編為您整理了(le)壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)行(xing)業(ye)加(jia)盟代理前景分(fen)析，希(xi)望對您有所幫助。
壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)是(shi)一(yi)種(zhong)被(bei)廣(guang)泛(fan)(fan)應(ying)用(yong)在(zai)(zai)家庭住(zhu)宅、酒店以(yi)及辦公室等室內裝(zhuang)修(xiu)裝(zhuang)飾(shi)的(de)(de)(de)(de)材料。根據(ju)相關數據(ju)顯示，歐美國(guo)(guo)家壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)的(de)(de)(de)(de)使用(yong)率可達(da)(da)50%以(yi)上，日韓國(guo)(guo)家的(de)(de)(de)(de)壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)使用(yong)率更是(shi)高達(da)(da)98%以(yi)上，而目前我國(guo)(guo)壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)的(de)(de)(de)(de)市(shi)場(chang)(chang)(chang)普及率僅達(da)(da)到(dao)15%左右，壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)業(ye)發(fa)展(zhan)還(huan)(huan)不(bu)成熟，還(huan)(huan)有著較(jiao)(jiao)大的(de)(de)(de)(de)市(shi)場(chang)(chang)(chang)發(fa)展(zhan)空間(jian)。隨著我國(guo)(guo)房地產的(de)(de)(de)(de)發(fa)展(zhan)，居民住(zhu)房裝(zhuang)修(xiu)需求不(bu)斷擴大，特別(bie)是(shi)在(zai)(zai)消(xiao)(xiao)費(fei)(fei)群體逐漸年輕(qing)化的(de)(de)(de)(de)趨勢下(xia)，壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)逐漸受到(dao)了消(xiao)(xiao)費(fei)(fei)市(shi)場(chang)(chang)(chang)的(de)(de)(de)(de)喜愛，壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)業(ye)市(shi)場(chang)(chang)(chang)發(fa)展(zhan)迅速(su)。但隨著壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)業(ye)發(fa)展(zhan)的(de)(de)(de)(de)擴大，壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)業(ye)也出現(xian)了許多問(wen)題(ti)，國(guo)(guo)內壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)業(ye)競(jing)爭(zheng)激烈，市(shi)場(chang)(chang)(chang)集中度較(jiao)(jiao)低；壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)業(ye)管理(li)還(huan)(huan)存在(zai)(zai)不(bu)足，各種(zhong)偽(wei)劣(lie)壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)產品泛(fan)(fan)濫，行(xing)(xing)(xing)(xing)業(ye)標準不(bu)統一(yi)；在(zai)(zai)消(xiao)(xiao)費(fei)(fei)者認知方面，由于壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)業(ye)引導宣傳不(bu)到(dao)位，導致(zhi)消(xiao)(xiao)費(fei)(fei)者對壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)認知存在(zai)(zai)偏差。未(wei)來(lai)隨著壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)的(de)(de)(de)(de)進一(yi)步規(gui)范發(fa)展(zhan)，壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)市(shi)場(chang)(chang)(chang)市(shi)場(chang)(chang)(chang)空間(jian)仍十分廣(guang)闊。Maigoo小編認為(wei)在(zai)(zai)經(jing)過疫情的(de)(de)(de)(de)洗禮后，我國(guo)(guo)壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)業(ye)將會加快洗牌，不(bu)斷進行(xing)(xing)(xing)(xing)整合重組；在(zai)(zai)消(xiao)(xiao)費(fei)(fei)需求改變的(de)(de)(de)(de)推動下(xia)，未(wei)來(lai)壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)業(ye)將會向(xiang)著個性化、綠色環保的(de)(de)(de)(de)方向(xiang)發(fa)展(zhan)。
近五年(nian)來(lai)，我(wo)國(guo)墻(qiang)(qiang)(qiang)紙(zhi)整體(ti)搜(sou)索(suo)指(zhi)數(shu)呈現出不斷(duan)下降(jiang)的(de)(de)趨勢。Maigoo小編認為墻(qiang)(qiang)(qiang)紙(zhi)的(de)(de)搜(sou)索(suo)與房地(di)產(chan)行業發(fa)展息(xi)息(xi)相關，由于房地(di)產(chan)行業發(fa)展增速有(you)所下降(jiang)，墻(qiang)(qiang)(qiang)紙(zhi)作(zuo)為室內(nei)裝(zhuang)飾裝(zhuang)修材料也受到(dao)房地(di)產(chan)行業的(de)(de)影響，導(dao)(dao)致墻(qiang)(qiang)(qiang)紙(zhi)搜(sou)索(suo)指(zhi)數(shu)不斷(duan)下降(jiang)。2020年(nian)由于受到(dao)疫情的(de)(de)影響，墻(qiang)(qiang)(qiang)紙(zhi)行業受到(dao)沖(chong)擊，導(dao)(dao)致墻(qiang)(qiang)(qiang)紙(zhi)搜(sou)索(suo)指(zhi)數(shu)不斷(duan)下降(jiang)。
從(cong)百度指數墻紙(zhi)地(di)域分布情(qing)況來看，華東(dong)(dong)地(di)區墻紙(zhi)搜(sou)索(suo)量(liang)最(zui)大(da)，東(dong)(dong)北地(di)區墻紙(zhi)搜(sou)索(suo)指數較少(shao)。Maigoo小編認為(wei)(wei)華東(dong)(dong)地(di)區社會經濟發(fa)展水平較高(gao)，對新(xin)觀(guan)念新(xin)事物接受程度較高(gao)，因(yin)此對墻紙(zhi)的關(guan)(guan)注較大(da)。廣東(dong)(dong)、江(jiang)蘇、浙江(jiang)、四川以及(ji)山東(dong)(dong)這五(wu)個(ge)省市的消(xiao)費者(zhe)對壁(bi)紙(zhi)墻紙(zhi)關(guan)(guan)注最(zui)高(gao)，其次是河(he)南、安徽(hui)、湖北、福建以及(ji)河(he)北等地(di)區，因(yin)為(wei)(wei)二(er)三線城市由于覆蓋(gai)了大(da)部分居民，有(you)著較大(da)的墻紙(zhi)需求市場，因(yin)此在華東(dong)(dong)、華南以及(ji)西(xi)南地(di)區加盟(meng)代理壁(bi)紙(zhi)墻紙(zhi)行業開店(dian)利(li)潤較為(wei)(wei)可(ke)觀(guan)。
根據數據圖(tu)表可(ke)以知(zhi)道，2014-2020年(nian)(nian)(nian)我國(guo)墻(qiang)(qiang)紙(zhi)(zhi)銷量(liang)呈(cheng)現(xian)(xian)出先升(sheng)后降的趨勢(shi)。2015-2017墻(qiang)(qiang)紙(zhi)(zhi)銷量(liang)呈(cheng)現(xian)(xian)出上升(sheng)的趨勢(shi)，2018-2020年(nian)(nian)(nian)由(you)于受到房地產(chan)行業的影響以及新冠疫(yi)情的沖擊，導致墻(qiang)(qiang)紙(zhi)(zhi)銷量(liang)開始下降，2020年(nian)(nian)(nian)我國(guo)墻(qiang)(qiang)紙(zhi)(zhi)銷售量(liang)為4.30億(yi)平(ping)方米。
近年(nian)來(lai)我(wo)國(guo)電商規模(mo)(mo)發展不(bu)斷擴大，隨(sui)著(zhu)我(wo)國(guo)電商平臺(tai)的(de)(de)發展，傳統壁(bi)紙(zhi)墻紙(zhi)建材市場到店購(gou)買的(de)(de)銷售(shou)模(mo)(mo)式受到影響，壁(bi)紙(zhi)墻紙(zhi)行業(ye)開始注重在電商平店鋪臺(tai)的(de)(de)開發和(he)建立。Maigoo小(xiao)編認(ren)為傳統的(de)(de)壁(bi)紙(zhi)墻紙(zhi)營銷模(mo)(mo)式被打破(po)，在新的(de)(de)銷售(shou)模(mo)(mo)式不(bu)斷創新的(de)(de)帶(dai)動下，壁(bi)紙(zhi)墻紙(zhi)發展前景可觀。
目前我(wo)國(guo)主要的(de)(de)(de)消費群體(ti)仍是以(yi)中產階級(ji)為(wei)主，隨著商品房的(de)(de)(de)銷售額(e)的(de)(de)(de)增長以(yi)及二(er)次裝修(xiu)市場的(de)(de)(de)發展，有經濟(ji)實力的(de)(de)(de)中產階級(ji)受到消費升級(ji)的(de)(de)(de)影響，對具有個性化以(yi)及環保(bao)綠色的(de)(de)(de)壁(bi)紙(zhi)墻紙(zhi)需求不(bu)斷擴大(da)。Maigoo小編認(ren)為(wei)隨著我(wo)國(guo)中產階級(ji)的(de)(de)(de)擴大(da)，壁(bi)紙(zhi)墻紙(zhi)購買力也在不(bu)斷提(ti)升，這也給投資(zi)加(jia)盟壁(bi)紙(zhi)墻紙(zhi)行(xing)業開店(dian)的(de)(de)(de)投資(zi)者(zhe)打了(le)一針強心劑。
隨著(zhu)我國(guo)居(ju)民(min)生活水(shui)平的(de)進一步提高，消(xiao)費者家(jia)居(ju)裝(zhuang)修裝(zhuang)飾消(xiao)費觀(guan)念也(ye)在不斷(duan)變化(hua)中(zhong)。Maigoo小編認為隨著(zhu)消(xiao)費觀(guan)念的(de)轉(zhuan)變，壁紙(zhi)(zhi)(zhi)墻紙(zhi)(zhi)(zhi)作為家(jia)居(ju)綠色健(jian)康環境的(de)體現(xian)，有著(zhu)巨大(da)的(de)需求市(shi)場(chang)。因此投資(zi)加盟壁紙(zhi)(zhi)(zhi)墻紙(zhi)(zhi)(zhi)開店前(qian)景可觀(guan)，市(shi)場(chang)需求空(kong)間巨大(da)。
