寵物用品生意好做嗎？代理加盟寵物用品行業前景分析
我國寵物數量仍保持著持續增長的態勢，這為寵物用品行業的發(fa)展(zhan)創(chuang)造了新的商機，不少人想加盟(meng)寵(chong)物(wu)(wu)用品(pin)行業開店。那(nei)么(me)加盟(meng)寵(chong)物(wu)(wu)用品(pin)生(sheng)意怎(zen)么(me)樣？隨著人們消(xiao)費能力(li)的提高，寵(chong)物(wu)(wu)主為寵(chong)物(wu)(wu)買單(dan)的能力(li)也在不斷提升，寵(chong)物(wu)(wu)用品(pin)行業迎來(lai)發(fa)展(zhan)的快速階段。投資寵(chong)物(wu)(wu)用品(pin)行業前景廣闊，潛力(li)較大(da)。Maigoo小(xiao)編(bian)為您整理(li)了代理(li)加盟(meng)寵(chong)物(wu)(wu)用品(pin)行業前景分析，希(xi)望對您有所(suo)幫助。
寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)包括寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)玩具、寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)服裝出(chu)(chu)行(xing)(xing)(xing)(xing)、寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)清潔以(yi)(yi)及(ji)為寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)日常(chang)生活用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)。隨著(zhu)“吸貓”“擼狗”等養寵(chong)(chong)(chong)(chong)(chong)(chong)群體的(de)擴(kuo)(kuo)大(da)，推動(dong)著(zhu)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)不斷(duan)(duan)(duan)細(xi)分(fen)。目前我(wo)(wo)國(guo)(guo)(guo)(guo)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)主(zhu)主(zhu)要(yao)分(fen)布在一二線以(yi)(yi)及(ji)經濟(ji)水平較(jiao)高(gao)的(de)城市(shi)(shi)，這(zhe)給寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)發展(zhan)提(ti)(ti)供了較(jiao)大(da)的(de)需求市(shi)(shi)場(chang)(chang)(chang)(chang)(chang)和消費市(shi)(shi)場(chang)(chang)(chang)(chang)(chang)。根據艾媒(mei)咨詢(xun)數(shu)據顯示，2021年我(wo)(wo)國(guo)(guo)(guo)(guo)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)市(shi)(shi)場(chang)(chang)(chang)(chang)(chang)規(gui)(gui)模將(jiang)(jiang)突(tu)破了325.7億元，隨著(zhu)養寵(chong)(chong)(chong)(chong)(chong)(chong)規(gui)(gui)模的(de)擴(kuo)(kuo)大(da)，以(yi)(yi)及(ji)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)主(zhu)對寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)生活品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)質的(de)關注不斷(duan)(duan)(duan)加(jia)深，寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)新(xin)需求層(ceng)出(chu)(chu)不窮，我(wo)(wo)國(guo)(guo)(guo)(guo)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)市(shi)(shi)場(chang)(chang)(chang)(chang)(chang)規(gui)(gui)模不斷(duan)(duan)(duan)擴(kuo)(kuo)大(da)，未來(lai)(lai)到(dao)2024年，寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)市(shi)(shi)場(chang)(chang)(chang)(chang)(chang)規(gui)(gui)模將(jiang)(jiang)達到(dao)442.7億元。寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)前景(jing)十分(fen)廣(guang)闊，投(tou)資(zi)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)開(kai)(kai)店潛力(li)較(jiao)大(da)。但從寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)市(shi)(shi)場(chang)(chang)(chang)(chang)(chang)現狀來(lai)(lai)看，我(wo)(wo)國(guo)(guo)(guo)(guo)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)發展(zhan)起步較(jiao)晚(wan)，受到(dao)外資(zi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌的(de)沖(chong)擊打(da)壓，我(wo)(wo)國(guo)(guo)(guo)(guo)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)競(jing)(jing)爭力(li)較(jiao)低，國(guo)(guo)(guo)(guo)內寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)市(shi)(shi)場(chang)(chang)(chang)(chang)(chang)被競(jing)(jing)爭力(li)較(jiao)高(gao)的(de)外資(zi)企業(ye)(ye)所占領。由于我(wo)(wo)國(guo)(guo)(guo)(guo)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)缺乏(fa)完善的(de)行(xing)(xing)(xing)(xing)業(ye)(ye)法律規(gui)(gui)范和市(shi)(shi)場(chang)(chang)(chang)(chang)(chang)監管，導致(zhi)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)競(jing)(jing)爭無序(xu)化，產品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)競(jing)(jing)爭力(li)不足，行(xing)(xing)(xing)(xing)業(ye)(ye)健康(kang)發展(zhan)受到(dao)影響。Maigoo小編認為為提(ti)(ti)高(gao)我(wo)(wo)國(guo)(guo)(guo)(guo)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)競(jing)(jing)爭力(li)，行(xing)(xing)(xing)(xing)業(ye)(ye)將(jiang)(jiang)會不斷(duan)(duan)(duan)開(kai)(kai)發功能性寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)產品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)，提(ti)(ti)高(gao)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)的(de)實用(yong)(yong)(yong)(yong)(yong)(yong)性，加(jia)強(qiang)競(jing)(jing)爭力(li)。同時行(xing)(xing)(xing)(xing)業(ye)(ye)將(jiang)(jiang)會不斷(duan)(duan)(duan)加(jia)大(da)對品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌的(de)建(jian)設(she)，相關部門(men)也(ye)將(jiang)(jiang)進一步規(gui)(gui)范對寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)的(de)管理。未來(lai)(lai)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)用(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)發展(zhan)空(kong)間較(jiao)大(da)，投(tou)資(zi)前景(jing)可觀。
近五年來，我國寵(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)品(pin)(pin)整體搜(sou)索指(zhi)數(shu)(shu)整體呈(cheng)現出先降(jiang)后(hou)升(sheng)的(de)(de)趨勢(shi)，2017-2018年寵(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)品(pin)(pin)搜(sou)索指(zhi)數(shu)(shu)下(xia)降(jiang)幅度(du)較大。Maigoo小編認為由(you)于寵(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)品(pin)(pin)行(xing)業的(de)(de)競爭無序、行(xing)業管理(li)的(de)(de)不(bu)規范，寵(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)品(pin)(pin)行(xing)業集中度(du)不(bu)高，未形成(cheng)專業的(de)(de)寵(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)品(pin)(pin)行(xing)業市場，阻礙了寵(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)品(pin)(pin)行(xing)業的(de)(de)發展(zhan)，導致寵(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)品(pin)(pin)搜(sou)索指(zhi)數(shu)(shu)不(bu)斷下(xia)降(jiang)。2019-2021年寵(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)品(pin)(pin)搜(sou)索指(zhi)數(shu)(shu)有(you)所上升(sheng)，應該是隨著電商規模(mo)的(de)(de)擴大，寵(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)品(pin)(pin)行(xing)業銷售渠道(dao)優勢(shi)明顯(xian)。在疫情之下(xia)，寵(chong)(chong)用(yong)(yong)(yong)(yong)品(pin)(pin)行(xing)業需求得到釋放，推動(dong)著寵(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)品(pin)(pin)搜(sou)索指(zhi)數(shu)(shu)有(you)所上升(sheng)。
從百(bai)度指(zhi)數(shu)寵(chong)物(wu)用(yong)品地(di)域分布情況來看，華(hua)東(dong)(dong)地(di)區(qu)寵(chong)物(wu)用(yong)品搜(sou)索量最(zui)(zui)大(da)(da)，西北地(di)區(qu)寵(chong)物(wu)用(yong)品搜(sou)索量較(jiao)少(shao)。Maigoo小編認(ren)為(wei)(wei)目(mu)前我(wo)國養寵(chong)群(qun)體主要在(zai)集(ji)中在(zai)一(yi)二線經濟(ji)水(shui)平(ping)較(jiao)高(gao)的(de)(de)城市，華(hua)東(dong)(dong)地(di)區(qu)社會(hui)經濟(ji)發展水(shui)平(ping)較(jiao)高(gao)，寵(chong)物(wu)用(yong)品消(xiao)費能力(li)較(jiao)高(gao)，推動著華(hua)東(dong)(dong)地(di)區(qu)寵(chong)物(wu)用(yong)品搜(sou)索指(zhi)數(shu)提高(gao)。重慶(qing)、廣東(dong)(dong)、江蘇(su)、浙江、山東(dong)(dong)等地(di)區(qu)對寵(chong)物(wu)用(yong)品關注較(jiao)大(da)(da)，這與(yu)寵(chong)物(wu)用(yong)品行業企(qi)業的(de)(de)分布關系(xi)較(jiao)大(da)(da)。重慶(qing)作為(wei)(wei)全國養寵(chong)規模最(zui)(zui)大(da)(da)的(de)(de)五大(da)(da)城市之一(yi)，對寵(chong)物(wu)用(yong)品的(de)(de)關注較(jiao)高(gao)。因(yin)此(ci)，在(zai)東(dong)(dong)部地(di)區(qu)投(tou)資寵(chong)物(wu)用(yong)品行業開店潛力(li)較(jiao)大(da)(da)。
根據(ju)圖表數據(ju)顯示，2015-2020年我國(guo)寵(chong)(chong)物(wu)用(yong)品行(xing)(xing)業市(shi)場(chang)規(gui)模呈(cheng)現出(chu)不斷擴(kuo)大(da)的趨勢。2020年寵(chong)(chong)物(wu)用(yong)品行(xing)(xing)業市(shi)場(chang)規(gui)模達到了(le)282億元。Maigoo小編認為(wei)(wei)隨著養寵(chong)(chong)群體的擴(kuo)大(da)，為(wei)(wei)滿足(zu)寵(chong)(chong)物(wu)主的需求，在“它經濟”的帶(dai)動下，未來寵(chong)(chong)物(wu)用(yong)品行(xing)(xing)業市(shi)場(chang)規(gui)模將(jiang)會不斷擴(kuo)大(da)，到2024年，我國(guo)寵(chong)(chong)物(wu)用(yong)品行(xing)(xing)業市(shi)場(chang)規(gui)模將(jiang)達到443.7億元。
Maigoo小編認為(wei)我(wo)(wo)國寵物用品(pin)行業發展起步較(jiao)晚，由于缺乏規范的管(guan)理制(zhi)度以及市(shi)場(chang)的無序競(jing)爭，導致我(wo)(wo)國寵物用品(pin)行業發展受到影響。為(wei)提高寵物用品(pin)行業競(jing)爭力(li)，相關部門將會不斷完善行業規范，進一步優化(hua)管(guan)理制(zhi)度。隨著市(shi)場(chang)管(guan)理的不斷規范，投資寵物用品(pin)行業開(kai)店潛力(li)較(jiao)大。
根據智妍咨(zi)詢數據顯示，近年(nian)來我(wo)國(guo)寵物(wu)（犬(quan)(quan)貓(mao)）數量不斷增(zeng)加，2021年(nian)我(wo)國(guo)犬(quan)(quan)貓(mao)數量達(da)到(dao)了(le)11235萬只。Maigoo小編認(ren)為隨著(zhu)(zhu)生活節奏的加快，消(xiao)費的升級，人們對寵物(wu)的需求不斷增(zeng)加，也(ye)更(geng)愿意(yi)且有能(neng)力在寵物(wu)上消(xiao)費。在養寵群體擴大的推動下，寵物(wu)用品(pin)市(shi)場需求不斷增(zeng)加，推動著(zhu)(zhu)寵物(wu)用品(pin)行(xing)業發展。
Maigoo小編認為(wei)伴隨(sui)著養寵數量的擴(kuo)大，寵物(wu)市(shi)場(chang)規(gui)模呈現出不(bu)斷(duan)擴(kuo)大的趨(qu)勢，寵物(wu)市(shi)場(chang)已然(ran)成為(wei)新的經(jing)濟增(zeng)長(chang)點。越來(lai)越的人注重在(zai)寵物(wu)上消(xiao)費，進一步刺激了“它(ta)經(jing)濟”的興起，從主(zhu)食(shi)、玩具(ju)、出行服裝，“它(ta)經(jing)濟”市(shi)場(chang)不(bu)斷(duan)擴(kuo)大。在(zai)“它(ta)經(jing)濟”的帶動下，寵物(wu)用(yong)品行業需(xu)求不(bu)斷(duan)擴(kuo)大，行業發(fa)展前景可(ke)觀。
小佩
華元寵物
多尼斯
福萊希
多格漫
霍曼
彼誕
瘋狂小狗
Catlink
有哈
