嬰兒游泳的好處很多,隨著育嬰觀念的升級以及生育政策的開放,家長們對嬰兒游泳等早教服務需求逐漸增加,這使得原本就十分火爆的嬰兒游泳館行(xing)業市場變得更加火(huo)爆,也因此吸(xi)引了眾多投資(zi)加盟商想要加入其中(zhong)。那么嬰(ying)兒(er)游(you)泳館(guan)生意好做嗎?嬰(ying)兒(er)游(you)泳館(guan)行(xing)業前(qian)景怎么樣?Maigoo小編(bian)為您整理了代理加盟嬰(ying)兒(er)游(you)泳館(guan)行(xing)業前(qian)景分析,希望對您有所幫助(zhu)。
嬰(ying)(ying)(ying)(ying)(ying)(ying)兒(er)游(you)(you)(you)泳(yong)(yong)(yong)(yong)(yong)(yong)館(guan)是指專(zhuan)門為0-12個(ge)月的(de)(de)嬰(ying)(ying)(ying)(ying)(ying)(ying)幼兒(er)寶寶提(ti)供游(you)(you)(you)泳(yong)(yong)(yong)(yong)(yong)(yong)等服(fu)務(wu)(wu)的(de)(de)場(chang)(chang)所。嬰(ying)(ying)(ying)(ying)(ying)(ying)兒(er)游(you)(you)(you)泳(yong)(yong)(yong)(yong)(yong)(yong)館(guan)可以(yi)幫助嬰(ying)(ying)(ying)(ying)(ying)(ying)幼兒(er)促進血(xue)液循環,達到肢體協調、提(ti)高(gao)(gao)(gao)免疫力的(de)(de)目的(de)(de)。作(zuo)為朝陽產業(ye)(ye)(ye)(ye),嬰(ying)(ying)(ying)(ying)(ying)(ying)兒(er)游(you)(you)(you)泳(yong)(yong)(yong)(yong)(yong)(yong)館(guan)本身的(de)(de)潛力就十分巨大(da)(da),隨著(zhu)育兒(er)觀念的(de)(de)升級以(yi)及三胎政策的(de)(de)放開,嬰(ying)(ying)(ying)(ying)(ying)(ying)兒(er)游(you)(you)(you)泳(yong)(yong)(yong)(yong)(yong)(yong)館(guan)行(xing)(xing)業(ye)(ye)(ye)(ye)市(shi)(shi)場(chang)(chang)需(xu)(xu)求正處于不斷增加的(de)(de)階段。目前我國嬰(ying)(ying)(ying)(ying)(ying)(ying)兒(er)游(you)(you)(you)泳(yong)(yong)(yong)(yong)(yong)(yong)館(guan)市(shi)(shi)場(chang)(chang)定位主(zhu)要(yao)集中(zhong)(zhong)在中(zhong)(zhong)高(gao)(gao)(gao)端(duan)市(shi)(shi)場(chang)(chang),由于大(da)(da)城市(shi)(shi)經濟發展水平(ping)較(jiao)高(gao)(gao)(gao),且受教(jiao)育程度(du)普遍較(jiao)高(gao)(gao)(gao),育兒(er)觀念較(jiao)為先(xian)進,嬰(ying)(ying)(ying)(ying)(ying)(ying)兒(er)游(you)(you)(you)泳(yong)(yong)(yong)(yong)(yong)(yong)館(guan)主(zhu)要(yao)為中(zhong)(zhong)高(gao)(gao)(gao)端(duan)消費人群(qun)服(fu)務(wu)(wu)。從我國嬰(ying)(ying)(ying)(ying)(ying)(ying)兒(er)游(you)(you)(you)泳(yong)(yong)(yong)(yong)(yong)(yong)館(guan)行(xing)(xing)業(ye)(ye)(ye)(ye)市(shi)(shi)場(chang)(chang)現(xian)狀(zhuang)來看,嬰(ying)(ying)(ying)(ying)(ying)(ying)兒(er)游(you)(you)(you)泳(yong)(yong)(yong)(yong)(yong)(yong)館(guan)品牌(pai)效應較(jiao)低,品牌(pai)魚龍混雜,還未(wei)出現(xian)行(xing)(xing)業(ye)(ye)(ye)(ye)帶頭企業(ye)(ye)(ye)(ye),因(yin)(yin)此(ci)嬰(ying)(ying)(ying)(ying)(ying)(ying)兒(er)游(you)(you)(you)泳(yong)(yong)(yong)(yong)(yong)(yong)館(guan)行(xing)(xing)業(ye)(ye)(ye)(ye)市(shi)(shi)場(chang)(chang)存在著(zhu)較(jiao)大(da)(da)的(de)(de)發展潛力。Maigoo小編發現(xian)與嬰(ying)(ying)(ying)(ying)(ying)(ying)兒(er)相(xiang)關的(de)(de)產業(ye)(ye)(ye)(ye)消費支出占比都比較(jiao)大(da)(da),因(yin)(yin)此(ci)嬰(ying)(ying)(ying)(ying)(ying)(ying)兒(er)游(you)(you)(you)泳(yong)(yong)(yong)(yong)(yong)(yong)館(guan)服(fu)務(wu)(wu)大(da)(da)都集中(zhong)(zhong)在大(da)(da)城市(shi)(shi),并逐漸將嬰(ying)(ying)(ying)(ying)(ying)(ying)兒(er)游(you)(you)(you)泳(yong)(yong)(yong)(yong)(yong)(yong)館(guan)打(da)造成更(geng)專(zhuan)業(ye)(ye)(ye)(ye)、高(gao)(gao)(gao)端(duan)的(de)(de)產業(ye)(ye)(ye)(ye)服(fu)務(wu)(wu)。隨著(zhu)居民收入的(de)(de)增長以(yi)及育兒(er)游(you)(you)(you)泳(yong)(yong)(yong)(yong)(yong)(yong)認識的(de)(de)提(ti)高(gao)(gao)(gao),未(wei)來三四城市(shi)(shi)嬰(ying)(ying)(ying)(ying)(ying)(ying)兒(er)游(you)(you)(you)泳(yong)(yong)(yong)(yong)(yong)(yong)館(guan)市(shi)(shi)場(chang)(chang)需(xu)(xu)求將不斷擴大(da)(da)。可見,投資加盟嬰(ying)(ying)(ying)(ying)(ying)(ying)兒(er)游(you)(you)(you)泳(yong)(yong)(yong)(yong)(yong)(yong)館(guan)行(xing)(xing)業(ye)(ye)(ye)(ye)有著(zhu)巨大(da)(da)的(de)(de)需(xu)(xu)求空間潛力。
近(jin)五年(nian)來,我國嬰(ying)(ying)兒(er)游(you)泳(yong)館搜(sou)索指(zhi)數整體呈現出(chu)不斷(duan)下降的趨勢。Maigoo小編認為隨(sui)著(zhu)生(sheng)育觀(guan)念(nian)的改變以(yi)及(ji)育兒(er)成本的提高(gao),人們生(sheng)育需(xu)求降低(di),因(yin)此(ci)導致了嬰(ying)(ying)兒(er)游(you)泳(yong)館搜(sou)索指(zhi)數的下降。2021年(nian)由于新冠(guan)疫(yi)情(qing)的有效控制,以(yi)及(ji)三(san)胎(tai)政(zheng)策的開放(fang)(fang),嬰(ying)(ying)兒(er)游(you)泳(yong)館市場需(xu)求得到了明顯(xian)釋放(fang)(fang),也促進(jin)了嬰(ying)(ying)兒(er)游(you)泳(yong)館搜(sou)索指(zhi)數的提高(gao)。
從百度指數(shu)嬰兒(er)游(you)(you)(you)泳(yong)(yong)館(guan)(guan)(guan)(guan)地(di)域分布(bu)情況來看,華(hua)(hua)東(dong)(dong)地(di)區(qu)(qu)嬰兒(er)游(you)(you)(you)泳(yong)(yong)館(guan)(guan)(guan)(guan)搜(sou)索(suo)指數(shu)最(zui)高(gao),東(dong)(dong)北地(di)區(qu)(qu)嬰兒(er)游(you)(you)(you)泳(yong)(yong)館(guan)(guan)(guan)(guan)搜(sou)索(suo)指數(shu)最(zui)低。Maigoo小編認為嬰兒(er)游(you)(you)(you)泳(yong)(yong)的(de)消費(fei)支出較(jiao)(jiao)(jiao)(jiao)高(gao),嬰兒(er)游(you)(you)(you)泳(yong)(yong)館(guan)(guan)(guan)(guan)主要集(ji)中在經濟發(fa)(fa)達(da)(da)的(de)大城市,所以華(hua)(hua)東(dong)(dong)地(di)區(qu)(qu)嬰兒(er)游(you)(you)(you)泳(yong)(yong)館(guan)(guan)(guan)(guan)搜(sou)索(suo)指數(shu)較(jiao)(jiao)(jiao)(jiao)高(gao)。廣東(dong)(dong)省份(fen)的(de)嬰兒(er)游(you)(you)(you)泳(yong)(yong)館(guan)(guan)(guan)(guan)搜(sou)索(suo)指數(shu)較(jiao)(jiao)(jiao)(jiao)高(gao),廣東(dong)(dong)地(di)區(qu)(qu)經濟發(fa)(fa)達(da)(da),再加上(shang)廣東(dong)(dong)地(di)區(qu)(qu)受(shou)教育程度普(pu)遍(bian)較(jiao)(jiao)(jiao)(jiao)高(gao),家(jia)長們(men)有(you)讓嬰兒(er)游(you)(you)(you)泳(yong)(yong)鍛煉的(de)意識。上(shang)海、北京、重慶(qing)、深圳地(di)區(qu)(qu)的(de)消費(fei)者對嬰兒(er)游(you)(you)(you)泳(yong)(yong)館(guan)(guan)(guan)(guan)的(de)關(guan)注較(jiao)(jiao)(jiao)(jiao)大,這與當地(di)經濟發(fa)(fa)展以及育兒(er)觀(guan)念升級有(you)著較(jiao)(jiao)(jiao)(jiao)大的(de)關(guan)系(xi)。因此在華(hua)(hua)東(dong)(dong)、華(hua)(hua)北地(di)區(qu)(qu)投(tou)資嬰兒(er)游(you)(you)(you)泳(yong)(yong)館(guan)(guan)(guan)(guan)行業(ye)潛力(li)較(jiao)(jiao)(jiao)(jiao)大。
根據圖表數據顯示,近年(nian)來年(nian)我國母嬰(ying)行業市(shi)場(chang)規(gui)模呈現(xian)出不斷擴大(da)的趨勢。隨著(zhu)消費的升級,受教育(yu)程度(du)的提高,在三胎生育(yu)政策的開放下,一(yi)定程度(du)上刺激(ji)著(zhu)母嬰(ying)市(shi)場(chang)行業規(gui)模的增長。隨著(zhu)需求(qiu)(qiu)的提高,未(wei)來母嬰(ying)行業市(shi)場(chang)規(gui)模將達到(dao)76299億元。Maigoo小編認為,作為母嬰(ying)行業的下屬(shu)行業,隨著(zhu)育(yu)兒觀念的升級,家長們逐(zhu)漸認識到(dao)嬰(ying)兒游泳的重要性,嬰(ying)兒游泳館市(shi)場(chang)需求(qiu)(qiu)也在不斷增加。未(wei)來,嬰(ying)兒游泳館市(shi)場(chang)規(gui)模將持續擴大(da)。
近年來(lai)嬰(ying)兒游(you)泳館(guan)行(xing)業(ye)存在(zai)著較(jiao)多的(de)問題,衛生(sheng)安全隱(yin)患(huan)較(jiao)大,且部(bu)分嬰(ying)兒游(you)泳館(guan)未(wei)(wei)取得相關證(zheng)件,行(xing)業(ye)標(biao)準還未(wei)(wei)形成(cheng)。Maigoo小(xiao)編(bian)認(ren)為,嬰(ying)兒的(de)健康(kang)成(cheng)長(chang)備受關注(zhu),為了保護嬰(ying)兒的(de)健康(kang)成(cheng)長(chang),相關部(bu)門將完善相關法規(gui),加強嬰(ying)兒游(you)泳館(guan)開店經營的(de)監管(guan),提高行(xing)業(ye)準入門檻。未(wei)(wei)來(lai)隨著對嬰(ying)兒游(you)泳館(guan)行(xing)業(ye)監管(guan)的(de)加強,嬰(ying)兒游(you)泳館(guan)行(xing)業(ye)將得到規(gui)范發展。
目(mu)(mu)前我國嬰(ying)兒(er)(er)游泳(yong)(yong)館(guan)(guan)主要(yao)集中(zhong)在(zai)經濟發達的一二線(xian)城(cheng)(cheng)(cheng)市,Maigoo小(xiao)編認(ren)為,隨著(zhu)家(jia)長們對(dui)嬰(ying)兒(er)(er)游泳(yong)(yong)的認(ren)識逐(zhu)漸提高以及收入(ru)的增加,未來(lai)三四(si)線(xian)城(cheng)(cheng)(cheng)市嬰(ying)兒(er)(er)游泳(yong)(yong)館(guan)(guan)的市場(chang)需求將(jiang)不斷擴大。在(zai)一二線(xian)城(cheng)(cheng)(cheng)市嬰(ying)兒(er)(er)游泳(yong)(yong)館(guan)(guan)市場(chang)逐(zhu)漸飽和的情況下,不少投資(zi)者開始(shi)將(jiang)投資(zi)目(mu)(mu)光放在(zai)三四(si)線(xian)城(cheng)(cheng)(cheng)市。在(zai)城(cheng)(cheng)(cheng)鎮(zhen)化進程(cheng)加快以及受教育程(cheng)度提高的助(zhu)力下,未來(lai)三四(si)線(xian)城(cheng)(cheng)(cheng)市嬰(ying)兒(er)(er)游泳(yong)(yong)館(guan)(guan)行業發展(zhan)迅速。
隨著(zhu)三(san)胎政策的(de)開放,我國新生兒數量增加,這讓原本就火爆(bao)的(de)嬰(ying)(ying)兒游泳館(guan)市場需求進一步提高。Maigoo小編認為新生兒數量越多(duo),嬰(ying)(ying)兒游泳館(guan)行(xing)業(ye)越有發展機會,因此(ci)在三(san)胎政策的(de)推(tui)動下,嬰(ying)(ying)兒游泳館(guan)行(xing)業(ye)發展越發利好。