如何經營好美容院加盟店(dian)?做好美容院產品(pin)展示、適時推出美容院新項目、進行美容院員(yuan)工系(xi)統培(pei)訓(xun),提高美容院人(ren)員(yuan)管理能(neng)力(li)是經營美容院門店(dian)時必須掌握的經營技巧(qiao)。接(jie)下來請跟Maigoo小編(bian)一起詳細了解美容院門店(dian)四大經營技巧(qiao)吧,希望對您(nin)有所幫(bang)助。
我國(guo)(guo)美(mei)(mei)(mei)(mei)(mei)(mei)容(rong)(rong)(rong)行(xing)業(ye)(ye)經(jing)(jing)過了三十(shi)多年的發展(zhan)(zhan),目(mu)前正處(chu)于競爭白熱化的階段(duan)。根據中研普華數據顯示,我國(guo)(guo)美(mei)(mei)(mei)(mei)(mei)(mei)容(rong)(rong)(rong)院(yuan)(yuan)從業(ye)(ye)人(ren)員(yuan)已(yi)有(you)(you)7百多萬人(ren),美(mei)(mei)(mei)(mei)(mei)(mei)容(rong)(rong)(rong)產業(ye)(ye)園區超過10個。預計未來在國(guo)(guo)家營改增(zeng)、減稅降費等(deng)國(guo)(guo)家政策的支(zhi)持下,美(mei)(mei)(mei)(mei)(mei)(mei)容(rong)(rong)(rong)院(yuan)(yuan)行(xing)業(ye)(ye)市場規(gui)模不斷(duan)擴大(da)(da)。特(te)別是在顏值經(jing)(jing)濟發展(zhan)(zhan)的社會背景(jing)下,消費者對美(mei)(mei)(mei)(mei)(mei)(mei)容(rong)(rong)(rong)護膚的需(xu)求越(yue)來越(yue)大(da)(da),由(you)此可見,美(mei)(mei)(mei)(mei)(mei)(mei)容(rong)(rong)(rong)院(yuan)(yuan)行(xing)業(ye)(ye)市場空間十(shi)分巨(ju)大(da)(da)。未來美(mei)(mei)(mei)(mei)(mei)(mei)容(rong)(rong)(rong)院(yuan)(yuan)行(xing)業(ye)(ye)將(jiang)呈現(xian)出井(jing)噴式發展(zhan)(zhan)的態勢,很多加(jia)(jia)盟商都想(xiang)開一(yi)家美(mei)(mei)(mei)(mei)(mei)(mei)容(rong)(rong)(rong)院(yuan)(yuan)加(jia)(jia)盟店(dian),但Maigoo小編認為(wei)開一(yi)家美(mei)(mei)(mei)(mei)(mei)(mei)容(rong)(rong)(rong)院(yuan)(yuan)門(men)店(dian)還需(xu)要(yao)掌(zhang)握(wo)一(yi)定(ding)的經(jing)(jing)營技巧。如(ru)果開美(mei)(mei)(mei)(mei)(mei)(mei)容(rong)(rong)(rong)院(yuan)(yuan)沒有(you)(you)掌(zhang)握(wo)經(jing)(jing)營技巧,那么就有(you)(you)可能出現(xian)開店(dian)失敗的情況。那么如(ru)何才能經(jing)(jing)營好美(mei)(mei)(mei)(mei)(mei)(mei)容(rong)(rong)(rong)院(yuan)(yuan)門(men)店(dian)呢(ni)?做好美(mei)(mei)(mei)(mei)(mei)(mei)容(rong)(rong)(rong)院(yuan)(yuan)產品展(zhan)(zhan)示、適時推出美(mei)(mei)(mei)(mei)(mei)(mei)容(rong)(rong)(rong)院(yuan)(yuan)新項目(mu)、進(jin)行(xing)美(mei)(mei)(mei)(mei)(mei)(mei)容(rong)(rong)(rong)院(yuan)(yuan)員(yuan)工系統(tong)培訓,提高美(mei)(mei)(mei)(mei)(mei)(mei)容(rong)(rong)(rong)院(yuan)(yuan)人(ren)員(yuan)管理能力等(deng)方法可以幫(bang)助加(jia)(jia)盟商經(jing)(jing)營好美(mei)(mei)(mei)(mei)(mei)(mei)容(rong)(rong)(rong)院(yuan)(yuan)門(men)店(dian),增(zeng)加(jia)(jia)經(jing)(jing)營信心,提高美(mei)(mei)(mei)(mei)(mei)(mei)容(rong)(rong)(rong)院(yuan)(yuan)門(men)店(dian)銷售額。
美(mei)容(rong)(rong)院(yuan)的(de)產(chan)品和(he)服務要想(xiang)吸引消費(fei)(fei)者(zhe)(zhe),就(jiu)需要通過(guo)對產(chan)品和(he)服務效果(guo)進行(xing)展示(shi)。Maigoo小編認為(wei)可以在元(yuan)旦、圣誕、國慶等(deng)(deng)節假日(ri),或是周(zhou)末等(deng)(deng)時間對消費(fei)(fei)者(zhe)(zhe)進行(xing)美(mei)容(rong)(rong)產(chan)品使用(yong)前和(he)使用(yong)后的(de)效果(guo)對比(bi)展示(shi),例如植發(fa)前和(he)植發(fa)后的(de)效果(guo)對比(bi)、祛斑祛痘前后的(de)對比(bi)等(deng)(deng)等(deng)(deng)。前后反差越(yue)大(da),消費(fei)(fei)者(zhe)(zhe)對美(mei)容(rong)(rong)院(yuan)的(de)產(chan)品服務就(jiu)越(yue)好奇,就(jiu)越(yue)想(xiang)進店進行(xing)美(mei)容(rong)(rong)服務。產(chan)品展示(shi)做好了,美(mei)容(rong)(rong)院(yuan)進店的(de)數量自(zi)然就(jiu)提(ti)高(gao)了。
一家美(mei)容(rong)(rong)院的(de)(de)項目(mu)(mu)有很多,但隨著(zhu)美(mei)容(rong)(rong)院數量的(de)(de)增(zeng)加,美(mei)容(rong)(rong)院競(jing)(jing)爭也越來越劇烈。Maigoo小編認(ren)為如果美(mei)容(rong)(rong)院要想提高門(men)(men)店競(jing)(jing)爭力(li),經營好美(mei)容(rong)(rong)院,就(jiu)需要適時推出美(mei)容(rong)(rong)院的(de)(de)新項目(mu)(mu)。例如:激光祛痘、抗(kang)衰(shuai)去皺、豐胸抽脂、精(jing)油開背以及最(zui)熱門(men)(men)的(de)(de)針灸按摩等項目(mu)(mu)。美(mei)容(rong)(rong)院服務項目(mu)(mu)越多,可(ke)供消費者(zhe)選擇(ze)的(de)(de)機會就(jiu)越大,消費者(zhe)選擇(ze)加盟商的(de)(de)美(mei)容(rong)(rong)院美(mei)容(rong)(rong)的(de)(de)幾(ji)率就(jiu)越大。
現如今美(mei)(mei)(mei)容院行業(ye)競(jing)爭(zheng)十分激烈,其中最為關鍵的就(jiu)是(shi)服務(wu)的競(jing)爭(zheng),因此Maigoo小編建(jian)議加盟商(shang)(shang)要做好(hao)美(mei)(mei)(mei)容院員工(gong)的系(xi)統培(pei)訓(xun)(xun),提高(gao)員工(gong)整體服務(wu)水平(ping)。美(mei)(mei)(mei)容院員工(gong)系(xi)統培(pei)訓(xun)(xun)包括員工(gong)形象、心(xin)態、產品知識、銷(xiao)售技巧、服務(wu)技術(shu)等全方(fang)位的系(xi)統培(pei)訓(xun)(xun)。只有(you)經(jing)過系(xi)統的培(pei)訓(xun)(xun),美(mei)(mei)(mei)容院才(cai)有(you)可能培(pei)養出(chu)美(mei)(mei)(mei)容講師(shi)、市場美(mei)(mei)(mei)導以及銷(xiao)售顧問等專(zhuan)業(ye)型人(ren)才(cai),有(you)了這些人(ren)才(cai)的幫助,加盟商(shang)(shang)才(cai)能經(jing)營好(hao)美(mei)(mei)(mei)容院。
加盟商開一家美(mei)容(rong)(rong)院(yuan)(yuan)(yuan),不僅要有(you)(you)豐富的(de)(de)(de)美(mei)容(rong)(rong)行業知識(shi)和(he)業務水(shui)平(ping),在美(mei)容(rong)(rong)院(yuan)(yuan)(yuan)人員(yuan)(yuan)管(guan)理(li)方(fang)面也(ye)要有(you)(you)良好的(de)(de)(de)管(guan)理(li)能(neng)力。Maigoo小編建議加盟商要善(shan)于進(jin)(jin)行自(zi)我(wo)的(de)(de)(de)調整,經(jing)常和(he)美(mei)容(rong)(rong)院(yuan)(yuan)(yuan)員(yuan)(yuan)工(gong)(gong)進(jin)(jin)行交(jiao)流,了(le)解每一位(wei)員(yuan)(yuan)工(gong)(gong)的(de)(de)(de)能(neng)力和(he)水(shui)平(ping),利用好員(yuan)(yuan)工(gong)(gong)自(zi)身的(de)(de)(de)優(you)劣勢,幫(bang)助員(yuan)(yuan)工(gong)(gong)成長(chang)。妥善(shan)處理(li)好美(mei)容(rong)(rong)院(yuan)(yuan)(yuan)員(yuan)(yuan)工(gong)(gong)之間的(de)(de)(de)關系,做好員(yuan)(yuan)工(gong)(gong)情緒的(de)(de)(de)調節,這樣才(cai)能(neng)管(guan)理(li)好美(mei)容(rong)(rong)院(yuan)(yuan)(yuan)員(yuan)(yuan)工(gong)(gong),經(jing)營好美(mei)容(rong)(rong)院(yuan)(yuan)(yuan)。