包(bao)天(tian)下是國(guo)(guo)(guo)內(nei)知名中式快(kuai)餐(can)(can)品牌(pai)(pai),更是一家具(ju)有中國(guo)(guo)(guo)特色(se)(se)的(de)(de)大(da)型(xing)中式快(kuai)餐(can)(can)連鎖企(qi)業。包(bao)天(tian)下以弘揚中華美食(shi)(shi)文化為(wei)(wei)使命,以“為(wei)(wei)國(guo)(guo)(guo)人提供更多美食(shi)(shi)選(xuan)擇”為(wei)(wei)經營理念,以特色(se)(se)美味包(bao)子為(wei)(wei)品牌(pai)(pai)核心(xin)競(jing)爭力,融合現(xian)(xian)代快(kuai)餐(can)(can)元素。憑借獨特的(de)(de)產(chan)品優勢(shi)、優質的(de)(de)服務和舒(shu)適典雅的(de)(de)環境在市場上(shang)異軍(jun)突起(qi),為(wei)(wei)消費者提供了(le)更符合現(xian)(xian)代生(sheng)活形態的(de)(de)快(kuai)餐(can)(can)美食(shi)(shi)。到目前為(wei)(wei)止,包(bao)天(tian)下遍布全國(guo)(guo)(guo)二十余(yu)(yu)省、市、自治區(qu)及(ji)韓國(guo)(guo)(guo)、新加坡、馬來西亞(ya)等國(guo)(guo)(guo)家,已(yi)開設了(le)300余(yu)(yu)家餐(can)(can)廳,成為(wei)(wei)顧(gu)客喜愛的(de)(de)用餐(can)(can)場所之一。
包(bao)天下(xia)以博大(da)精(jing)深的(de)(de)中國(guo)(guo)傳統(tong)飲食文化為(wei)依托(tuo),在產(chan)(chan)品(pin)(pin)(pin)(pin)上不斷創新(xin),囊括大(da)江(jiang)南北中國(guo)(guo)人普遍(bian)喜愛的(de)(de)美食產(chan)(chan)品(pin)(pin)(pin)(pin),兼(jian)顧各地消費者(zhe)(zhe)的(de)(de)口(kou)味(wei)和(he)偏好,突破傳統(tong)、推陳出新(xin),開發(fa)出更多滿(man)足國(guo)(guo)人口(kou)味(wei)的(de)(de)美食。現已形成(cheng)更符(fu)合(he)現代(dai)人口(kou)感的(de)(de)美味(wei)大(da)包(bao)、香(xiang)仔小(xiao)(xiao)(xiao)包(bao)、油條(tiao)豆漿、營養(yang)粥品(pin)(pin)(pin)(pin)、小(xiao)(xiao)(xiao)籠湯包(bao)、蒸餃燒賣、餛飩(tun)水餃、拉(la)面米線(xian)、特(te)色炒飯(fan)、精(jing)美蓋飯(fan)、商務套(tao)餐(can)(can)(can)(can)(can)(can)(can)、營養(yang)套(tao)餐(can)(can)(can)(can)(can)(can)(can)、兒童套(tao)餐(can)(can)(can)(can)(can)(can)(can)、功夫(fu)煲(bao)仔、原盅蒸飯(fan)、原盅蒸湯、風(feng)味(wei)炸烤、漢堡蛋撻、美味(wei)小(xiao)(xiao)(xiao)食、甜品(pin)(pin)(pin)(pin)小(xiao)(xiao)(xiao)吃、開胃小(xiao)(xiao)(xiao)菜(cai)、冷熱飲品(pin)(pin)(pin)(pin)等多達百余個品(pin)(pin)(pin)(pin)種(zhong)標準化的(de)(de)中西式正餐(can)(can)(can)(can)(can)(can)(can)與配(pei)餐(can)(can)(can)(can)(can)(can)(can),滿(man)足了(le)不同年(nian)齡層次以及(ji)不同餐(can)(can)(can)(can)(can)(can)(can)期的(de)(de)用餐(can)(can)(can)(can)(can)(can)(can)需求(qiu),極大(da)豐富(fu)了(le)消費者(zhe)(zhe)的(de)(de)用餐(can)(can)(can)(can)(can)(can)(can)選擇(ze)與消費模式,并(bing)以此與快餐(can)(can)(can)(can)(can)(can)(can)市(shi)場(chang)缺乏特(te)色及(ji)產(chan)(chan)品(pin)(pin)(pin)(pin)匱(kui)乏的(de)(de)現狀形成(cheng)鮮明對比。包(bao)天下(xia)獨特(te)的(de)(de)產(chan)(chan)品(pin)(pin)(pin)(pin)定位,在品(pin)(pin)(pin)(pin)類及(ji)品(pin)(pin)(pin)(pin)種(zhong)開發(fa)上具(ju)有較強的(de)(de)適應性與廣(guang)泛(fan)性,成(cheng)為(wei)更具(ju)中國(guo)(guo)特(te)色的(de)(de)快餐(can)(can)(can)(can)(can)(can)(can)品(pin)(pin)(pin)(pin)牌。
在連鎖體系建設(she)與管(guan)理方面,包天下(xia)融合現代快餐管(guan)理模(mo)式(shi)和(he)經營理念(nian),建立起中(zhong)(zhong)式(shi)快餐業原料采購、后勤生(sheng)產、烹制(zhi)設(she)備、食品(pin)(pin)加工與餐廳員工操作的五大標準(zhun)化體系,通(tong)過ISO9001國際(ji)質量管(guan)理體系認證,引入CIS系統和(he)連鎖管(guan)理系統。在產品(pin)(pin)、服務、環境(jing)等(deng)方面與國際(ji)標準(zhun)接軌(gui),將美味(wei)食品(pin)(pin)、快捷服務和(he)舒適環境(jing)融為一體,為中(zhong)(zhong)國快餐樹(shu)立了嶄新形象,成為消費者用餐的理想選擇之一,也成為沃爾瑪、家樂福、樂購、大潤發、華聯(lian)、世紀(ji)聯(lian)華、物美、易(yi)初蓮(lian) 花等(deng)大型購物中(zhong)(zhong)心及百貨超市的配(pei)套項目。
截止目前,包天(tian)下(xia)在(zai)全國共有(you)員(yuan)工6000余名,擁有(you)現(xian)代化(hua)的辦公基(ji)地和工業園區,建立了(le)功能齊全的戰略(lve)發(fa)展中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)、品牌(pai)營銷中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)、文(wen)化(hua)創意中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)、網(wang)絡信息(xi)中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)、連鎖事業中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)、客(ke)戶滿(man)意中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)、培訓中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)、產(chan)(chan)品研(yan)發(fa)中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)、工程管理中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)、采購中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)、生產(chan)(chan)中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)、物流配送中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)、人力 行(xing)政(zheng)中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)、財務中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)、督(du)導中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)等17個職能部門,為包天(tian)下(xia)品牌(pai)的高速平穩發(fa)展夯(hang)實了(le)基(ji)礎。
包天下本著(zhu)誠信務實、合作共贏的(de)原則,穩(wen)步推進(jin)特許(xu)連(lian)鎖事業發展(zhan),成(cheng)為(wei)中國快餐行(xing)業發展(zhan)速(su)度快的(de)連(lian)鎖品牌(pai)之一,并逐漸(jian)成(cheng)長為(wei)具(ju)有國際(ji)競爭力的(de)大型(xing)餐飲企業集(ji)團。