2020年的大幕已經拉開，不少廚電從業者也開始了新年的戰略部署，意欲快人一步搶占市場高地。不過，在這之前，我們有必要對廚電行業的發展趨勢進行一個基本的了解。廚電行業前十(shi)年的發展無(wu)疑是黃金時代，在有利可圖的驅動下，大大小小的企業都進入這一市場，造成了整個廚電行業標準雜亂，品牌眾多。而廚電行業本身的一線品牌長久以來也無法形成寡頭格局，眾多全品類家電巨頭更是因為精力問題無心插足這一領域。但(dan)在供給側(ce)改革的國家政(zheng)策與消費升級浪潮下，廚電市場(chang)迎來了(le)新一輪的轉型升級大潮。
廚房電器發展現狀：
近年來，家電行業整體進入遲緩期，但廚電卻“一枝獨秀”持續增長。廚房電器在現代廚房生活中是必不可少的，隨著人們生活水平的提高和消費理念的轉變，人們越發追求高品質的家居生活，對于廚電的要求越來越高。如今市場上的廚電品牌越來越多，標準不統一，讓人眼花繚亂。而2019年，廚電(dian)行業的(de)大(da)企(qi)業(ye)(ye)(ye)清(qing)場，小企(qi)業(ye)(ye)(ye)出(chu)局(ju)將(jiang)會是主旋律。眾(zhong)多優(you)質的(de)家電企(qi)業(ye)(ye)(ye)必將(jiang)集中精銳力量對廚電行業(ye)(ye)(ye)進(jin)行優(you)勝劣汰的(de)洗禮和(he)大(da)規模兼并重組(zu)，將(jiang)“群雄割(ge)據(ju)”進(jin)入“勝者(zhe)為(wei)王”的(de)開端。
電(dian)(dian)商(shang)這幾年在中國的發展，完全可以(yi)用蓬(peng)勃來形容。廚(chu)電(dian)(dian)企(qi)業(ye)(ye)也努(nu)力搭(da)上這趟順風車，電(dian)(dian)商(shang)其(qi)最大的魅力在于，消費者可以(yi)得到更優(you)惠(hui)的價格，以(yi)及(ji)足不出戶(hu)的購物體(ti)驗；而(er)(er)企(qi)業(ye)(ye)則(ze)可以(yi)省去中間渠道(dao)的很多成本。但(dan)就廚(chu)電(dian)(dian)這類大件產品(pin)(pin)而(er)(er)言，一些諸如物流難(nan)、售后麻煩、貨(huo)品(pin)(pin)安(an)全等(deng)問題(ti)，卻也一直被消費者所(suo)詬(gou)病。
互(hu)(hu)聯(lian)網(wang)之風(feng)(feng)席卷全(quan)球，廚(chu)(chu)電(dian)企業順(shun)應大流(liu)，踏(ta)上“智能”之路。智能化是廚(chu)(chu)電(dian)未來(lai)發展(zhan)的(de)趨勢(shi)，下一個風(feng)(feng)口。互(hu)(hu)聯(lian)多(duo)種廚(chu)(chu)房(fang)電(dian)器，實現產品與(yu)產品、產品與(yu)用(yong)戶間的(de)交互(hu)(hu)。同(tong)時(shi)，可以(yi)在統一的(de)觸摸屏和(he)手(shou)機的(de)集(ji)成(cheng)控制下，隨意(yi)操控任意(yi)廚(chu)(chu)電(dian)，遠程(cheng)查(cha)看(kan)廚(chu)(chu)房(fang)空氣(qi)狀(zhuang)況和(he)燃氣(qi)安(an)全(quan)狀(zhuang)態，將傳統廚(chu)(chu)房(fang)打造了成(cheng)了互(hu)(hu)聯(lian)互(hu)(hu)通的(de)智慧廚(chu)(chu)房(fang)。
在(zai)廚(chu)(chu)電旺盛的(de)市場(chang)需求背后，行業也遇到了大家(jia)電共(gong)同的(de)困難：鋁、鐵(tie)皮、鋼板、不銹鋼、玻璃(li)、紙箱等原(yuan)材(cai)料出現大范圍漲(zhang)價(jia)，廠(chang)家(jia)的(de)制造成本也隨之(zhi)增高，最終(zhong)不得不通(tong)過產品(pin)漲(zhang)價(jia)來緩解壓力。但在(zai)市場(chang)競(jing)爭(zheng)和發改委的(de)監督下，產品(pin)價(jia)格漲(zhang)勢不會持續，廚(chu)(chu)衛行業整體趨勢依然(ran)被業內專家(jia)看好。
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20.25%（360家） |
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8.32%（148家） |
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22.38%（398家） |
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2.47%（44家） |
 |
2.92%（52家） |
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2.81%（50家） |
 |
14.96%（266家） |
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25.76%（458家） |
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7.59%（135家） |
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0.11%（2家） |
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0.17%（3家） |
0.51%（9家） |
2021年網(wang)(wang)站數據庫共收(shou)(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)1778家，其中品(pin)(pin)牌特(te)許店(dian)(dian)(dian)(dian)(dian)(dian)(dian)的網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)占總比最(zui)多，達到458家，其次為(wei)(wei)(wei)京(jing)東旗(qi)艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，收(shou)(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)398家，品(pin)(pin)牌旗(qi)艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)360家，小品(pin)(pin)牌網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)266家，京(jing)東自營(ying)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)148家，京(jing)東特(te)許店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)135家，蘇(su)寧自營(ying)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)52家，蘇(su)寧旗(qi)艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)50家，拼多多店(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)44家，企業店(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)9家，品(pin)(pin)牌商城收(shou)(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)3家，唯品(pin)(pin)會店(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)2家。
小編(bian)認為，廚電行(xing)業(ye)的(de)(de)前(qian)景，相信沒有(you)人會懷疑。整個家電行(xing)業(ye)萎靡不(bu)振、持續下行(xing)之際，廚電行(xing)業(ye)卻意外頻頻傳(chuan)出(chu)利(li)好(hao)，呈現出(chu)一(yi)路逆勢上揚的(de)(de)發(fa)展態勢。在這種大(da)環境(jing)下，放任自由的(de)(de)廚電市場必將(jiang)迎來拐點；標準的(de)(de)提高、技術的(de)(de)革(ge)新，產(chan)品的(de)(de)迭(die)代將(jiang)會不(bu)斷提速(su)，把握住行(xing)業(ye)趨勢，有(you)實力推(tui)動這一(yi)波(bo)的(de)(de)潮流的(de)(de)企業(ye)借助互聯網電商之道將(jiang)會慢慢站穩腳跟并脫穎而出(chu)，圍(wei)繞(rao)消費者的(de)(de)需求，設(she)計出(chu)滿足消費者個性化需求的(de)(de)產(chan)品。
方太
老板電器
西門子
萬和
海爾
萬家樂
森歌
潮邦
帥康
德意
