2020年的大幕已經拉開,不少廚電從業者也開始了新年的戰略部署,意欲快人一步搶占市場高地。不過,在這之前,我們有必要對廚電行業的發展趨勢進行一個基本的了解。廚電行業前(qian)十年的發展無疑(yi)是黃金時代,在有利可圖的驅動下,大大小小的企業都進入這一市場,造成了整個廚電行業標準雜亂,品牌眾多。而廚電行業本身的一線品牌長久以來也無法形成寡頭格局,眾多全品類家電巨頭更是因為精力問題無心插足這一領域。但(dan)在供(gong)給側改革的(de)國家政策與(yu)消(xiao)費升級浪潮(chao)下,廚電市場迎來了新一(yi)輪的(de)轉(zhuan)型升級大潮(chao)。
廚房電器發展現狀:
近年來,家電行業整體進入遲緩期,但廚電卻“一枝獨秀”持續增長。廚房電器在現代廚房生活中是必不可少的,隨著人們生活水平的提高和消費理念的轉變,人們越發追求高品質的家居生活,對于廚電的要求越來越高。如今市場上的廚電品牌越來越多,標準不統一,讓人眼花繚亂。而2019年,廚電(dian)行業的大企(qi)業清場,小企(qi)業出(chu)局將(jiang)會是主旋律。眾多優質的家電企(qi)業必(bi)將(jiang)集中精(jing)銳力量對廚(chu)電行(xing)業進(jin)行(xing)優勝劣汰的洗禮和大規(gui)模兼并重組,將(jiang)“群雄割據”進(jin)入“勝者(zhe)為王”的開端。
電商(shang)這(zhe)幾年(nian)在中(zhong)國的(de)發展,完全(quan)可以(yi)用蓬勃(bo)來(lai)形容。廚電企業(ye)也(ye)(ye)努力搭上這(zhe)趟(tang)順(shun)風車(che),電商(shang)其最大的(de)魅力在于,消(xiao)(xiao)費(fei)(fei)者(zhe)可以(yi)得到更優惠的(de)價格,以(yi)及足不出(chu)戶的(de)購(gou)物(wu)體(ti)驗;而企業(ye)則可以(yi)省去中(zhong)間渠(qu)道(dao)的(de)很多(duo)成本。但就廚電這(zhe)類大件產品而言,一(yi)些(xie)諸如物(wu)流難、售(shou)后麻煩、貨(huo)品安全(quan)等問題,卻也(ye)(ye)一(yi)直被消(xiao)(xiao)費(fei)(fei)者(zhe)所詬病。
互(hu)聯網之風(feng)席卷全球(qiu),廚(chu)電(dian)企業順應大(da)流,踏上“智能”之路。智能化(hua)是(shi)廚(chu)電(dian)未來(lai)發(fa)展的(de)(de)(de)趨勢,下一個風(feng)口。互(hu)聯多種廚(chu)房(fang)電(dian)器,實(shi)現產品與產品、產品與用戶間的(de)(de)(de)交互(hu)。同時,可(ke)以在統一的(de)(de)(de)觸摸屏和手機(ji)的(de)(de)(de)集成(cheng)控制下,隨意操控任意廚(chu)電(dian),遠程查看(kan)廚(chu)房(fang)空氣(qi)狀況(kuang)和燃氣(qi)安全狀態,將傳(chuan)統廚(chu)房(fang)打(da)造了成(cheng)了互(hu)聯互(hu)通(tong)的(de)(de)(de)智慧廚(chu)房(fang)。
在廚電(dian)旺盛的市(shi)場需(xu)求背后,行業(ye)(ye)也遇(yu)到了大(da)家(jia)電(dian)共同的困難:鋁(lv)、鐵皮(pi)、鋼板、不銹(xiu)鋼、玻(bo)璃、紙箱等原材(cai)料(liao)出現(xian)大(da)范圍漲(zhang)價,廠家(jia)的制造成(cheng)本也隨之增高,最終不得不通過產品(pin)漲(zhang)價來緩解(jie)壓力。但在市(shi)場競爭和(he)發改(gai)委的監(jian)督下,產品(pin)價格漲(zhang)勢不會(hui)持續,廚衛行業(ye)(ye)整(zheng)體趨勢依然被(bei)業(ye)(ye)內(nei)專家(jia)看(kan)好。
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20.25%(360家) |
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8.32%(148家) |
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22.38%(398家) |
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2.47%(44家) |
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2.92%(52家) |
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2.81%(50家) |
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14.96%(266家) |
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25.76%(458家) |
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7.59%(135家) |
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0.11%(2家) |
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0.17%(3家) |
0.51%(9家) |
2021年網(wang)站(zhan)數(shu)據庫共收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)1778家,其中品(pin)牌特許店(dian)(dian)(dian)(dian)(dian)(dian)的(de)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)占總比(bi)最多,達到458家,其次為(wei)京東旗(qi)(qi)艦店(dian)(dian)(dian)(dian)(dian)(dian),收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)398家,品(pin)牌旗(qi)(qi)艦店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)360家,小(xiao)品(pin)牌網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)266家,京東自營店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)148家,京東特許店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)135家,蘇寧(ning)自營店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)52家,蘇寧(ning)旗(qi)(qi)艦店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)50家,拼(pin)多多店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)44家,企業店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)9家,品(pin)牌商城收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)3家,唯品(pin)會店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)2家。
小編認(ren)為,廚電(dian)行(xing)業(ye)的前景,相信(xin)沒有人會(hui)懷(huai)疑。整個(ge)家電(dian)行(xing)業(ye)萎靡不(bu)振、持續下行(xing)之際,廚電(dian)行(xing)業(ye)卻意外(wai)頻(pin)頻(pin)傳(chuan)出利好,呈現出一(yi)路逆勢(shi)上揚(yang)的發(fa)展態勢(shi)。在這(zhe)種(zhong)大環境下,放任自(zi)由(you)的廚電(dian)市場必將迎來(lai)拐點;標準的提(ti)高、技術的革新,產品(pin)的迭代將會(hui)不(bu)斷提(ti)速,把握(wo)住行(xing)業(ye)趨勢(shi),有實力(li)推動這(zhe)一(yi)波的潮(chao)流的企(qi)業(ye)借助互聯網電(dian)商(shang)之道將會(hui)慢慢站穩(wen)腳(jiao)跟(gen)并脫穎而(er)出,圍繞消費(fei)者的需求(qiu),設計出滿足消費(fei)者個(ge)性(xing)化需求(qiu)的產品(pin)。