2020年的大幕已經拉開,不少廚電從業者也開始了新年的戰略部署,意欲快人一步搶占市場高地。不過,在這之前,我們有必要對廚電行業的發展趨勢進行一個基本的了解。廚電行業前十年(nian)的發展無疑(yi)是黃金時代,在有利可圖的驅動下,大大小小的企業都進入這一市場,造成了整個廚電行業標準雜亂,品牌眾多。而廚電行業本身的一線品牌長久以來也無法形成寡頭格局,眾多全品類家電巨頭更是因為精力問題無心插足這一領域。但在供(gong)給側(ce)改革的(de)國家政(zheng)策與消(xiao)費升級浪潮下,廚電市場迎來了新一(yi)輪的(de)轉型(xing)升級大(da)潮。
廚房電器發展現狀:
近年來,家電行業整體進入遲緩期,但廚電卻“一枝獨秀”持續增長。廚房電器在現代廚房生活中是必不可少的,隨著人們生活水平的提高和消費理念的轉變,人們越發追求高品質的家居生活,對于廚電的要求越來越高。如今市場上的廚電品牌越來越多,標準不統一,讓人眼花繚亂。而2019年,廚電行業的大(da)企業(ye)清場,小企業(ye)出局(ju)將(jiang)(jiang)(jiang)會(hui)是主旋(xuan)律。眾多優質的家電企業(ye)必(bi)將(jiang)(jiang)(jiang)集中精銳力量對廚電行(xing)業(ye)進(jin)(jin)行(xing)優勝劣汰的洗禮和大(da)規(gui)模兼并重組,將(jiang)(jiang)(jiang)“群雄割(ge)據”進(jin)(jin)入“勝者為王”的開端。
電商這(zhe)幾年在(zai)(zai)中國的(de)(de)發展,完全可(ke)(ke)以(yi)用蓬勃(bo)來形容。廚電企業(ye)也(ye)努力(li)(li)搭上這(zhe)趟順風(feng)車,電商其最大的(de)(de)魅力(li)(li)在(zai)(zai)于(yu),消費者(zhe)可(ke)(ke)以(yi)得(de)到(dao)更優惠(hui)的(de)(de)價(jia)格,以(yi)及足不出戶的(de)(de)購物(wu)體驗;而企業(ye)則可(ke)(ke)以(yi)省去中間渠(qu)道的(de)(de)很多成本。但就廚電這(zhe)類(lei)大件產品(pin)而言,一些諸如(ru)物(wu)流難、售后麻煩、貨品(pin)安全等問題,卻也(ye)一直被消費者(zhe)所詬病。
互(hu)(hu)聯網之風席卷全(quan)球,廚電(dian)企業順應大(da)流,踏上“智(zhi)能”之路(lu)。智(zhi)能化是(shi)廚電(dian)未來(lai)發展的(de)趨勢,下一個風口(kou)。互(hu)(hu)聯多(duo)種廚房(fang)電(dian)器,實現(xian)產品與產品、產品與用戶間(jian)的(de)交互(hu)(hu)。同時,可(ke)以在(zai)統一的(de)觸摸屏和(he)手(shou)機的(de)集成(cheng)(cheng)控制下,隨意(yi)操控任意(yi)廚電(dian),遠程查(cha)看廚房(fang)空氣狀(zhuang)況和(he)燃(ran)氣安全(quan)狀(zhuang)態,將傳統廚房(fang)打造了(le)成(cheng)(cheng)了(le)互(hu)(hu)聯互(hu)(hu)通的(de)智(zhi)慧廚房(fang)。
在廚(chu)電旺盛(sheng)的(de)(de)市場需求背后,行業(ye)也(ye)遇(yu)到了大家(jia)電共同的(de)(de)困難:鋁、鐵皮(pi)、鋼(gang)板、不(bu)(bu)銹鋼(gang)、玻(bo)璃、紙箱等原材料出現(xian)大范(fan)圍漲價(jia),廠家(jia)的(de)(de)制造成(cheng)本也(ye)隨之(zhi)增高,最(zui)終(zhong)不(bu)(bu)得不(bu)(bu)通(tong)過產品(pin)漲價(jia)來緩解壓(ya)力(li)。但在市場競爭(zheng)和發改(gai)委的(de)(de)監督下,產品(pin)價(jia)格漲勢不(bu)(bu)會持續(xu),廚(chu)衛行業(ye)整(zheng)體趨勢依(yi)然被業(ye)內專家(jia)看好。
20.25%(360家) |
|
8.32%(148家) |
|
22.38%(398家) |
|
2.47%(44家) |
|
2.92%(52家) |
|
2.81%(50家) |
|
14.96%(266家) |
|
25.76%(458家) |
|
7.59%(135家) |
|
0.11%(2家) |
|
0.17%(3家) |
|
0.51%(9家) |
2021年(nian)網站數據庫共收(shou)(shou)錄(lu)(lu)(lu)(lu)網店(dian)(dian)(dian)(dian)(dian)(dian)(dian)1778家(jia)(jia)(jia)(jia),其(qi)中品(pin)牌特許店(dian)(dian)(dian)(dian)(dian)(dian)(dian)的網店(dian)(dian)(dian)(dian)(dian)(dian)(dian)占總比最多(duo),達到458家(jia)(jia)(jia)(jia),其(qi)次為(wei)(wei)(wei)(wei)京(jing)東旗艦店(dian)(dian)(dian)(dian)(dian)(dian)(dian),收(shou)(shou)錄(lu)(lu)(lu)(lu)網店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)398家(jia)(jia)(jia)(jia),品(pin)牌旗艦店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)(lu)(lu)(lu)網店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)360家(jia)(jia)(jia)(jia),小品(pin)牌網店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)(lu)(lu)(lu)網店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)266家(jia)(jia)(jia)(jia),京(jing)東自營店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)(lu)(lu)(lu)網店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)148家(jia)(jia)(jia)(jia),京(jing)東特許店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)(lu)(lu)(lu)網店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)135家(jia)(jia)(jia)(jia),蘇寧(ning)(ning)自營店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)(lu)(lu)(lu)網店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)52家(jia)(jia)(jia)(jia),蘇寧(ning)(ning)旗艦店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)(lu)(lu)(lu)網店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)50家(jia)(jia)(jia)(jia),拼多(duo)多(duo)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)(pu)收(shou)(shou)錄(lu)(lu)(lu)(lu)網店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)44家(jia)(jia)(jia)(jia),企(qi)業店(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)(pu)收(shou)(shou)錄(lu)(lu)(lu)(lu)網店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)9家(jia)(jia)(jia)(jia),品(pin)牌商城收(shou)(shou)錄(lu)(lu)(lu)(lu)網店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)3家(jia)(jia)(jia)(jia),唯品(pin)會店(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)(pu)收(shou)(shou)錄(lu)(lu)(lu)(lu)網店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)2家(jia)(jia)(jia)(jia)。
小編認為,廚電(dian)(dian)行(xing)業(ye)的(de)(de)(de)(de)前景,相信沒有人會懷疑。整個家電(dian)(dian)行(xing)業(ye)萎靡不振、持續下行(xing)之際,廚電(dian)(dian)行(xing)業(ye)卻意(yi)外頻頻傳出利好,呈現(xian)出一(yi)(yi)路逆勢上揚的(de)(de)(de)(de)發展(zhan)態(tai)勢。在這種大環境下,放任自由的(de)(de)(de)(de)廚電(dian)(dian)市場必(bi)將(jiang)迎來拐點;標(biao)準的(de)(de)(de)(de)提高、技術(shu)的(de)(de)(de)(de)革新,產(chan)品的(de)(de)(de)(de)迭代(dai)將(jiang)會不斷提速,把握住行(xing)業(ye)趨勢,有實力推動(dong)這一(yi)(yi)波的(de)(de)(de)(de)潮流的(de)(de)(de)(de)企業(ye)借助互(hu)聯(lian)網電(dian)(dian)商之道將(jiang)會慢(man)慢(man)站穩腳跟并脫(tuo)穎而出,圍繞消費者(zhe)的(de)(de)(de)(de)需求,設計出滿足消費者(zhe)個性化需求的(de)(de)(de)(de)產(chan)品。