商圈越繁華越好、不注意維護老客戶、過分依靠加盟總部以及依靠促銷吸引消費者是經營電線電纜店(dian)鋪時常(chang)見的(de)誤(wu)區(qu),這些(xie)誤(wu)區(qu)有(you)可能導致加(jia)盟商電線電纜(lan)門店(dian)的(de)經(jing)營(ying)(ying)失敗(bai)。那(nei)么你(ni)知道電線電纜(lan)門店(dian)創業(ye)失敗(bai)教訓有(you)哪些(xie)嗎?接下(xia)來(lai)請跟Maigoo小(xiao)編一起(qi)了解經(jing)營(ying)(ying)電線電纜(lan)店(dian)鋪常(chang)見的(de)誤(wu)區(qu),希(xi)望對您有(you)所(suo)幫助。
我國電(dian)(dian)線電(dian)(dian)纜(lan)行業(ye)(ye)經過(guo)多年(nian)的(de)(de)發展以及(ji)制(zhi)造技(ji)術的(de)(de)不(bu)斷提高,電(dian)(dian)線電(dian)(dian)纜(lan)產品(pin)技(ji)術得(de)到發展,應用領域也越(yue)來(lai)越(yue)廣泛(fan),家庭房屋裝修、軌(gui)道交通、航天(tian)工(gong)程、船舶制(zhi)造等等領域行業(ye)(ye)都(dou)能(neng)看見電(dian)(dian)線電(dian)(dian)纜(lan)的(de)(de)身影,電(dian)(dian)線電(dian)(dian)纜(lan)行業(ye)(ye)市場規模不(bu)斷擴大。在(zai)消費升級以及(ji)環保(bao)節能(neng)意(yi)識提高的(de)(de)背(bei)景(jing)下,環保(bao)節能(neng)的(de)(de)電(dian)(dian)線電(dian)(dian)纜(lan)需(xu)求逐漸成為主流,電(dian)(dian)線電(dian)(dian)纜(lan)市場釋放出巨大的(de)(de)潛(qian)力,我國電(dian)(dian)線電(dian)(dian)纜(lan)市場規模不(bu)斷擴大,前景(jing)十分(fen)可觀。
在(zai)巨大的商機和利潤的刺(ci)激下,不(bu)(bu)少投資者都想開(kai)一家電線電纜門店(dian),但電線電纜門店(dian)開(kai)店(dian)不(bu)(bu)是(shi)輕(qing)松的事情,稍不(bu)(bu)注意就(jiu)會面(mian)臨風險,造成(cheng)創業開(kai)店(dian)失敗,但在(zai)遇到風險時也可以總結教訓經驗(yan),為(wei)后面(mian)的經營做準備。
一(yi)些加盟商在(zai)進(jin)行(xing)電(dian)(dian)(dian)線電(dian)(dian)(dian)纜(lan)門店(dian)選址時總是(shi)認為(wei)店(dian)址所在(zai)商圈(quan)(quan)(quan)越(yue)(yue)繁華(hua)越(yue)(yue)好,但商圈(quan)(quan)(quan)越(yue)(yue)繁華(hua)、就意(yi)味著(zhu)門店(dian)租(zu)金(jin)就越(yue)(yue)高,而(er)且電(dian)(dian)(dian)線電(dian)(dian)(dian)纜(lan)產品也不是(shi)高檔奢侈品,將(jiang)電(dian)(dian)(dian)線電(dian)(dian)(dian)纜(lan)門店(dian)開(kai)在(zai)繁華(hua)的商圈(quan)(quan)(quan)中,不僅(jin)不符合產品定位(wei),還會(hui)造(zao)成租(zu)金(jin)壓力。
一(yi)(yi)些加(jia)盟(meng)商(shang)總是花大(da)(da)成本去尋找新的(de)(de)客(ke)戶(hu),卻總是忽(hu)視(shi)一(yi)(yi)些老(lao)客(ke)戶(hu),這也(ye)是經營電(dian)(dian)線(xian)電(dian)(dian)纜(lan)(lan)店(dian)鋪常見的(de)(de)誤區之(zhi)一(yi)(yi)。老(lao)客(ke)戶(hu)之(zhi)所以會(hui)(hui)選(xuan)擇(ze)加(jia)盟(meng)商(shang)的(de)(de)電(dian)(dian)線(xian)電(dian)(dian)纜(lan)(lan)產品(pin),就(jiu)(jiu)是因(yin)為門店(dian)的(de)(de)服務(wu)、產品(pin)各方面都比較好(hao),但(dan)如果加(jia)盟(meng)商(shang)不(bu)利(li)用(yong)好(hao)這個優勢,總是忽(hu)視(shi)老(lao)客(ke)戶(hu),那么(me)老(lao)客(ke)戶(hu)就(jiu)(jiu)會(hui)(hui)選(xuan)擇(ze)其(qi)他(ta)的(de)(de)電(dian)(dian)線(xian)電(dian)(dian)纜(lan)(lan)產品(pin),加(jia)盟(meng)商(shang)也(ye)會(hui)(hui)失去擴(kuo)大(da)(da)銷售面的(de)(de)機會(hui)(hui)。
對(dui)于沒(mei)有(you)經(jing)(jing)驗(yan)的(de)(de)(de)(de)加盟(meng)商來說,加盟(meng)總(zong)(zong)部的(de)(de)(de)(de)扶持(chi)就(jiu)是(shi)最好的(de)(de)(de)(de)幫助。但也(ye)有(you)些加盟(meng)商總(zong)(zong)是(shi)過(guo)分依(yi)靠加盟(meng)總(zong)(zong)部的(de)(de)(de)(de)扶持(chi),從門店(dian)(dian)選址到(dao)門店(dian)(dian)裝修,再到(dao)引進貨(huo)物以及后期門店(dian)(dian)宣傳、門店(dian)(dian)經(jing)(jing)營都(dou)依(yi)靠加盟(meng)總(zong)(zong)部,這樣的(de)(de)(de)(de)做法(fa)是(shi)錯(cuo)誤的(de)(de)(de)(de)。電線電纜門店(dian)(dian)是(shi)加盟(meng)商經(jing)(jing)營的(de)(de)(de)(de),如果什么都(dou)依(yi)靠總(zong)(zong)部的(de)(de)(de)(de)幫助,那么在面對(dui)經(jing)(jing)營風險時,加盟(meng)商就(jiu)會(hui)失去思考的(de)(de)(de)(de)能力,缺少提出應對(dui)措施的(de)(de)(de)(de)勇氣。
現如今電(dian)(dian)線(xian)(xian)電(dian)(dian)纜(lan)行(xing)業競爭激(ji)烈(lie),很多門店(dian)總(zong)是依靠(kao)促銷吸引(yin)消(xiao)(xiao)(xiao)費(fei)者,希(xi)望通過降價、低價等促銷手段吸引(yin)消(xiao)(xiao)(xiao)費(fei)者上門購買電(dian)(dian)線(xian)(xian)電(dian)(dian)纜(lan)產(chan)品,這也(ye)是經營電(dian)(dian)線(xian)(xian)電(dian)(dian)纜(lan)店(dian)鋪(pu)常見的(de)誤區之一(yi)。如果電(dian)(dian)線(xian)(xian)電(dian)(dian)纜(lan)門店(dian)總(zong)是依靠(kao)促銷吸引(yin)消(xiao)(xiao)(xiao)費(fei)者,不僅會對門店(dian)形象造成不好(hao)的(de)影響,還會破壞市場平衡(heng),讓(rang)整個電(dian)(dian)線(xian)(xian)電(dian)(dian)纜(lan)市場陷入(ru)到(dao)(dao)價格(ge)競爭中,電(dian)(dian)線(xian)(xian)電(dian)(dian)纜(lan)行(xing)業的(de)發展也(ye)會受(shou)到(dao)(dao)影響。