商圈越繁華越好、不注意維護老客戶、過分依靠加盟總部以及依靠促銷吸引消費者是經營電線電纜店鋪時常見(jian)的誤(wu)區,這些誤(wu)區有(you)可能導致加(jia)盟商電(dian)(dian)線電(dian)(dian)纜(lan)(lan)(lan)門(men)店的經營(ying)(ying)失敗。那(nei)么你知道電(dian)(dian)線電(dian)(dian)纜(lan)(lan)(lan)門(men)店創業失敗教訓有(you)哪些嗎?接下來請跟Maigoo小編(bian)一起了解經營(ying)(ying)電(dian)(dian)線電(dian)(dian)纜(lan)(lan)(lan)店鋪常見(jian)的誤(wu)區,希望(wang)對您有(you)所幫助。
我國電(dian)(dian)線(xian)電(dian)(dian)纜(lan)(lan)行業經過多年(nian)的(de)(de)(de)發(fa)展(zhan)以(yi)及(ji)制造技術的(de)(de)(de)不(bu)斷(duan)提(ti)高,電(dian)(dian)線(xian)電(dian)(dian)纜(lan)(lan)產品技術得到發(fa)展(zhan),應用領域(yu)也(ye)越來越廣泛(fan),家庭房屋裝修、軌道交通、航天工(gong)程(cheng)、船舶(bo)制造等等領域(yu)行業都能看見電(dian)(dian)線(xian)電(dian)(dian)纜(lan)(lan)的(de)(de)(de)身(shen)影,電(dian)(dian)線(xian)電(dian)(dian)纜(lan)(lan)行業市場(chang)規模不(bu)斷(duan)擴大(da)。在(zai)消(xiao)費升級以(yi)及(ji)環保(bao)節能意識提(ti)高的(de)(de)(de)背景(jing)下,環保(bao)節能的(de)(de)(de)電(dian)(dian)線(xian)電(dian)(dian)纜(lan)(lan)需(xu)求(qiu)逐漸成為主流,電(dian)(dian)線(xian)電(dian)(dian)纜(lan)(lan)市場(chang)釋放出巨大(da)的(de)(de)(de)潛力,我國電(dian)(dian)線(xian)電(dian)(dian)纜(lan)(lan)市場(chang)規模不(bu)斷(duan)擴大(da),前景(jing)十(shi)分可觀。
在(zai)巨(ju)大的商機(ji)和利潤的刺激下,不少投資者都想開一家電線(xian)電纜(lan)門(men)店(dian)(dian),但電線(xian)電纜(lan)門(men)店(dian)(dian)開店(dian)(dian)不是輕松(song)的事(shi)情(qing),稍不注意(yi)就會面臨風(feng)險(xian),造成創(chuang)業開店(dian)(dian)失敗,但在(zai)遇到風(feng)險(xian)時也可以(yi)總結教訓經驗,為后面的經營做準備。
一些加盟商(shang)在進(jin)行(xing)電(dian)(dian)線電(dian)(dian)纜門店選址時總是認為店址所在商(shang)圈越(yue)繁(fan)(fan)華越(yue)好,但商(shang)圈越(yue)繁(fan)(fan)華、就(jiu)意味著門店租金(jin)就(jiu)越(yue)高(gao),而且電(dian)(dian)線電(dian)(dian)纜產(chan)品也(ye)不是高(gao)檔奢侈品,將電(dian)(dian)線電(dian)(dian)纜門店開在繁(fan)(fan)華的商(shang)圈中,不僅不符合產(chan)品定位,還會造(zao)成租金(jin)壓力。
一(yi)些(xie)加(jia)盟商(shang)總是花大成本去(qu)尋找新的(de)客(ke)戶(hu),卻總是忽(hu)視一(yi)些(xie)老(lao)客(ke)戶(hu),這(zhe)也(ye)是經營電線(xian)電纜(lan)店鋪常見(jian)的(de)誤區之一(yi)。老(lao)客(ke)戶(hu)之所以(yi)會選擇加(jia)盟商(shang)的(de)電線(xian)電纜(lan)產(chan)品(pin),就是因為門店的(de)服務、產(chan)品(pin)各(ge)方面都比(bi)較好(hao),但如果(guo)加(jia)盟商(shang)不利(li)用(yong)好(hao)這(zhe)個優勢,總是忽(hu)視老(lao)客(ke)戶(hu),那么(me)老(lao)客(ke)戶(hu)就會選擇其(qi)他(ta)的(de)電線(xian)電纜(lan)產(chan)品(pin),加(jia)盟商(shang)也(ye)會失去(qu)擴大銷售面的(de)機會。
對于沒有經(jing)(jing)驗的(de)加(jia)(jia)(jia)(jia)盟商(shang)來說,加(jia)(jia)(jia)(jia)盟總(zong)部的(de)扶持(chi)就(jiu)是(shi)最好的(de)幫(bang)助。但(dan)也有些加(jia)(jia)(jia)(jia)盟商(shang)總(zong)是(shi)過分(fen)依靠(kao)加(jia)(jia)(jia)(jia)盟總(zong)部的(de)扶持(chi),從(cong)門(men)店(dian)(dian)選(xuan)址(zhi)到門(men)店(dian)(dian)裝修,再到引進貨物以及后(hou)期(qi)門(men)店(dian)(dian)宣傳、門(men)店(dian)(dian)經(jing)(jing)營都依靠(kao)加(jia)(jia)(jia)(jia)盟總(zong)部,這樣(yang)的(de)做法是(shi)錯(cuo)誤的(de)。電線電纜門(men)店(dian)(dian)是(shi)加(jia)(jia)(jia)(jia)盟商(shang)經(jing)(jing)營的(de),如果什么都依靠(kao)總(zong)部的(de)幫(bang)助,那么在面對經(jing)(jing)營風險(xian)時,加(jia)(jia)(jia)(jia)盟商(shang)就(jiu)會(hui)失去思考的(de)能力(li),缺少提出應對措施(shi)的(de)勇氣。
現如今電(dian)(dian)(dian)(dian)(dian)(dian)(dian)線(xian)(xian)(xian)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)纜(lan)行(xing)業競爭(zheng)激烈,很多門店總是依(yi)靠促銷吸(xi)引消費(fei)者(zhe)(zhe),希望通(tong)過降價、低價等(deng)促銷手(shou)段吸(xi)引消費(fei)者(zhe)(zhe)上門購買電(dian)(dian)(dian)(dian)(dian)(dian)(dian)線(xian)(xian)(xian)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)纜(lan)產品,這也(ye)是經營(ying)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)線(xian)(xian)(xian)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)纜(lan)店鋪常見(jian)的(de)誤區之一。如果電(dian)(dian)(dian)(dian)(dian)(dian)(dian)線(xian)(xian)(xian)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)纜(lan)門店總是依(yi)靠促銷吸(xi)引消費(fei)者(zhe)(zhe),不(bu)僅(jin)會對門店形(xing)象造成不(bu)好的(de)影響,還會破壞市(shi)場(chang)平衡,讓整個(ge)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)線(xian)(xian)(xian)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)纜(lan)市(shi)場(chang)陷入到(dao)價格競爭(zheng)中,電(dian)(dian)(dian)(dian)(dian)(dian)(dian)線(xian)(xian)(xian)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)纜(lan)行(xing)業的(de)發展也(ye)會受到(dao)影響。