便利店由于(yu)能(neng)及時(shi)、便(bian)(bian)(bian)利(li)(li)(li)的(de)滿足消費(fei)者的(de)需求,受(shou)到了消費(fei)市(shi)場的(de)歡迎,那么加(jia)盟(meng)便(bian)(bian)(bian)利(li)(li)(li)店(dian)生意怎(zen)么樣?便(bian)(bian)(bian)利(li)(li)(li)店(dian)行業加(jia)盟(meng)前(qian)景如何呢?隨著消費(fei)需求逐漸延伸到三四線城市(shi),未來(lai)在(zai)消經濟不(bu)斷發(fa)展的(de)推動(dong)下(xia),便(bian)(bian)(bian)利(li)(li)(li)店(dian)行業利(li)(li)(li)潤(run)將會進(jin)一步(bu)擴大(da),加(jia)盟(meng)便(bian)(bian)(bian)利(li)(li)(li)店(dian)的(de)前(qian)景十分可觀(guan)。Maigoo小編為您整(zheng)理(li)了便(bian)(bian)(bian)利(li)(li)(li)店(dian)行業加(jia)盟(meng)代理(li)前(qian)景分析,希望(wang)對您有所幫助。
隨著(zhu)(zhu)我(wo)國(guo)消費群體逐(zhu)漸年(nian)輕(qing)化(hua)、在(zai)(zai)三胎政策(ce)開放后,我(wo)國(guo)消費者(zhe)生活(huo)節奏不斷(duan)加快。由于(yu)便(bian)(bian)(bian)(bian)利店(dian)(dian)(dian)具有即(ji)時(shi)便(bian)(bian)(bian)(bian)利性(xing),方(fang)便(bian)(bian)(bian)(bian)里(li)消費者(zhe)購物(wu),滿足(zu)消費者(zhe)日常(chang)生活(huo)需求(qiu)。便(bian)(bian)(bian)(bian)利店(dian)(dian)(dian)貼近了消費市場(chang)(chang)(chang)(chang)需求(qiu),不斷(duan)順應(ying)著(zhu)(zhu)消費需求(qiu)的(de)發展(zhan),便(bian)(bian)(bian)(bian)利店(dian)(dian)(dian)行業(ye)(ye)前景廣闊。根據前瞻產業(ye)(ye)研究院數(shu)據顯(xian)(xian)示,2020年(nian)我(wo)國(guo)傳統(tong)便(bian)(bian)(bian)(bian)利店(dian)(dian)(dian)銷(xiao)售額(e)達到了2716億元。Maigoo小編認(ren)為隨著(zhu)(zhu)疫情的(de)有效控制,在(zai)(zai)經濟不斷(duan)增長(chang)的(de)推動下,我(wo)國(guo)便(bian)(bian)(bian)(bian)利店(dian)(dian)(dian)行業(ye)(ye)銷(xiao)售額(e)將(jiang)不斷(duan)增加。從(cong)我(wo)國(guo)便(bian)(bian)(bian)(bian)利店(dian)(dian)(dian)行業(ye)(ye)格(ge)局來(lai)看,目(mu)前我(wo)國(guo)便(bian)(bian)(bian)(bian)利店(dian)(dian)(dian)行業(ye)(ye)市場(chang)(chang)(chang)(chang)集(ji)中(zhong)(zhong)度偏高,便(bian)(bian)(bian)(bian)利店(dian)(dian)(dian)行業(ye)(ye)區域(yu)特征較為明顯(xian)(xian)。但我(wo)國(guo)便(bian)(bian)(bian)(bian)利店(dian)(dian)(dian)主要集(ji)中(zhong)(zhong)在(zai)(zai)一(yi)二線以及省(sheng)會城(cheng)(cheng)市,一(yi)二線城(cheng)(cheng)市便(bian)(bian)(bian)(bian)利店(dian)(dian)(dian)市場(chang)(chang)(chang)(chang)疲憊,競爭市場(chang)(chang)(chang)(chang)逐(zhu)漸飽和,下沉市場(chang)(chang)(chang)(chang)份額(e)尤(you)顯(xian)(xian)不足(zu)。未來(lai),隨著(zhu)(zhu)我(wo)國(guo)城(cheng)(cheng)市化(hua)水平的(de)發展(zhan)、消費群體逐(zhu)漸年(nian)輕(qing)化(hua),特別(bie)是在(zai)(zai)疫情常(chang)態之下消費需求(qiu)的(de)增長(chang),我(wo)國(guo)便(bian)(bian)(bian)(bian)利店(dian)(dian)(dian)將(jiang)不斷(duan)延伸到三四線城(cheng)(cheng)市,便(bian)(bian)(bian)(bian)利店(dian)(dian)(dian)行業(ye)(ye)規模將(jiang)不斷(duan)擴大。
從百度指數便利店(dian)(dian)地域分布情況來看(kan),華(hua)東地區便利店(dian)(dian)搜(sou)(sou)索量最(zui)大(da),東北地區便利店(dian)(dian)搜(sou)(sou)索量最(zui)少。Maigoo小編認為(wei),由于華(hua)東地區經(jing)濟發(fa)(fa)展水(shui)平(ping)較(jiao)(jiao)高(gao)(gao)、人口教(jiao)育(yu)、收入(ru)水(shui)平(ping)更(geng)高(gao)(gao)以及生活節(jie)奏(zou)更(geng)快(kuai),這(zhe)些因素(su)不斷推(tui)動著(zhu)華(hua)東地區便利店(dian)(dian)的(de)(de)(de)發(fa)(fa)展。北京、上海、深圳(zhen)、廣州(zhou)以及杭州(zhou)這(zhe)五個省(sheng)份的(de)(de)(de)消(xiao)費(fei)者對(dui)便利店(dian)(dian)的(de)(de)(de)關注較(jiao)(jiao)高(gao)(gao)。應該(gai)是因為(wei)這(zhe)幾個城市經(jing)濟水(shui)平(ping)較(jiao)(jiao)高(gao)(gao),消(xiao)費(fei)者生活節(jie)奏(zou)較(jiao)(jiao)快(kuai),消(xiao)費(fei)更(geng)加現代化,對(dui)便利店(dian)(dian)有(you)著(zhu)較(jiao)(jiao)大(da)的(de)(de)(de)需(xu)求。因此(ci)在華(hua)東地區加盟代理便利店(dian)(dian)開店(dian)(dian)有(you)著(zhu)較(jiao)(jiao)大(da)的(de)(de)(de)潛力和(he)商(shang)機。
根據數(shu)據圖表可以(yi)知道(dao),2015-2020年(nian)我(wo)國(guo)便(bian)利(li)店(dian)行業(ye)銷售(shou)額(e)(e)呈現出穩(wen)定上升(sheng)的(de)(de)(de)態勢。Maigoo小編認為(wei)應該是由于(yu)我(wo)國(guo)社會經濟的(de)(de)(de)發展,在生活(huo)節奏加快的(de)(de)(de)推動下,消(xiao)費者對各種便(bian)利(li)店(dian)的(de)(de)(de)需求(qiu)更加明確,不斷推動著(zhu)便(bian)利(li)店(dian)行業(ye)銷售(shou)額(e)(e)的(de)(de)(de)增(zeng)長。2020年(nian)雖然受到疫情的(de)(de)(de)影響,但隨著(zhu)疫情的(de)(de)(de)有效控(kong)制(zhi),以(yi)及消(xiao)費消(xiao)費的(de)(de)(de)升(sheng)級,便(bian)利(li)店(dian)行業(ye)銷售(shou)額(e)(e)也(ye)處于(yu)增(zeng)長的(de)(de)(de)趨勢。
便(bian)利店與其(qi)他超市(shi)(shi)相比具有消(xiao)費(fei)的便(bian)利性以(yi)及即時性。Maigoo小編認為由于(yu)我(wo)國居(ju)民生活節奏的加(jia)快,消(xiao)費(fei)者(zhe)在購(gou)物(wu)時更加(jia)注重目的性,因此(ci)在消(xiao)費(fei)即時性的推動下,消(xiao)費(fei)市(shi)(shi)場(chang)對便(bian)利店的需求不(bu)斷增加(jia)。消(xiao)費(fei)即時性也推動著便(bian)利店行(xing)業的發展。
2020年我國(guo)(guo)(guo)國(guo)(guo)(guo)內生產總值突(tu)破(po)了100萬億(yi)元(yuan)。隨著(zhu)我國(guo)(guo)(guo)生產總值的(de)發展,特別(bie)是在疫情(qing)得到有效控制之下,我國(guo)(guo)(guo)社會經濟(ji)不斷發展。Maigoo小(xiao)編認為由于(yu)便(bian)利店的(de)發展與國(guo)(guo)(guo)內經濟(ji)水平以及消費(fei)現代化有著(zhu)較(jiao)大(da)的(de)聯系,在經濟(ji)不斷增長的(de)助力下,我國(guo)(guo)(guo)便(bian)利店行業也(ye)得到了較(jiao)快的(de)發展。
根據(ju)相關數據(ju)顯示,2020年(nian)我國(guo)便(bian)利(li)店門店規模達到了19.3萬家。我國(guo)便(bian)利(li)店主要分布一(yi)二(er)線(xian)以(yi)及省(sheng)會城(cheng)(cheng)市(shi)(shi)(shi),三四(si)線(xian)城(cheng)(cheng)市(shi)(shi)(shi)便(bian)利(li)店分布較少(shao)。Maigoo小編(bian)認為隨(sui)著(zhu)一(yi)二(er)線(xian)城(cheng)(cheng)市(shi)(shi)(shi)便(bian)利(li)店市(shi)(shi)(shi)場(chang)的(de)逐漸飽(bao)和,在巨大(da)的(de)租(zu)金壓(ya)力以(yi)及疲憊的(de)市(shi)(shi)(shi)場(chang)競爭之下(xia)(xia),三四(si)線(xian)城(cheng)(cheng)市(shi)(shi)(shi)由于(yu)城(cheng)(cheng)鎮化進程不斷加快、消(xiao)(xiao)費的(de)升級以(yi)及消(xiao)(xiao)費需求(qiu)不斷釋放(fang),便(bian)利(li)店消(xiao)(xiao)費將逐漸下(xia)(xia)沉到三四(si)線(xian)城(cheng)(cheng)市(shi)(shi)(shi),消(xiao)(xiao)費市(shi)(shi)(shi)場(chang)進一(yi)步擴大(da)。