隨(sui)著(zhu)(zhu)(zhu)我(wo)(wo)國(guo)消(xiao)費(fei)群體逐(zhu)漸年(nian)輕化(hua)、在(zai)(zai)三胎政策開(kai)放(fang)后，我(wo)(wo)國(guo)消(xiao)費(fei)者(zhe)生(sheng)活節奏(zou)不(bu)(bu)斷(duan)(duan)加快。由于便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)店(dian)(dian)(dian)具有即(ji)時(shi)便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)性，方便(bian)(bian)(bian)(bian)里消(xiao)費(fei)者(zhe)購物(wu)，滿足消(xiao)費(fei)者(zhe)日常生(sheng)活需(xu)求。便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)店(dian)(dian)(dian)貼近了(le)消(xiao)費(fei)市(shi)(shi)(shi)場(chang)需(xu)求，不(bu)(bu)斷(duan)(duan)順應著(zhu)(zhu)(zhu)消(xiao)費(fei)需(xu)求的(de)(de)(de)發展，便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)店(dian)(dian)(dian)行(xing)業前景(jing)廣闊。根據前瞻產(chan)業研(yan)究院數據顯示，2020年(nian)我(wo)(wo)國(guo)傳統便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)店(dian)(dian)(dian)銷售額達(da)到了(le)2716億元。Maigoo小編認為隨(sui)著(zhu)(zhu)(zhu)疫情的(de)(de)(de)有效(xiao)控制，在(zai)(zai)經濟不(bu)(bu)斷(duan)(duan)增(zeng)長的(de)(de)(de)推動下，我(wo)(wo)國(guo)便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)店(dian)(dian)(dian)行(xing)業銷售額將(jiang)不(bu)(bu)斷(duan)(duan)增(zeng)加。從我(wo)(wo)國(guo)便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)店(dian)(dian)(dian)行(xing)業格局來看(kan)，目前我(wo)(wo)國(guo)便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)店(dian)(dian)(dian)行(xing)業市(shi)(shi)(shi)場(chang)集中度偏高，便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)店(dian)(dian)(dian)行(xing)業區域(yu)特征(zheng)較為明顯。但我(wo)(wo)國(guo)便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)店(dian)(dian)(dian)主(zhu)要集中在(zai)(zai)一二(er)線(xian)以及(ji)省會城市(shi)(shi)(shi)，一二(er)線(xian)城市(shi)(shi)(shi)便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)店(dian)(dian)(dian)市(shi)(shi)(shi)場(chang)疲憊，競爭市(shi)(shi)(shi)場(chang)逐(zhu)漸飽和，下沉市(shi)(shi)(shi)場(chang)份(fen)額尤顯不(bu)(bu)足。未來，隨(sui)著(zhu)(zhu)(zhu)我(wo)(wo)國(guo)城市(shi)(shi)(shi)化(hua)水平的(de)(de)(de)發展、消(xiao)費(fei)群體逐(zhu)漸年(nian)輕化(hua)，特別是(shi)在(zai)(zai)疫情常態之下消(xiao)費(fei)需(xu)求的(de)(de)(de)增(zeng)長，我(wo)(wo)國(guo)便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)店(dian)(dian)(dian)將(jiang)不(bu)(bu)斷(duan)(duan)延伸(shen)到三四線(xian)城市(shi)(shi)(shi)，便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)店(dian)(dian)(dian)行(xing)業規模將(jiang)不(bu)(bu)斷(duan)(duan)擴(kuo)大。

從(cong)百度指數(shu)便(bian)利(li)(li)(li)店(dian)(dian)地(di)(di)域(yu)分布情(qing)況來看，華(hua)(hua)東(dong)(dong)地(di)(di)區便(bian)利(li)(li)(li)店(dian)(dian)搜索量最大，東(dong)(dong)北地(di)(di)區便(bian)利(li)(li)(li)店(dian)(dian)搜索量最少。Maigoo小編認(ren)為，由于(yu)華(hua)(hua)東(dong)(dong)地(di)(di)區經濟(ji)發(fa)展水(shui)平(ping)(ping)較(jiao)(jiao)高、人口教育、收入水(shui)平(ping)(ping)更(geng)高以(yi)及(ji)生活節奏更(geng)快，這(zhe)些(xie)因(yin)素(su)不斷推動著華(hua)(hua)東(dong)(dong)地(di)(di)區便(bian)利(li)(li)(li)店(dian)(dian)的(de)發(fa)展。北京、上海、深圳、廣州以(yi)及(ji)杭(hang)州這(zhe)五(wu)個(ge)省份的(de)消費(fei)者對(dui)便(bian)利(li)(li)(li)店(dian)(dian)的(de)關注較(jiao)(jiao)高。應該是因(yin)為這(zhe)幾個(ge)城(cheng)市經濟(ji)水(shui)平(ping)(ping)較(jiao)(jiao)高，消費(fei)者生活節奏較(jiao)(jiao)快，消費(fei)更(geng)加現代化(hua)，對(dui)便(bian)利(li)(li)(li)店(dian)(dian)有著較(jiao)(jiao)大的(de)需求。因(yin)此(ci)在華(hua)(hua)東(dong)(dong)地(di)(di)區加盟代理便(bian)利(li)(li)(li)店(dian)(dian)開店(dian)(dian)有著較(jiao)(jiao)大的(de)潛(qian)力和商機。

根據(ju)數據(ju)圖(tu)表可以(yi)知(zhi)道(dao)，2015-2020年我國便利(li)店行業銷售額呈現出(chu)穩定上升的(de)(de)(de)態勢。Maigoo小編認為應該是由(you)于我國社會(hui)經濟的(de)(de)(de)發展，在生活節(jie)奏加(jia)快的(de)(de)(de)推動下，消費者對各種(zhong)便利(li)店的(de)(de)(de)需(xu)求更加(jia)明確，不斷推動著便利(li)店行業銷售額的(de)(de)(de)增長。2020年雖然受到疫情的(de)(de)(de)影(ying)響(xiang)，但(dan)隨著疫情的(de)(de)(de)有效控(kong)制，以(yi)及消費消費的(de)(de)(de)升級，便利(li)店行業銷售額也處(chu)于增長的(de)(de)(de)趨勢。