隨(sui)著(zhu)我(wo)國(guo)(guo)消(xiao)費(fei)群(qun)體逐漸年輕化、在三(san)胎政策開放后(hou)，我(wo)國(guo)(guo)消(xiao)費(fei)者(zhe)生活(huo)節奏不(bu)斷(duan)(duan)(duan)加快。由于便(bian)(bian)(bian)(bian)利(li)店具(ju)有即(ji)時便(bian)(bian)(bian)(bian)利(li)性(xing)，方便(bian)(bian)(bian)(bian)里消(xiao)費(fei)者(zhe)購物，滿(man)足消(xiao)費(fei)者(zhe)日常生活(huo)需(xu)求(qiu)(qiu)。便(bian)(bian)(bian)(bian)利(li)店貼(tie)近了消(xiao)費(fei)市(shi)場需(xu)求(qiu)(qiu)，不(bu)斷(duan)(duan)(duan)順應著(zhu)消(xiao)費(fei)需(xu)求(qiu)(qiu)的(de)發(fa)展，便(bian)(bian)(bian)(bian)利(li)店行(xing)(xing)業(ye)(ye)(ye)前景廣闊。根據前瞻產(chan)業(ye)(ye)(ye)研究院數據顯示(shi)，2020年我(wo)國(guo)(guo)傳(chuan)統便(bian)(bian)(bian)(bian)利(li)店銷售額達(da)到(dao)了2716億元。Maigoo小編認為隨(sui)著(zhu)疫(yi)情(qing)的(de)有效控制，在經(jing)濟不(bu)斷(duan)(duan)(duan)增長(chang)的(de)推(tui)動下(xia)，我(wo)國(guo)(guo)便(bian)(bian)(bian)(bian)利(li)店行(xing)(xing)業(ye)(ye)(ye)銷售額將不(bu)斷(duan)(duan)(duan)增加。從我(wo)國(guo)(guo)便(bian)(bian)(bian)(bian)利(li)店行(xing)(xing)業(ye)(ye)(ye)格局(ju)來看(kan)，目前我(wo)國(guo)(guo)便(bian)(bian)(bian)(bian)利(li)店行(xing)(xing)業(ye)(ye)(ye)市(shi)場集(ji)中度偏高，便(bian)(bian)(bian)(bian)利(li)店行(xing)(xing)業(ye)(ye)(ye)區域特(te)征較為明(ming)顯。但(dan)我(wo)國(guo)(guo)便(bian)(bian)(bian)(bian)利(li)店主要集(ji)中在一二線以及省會城市(shi)，一二線城市(shi)便(bian)(bian)(bian)(bian)利(li)店市(shi)場疲憊，競爭市(shi)場逐漸飽和(he)，下(xia)沉市(shi)場份額尤顯不(bu)足。未來，隨(sui)著(zhu)我(wo)國(guo)(guo)城市(shi)化水平的(de)發(fa)展、消(xiao)費(fei)群(qun)體逐漸年輕化，特(te)別是在疫(yi)情(qing)常態之(zhi)下(xia)消(xiao)費(fei)需(xu)求(qiu)(qiu)的(de)增長(chang)，我(wo)國(guo)(guo)便(bian)(bian)(bian)(bian)利(li)店將不(bu)斷(duan)(duan)(duan)延伸到(dao)三(san)四線城市(shi)，便(bian)(bian)(bian)(bian)利(li)店行(xing)(xing)業(ye)(ye)(ye)規模將不(bu)斷(duan)(duan)(duan)擴大。

從(cong)百(bai)度指(zhi)數(shu)便(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)(dian)(dian)地(di)(di)域分(fen)布情(qing)況來看，華(hua)(hua)東(dong)地(di)(di)區(qu)便(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)(dian)(dian)搜索量最大，東(dong)北(bei)地(di)(di)區(qu)便(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)(dian)(dian)搜索量最少。Maigoo小編認為，由于華(hua)(hua)東(dong)地(di)(di)區(qu)經濟發(fa)展水(shui)平(ping)(ping)較(jiao)(jiao)(jiao)高、人口教育、收入水(shui)平(ping)(ping)更(geng)高以(yi)及生(sheng)活節奏(zou)更(geng)快，這些因(yin)素(su)不斷(duan)推動著華(hua)(hua)東(dong)地(di)(di)區(qu)便(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)(dian)(dian)的(de)發(fa)展。北(bei)京、上海、深圳、廣州以(yi)及杭州這五個省份的(de)消費者對便(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)(dian)(dian)的(de)關注較(jiao)(jiao)(jiao)高。應(ying)該是因(yin)為這幾個城市經濟水(shui)平(ping)(ping)較(jiao)(jiao)(jiao)高，消費者生(sheng)活節奏(zou)較(jiao)(jiao)(jiao)快，消費更(geng)加(jia)現(xian)代化(hua)，對便(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)(dian)(dian)有著較(jiao)(jiao)(jiao)大的(de)需求。因(yin)此在華(hua)(hua)東(dong)地(di)(di)區(qu)加(jia)盟代理便(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)(dian)(dian)開店(dian)(dian)(dian)(dian)(dian)有著較(jiao)(jiao)(jiao)大的(de)潛(qian)力(li)和商機。

根據數(shu)據圖表可以(yi)知道，2015-2020年(nian)我(wo)國便利(li)店行業(ye)銷(xiao)(xiao)售額(e)呈現(xian)出穩定(ding)上升(sheng)的(de)態(tai)勢。Maigoo小編(bian)認為(wei)應該是由于我(wo)國社(she)會(hui)經濟的(de)發展(zhan)，在生活節奏加快的(de)推動下，消費者對各(ge)種便利(li)店的(de)需(xu)求(qiu)更加明確，不斷(duan)推動著(zhu)便利(li)店行業(ye)銷(xiao)(xiao)售額(e)的(de)增長。2020年(nian)雖然受到疫情(qing)的(de)影響，但隨(sui)著(zhu)疫情(qing)的(de)有效(xiao)控制，以(yi)及(ji)消費消費的(de)升(sheng)級，便利(li)店行業(ye)銷(xiao)(xiao)售額(e)也處(chu)于增長的(de)趨勢。