家用電器作為(wei)熱門投(tou)資開(kai)店(dian)(dian)項目,被(bei)很多投(tou)資者看(kan)好。那(nei)么(me)家(jia)用(yong)(yong)電(dian)器(qi)(qi)開(kai)店(dian)(dian)如何選(xuan)址(zhi)(zhi)(zhi)?家(jia)用(yong)(yong)電(dian)器(qi)(qi)選(xuan)址(zhi)(zhi)(zhi)考(kao)慮(lv)互補性、家(jia)用(yong)(yong)電(dian)器(qi)(qi)選(xuan)址(zhi)(zhi)(zhi)考(kao)察商圈成熟度、家(jia)用(yong)(yong)電(dian)器(qi)(qi)選(xuan)址(zhi)(zhi)(zhi)優先考(kao)慮(lv)聚客點是家(jia)用(yong)(yong)電(dian)器(qi)(qi)開(kai)店(dian)(dian)選(xuan)址(zhi)(zhi)(zhi)常(chang)用(yong)(yong)的技巧。接下來(lai)請跟Maigoo小編一起詳細了解家(jia)用(yong)(yong)電(dian)器(qi)(qi)開(kai)店(dian)(dian)的選(xuan)址(zhi)(zhi)(zhi)方(fang)法(fa),看(kan)看(kan)家(jia)用(yong)(yong)電(dian)器(qi)(qi)專賣店(dian)(dian)適合(he)開(kai)在(zai)什么(me)地方(fang)。
家用電(dian)器選(xuan)址考(kao)慮互(hu)補性,可以讓家用電(dian)器門店與(yu)旁(pang)邊(bian)門店形成消費人群互(hu)補,滿足消費者(zhe)的(de)一次性購買需求。因此Maigoo小編(bian)認(ren)為建議(yi)在家用電(dian)器門店選(xuan)址時,可以在家紡門店、生活(huo)用品(pin)門店等具有互(hu)補性質的(de)門店旁(pang)邊(bian)開店選(xuan)址。
Maigoo小編(bian)建議家(jia)用電(dian)器(qi)(qi)開店選(xuan)址時,最(zui)好(hao)能(neng)優先考慮聚客(ke)(ke)的地點(dian)。大(da)型(xing)商(shang)超、車站、地鐵附近等等人(ren)流量較(jiao)大(da)的地段可以優先作為家(jia)用電(dian)器(qi)(qi)開店選(xuan)址的地點(dian)。在聚客(ke)(ke)點(dian)開一家(jia)家(jia)用電(dian)器(qi)(qi)門店,那么(me)就可以輕(qing)松實現(xian)開店招(zhao)攬客(ke)(ke)人(ren),解決人(ren)流量少的問題。
家用電器(qi)作為(wei)耐用消費品,更新換代的(de)時(shi)間(jian)較長,重復購買率較低,因此家用電器(qi)門(men)(men)店(dian)的(de)選(xuan)(xuan)址適合考慮(lv)在(zai)成(cheng)熟的(de)商(shang)圈中。Maigoo小編認為(wei)加(jia)盟商(shang)在(zai)進行(xing)家用電器(qi)門(men)(men)店(dian)選(xuan)(xuan)址時(shi),一定要選(xuan)(xuan)擇在(zai)成(cheng)熟的(de)商(shang)圈中開店(dian),否(fou)則就會給消費者留下(xia)不專業(ye)的(de)門(men)(men)店(dian)形象(xiang)。
Maigoo小編建議(yi)加盟商(shang)(shang)可(ke)以(yi)將家(jia)(jia)用(yong)電(dian)器(qi)(qi)專(zhuan)(zhuan)(zhuan)賣(mai)店(dian)(dian)(dian)開在電(dian)器(qi)(qi)一條街(jie)(jie)中。在電(dian)器(qi)(qi)一條街(jie)(jie)開家(jia)(jia)用(yong)電(dian)器(qi)(qi)專(zhuan)(zhuan)(zhuan)賣(mai)店(dian)(dian)(dian),可(ke)以(yi)不用(yong)擔心門店(dian)(dian)(dian)的(de)(de)專(zhuan)(zhuan)(zhuan)業性(xing)。加盟商(shang)(shang)可(ke)以(yi)利用(yong)電(dian)器(qi)(qi)市場的(de)(de)集聚性(xing)來提高(gao)自(zi)身專(zhuan)(zhuan)(zhuan)賣(mai)店(dian)(dian)(dian)的(de)(de)實力和形象,吸引(yin)那些有購買(mai)家(jia)(jia)用(yong)電(dian)器(qi)(qi)需求的(de)(de)消(xiao)費者進店(dian)(dian)(dian)。
Maigoo小(xiao)編(bian)認為(wei)可(ke)以(yi)將(jiang)(jiang)家(jia)(jia)用電器專(zhuan)(zhuan)賣(mai)店(dian)開(kai)在(zai)大(da)(da)型百(bai)(bai)貨商(shang)場中,這樣就可(ke)以(yi)依(yi)靠百(bai)(bai)貨商(shang)場巨大(da)(da)的(de)人(ren)流量來提(ti)高家(jia)(jia)用電器專(zhuan)(zhuan)賣(mai)店(dian)的(de)進店(dian)率(lv),帶動專(zhuan)(zhuan)賣(mai)店(dian)的(de)銷(xiao)(xiao)(xiao)量。將(jiang)(jiang)家(jia)(jia)用電器專(zhuan)(zhuan)賣(mai)店(dian)開(kai)在(zai)大(da)(da)型百(bai)(bai)貨商(shang)場中,不僅不用擔心客流量,還(huan)可(ke)以(yi)利(li)用商(shang)場定期(qi)舉辦的(de)各種促銷(xiao)(xiao)(xiao)活動來吸引(yin)消費者,增加(jia)銷(xiao)(xiao)(xiao)售(shou)額。
家(jia)用(yong)電(dian)(dian)(dian)器(qi)專(zhuan)賣(mai)店可以開(kai)(kai)在(zai)(zai)小區(qu)(qu)市(shi)場附近(jin)。Maigoo小編認為(wei)小區(qu)(qu)市(shi)場經常會(hui)有附近(jin)小區(qu)(qu)的住戶前來買(mai)菜消費(fei),如果能將家(jia)用(yong)電(dian)(dian)(dian)器(qi)專(zhuan)賣(mai)店開(kai)(kai)在(zai)(zai)小區(qu)(qu)市(shi)場附近(jin)中,那么如果消費(fei)者有更新家(jia)用(yong)電(dian)(dian)(dian)器(qi)的需求就可以及時(shi)進店購買(mai),而且在(zai)(zai)小區(qu)(qu)市(shi)場附近(jin)開(kai)(kai)家(jia)用(yong)電(dian)(dian)(dian)器(qi)門(men)店,加(jia)盟商開(kai)(kai)展促銷(xiao)活動時(shi),也能吸引到大量(liang)的消費(fei)者進店參(can)與(yu),最終促成交易。