家用電器作為熱門投資開店(dian)項目,被很多(duo)投資者(zhe)看(kan)好。那么(me)家(jia)用(yong)(yong)電(dian)(dian)(dian)器(qi)開店(dian)如(ru)何選址?家(jia)用(yong)(yong)電(dian)(dian)(dian)器(qi)選址考(kao)慮互補(bu)性、家(jia)用(yong)(yong)電(dian)(dian)(dian)器(qi)選址考(kao)察商圈(quan)成熟度、家(jia)用(yong)(yong)電(dian)(dian)(dian)器(qi)選址優先考(kao)慮聚(ju)客點是(shi)家(jia)用(yong)(yong)電(dian)(dian)(dian)器(qi)開店(dian)選址常用(yong)(yong)的技(ji)巧(qiao)。接下來(lai)請跟Maigoo小編一起詳(xiang)細了解家(jia)用(yong)(yong)電(dian)(dian)(dian)器(qi)開店(dian)的選址方法,看(kan)看(kan)家(jia)用(yong)(yong)電(dian)(dian)(dian)器(qi)專賣(mai)店(dian)適合開在什么(me)地方。
家(jia)用(yong)電器(qi)選(xuan)址考(kao)慮互(hu)補性,可以讓家(jia)用(yong)電器(qi)門店(dian)與旁邊(bian)門店(dian)形(xing)成消費(fei)人群互(hu)補,滿足消費(fei)者的(de)一(yi)次性購買需求。因此Maigoo小編認為建議(yi)在家(jia)用(yong)電器(qi)門店(dian)選(xuan)址時(shi),可以在家(jia)紡門店(dian)、生(sheng)活用(yong)品門店(dian)等具有互(hu)補性質的(de)門店(dian)旁邊(bian)開店(dian)選(xuan)址。
Maigoo小編建議家(jia)用電(dian)器(qi)開(kai)(kai)店選(xuan)(xuan)址時,最好能優先考慮聚(ju)客的(de)(de)地(di)點。大型商(shang)超(chao)、車(che)站、地(di)鐵附(fu)近等等人(ren)(ren)流(liu)(liu)量較大的(de)(de)地(di)段可(ke)以(yi)優先作為家(jia)用電(dian)器(qi)開(kai)(kai)店選(xuan)(xuan)址的(de)(de)地(di)點。在聚(ju)客點開(kai)(kai)一家(jia)家(jia)用電(dian)器(qi)門店,那么就(jiu)可(ke)以(yi)輕松實現開(kai)(kai)店招攬客人(ren)(ren),解決人(ren)(ren)流(liu)(liu)量少的(de)(de)問(wen)題。
家用電(dian)器作(zuo)為(wei)耐用消費品,更新換代的(de)時間(jian)較長,重復購買率較低,因此家用電(dian)器門(men)店(dian)的(de)選址適合考慮(lv)在成熟的(de)商(shang)圈(quan)中(zhong)。Maigoo小編認為(wei)加(jia)盟商(shang)在進行家用電(dian)器門(men)店(dian)選址時,一定要選擇在成熟的(de)商(shang)圈(quan)中(zhong)開店(dian),否則就會給消費者留下不(bu)專業(ye)的(de)門(men)店(dian)形象。
Maigoo小編建議加(jia)盟商可以(yi)將(jiang)家用(yong)(yong)電(dian)器(qi)專賣(mai)店(dian)開(kai)在電(dian)器(qi)一條街中。在電(dian)器(qi)一條街開(kai)家用(yong)(yong)電(dian)器(qi)專賣(mai)店(dian),可以(yi)不用(yong)(yong)擔心門店(dian)的(de)專業(ye)性。加(jia)盟商可以(yi)利用(yong)(yong)電(dian)器(qi)市(shi)場(chang)的(de)集聚性來提高自(zi)身專賣(mai)店(dian)的(de)實力和形象,吸引那些有購買家用(yong)(yong)電(dian)器(qi)需求的(de)消費者進店(dian)。
Maigoo小(xiao)編認為可以將(jiang)家(jia)用電器(qi)專(zhuan)賣(mai)店(dian)開在(zai)大型百(bai)貨(huo)商場中,這(zhe)樣就(jiu)可以依靠百(bai)貨(huo)商場巨大的(de)人流(liu)(liu)量來(lai)提高(gao)家(jia)用電器(qi)專(zhuan)賣(mai)店(dian)的(de)進店(dian)率(lv),帶動專(zhuan)賣(mai)店(dian)的(de)銷(xiao)量。將(jiang)家(jia)用電器(qi)專(zhuan)賣(mai)店(dian)開在(zai)大型百(bai)貨(huo)商場中,不(bu)僅不(bu)用擔心客流(liu)(liu)量,還可以利用商場定期舉辦的(de)各種促銷(xiao)活動來(lai)吸引消(xiao)費者,增加銷(xiao)售額。
家(jia)(jia)(jia)用(yong)電器(qi)(qi)專賣店(dian)可以開(kai)在小(xiao)區(qu)市(shi)(shi)場(chang)附(fu)近(jin)。Maigoo小(xiao)編認為小(xiao)區(qu)市(shi)(shi)場(chang)經常會有(you)附(fu)近(jin)小(xiao)區(qu)的住戶前來(lai)買(mai)菜(cai)消(xiao)(xiao)費,如(ru)果(guo)能將家(jia)(jia)(jia)用(yong)電器(qi)(qi)專賣店(dian)開(kai)在小(xiao)區(qu)市(shi)(shi)場(chang)附(fu)近(jin)中(zhong),那(nei)么如(ru)果(guo)消(xiao)(xiao)費者有(you)更(geng)新(xin)家(jia)(jia)(jia)用(yong)電器(qi)(qi)的需求就(jiu)可以及時進(jin)店(dian)購買(mai),而且(qie)在小(xiao)區(qu)市(shi)(shi)場(chang)附(fu)近(jin)開(kai)家(jia)(jia)(jia)用(yong)電器(qi)(qi)門店(dian),加盟商開(kai)展促銷活動時,也能吸(xi)引到大量的消(xiao)(xiao)費者進(jin)店(dian)參與,最終促成(cheng)交易。