童裝市場怎么樣？童裝發展(zhan)(zhan)現狀及行業(ye)(ye)前(qian)景如何？在居民消費(fei)支(zhi)出(chu)能力提(ti)(ti)升(sheng)、我(wo)國三(san)胎政策放開、80后、90后等(deng)相繼進(jin)入(ru)婚育年齡階(jie)段等(deng)多重(zhong)因素(su)推動下，我(wo)國童(tong)裝(zhuang)(zhuang)市(shi)場零(ling)售總額將(jiang)進(jin)一步(bu)增加(jia)，童(tong)裝(zhuang)(zhuang)市(shi)場前(qian)景廣闊(kuo)，通過對童(tong)裝(zhuang)(zhuang)行業(ye)(ye)加(jia)盟(meng)代理前(qian)景分(fen)析(xi)、行業(ye)(ye)市(shi)場規模、搜(sou)索指數趨勢、地域分(fen)布情況(kuang)、行業(ye)(ye)發展(zhan)(zhan)前(qian)景等(deng)方面分(fen)析(xi)，可以了解到童(tong)裝(zhuang)(zhuang)行業(ye)(ye)現狀以及未來(lai)發展(zhan)(zhan)方向，找(zhao)到其中(zhong)的(de)商機(ji)，為(wei)有意向加(jia)入(ru)童(tong)裝(zhuang)(zhuang)行業(ye)(ye)的(de)投資者提(ti)(ti)供(gong)一定的(de)參考。那么，Maigoo小編為(wei)您(nin)整(zheng)理了童(tong)裝(zhuang)(zhuang)行業(ye)(ye)加(jia)盟(meng)前(qian)景分(fen)析(xi)，希望對您(nin)有所幫(bang)助。
童(tong)(tong)(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)是指(zhi)適(shi)合兒童(tong)(tong)(tong)(tong)穿著的(de)服(fu)(fu)(fu)(fu)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)，按照年齡(ling)段分包括嬰(ying)兒服(fu)(fu)(fu)(fu)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)、幼兒服(fu)(fu)(fu)(fu)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)、小(xiao)童(tong)(tong)(tong)(tong)服(fu)(fu)(fu)(fu)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)、中童(tong)(tong)(tong)(tong)服(fu)(fu)(fu)(fu)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)、大童(tong)(tong)(tong)(tong)服(fu)(fu)(fu)(fu)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)等(deng)。童(tong)(tong)(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)消(xiao)費(fei)人群(qun)為(wei)兒童(tong)(tong)(tong)(tong)，因(yin)而其童(tong)(tong)(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)產(chan)品(pin)(pin)要(yao)求相較(jiao)于成人服(fu)(fu)(fu)(fu)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)更(geng)加注重(zhong)安全性與(yu)舒適(shi)性，童(tong)(tong)(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)行業(ye)在(zai)產(chan)品(pin)(pin)品(pin)(pin)質與(yu)設計研發(fa)方面存在(zai)進入壁壘(lei)。隨著我國(guo)三胎政策的(de)放開，80 后(hou)、90 后(hou)優生(sheng)優育(yu)觀念更(geng)強(qiang)、嬰(ying)童(tong)(tong)(tong)(tong)消(xiao)費(fei)不斷(duan)升級(ji)，我國(guo)童(tong)(tong)(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)行業(ye)仍有望保持高于服(fu)(fu)(fu)(fu)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)總體(ti)行業(ye)景氣度，預計未來我國(guo)童(tong)(tong)(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)行業(ye)還會保持增(zeng)長。
與男裝(zhuang)(zhuang)(zhuang)、女裝(zhuang)(zhuang)(zhuang)等服(fu)裝(zhuang)(zhuang)(zhuang)品類相比(bi)，我(wo)國(guo)(guo)童(tong)(tong)裝(zhuang)(zhuang)(zhuang)行業(ye)品牌(pai)化起步(bu)晚，從產業(ye)周期(qi)(qi)看，行業(ye)仍處在(zai)成長(chang)(chang)期(qi)(qi)階(jie)段(duan)，近年來(lai)(lai)其(qi)發展迅速(su)，占整體服(fu)裝(zhuang)(zhuang)(zhuang)市(shi)場(chang)的(de)比(bi)例在(zai)逐年提升(sheng)，是目前(qian)服(fu)裝(zhuang)(zhuang)(zhuang)行業(ye)極(ji)其(qi)重(zhong)要(yao)的(de)增(zeng)長(chang)(chang)力(li)量，尤其(qi)是近幾年該行業(ye)的(de)市(shi)場(chang)規模實現了快速(su)擴(kuo)容。隨著我(wo)國(guo)(guo)家庭對童(tong)(tong)裝(zhuang)(zhuang)(zhuang)消(xiao)費(fei)習(xi)慣的(de)改變，國(guo)(guo)內專業(ye)童(tong)(tong)裝(zhuang)(zhuang)(zhuang)企(qi)業(ye)普(pu)遍于(yu)上世紀90年代中期(qi)(qi)以后開(kai)始發展。近些年來(lai)(lai)，我(wo)國(guo)(guo)的(de)童(tong)(tong)裝(zhuang)(zhuang)(zhuang)消(xiao)費(fei)規模不斷擴(kuo)大(da)，且保持著較高的(de)增(zeng)長(chang)(chang)率(lv)。Maigoo小編認為，在(zai)優(you)生優(you)育(yu)理念(nian)的(de)不斷普(pu)及和強(qiang)化的(de)背景下，我(wo)國(guo)(guo)兒童(tong)(tong)人(ren)均(jun)童(tong)(tong)裝(zhuang)(zhuang)(zhuang)消(xiao)費(fei)支(zhi)出持續上升(sheng)，增(zeng)速(su)遠(yuan)高于(yu)人(ren)均(jun)消(xiao)費(fei)支(zhi)出增(zeng)速(su)和人(ren)均(jun)衣著消(xiao)費(fei)支(zhi)出增(zeng)速(su)，消(xiao)費(fei)者(zhe)對其(qi)支(zhi)出意愿(yuan)的(de)逐漸增(zeng)強(qiang)勢必帶動童(tong)(tong)裝(zhuang)(zhuang)(zhuang)市(shi)場(chang)的(de)快速(su)發展。
據數據統計(ji)顯示：2015-2019年(nian)，我(wo)國(guo)童(tong)(tong)(tong)裝(zhuang)(zhuang)行(xing)業(ye)市場(chang)規模呈(cheng)逐年(nian)增長趨勢。2019年(nian)，我(wo)國(guo)童(tong)(tong)(tong)裝(zhuang)(zhuang)行(xing)業(ye)市場(chang)規模約為2391億元，較2018年(nian)增長14.35%。2020年(nian)受(shou)疫情(qing)影響行(xing)業(ye)規模有所下降，達到(dao)2292億元。Maigoo小編認為，隨著人們生活水平(ping)的(de)(de)(de)不斷提高(gao)，特別是我(wo)國(guo)實行(xing)計(ji)劃生育以(yi)來，兒(er)童(tong)(tong)(tong)已成為家庭成員關注中心，兒(er)童(tong)(tong)(tong)的(de)(de)(de)穿著打扮也越來越受(shou)到(dao)重視，隨之帶(dai)動了兒(er)童(tong)(tong)(tong)服(fu)(fu)裝(zhuang)(zhuang)及服(fu)(fu)飾產(chan)業(ye)的(de)(de)(de)發展，童(tong)(tong)(tong)裝(zhuang)(zhuang)行(xing)業(ye)有著較為廣(guang)闊的(de)(de)(de)發展前景。童(tong)(tong)(tong)裝(zhuang)(zhuang)行(xing)業(ye)市場(chang)規模為投資童(tong)(tong)(tong)裝(zhuang)(zhuang)行(xing)業(ye)的(de)(de)(de)創業(ye)者提供了一個(ge)參考。
解(jie)析
近五年(nian)來，童(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)行(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)搜(sou)索指數(shu)呈(cheng)現(xian)下(xia)降(jiang)(jiang)趨勢。2016年(nian)到2020年(nian)童(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)行(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)搜(sou)索指數(shu)持續(xu)下(xia)降(jiang)(jiang)，2017年(nian)到2019年(nian)童(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)行(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)搜(sou)索指數(shu)大幅下(xia)降(jiang)(jiang)。據Maigoo小編(bian)了解，如今80、90后人(ren)群已形成(cheng)新生消(xiao)(xiao)費(fei)主力群體，消(xiao)(xiao)費(fei)需求(qiu)也在不斷升(sheng)級(ji)，消(xiao)(xiao)費(fei)者更(geng)加關(guan)注商品品質(zhi)、設計、格調、體驗感和(he)差異化特質(zhi)等。而童(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)行(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)山寨成(cheng)風，同質(zhi)化嚴重(zhong)，無法滿足消(xiao)(xiao)費(fei)需求(qiu)，童(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)行(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)關(guan)注度下(xia)降(jiang)(jiang)。但隨著行(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)管控越來越嚴格，童(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)行(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)市場競(jing)爭加劇，升(sheng)級(ji)轉型已經成(cheng)為(wei)大勢，童(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)行(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)關(guan)注度將(jiang)會(hui)得到提升(sheng)，童(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)行業還有很(hen)大(da)的發展(zhan)空間(jian)。
從百度指數童裝的地域分布情況來看，華東地區和華北地區的搜索量是最大的，其次是華中、華南、西南地區，東北和西北搜索量相對來說較少。廣東、河北、浙江、山東、江蘇這五個省份的消費者對童裝的關注度較高。從數據上看，我國杭州、成都、北京、重慶、上海這五個城市的童裝潛在消費市場是最大的。Maigoo小編認為，在華(hua)東地(di)區和(he)華(hua)北(bei)地(di)區加盟(meng)童裝開店創業，是(shi)一個(ge)不錯的選(xuan)擇。
2021年5月31日(ri)，中(zhong)共中(zhong)央(yang)政(zheng)治局召開會議(yi)，審(shen)議(yi)《關(guan)于優化生育(yu)(yu)政(zheng)策促進(jin)人口(kou)長期均衡(heng)發(fa)展(zhan)的決定》并指(zhi)出，為進(jin)一步優化生育(yu)(yu)政(zheng)策，實(shi)施(shi)一對夫(fu)妻可以(yi)生育(yu)(yu)三個(ge)子女(nv)政(zheng)策及配套支持措施(shi)。Maigoo小(xiao)編預測，伴隨(sui)著這次政(zheng)策的全面實(shi)施(shi)，未(wei)來新生嬰兒數(shu)量(liang)的增(zeng)長將保(bao)持甚至超過目前的增(zeng)長率。隨(sui)著新生嬰兒數(shu)量(liang)規模(mo)的高速增(zeng)長，我國(guo)0-16歲人口(kou)數(shu)量(liang)也將持續增(zeng)長，給童(tong)裝市場(chang)帶來更大的市場(chang)空間。
Maigoo小編了解到，80%的(de)(de)家(jia)庭兒(er)童(tong)支(zhi)(zhi)出(chu)(chu)占家(jia)庭支(zhi)(zhi)出(chu)(chu)的(de)(de)30%-50%，嬰(ying)童(tong)消(xiao)費(fei)已經成為家(jia)庭消(xiao)費(fei)的(de)(de)最大(da)支(zhi)(zhi)出(chu)(chu)之一，此外(wai)我國城鄉居民人均可支(zhi)(zhi)配收(shou)入水(shui)平(ping)不斷提(ti)高，增強的(de)(de)消(xiao)費(fei)能(neng)力為嬰(ying)童(tong)產業的(de)(de)繁榮(rong)提(ti)供了保障。隨著80、90后進入婚育(yu)高峰期(qi)，他們多(duo)數為獨生子女，經濟(ji)成長環境(jing)優(you)越，對生活(huo)品(pin)質要(yao)求(qiu)更高，更加(jia)注重優(you)生優(you)育(yu)的(de)(de)育(yu)兒(er)觀念，對于童(tong)裝的(de)(de)要(yao)求(qiu)也會(hui)更多(duo)樣(yang)化(hua)。
中(zhong)國的城(cheng)市(shi)(shi)(shi)化(hua)率(lv)，由1998年(nian)的30.4%，提高至2020年(nian)的63.89%，城(cheng)市(shi)(shi)(shi)化(hua)率(lv)增(zeng)長近一倍，全國人(ren)口(kou)中(zhong)，居住在城(cheng)鎮的人(ren)口(kou)約為9億人(ren)。Maigoo小編了解到，城(cheng)鎮化(hua)提速(su)將會拉(la)動(dong)經濟增(zeng)長，城(cheng)市(shi)(shi)(shi)化(hua)進程不斷加(jia)快，個人(ren)可支配收入的強勁增(zeng)長，使(shi)得包(bao)括童裝消費在內(nei)的中(zhong)國消費品市(shi)(shi)(shi)場得以迅速(su)擴展(zhan)。
