麻(ma)辣誘(you)惑自2002年(nian)創立之初,便(bian)確(que)立了(le)(le)以(yi)麻(ma)辣味(wei)型菜品(pin)(pin)為主打(da)的(de)(de)特(te)色品(pin)(pin)牌定位,多年(nian)來,一直專注于發(fa)(fa)掘川、湘、滇、黔等地深(shen)受群眾喜愛的(de)(de)麻(ma)辣菜式。2014年(nian),經(jing)過(guo)閉關兩年(nian)的(de)(de)市場調研(yan)、供應鏈(lian)建設與產品(pin)(pin)研(yan)發(fa)(fa),麻(ma)辣誘(you)惑推(tui)出(chu)了(le)(le)新一代爆款產品(pin)(pin)——麻(ma)辣小龍(long)(long)蝦(xia)(xia)。麻(ma)辣誘(you)惑的(de)(de)麻(ma)小采用(yong)干凈無污染的(de)(de)白鰓小龍(long)(long)蝦(xia)(xia)制(zhi)作,味(wei)道重(zhong)鮮(xian)香(xiang)、輕麻(ma)辣,深(shen)受食客喜愛。經(jing)過(guo)多年(nian)的(de)(de)迅猛發(fa)(fa)展(zhan),麻(ma)辣誘(you)惑已經(jing)初步建成小龍(long)(long)蝦(xia)(xia)全球供應鏈(lian),并研(yan)發(fa)(fa)出(chu)麻(ma)辣、蒜蓉(rong)、十三香(xiang)、紫蘇等口味(wei)的(de)(de)小龍(long)(long)蝦(xia)(xia)產品(pin)(pin)。在(zai)線下,全國(guo)24家門店,日均2萬客流(liu);在(zai)線上,積累(lei)超過(guo)3萬忠實消費者(zhe),每天售出(chu)20萬余只小龍(long)(long)蝦(xia)(xia),在(zai)細分品(pin)(pin)類市場中出(chu)類拔萃。
截至2018年3月,麻(ma)小│麻(ma)辣誘惑在北京(jing)擁(yong)有11家(jia)(jia)(jia)門(men)(men)店(dian)(dian)(dian)(dian),上海4家(jia)(jia)(jia)門(men)(men)店(dian)(dian)(dian)(dian),石家(jia)(jia)(jia)莊2家(jia)(jia)(jia)門(men)(men)店(dian)(dian)(dian)(dian),西(xi)安(an)2家(jia)(jia)(jia)門(men)(men)店(dian)(dian)(dian)(dian),南京(jing)1家(jia)(jia)(jia)門(men)(men)店(dian)(dian)(dian)(dian),武漢1家(jia)(jia)(jia)門(men)(men)店(dian)(dian)(dian)(dian),西(xi)寧1家(jia)(jia)(jia)門(men)(men)店(dian)(dian)(dian)(dian),銀川1家(jia)(jia)(jia)門(men)(men)店(dian)(dian)(dian)(dian),蘭州1家(jia)(jia)(jia)門(men)(men)店(dian)(dian)(dian)(dian),共計(ji)24家(jia)(jia)(jia)門(men)(men)店(dian)(dian)(dian)(dian),以及2個配(pei)送中心。目前,員工人數超過2000名(ming),營業總面積近3萬平方米。