產品概況:
黎(li)(li)紅(hong)鮮(xian)(xian)花椒(jiao)油(you)(you)(黎(li)(li)紅(hong)牌(pai)(pai)),系四川(chuan)五豐黎(li)(li)紅(hong)食(shi)品(pin)(pin)(pin)有限(xian)公司(si)(原漢(han)源三(san)(san)九黎(li)(li)紅(hong)食(shi)品(pin)(pin)(pin)有限(xian)公司(si))首(shou)創產品(pin)(pin)(pin)。是(shi)(shi)選用具有兩千多年(nian)種(zhong)植(zhi)史的(de)(de)(de)(de)漢(han)源新(xin)鮮(xian)(xian)花椒(jiao),配(pei)以綠(lv)(lv)(lv)色食(shi)品(pin)(pin)(pin)菜籽油(you)(you),用自行研發獲得國(guo)家(jia)發明專利的(de)(de)(de)(de)現(xian)代(dai)工藝(yi)設備、通過(guo)微(wei)機(ji)(ji)管控標(biao)(biao)準(zhun)(zhun),按“用心選料(liao)、精心制(zhi)作(zuo)、持(chi)續改進,不斷滿足(zu)顧客的(de)(de)(de)(de)消(xiao)費(fei)需求”為(wei)質(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)量(liang)方針精心制(zhi)作(zuo),實施了(le)(le)綠(lv)(lv)(lv)色食(shi)品(pin)(pin)(pin)質(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)量(liang)追(zhui)(zhui)溯碼,實現(xian)了(le)(le)從“土地(di)(di)到餐桌(zhuo)”的(de)(de)(de)(de)全程(cheng)質(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)量(liang)可(ke)追(zhui)(zhui)溯控制(zhi)。產品(pin)(pin)(pin)在(zai)2004年(nian)2月12日被國(guo)家(jia)質(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)量(liang)監(jian)督檢疫總局,認定為(wei)原產地(di)(di)域保(bao)(bao)護產品(pin)(pin)(pin)。公告(gao)號為(wei)2004年(nian)第3號,產品(pin)(pin)(pin)標(biao)(biao)準(zhun)(zhun)編號為(wei):NY/T2111—2011;保(bao)(bao)護范(fan)圍為(wei)四川(chuan)五豐黎(li)(li)紅(hong)鮮(xian)(xian)花椒(jiao)油(you)(you)系列產品(pin)(pin)(pin)。產品(pin)(pin)(pin)主要(yao)質(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)量(liang)特(te)色是(shi)(shi):無(wu)添加劑、無(wu)污(wu)染(ran)、非轉基因(yin)、綠(lv)(lv)(lv)色安全,既保(bao)(bao)持(chi)了(le)(le)天然的(de)(de)(de)(de)營養成(cheng)分,又未影響花椒(jiao)鮮(xian)(xian)香(xiang)(xiang)之美(mei)的(de)(de)(de)(de)品(pin)(pin)(pin)質(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)。具有“清醇(chun)麻香(xiang)(xiang)、味(wei)美(mei)諧調”的(de)(de)(de)(de)獨特(te)風(feng)格(ge)。是(shi)(shi)烹制(zhi)川(chuan)菜和(he)各類菜系的(de)(de)(de)(de)正中(zhong)調味(wei)品(pin)(pin)(pin)。穩定的(de)(de)(de)(de)品(pin)(pin)(pin)質(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)協調地(di)(di)激發了(le)(le)人的(de)(de)(de)(de)視覺(jue)、嗅覺(jue)、味(wei)覺(jue)三(san)(san)種(zhong)美(mei)感的(de)(de)(de)(de)最(zui)佳享受(shou),體現(xian)了(le)(le)中(zhong)國(guo)“中(zhong)庸(yong)”文化的(de)(de)(de)(de)極高境界,因(yin)此黎(li)(li)紅(hong)花椒(jiao)油(you)(you)深受(shou)消(xiao)費(fei)者喜愛。產品(pin)(pin)(pin)營銷海內外,聞名(ming)遐(xia)邇。先后榮(rong)獲國(guo)家(jia)綠(lv)(lv)(lv)色食(shi)品(pin)(pin)(pin)、清真食(shi)品(pin)(pin)(pin)、有機(ji)(ji)花椒(jiao)認證產品(pin)(pin)(pin)和(he)質(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)量(liang)信用等(deng)級(ji)(ji)AAA級(ji)(ji)、97年(nian)中(zhong)國(guo)食(shi)品(pin)(pin)(pin)名(ming)牌(pai)(pai)、四川(chuan)歷屆名(ming)牌(pai)(pai)、中(zhong)國(guo)首(shou)屆川(chuan)菜十佳調味(wei)品(pin)(pin)(pin)等(deng)稱號。
地標地理:
四(si)川(chuan)漢(han)源(yuan)縣(xian)(xian)位于(yu)四(si)川(chuan)省西(xi)部,地(di)(di)處四(si)川(chuan)盆地(di)(di)與青藏高原(yuan)的(de)(de)過(guo)度地(di)(di)帶,在海拔900—2000米的(de)(de)地(di)(di)區(qu)(qu),肥沃富含鈣等有(you)(you)機(ji)質(zhi)的(de)(de)砂壤土(tu)、中(zhong)壤土(tu),PH 6.5—8.0之(zhi)間(jian),非(fei)常(chang)適宜于(yu)花(hua)椒(jiao)生(sheng)(sheng)長。由于(yu)獨特的(de)(de)生(sheng)(sheng)態環境,潤育的(de)(de)花(hua)椒(jiao)芳香(xiang)油(you)含量在7.3以上,具(ju)有(you)(you)“油(you)重(zhong)粒大、色(se)澤丹(dan)紅(hong)、芳香(xiang)濃(nong)郁、醇麻可口”的(de)(de)特點。該地(di)(di)區(qu)(qu)所(suo)屬鄉鎮都是(shi)漢(han)源(yuan)中(zhong)高山(shan)地(di)(di)區(qu)(qu),遠離(li)城市(shi)污染、土(tu)質(zhi)氣候適應性強,熟(shu)化程度高,所(suo)產花(hua)椒(jiao)純天然、無公(gong)害、品(pin)(pin)質(zhi)最佳(jia),是(shi)中(zhong)國花(hua)椒(jiao)杰出的(de)(de)代表(biao)。四(si)川(chuan)雅安市(shi)政府(fu)為(wei)(wei)保證名(ming)牌(pai)產品(pin)(pin)黎(li)紅(hong)鮮花(hua)椒(jiao)油(you)(黎(li)紅(hong)牌(pai))的(de)(de)卓越品(pin)(pin)質(zhi),保護(hu)消費者(zhe)的(de)(de)利益,將該產品(pin)(pin)所(suo)用(yong)主要(yao)原(yuan)料花(hua)椒(jiao)來源(yuan)地(di)(di)域界(jie)定(ding)在縣(xian)(xian)內清溪(xi)、建黎(li)、宜東、三交、梨園、西(xi)溪(xi)等鄉鎮范圍內,坐標位置為(wei)(wei)東經(jing)102 0 16‘至(zhi)1030 01’,北(bei)緯29005‘至(zhi)29043’之(zhi)間(jian);將黎(li)紅(hong)鮮花(hua)椒(jiao)油(you)(黎(li)紅(hong)牌(pai))生(sheng)(sheng)產經(jing)營單位地(di)(di)理位置界(jie)定(ding)在漢(han)源(yuan)三九(jiu)黎(li)紅(hong)食品(pin)(pin)有(you)(you)限公(gong)司(si)(現四(si)川(chuan)五(wu)豐黎(li)紅(hong)食品(pin)(pin)有(you)(you)限公(gong)司(si)),公(gong)司(si)位于(yu)空(kong)氣清新無污染的(de)(de)四(si)川(chuan)省漢(han)源(yuan)縣(xian)(xian)食品(pin)(pin)工業(ye)園區(qu)(qu)。
文化背景:
漢源花(hua)(hua)(hua)(hua)椒(jiao)(jiao)栽培歷(li)史達(da)2000多(duo)年(nian),品(pin)質居全(quan)國(guo)之冠,馳名(ming)(ming)中(zhong)外,因(yin)(yin)其大椒(jiao)(jiao)粒(li)(li)附二(er)并(bing)蒂小粒(li)(li)又(you)稱“娃(wa)娃(wa)椒(jiao)(jiao)”,據(ju)縣(xian)志(zhi)記載:從唐(tang)朝(chao)元(yuan)和年(nian)(公(gong)元(yuan)806—820年(nian))起就列為皇室(shi)宮廷(ting)貢(gong)品(pin)。到清(qing)(qing)光緒二(er)十(shi)九年(nian)(1903),清(qing)(qing)溪縣(xian)正堂雷橡榮察(cha)覺衙(ya)役、鄉約(yue)等借收貢(gong)椒(jiao)(jiao)索擾鄉民,上(shang)(shang)書懇請(qing)花(hua)(hua)(hua)(hua)椒(jiao)(jiao)免貢(gong),大憲批(pi)文豁免貢(gong)椒(jiao)(jiao),豎(shu)免貢(gong)碑于牛市坡,以示(shi)鼓勵生產。據(ju)中(zhong)科院測定(ding)漢源花(hua)(hua)(hua)(hua)椒(jiao)(jiao)芳香(xiang)油含量達(da)7克(ke)以上(shang)(shang),比(bi)其它產地花(hua)(hua)(hua)(hua)椒(jiao)(jiao)高出(chu)一倍(bei),其花(hua)(hua)(hua)(hua)椒(jiao)(jiao)香(xiang)麻皆為群椒(jiao)(jiao)之冠。曾有“家有黎(li)椒(jiao)(jiao)十(shi)里香(xiang)”的(de)(de)美(mei)譽。2001年(nian)被國(guo)家林業局授予《中(zhong)國(guo)花(hua)(hua)(hua)(hua)椒(jiao)(jiao)之鄉》稱號。因(yin)(yin)漢源縣(xian)古為黎(li)州、清(qing)(qing)溪縣(xian),故漢源花(hua)(hua)(hua)(hua)椒(jiao)(jiao)又(you)名(ming)(ming)黎(li)椒(jiao)(jiao)、清(qing)(qing)椒(jiao)(jiao)、漢椒(jiao)(jiao)。花(hua)(hua)(hua)(hua)椒(jiao)(jiao)為暗紅色(se),所以,公(gong)司以黎(li)紅鮮(xian)花(hua)(hua)(hua)(hua)椒(jiao)(jiao)油(黎(li)州紅椒(jiao)(jiao))為品(pin)牌冠名(ming)(ming),既弘揚傳(chuan)承了花(hua)(hua)(hua)(hua)椒(jiao)(jiao)的(de)(de)悠久歷(li)史,又(you)彰顯了企業旭日(ri)東升的(de)(de)旺盛生命力。
漢源(yuan)民間煎制花椒油始于(yu)明(ming)末(mo)清初(chu),由(you)于(yu)土法煉制,設(she)備簡陋、規模狹小、衛生條件差,導致產品(pin)產量低、質量不穩(wen)定,只(zhi)能供自己食用或饋贈親友,未(wei)能真正形成商品(pin)推向市場。
1976年,漢(han)(han)(han)源(yuan)(yuan)縣供銷社土產公司在花(hua)(hua)椒(jiao)產地建(jian)黎(li)鄉創辦第一座花(hua)(hua)椒(jiao)油廠,在總結民間傳統工藝的(de)基(ji)礎上(shang)(shang),采用科學的(de)手(shou)段(duan)與(yu)(yu)現代化(hua)大(da)(da)生(sheng)(sheng)產相(xiang)結合方式,通過不斷(duan)試(shi)驗、摸(mo)索創新(xin),研(yan)發生(sheng)(sheng)產了漢(han)(han)(han)源(yuan)(yuan)黎(li)紅(hong)(hong)鮮花(hua)(hua)椒(jiao)油(黎(li)紅(hong)(hong)牌)。從此花(hua)(hua)椒(jiao)油質(zhi)量(liang)(liang)和(he)品(pin)(pin)質(zhi)不斷(duan)提(ti)高,企(qi)(qi)業(ye)(ye)(ye)(ye)步入(ru)社會化(hua)大(da)(da)生(sheng)(sheng)產軌道。1987年,該企(qi)(qi)業(ye)(ye)(ye)(ye)與(yu)(yu)四(si)(si)川(chuan)農(nong)業(ye)(ye)(ye)(ye)大(da)(da)學及其他科研(yan)單位聯姻(yin),實(shi)施技術(shu)改造,引(yin)進(jin)新(xin)工藝、新(xin)設備(bei),在漢(han)(han)(han)源(yuan)(yuan)九襄(xiang)鎮建(jian)年產3000噸規模(mo)的(de)新(xin)花(hua)(hua)椒(jiao)油廠,使企(qi)(qi)業(ye)(ye)(ye)(ye)不斷(duan)擴張。1999年漢(han)(han)(han)源(yuan)(yuan)花(hua)(hua)椒(jiao)油廠與(yu)(yu)雅安三(san)九藥業(ye)(ye)(ye)(ye)合資組建(jian)漢(han)(han)(han)源(yuan)(yuan)三(san)九黎(li)紅(hong)(hong)食品(pin)(pin)有限(xian)公司,2009年因(yin)三(san)九股東股權轉讓給華(hua)潤五豐,企(qi)(qi)業(ye)(ye)(ye)(ye)改為(wei)(wei)四(si)(si)川(chuan)五豐黎(li)紅(hong)(hong)食品(pin)(pin)有限(xian)公司。經過十幾年的(de)生(sheng)(sheng)產經營與(yu)(yu)發展,漢(han)(han)(han)源(yuan)(yuan)黎(li)紅(hong)(hong)鮮花(hua)(hua)椒(jiao)油(黎(li)紅(hong)(hong)牌)產銷量(liang)(liang)由200噸上(shang)(shang)升(sheng)為(wei)(wei)二(er)0一三(san)年的(de)9100噸,企(qi)(qi)業(ye)(ye)(ye)(ye)生(sheng)(sheng)產規模(mo)達到了2萬噸。公司現已成(cheng)為(wei)(wei)國內(nei)行業(ye)(ye)(ye)(ye)產量(liang)(liang)最大(da)(da)、質(zhi)量(liang)(liang)最優、檢測齊備(bei)、技術(shu)先進(jin)的(de)現代化(hua)花(hua)(hua)椒(jiao)油生(sheng)(sheng)產企(qi)(qi)業(ye)(ye)(ye)(ye)。成(cheng)為(wei)(wei)四(si)(si)川(chuan)省農(nong)產品(pin)(pin)加工示(shi)范企(qi)(qi)業(ye)(ye)(ye)(ye)、農(nong)業(ye)(ye)(ye)(ye)產業(ye)(ye)(ye)(ye)化(hua)重點龍頭企(qi)(qi)業(ye)(ye)(ye)(ye)、最佳誠信企(qi)(qi)業(ye)(ye)(ye)(ye)。