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書店開店步驟

①開書店需要先選址定位，制定(ding)書店(dian)的(de)(de)整體(ti)方(fang)向。書店(dian)在(zai)(zai)尋(xun)址(zhi)開(kai)店(dian)時，通常有兩(liang)種選擇(ze)：一種是(shi)在(zai)(zai)已有少(shao)售(shou)(shou)店(dian)的(de)(de)城市增設新的(de)(de)少(shao)售(shou)(shou)點(dian)；另一種是(shi)在(zai)(zai)還沒有開(kai)發(fa)的(de)(de)城市開(kai)設新的(de)(de)少(shao)售(shou)(shou)點(dian)。

②其次，經營者在開店前應進行嚴密的市場調查，確定(ding)圖書的(de)(de)少(shao)售(shou)途徑，做開店(dian)的(de)(de)決定(ding)，如開店(dian)的(de)(de)數量、區(qu)域(yu)等。

③然后選擇開店地域，通常(chang)要分析自己的(de)經營優(you)勢，先(xian)在競爭較小的(de)中心(xin)城市開店，然后以此為軸心(xin)向周邊(bian)城市輻射，這(zhe)(zhe)是一(yi)種(zhong)比(bi)較穩(wen)妥的(de)方法。通常(chang)具備開店條件的(de)地(di)方應有(you)這(zhe)(zhe)四個特(te)點(dian)：所選地(di)段與其文化(hua)氛圍相符；交通方便；人流密集；選擇恰當的(de)競爭對手。

④最后選擇開店業態。書(shu)店(dian)(dian)的各類很多：從投資的角度看(kan)，有(you)(you)自(zi)我經營店(dian)(dian)、連鎖店(dian)(dian)、一(yi)級經銷商(shang)模式等；從有(you)(you)無實體書(shu)店(dian)(dian)來(lai)看(kan)，有(you)(you)產(chan)品目錄直(zhi)銷店(dian)(dian)、網上少售店(dian)(dian)、有(you)(you)書(shu)店(dian)(dian)的少售店(dian)(dian)等；從書(shu)店(dian)(dian)的形式來(lai)看(kan)，有(you)(you)地攤式、貨架式、單(dan)一(yi)式、復(fu)合式等。書(shu)店(dian)(dian)音像企業可根據經營的需要，選(xuan)擇(ze)合適的形式。

書店經營技巧

首先投資者應對自身做一個比較全面的分析，比如，資金實力，個人信譽，以及管理經驗等。其次選擇一個好的加盟書店品牌，眾所周知，好的品牌在市場上的影響力較大，且擁有固定的客源與市場，是您怎樣經營書店必須掌握的技巧。

新華書店怎么盈利

首(shou)先新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)是(shi)(shi)(shi)國(guo)家官(guan)(guan)方(fang)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)，地位(wei)是(shi)(shi)(shi)非常(chang)高的(de)(de)，是(shi)(shi)(shi)其(qi)他(ta)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)都代替不了的(de)(de)。而且(qie)作為(wei)(wei)國(guo)家官(guan)(guan)方(fang)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)，新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)分(fen)店(dian)(dian)(dian)是(shi)(shi)(shi)遍布全國(guo)大(da)大(da)小(xiao)小(xiao)的(de)(de)城鎮的(de)(de)，而且(qie)新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)也是(shi)(shi)(shi)國(guo)家唯(wei)一(yi)指定的(de)(de)官(guan)(guan)方(fang)書(shu)(shu)(shu)(shu)籍發售處，所以(yi)首(shou)先新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)就不用(yong)擔(dan)心(xin)沒有(you)(you)客源。其(qi)次因為(wei)(wei)新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)是(shi)(shi)(shi)國(guo)有(you)(you)的(de)(de)，所以(yi)其(qi)房租以(yi)及建(jian)設費(fei)用(yong)都是(shi)(shi)(shi)由(you)政(zheng)府(fu)和房管所承擔(dan)，大(da)大(da)減少(shao)了新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)營業成本。再有(you)(you)新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)作為(wei)(wei)國(guo)有(you)(you)事(shi)業單(dan)位(wei)，是(shi)(shi)(shi)享(xiang)受國(guo)家稅收(shou)補貼的(de)(de)，而且(qie)在2013年(nian)之前新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)也是(shi)(shi)(shi)唯(wei)一(yi)一(yi)個享(xiang)受政(zheng)府(fu)相關稅收(shou)補貼的(de)(de)單(dan)位(wei)，這一(yi)補貼每年(nian)都為(wei)(wei)新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)減少(shao)了15%的(de)(de)增值(zhi)稅負(fu)擔(dan)。