書店開店步驟
①開書店需要先選址定位,制定書店(dian)的整體方向。書店(dian)在(zai)尋址開店(dian)時(shi),通常(chang)有兩種選擇:一種是(shi)在(zai)已有少售(shou)店(dian)的城(cheng)市(shi)增(zeng)設(she)新的少售(shou)點;另一種是(shi)在(zai)還沒有開發的城(cheng)市(shi)開設(she)新的少售(shou)點。
②其次,經營者在開店前應進行嚴密的市場調查,確定(ding)圖書的(de)(de)少售途徑(jing),做開店的(de)(de)決定(ding),如開店的(de)(de)數量、區域等。
③然后選擇開店地域,通常(chang)要分析(xi)自己的(de)經(jing)營優勢,先(xian)在競爭(zheng)較小的(de)中心城(cheng)(cheng)市(shi)開店,然后以此為軸心向周邊城(cheng)(cheng)市(shi)輻射,這是(shi)一種比較穩(wen)妥的(de)方法。通常(chang)具備(bei)開店條(tiao)件(jian)的(de)地(di)方應有這四個特點:所選(xuan)(xuan)地(di)段與其(qi)文化(hua)氛圍(wei)相符;交通方便;人流密(mi)集;選(xuan)(xuan)擇恰當的(de)競爭(zheng)對手。
④最后選擇開店業態。書店(dian)(dian)(dian)的(de)各(ge)類(lei)很多:從(cong)投資(zi)的(de)角度(du)看(kan)(kan),有(you)自我經營(ying)(ying)店(dian)(dian)(dian)、連鎖店(dian)(dian)(dian)、一(yi)級(ji)經銷(xiao)商(shang)模(mo)式(shi)(shi)(shi)(shi)等;從(cong)有(you)無實體書店(dian)(dian)(dian)來看(kan)(kan),有(you)產品(pin)目錄直銷(xiao)店(dian)(dian)(dian)、網上少售店(dian)(dian)(dian)、有(you)書店(dian)(dian)(dian)的(de)少售店(dian)(dian)(dian)等;從(cong)書店(dian)(dian)(dian)的(de)形(xing)式(shi)(shi)(shi)(shi)來看(kan)(kan),有(you)地攤式(shi)(shi)(shi)(shi)、貨架式(shi)(shi)(shi)(shi)、單一(yi)式(shi)(shi)(shi)(shi)、復合(he)式(shi)(shi)(shi)(shi)等。書店(dian)(dian)(dian)音(yin)像(xiang)企(qi)業可根據(ju)經營(ying)(ying)的(de)需要,選擇(ze)合(he)適的(de)形(xing)式(shi)(shi)(shi)(shi)。
書店經營技巧
首先投資者應對自身做一個比較全面的分析,比如,資金實力,個人信譽,以及管理經驗等。其次選擇一個好的加盟書店品牌,眾所周知,好的品牌在市場上的影響力較大,且擁有固定的客源與市場,是您怎樣經營書店必須掌握的技巧。
新華書店怎么盈利
首(shou)先新(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)是(shi)國(guo)家官方(fang)書(shu)(shu)(shu)(shu)店(dian)(dian),地位是(shi)非常高的,是(shi)其他書(shu)(shu)(shu)(shu)店(dian)(dian)都代(dai)替不了(le)的。而且(qie)作為(wei)國(guo)家官方(fang)書(shu)(shu)(shu)(shu)店(dian)(dian),新(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)的分店(dian)(dian)是(shi)遍布全國(guo)大(da)大(da)小(xiao)小(xiao)的城鎮的,而且(qie)新(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)也是(shi)國(guo)家唯(wei)一指定的官方(fang)書(shu)(shu)(shu)(shu)籍發售處(chu),所以首(shou)先新(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)就不用擔(dan)(dan)心沒(mei)有客源。其次因為(wei)新(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)是(shi)國(guo)有的,所以其房租以及建設(she)費用都是(shi)由政府(fu)和房管所承擔(dan)(dan),大(da)大(da)減少了(le)新(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)的營業成本。再有新(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)作為(wei)國(guo)有事(shi)業單(dan)位,是(shi)享受國(guo)家稅(shui)收補貼(tie)(tie)的,而且(qie)在(zai)2013年之前新(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)也是(shi)唯(wei)一一個(ge)享受政府(fu)相關(guan)稅(shui)收補貼(tie)(tie)的單(dan)位,這(zhe)一補貼(tie)(tie)每年都為(wei)新(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)減少了(le)15%的增(zeng)值(zhi)稅(shui)負擔(dan)(dan)。