因為三胎生育政策的開放以及落實，原本就十分火爆的嬰幼童用品行業(ye)市場變得更加(jia)火爆，也因此吸引(yin)了一大批投資者加(jia)入其中。那么嬰(ying)幼童用(yong)品生意好做(zuo)嗎(ma)？嬰(ying)幼童用(yong)品行業(ye)前景(jing)怎么樣？Maigoo小編(bian)為(wei)您整理了代理加(jia)盟嬰(ying)幼童用(yong)品行業(ye)前景(jing)分析，希(xi)望對您有所幫助。
嬰(ying)(ying)(ying)幼(you)(you)(you)(you)(you)(you)童(tong)(tong)(tong)(tong)(tong)用品(pin)(pin)是指(zhi)為體質特殊的(de)(de)嬰(ying)(ying)(ying)幼(you)(you)(you)(you)(you)(you)童(tong)(tong)(tong)(tong)(tong)提(ti)(ti)供的(de)(de)包括(kuo)飲食、洗(xi)護、服(fu)裝玩具(ju)等方面專業(ye)(ye)(ye)產(chan)(chan)品(pin)(pin)。隨(sui)著(zhu)收入水(shui)平的(de)(de)提(ti)(ti)高(gao)以(yi)(yi)及(ji)育兒觀(guan)念(nian)的(de)(de)升(sheng)級(ji)，我國(guo)居民(min)對(dui)嬰(ying)(ying)(ying)幼(you)(you)(you)(you)(you)(you)童(tong)(tong)(tong)(tong)(tong)相(xiang)關(guan)的(de)(de)消(xiao)費能力(li)不斷(duan)(duan)加(jia)強(qiang)。三(san)胎(tai)生育政(zheng)策(ce)的(de)(de)落(luo)實(shi)與開放，不少家庭都有(you)(you)再次生育的(de)(de)想法，對(dui)嬰(ying)(ying)(ying)幼(you)(you)(you)(you)(you)(you)童(tong)(tong)(tong)(tong)(tong)用品(pin)(pin)也(ye)呈現(xian)出了更大的(de)(de)需求(qiu)態勢(shi)，推(tui)動著(zhu)嬰(ying)(ying)(ying)幼(you)(you)(you)(you)(you)(you)童(tong)(tong)(tong)(tong)(tong)用品(pin)(pin)市(shi)場(chang)規(gui)模(mo)的(de)(de)擴大。嬰(ying)(ying)(ying)幼(you)(you)(you)(you)(you)(you)童(tong)(tong)(tong)(tong)(tong)用品(pin)(pin)行(xing)(xing)業(ye)(ye)(ye)作為母嬰(ying)(ying)(ying)行(xing)(xing)業(ye)(ye)(ye)的(de)(de)分支，隨(sui)著(zhu)消(xiao)費水(shui)平的(de)(de)提(ti)(ti)高(gao)，仍然具(ju)有(you)(you)著(zhu)廣闊(kuo)的(de)(de)發(fa)展(zhan)空間(jian)(jian)。我國(guo)嬰(ying)(ying)(ying)幼(you)(you)(you)(you)(you)(you)童(tong)(tong)(tong)(tong)(tong)用品(pin)(pin)行(xing)(xing)業(ye)(ye)(ye)上游(you)產(chan)(chan)業(ye)(ye)(ye)包括(kuo)有(you)(you)食品(pin)(pin)業(ye)(ye)(ye)、服(fu)裝業(ye)(ye)(ye)等，中游(you)則是嬰(ying)(ying)(ying)幼(you)(you)(you)(you)(you)(you)童(tong)(tong)(tong)(tong)(tong)用品(pin)(pin)行(xing)(xing)業(ye)(ye)(ye)，下游(you)則是母嬰(ying)(ying)(ying)店(dian)、月子中心以(yi)(yi)及(ji)各個(ge)電商平臺的(de)(de)銷售渠(qu)道(dao)以(yi)(yi)及(ji)終端消(xiao)費者(zhe)。從(cong)嬰(ying)(ying)(ying)幼(you)(you)(you)(you)(you)(you)童(tong)(tong)(tong)(tong)(tong)用品(pin)(pin)行(xing)(xing)業(ye)(ye)(ye)產(chan)(chan)業(ye)(ye)(ye)鏈來(lai)(lai)看，嬰(ying)(ying)(ying)幼(you)(you)(you)(you)(you)(you)童(tong)(tong)(tong)(tong)(tong)用品(pin)(pin)產(chan)(chan)業(ye)(ye)(ye)鏈涵蓋多(duo)個(ge)行(xing)(xing)業(ye)(ye)(ye)，產(chan)(chan)業(ye)(ye)(ye)鏈之間(jian)(jian)關(guan)系密切(qie)，相(xiang)輔相(xiang)成(cheng)。Maigoo小編發(fa)現(xian)，隨(sui)著(zhu)我國(guo)嬰(ying)(ying)(ying)幼(you)(you)(you)(you)(you)(you)童(tong)(tong)(tong)(tong)(tong)用品(pin)(pin)消(xiao)費人(ren)群(qun)觀(guan)念(nian)的(de)(de)改(gai)善，消(xiao)費者(zhe)在購買嬰(ying)(ying)(ying)幼(you)(you)(you)(you)(you)(you)童(tong)(tong)(tong)(tong)(tong)用品(pin)(pin)時(shi)，更加(jia)注重產(chan)(chan)品(pin)(pin)的(de)(de)品(pin)(pin)質以(yi)(yi)及(ji)安全。同時(shi)，隨(sui)著(zhu)消(xiao)費的(de)(de)升(sheng)級(ji)，人(ren)們對(dui)中高(gao)端嬰(ying)(ying)(ying)幼(you)(you)(you)(you)(you)(you)童(tong)(tong)(tong)(tong)(tong)用品(pin)(pin)的(de)(de)購買欲望更強(qiang)烈，這也(ye)刺激著(zhu)嬰(ying)(ying)(ying)幼(you)(you)(you)(you)(you)(you)童(tong)(tong)(tong)(tong)(tong)用品(pin)(pin)行(xing)(xing)業(ye)(ye)(ye)企業(ye)(ye)(ye)的(de)(de)發(fa)展(zhan)，不斷(duan)(duan)加(jia)快技(ji)術升(sheng)級(ji)，研(yan)發(fa)生產(chan)(chan)出更具(ju)設計性、實(shi)用性以(yi)(yi)及(ji)品(pin)(pin)質更好(hao)的(de)(de)嬰(ying)(ying)(ying)幼(you)(you)(you)(you)(you)(you)童(tong)(tong)(tong)(tong)(tong)用品(pin)(pin)。隨(sui)著(zhu)三(san)胎(tai)政(zheng)策(ce)的(de)(de)進(jin)一步落(luo)實(shi)，未來(lai)(lai)人(ren)們嬰(ying)(ying)(ying)幼(you)(you)(you)(you)(you)(you)童(tong)(tong)(tong)(tong)(tong)用品(pin)(pin)需求(qiu)將不斷(duan)(duan)釋放，可見，投(tou)資(zi)加(jia)盟嬰(ying)(ying)(ying)幼(you)(you)(you)(you)(you)(you)童(tong)(tong)(tong)(tong)(tong)用品(pin)(pin)行(xing)(xing)業(ye)(ye)(ye)有(you)(you)著(zhu)巨大的(de)(de)需求(qiu)空間(jian)(jian)潛力(li)。
近五年(nian)來，我(wo)國嬰(ying)兒(er)用(yong)(yong)品(pin)搜索指數整體(ti)呈現出不(bu)(bu)(bu)斷下降的(de)(de)(de)(de)趨(qu)勢。Maigoo小編認為隨著育兒(er)觀(guan)念(nian)的(de)(de)(de)(de)改(gai)變(bian)以及教育成本的(de)(de)(de)(de)提(ti)高(gao)，人們變(bian)得不(bu)(bu)(bu)愿意生孩子了，對嬰(ying)兒(er)用(yong)(yong)品(pin)的(de)(de)(de)(de)需求(qiu)也隨之減(jian)少，導致近年(nian)來嬰(ying)兒(er)用(yong)(yong)品(pin)搜索指數的(de)(de)(de)(de)不(bu)(bu)(bu)斷下降。但(dan)隨著三胎政(zheng)策(ce)的(de)(de)(de)(de)開(kai)放，未來嬰(ying)兒(er)用(yong)(yong)品(pin)的(de)(de)(de)(de)需求(qiu)將得到明顯提(ti)升，嬰(ying)兒(er)用(yong)(yong)品(pin)搜索指數也將隨之提(ti)高(gao)。
從百度指(zhi)(zhi)數(shu)嬰(ying)兒(er)(er)用(yong)(yong)(yong)(yong)品(pin)(pin)地(di)(di)域分(fen)布(bu)情況(kuang)來看，華東地(di)(di)區嬰(ying)兒(er)(er)用(yong)(yong)(yong)(yong)品(pin)(pin)搜(sou)索指(zhi)(zhi)數(shu)最高(gao)，西北(bei)(bei)地(di)(di)區嬰(ying)兒(er)(er)用(yong)(yong)(yong)(yong)品(pin)(pin)搜(sou)索指(zhi)(zhi)數(shu)最低。Maigoo小編認為由于(yu)(yu)華東地(di)(di)區社(she)會經濟(ji)發展水平較(jiao)(jiao)(jiao)高(gao)、受(shou)教育(yu)(yu)程度以及(ji)育(yu)(yu)兒(er)(er)觀念較(jiao)(jiao)(jiao)為先進，在(zai)育(yu)(yu)兒(er)(er)方面的(de)支出較(jiao)(jiao)(jiao)大(da)，嬰(ying)兒(er)(er)用(yong)(yong)(yong)(yong)品(pin)(pin)需(xu)求(qiu)量較(jiao)(jiao)(jiao)大(da)，因此(ci)(ci)華東地(di)(di)區嬰(ying)幼(you)童用(yong)(yong)(yong)(yong)品(pin)(pin)搜(sou)索指(zhi)(zhi)數(shu)的(de)提(ti)高(gao)。江蘇、山(shan)東省份(fen)的(de)嬰(ying)兒(er)(er)用(yong)(yong)(yong)(yong)品(pin)(pin)搜(sou)索指(zhi)(zhi)數(shu)較(jiao)(jiao)(jiao)高(gao)，應該是由于(yu)(yu)江蘇省、山(shan)東省嬰(ying)兒(er)(er)用(yong)(yong)(yong)(yong)品(pin)(pin)相(xiang)關企業分(fen)布(bu)最多，北(bei)(bei)京(jing)、重慶、成(cheng)都、上海以及(ji)天津地(di)(di)區的(de)消費者對(dui)嬰(ying)兒(er)(er)用(yong)(yong)(yong)(yong)品(pin)(pin)的(de)關注(zhu)較(jiao)(jiao)(jiao)大(da)，這與當地(di)(di)生育(yu)(yu)配套相(xiang)關政策的(de)出臺有關，在(zai)政策的(de)引導下，嬰(ying)兒(er)(er)用(yong)(yong)(yong)(yong)品(pin)(pin)產業利好。因此(ci)(ci)在(zai)華東、華北(bei)(bei)地(di)(di)區投資嬰(ying)兒(er)(er)用(yong)(yong)(yong)(yong)品(pin)(pin)行業潛力(li)較(jiao)(jiao)(jiao)大(da)。
根(gen)據圖(tu)表數據顯示，2017-2020年我國母(mu)嬰用(yong)(yong)品市場規模呈現出不斷(duan)(duan)擴大(da)(da)的(de)趨勢，從(cong)2017年的(de)2.59萬億元(yuan)增長至2020年3.58萬億元(yuan)。隨著(zhu)消費的(de)升級(ji)，在生育政策的(de)開放下(xia)，母(mu)嬰用(yong)(yong)品市場需求持續擴大(da)(da)，市場規模逐(zhu)年增加。Maigoo小編認為，作為母(mu)嬰用(yong)(yong)品的(de)子(zi)行業，隨著(zhu)消費的(de)進一步(bu)升級(ji)以及購買渠道(dao)的(de)下(xia)沉，嬰幼童(tong)用(yong)(yong)品市場需求也在不斷(duan)(duan)增長中(zhong)。未來，嬰幼童(tong)用(yong)(yong)品市場規模將不斷(duan)(duan)擴大(da)(da)。
根(gen)據相關數據統計，我國母嬰(ying)電商(shang)行業(ye)用(yong)(yong)(yong)(yong)戶規(gui)模已(yi)超2.5億(yi)人(ren)，電商(shang)平(ping)臺(tai)(tai)成(cheng)為(wei)人(ren)們購(gou)買嬰(ying)幼(you)童(tong)用(yong)(yong)(yong)(yong)品的(de)主(zhu)要渠(qu)道。Maigoo小編發現，在(zai)互聯網的(de)影響(xiang)下，專業(ye)嬰(ying)幼(you)童(tong)用(yong)(yong)(yong)(yong)品電商(shang)平(ping)臺(tai)(tai)用(yong)(yong)(yong)(yong)戶黏性更高(gao)，商(shang)家也開始注重(zhong)對(dui)平(ping)臺(tai)(tai)的(de)維護以及引流。隨著電商(shang)平(ping)臺(tai)(tai)的(de)進一步發展以及在(zai)直播(bo)帶(dai)貨(huo)的(de)趨勢下，未來電商(shang)銷售嬰(ying)幼(you)童(tong)用(yong)(yong)(yong)(yong)品將成(cheng)為(wei)趨勢。
Maigoo小編(bian)認為(wei)，未來(lai)隨著行業(ye)的(de)發(fa)展，嬰(ying)幼(you)童(tong)用(yong)品(pin)(pin)消(xiao)費將會(hui)不斷下沉到三四(si)(si)線(xian)(xian)城(cheng)市(shi)(shi)。隨著收入(ru)水平的(de)提高以及城(cheng)鎮(zhen)化(hua)進程的(de)加(jia)快，三四(si)(si)線(xian)(xian)城(cheng)市(shi)(shi)表現出(chu)了較大的(de)嬰(ying)幼(you)童(tong)用(yong)品(pin)(pin)消(xiao)費潛力，且在嬰(ying)幼(you)童(tong)用(yong)品(pin)(pin)的(de)消(xiao)費支(zhi)出(chu)比重越來(lai)越大。隨著一二線(xian)(xian)城(cheng)市(shi)(shi)嬰(ying)幼(you)童(tong)用(yong)品(pin)(pin)市(shi)(shi)場(chang)競(jing)(jing)爭(zheng)的(de)加(jia)劇，越來(lai)越多(duo)的(de)嬰(ying)幼(you)童(tong)用(yong)品(pin)(pin)企(qi)業(ye)將會(hui)將競(jing)(jing)爭(zheng)主力放在三四(si)(si)線(xian)(xian)城(cheng)市(shi)(shi)上，未來(lai)三四(si)(si)線(xian)(xian)城(cheng)市(shi)(shi)將會(hui)是嬰(ying)幼(you)童(tong)用(yong)品(pin)(pin)行業(ye)市(shi)(shi)場(chang)另(ling)一片競(jing)(jing)爭(zheng)藍(lan)海。
受到出生率(lv)下降的影響，我國(guo)老(lao)齡(ling)化嚴重，為了緩(huan)解老(lao)齡(ling)化社會(hui)帶(dai)來(lai)的壓力，我國(guo)出臺了三胎(tai)生育政(zheng)策(ce)。Maigoo小編認為，隨著三胎(tai)政(zheng)策(ce)的開(kai)放，不少家庭都(dou)有(you)再(zai)次(ci)生育的想法，這使得(de)消費市場(chang)對嬰(ying)幼童用品的需求再(zai)次(ci)增(zeng)加，因此，三胎(tai)政(zheng)策(ce)的開(kai)放落地，給嬰(ying)幼童用品市場(chang)帶(dai)來(lai)了一定的利好影響。
