根據相關數(shu)據統計，我國母嬰電(dian)商(shang)(shang)(shang)(shang)行(xing)業用(yong)(yong)戶規模已(yi)超2.5億人，電(dian)商(shang)(shang)(shang)(shang)平(ping)臺成(cheng)為人們(men)購買嬰幼(you)童(tong)(tong)用(yong)(yong)品(pin)的(de)(de)主要渠道。Maigoo小編發現，在(zai)互聯網的(de)(de)影響下，專業嬰幼(you)童(tong)(tong)用(yong)(yong)品(pin)電(dian)商(shang)(shang)(shang)(shang)平(ping)臺用(yong)(yong)戶黏(nian)性更高，商(shang)(shang)(shang)(shang)家也開始注重對平(ping)臺的(de)(de)維護以及(ji)引流。隨著電(dian)商(shang)(shang)(shang)(shang)平(ping)臺的(de)(de)進(jin)一步發展(zhan)以及(ji)在(zai)直播帶貨的(de)(de)趨勢(shi)下，未來電(dian)商(shang)(shang)(shang)(shang)銷售嬰幼(you)童(tong)(tong)用(yong)(yong)品(pin)將成(cheng)為趨勢(shi)。

Maigoo小編認為，未來隨著行業的發展，嬰(ying)(ying)(ying)幼(you)童(tong)(tong)用品消費將(jiang)會(hui)不斷下沉到三(san)四線(xian)城(cheng)市(shi)(shi)(shi)。隨著收(shou)入水平的提高(gao)以(yi)及城(cheng)鎮化進程的加快，三(san)四線(xian)城(cheng)市(shi)(shi)(shi)表現(xian)出了較大的嬰(ying)(ying)(ying)幼(you)童(tong)(tong)用品消費潛力，且在(zai)嬰(ying)(ying)(ying)幼(you)童(tong)(tong)用品的消費支出比重越(yue)來越(yue)大。隨著一二線(xian)城(cheng)市(shi)(shi)(shi)嬰(ying)(ying)(ying)幼(you)童(tong)(tong)用品市(shi)(shi)(shi)場競(jing)爭的加劇，越(yue)來越(yue)多的嬰(ying)(ying)(ying)幼(you)童(tong)(tong)用品企業將(jiang)會(hui)將(jiang)競(jing)爭主(zhu)力放(fang)在(zai)三(san)四線(xian)城(cheng)市(shi)(shi)(shi)上(shang)，未來三(san)四線(xian)城(cheng)市(shi)(shi)(shi)將(jiang)會(hui)是嬰(ying)(ying)(ying)幼(you)童(tong)(tong)用品行業市(shi)(shi)(shi)場另一片競(jing)爭藍海。

受到出(chu)生(sheng)率下(xia)降(jiang)的影響(xiang)，我(wo)國(guo)(guo)老齡(ling)化(hua)嚴(yan)重(zhong)，為了(le)(le)緩解(jie)老齡(ling)化(hua)社會帶來(lai)的壓力，我(wo)國(guo)(guo)出(chu)臺(tai)了(le)(le)三胎生(sheng)育(yu)(yu)政策。Maigoo小(xiao)編認為，隨著三胎政策的開(kai)放，不少家(jia)庭都(dou)有再(zai)次生(sheng)育(yu)(yu)的想(xiang)法，這使得消費市(shi)場對嬰幼童用品(pin)的需求再(zai)次增加(jia)，因此，三胎政策的開(kai)放落地，給(gei)嬰幼童用品(pin)市(shi)場帶來(lai)了(le)(le)一(yi)定的利好影響(xiang)。