廚房電器全嵌入式漸成趨勢、廚房電器行(xing)業(ye)多樣化趨勢(shi)明顯，廚房(fang)電(dian)(dian)器(qi)行(xing)業(ye)電(dian)(dian)商(shang)直播快(kuai)速發(fa)展是(shi)未來(lai)廚房(fang)電(dian)(dian)器(qi)行(xing)業(ye)新的發(fa)展趨勢(shi)。Maigoo小編在文中整理(li)了廚房(fang)電(dian)(dian)器(qi)行(xing)業(ye)的發(fa)展趨勢(shi)，告(gao)訴您加盟代理(li)廚房(fang)電(dian)(dian)器(qi)行(xing)業(ye)怎么樣。
我(wo)國(guo)廚(chu)(chu)(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)(qi)是國(guo)內(nei)家電(dian)(dian)(dian)(dian)市場中利潤(run)最高(gao)的(de)(de)品(pin)類。隨著廚(chu)(chu)(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)的(de)(de)發展(zhan)(zhan)，目(mu)前(qian)我(wo)國(guo)廚(chu)(chu)(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)市場已經初具規模(mo)(mo)了(le)。根(gen)據中怡康(kang)、首創證券數據預測，2021年我(wo)國(guo)廚(chu)(chu)(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)(qi)零(ling)售購規模(mo)(mo)將達到1114億元(yuan)，由(you)此(ci)可見，廚(chu)(chu)(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)仍有(you)著廣闊的(de)(de)需求空間。但(dan)近年來由(you)于受到房(fang)(fang)(fang)(fang)地(di)產調控政策以及新冠(guan)疫情(qing)的(de)(de)影(ying)響，我(wo)國(guo)廚(chu)(chu)(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)發展(zhan)(zhan)不(bu)(bu)容(rong)樂(le)觀，廚(chu)(chu)(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)規模(mo)(mo)增(zeng)速有(you)所下(xia)(xia)降(jiang)，廚(chu)(chu)(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)(qi)整體市場缺乏增(zeng)力，市場競爭加劇。Maigoo小(xiao)編認(ren)為隨著我(wo)國(guo)房(fang)(fang)(fang)(fang)地(di)產市場政策的(de)(de)持續調控，在廚(chu)(chu)(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)(qi)市場競爭加劇的(de)(de)情(qing)況下(xia)(xia)，廚(chu)(chu)(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)(qi)企業(ye)(ye)為提高(gao)自(zi)身競爭力，將會不(bu)(bu)斷加大(da)技術投入(ru)。在消(xiao)費(fei)需求多樣化的(de)(de)趨(qu)(qu)勢(shi)下(xia)(xia)，廚(chu)(chu)(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)發展(zhan)(zhan)潛力巨大(da)。那么廚(chu)(chu)(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)發展(zhan)(zhan)趨(qu)(qu)勢(shi)如(ru)何(he)呢？Maigoo小(xiao)編認(ren)為廚(chu)(chu)(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)(qi)科技的(de)(de)進步，消(xiao)費(fei)的(de)(de)升(sheng)級，以及智(zhi)能化需求的(de)(de)擴(kuo)大(da)，未來廚(chu)(chu)(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)將會向著廚(chu)(chu)(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)(qi)全嵌入(ru)式(shi)漸成(cheng)趨(qu)(qu)勢(shi)、廚(chu)(chu)(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)多樣化趨(qu)(qu)勢(shi)明顯，廚(chu)(chu)(chu)房(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)電(dian)(dian)(dian)(dian)商(shang)直播快速發展(zhan)(zhan)的(de)(de)方向發展(zhan)(zhan)。
隨著房(fang)價的(de)增(zeng)長，消費者在買(mai)房(fang)裝修(xiu)時也會更多考慮到空間(jian)的(de)利(li)用率。在這個趨勢下(xia)，Maigoo小編認為未(wei)來廚(chu)(chu)房(fang)電(dian)器行業(ye)的(de)發(fa)(fa)展將(jiang)會向(xiang)著全(quan)嵌入(ru)式電(dian)器發(fa)(fa)展，廚(chu)(chu)房(fang)電(dian)器行業(ye)將(jiang)迎來巨大的(de)市(shi)場(chang)(chang)機遇(yu)。特(te)別是(shi)在消費群(qun)體逐漸年輕化的(de)推動下(xia)，消費市(shi)場(chang)(chang)對新(xin)產(chan)品的(de)認知速度(du)不斷提升，未(wei)來全(quan)嵌入(ru)式廚(chu)(chu)房(fang)電(dian)器將(jiang)會順(shun)應消費市(shi)場(chang)(chang)的(de)需(xu)求得到發(fa)(fa)展，不斷提高廚(chu)(chu)房(fang)空間(jian)利(li)用率，廚(chu)(chu)房(fang)電(dian)器全(quan)嵌入(ru)式漸成趨勢。
Maigoo小編認(ren)為在(zai)未來廚(chu)房(fang)(fang)電(dian)(dian)器(qi)(qi)行業(ye)的(de)(de)(de)發展中(zhong)，廚(chu)房(fang)(fang)電(dian)(dian)器(qi)(qi)行業(ye)多(duo)樣化(hua)趨(qu)(qu)勢不可(ke)避(bi)免。隨(sui)著生活質量的(de)(de)(de)提高，消費者(zhe)(zhe)的(de)(de)(de)需(xu)求也越來越多(duo)樣化(hua)，各種網(wang)紅廚(chu)房(fang)(fang)電(dian)(dian)器(qi)(qi)如(ru)空氣(qi)炸鍋(guo)、三(san)明治機(ji)、多(duo)功能料理鍋(guo)等廚(chu)房(fang)(fang)電(dian)(dian)器(qi)(qi)新品開始出(chu)現在(zai)消費市場中(zhong)，不斷滿足了(le)消費者(zhe)(zhe)的(de)(de)(de)需(xu)求。在(zai)消費者(zhe)(zhe)對廚(chu)房(fang)(fang)電(dian)(dian)器(qi)(qi)質量、美觀、用途等需(xu)求增加(jia)的(de)(de)(de)趨(qu)(qu)勢下(xia)，廚(chu)房(fang)(fang)電(dian)(dian)器(qi)(qi)多(duo)樣化(hua)趨(qu)(qu)勢明顯。
2020年由于受到(dao)新冠疫(yi)情的(de)(de)(de)影響，電商直播(bo)釋放出了巨大(da)的(de)(de)(de)潛力能(neng)量。Maigoo小編(bian)認為在電商直播(bo)銷售(shou)規模擴大(da)的(de)(de)(de)帶動下，廚房電器(qi)行(xing)業將(jiang)會加入(ru)到(dao)電商直播(bo)的(de)(de)(de)浪(lang)潮中。廚房電器(qi)企業也(ye)會重視(shi)由電商直播(bo)帶來的(de)(de)(de)巨大(da)商機(ji)，根據電商直播(bo)設計不(bu)同(tong)的(de)(de)(de)銷售(shou)渠(qu)道策略，進行(xing)線上線下精準推送，滿(man)足消費者(zhe)的(de)(de)(de)需求。
