受益于我國城鎮化進程的加快以及居民消費水平的提高,并在健康消費意識增強的推動下,我國廚房電器行業領域發(fa)展迅速,市(shi)(shi)場規模不斷(duan)擴大。那么加(jia)盟(meng)(meng)廚(chu)房(fang)電(dian)器(qi)生意怎么樣?廚(chu)房(fang)電(dian)器(qi)行業加(jia)盟(meng)(meng)前景如何呢(ni)?隨著(zhu)疫情之下(xia)廚(chu)房(fang)電(dian)器(qi)消(xiao)費需求(qiu)的(de)升級(ji),以(yi)及(ji)舊廚(chu)房(fang)電(dian)器(qi)改(gai)造的(de)更新需求(qiu)加(jia)大的(de)影響下(xia),廚(chu)房(fang)電(dian)器(qi)行業有著(zhu)廣闊大的(de)市(shi)(shi)場空間(jian)。Maigoo小編為您整理(li)了廚(chu)房(fang)電(dian)器(qi)行業加(jia)盟(meng)(meng)代(dai)理(li)前景分析,希望對您有所幫助(zhu)。
廚(chu)房(fang)電(dian)器(qi)包括冰箱、燃氣灶、集成灶、烤箱、抽(chou)油煙機等電(dian)器(qi)產品,可分為普通嵌(qian)入式廚(chu)房(fang)電(dian)器(qi)、獨立式廚(chu)房(fang)電(dian)器(qi)以及全嵌(qian)入式廚(chu)房(fang)電(dian)器(qi)。廚(chu)房(fang)電(dian)器(qi)行(xing)業(ye)(ye)受到房(fang)地產行(xing)業(ye)(ye)政策以及市(shi)場需(xu)求的影(ying)響,近(jin)年來廚(chu)房(fang)電(dian)器(qi)行(xing)業(ye)(ye)發(fa)展增速有(you)所放緩。
根據中怡(yi)康、首創(chuang)證(zheng)券數據顯(xian)示,2020年我(wo)(wo)國(guo)(guo)廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)市場(chang)零售規(gui)模達到了1114億元,Maigoo小編(bian)認為(wei)隨著我(wo)(wo)國(guo)(guo)居民廚(chu)(chu)電(dian)(dian)(dian)(dian)(dian)健康消(xiao)費(fei)理念的(de)(de)增強,以及消(xiao)費(fei)水平的(de)(de)提(ti)高(gao)(gao),我(wo)(wo)國(guo)(guo)廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)行業(ye)(ye)仍(reng)保持著增長的(de)(de)趨勢(shi)。特別是(shi)在(zai)電(dian)(dian)(dian)(dian)(dian)商直播銷售發(fa)展的(de)(de)推動下,未來廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)行業(ye)(ye)規(gui)模將(jiang)會(hui)進(jin)一步擴大。但由于我(wo)(wo)國(guo)(guo)廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)行業(ye)(ye)生產面(mian)臨著原材料漲價、制作成本提(ti)高(gao)(gao)的(de)(de)困(kun)境,又從(cong)廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)增量(liang)競(jing)爭(zheng)向存量(liang)競(jing)爭(zheng)的(de)(de)轉變下,我(wo)(wo)國(guo)(guo)廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)市場(chang)競(jing)爭(zheng)加(jia)劇,廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)行業(ye)(ye)發(fa)展面(mian)臨著困(kun)難。隨著我(wo)(wo)國(guo)(guo)用戶需求的(de)(de)變化(hua)、電(dian)(dian)(dian)(dian)(dian)商直播銷售的(de)(de)發(fa)展以及人工(gong)智能(neng)技(ji)術的(de)(de)進(jin)步,未來我(wo)(wo)國(guo)(guo)廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)行業(ye)(ye)將(jiang)會(hui)迎來前所(suo)未有的(de)(de)發(fa)展機遇。
從百度(du)指數廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)地(di)域分(fen)布情(qing)況(kuang)來看,華東地(di)區廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)搜索(suo)(suo)量(liang)最大,Maigoo小編認為(wei)應該是(shi)(shi)華東地(di)區經濟(ji)發(fa)展水(shui)平(ping)較(jiao)(jiao)(jiao)高(gao),在消(xiao)費(fei)升級以及(ji)消(xiao)費(fei)水(shui)平(ping)提(ti)高(gao)的(de)(de)推動下,消(xiao)費(fei)市(shi)場廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)更新(xin)需(xu)求不斷加大,因此導致(zhi)廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)搜索(suo)(suo)量(liang)較(jiao)(jiao)(jiao)大。江蘇、安(an)徽、浙(zhe)江、廣東以及(ji)山(shan)東這(zhe)五個省(sheng)市(shi)的(de)(de)消(xiao)費(fei)者(zhe)對廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)的(de)(de)關(guan)注較(jiao)(jiao)(jiao)大,應該是(shi)(shi)由于這(zhe)些(xie)地(di)區分(fen)布著(zhu)我(wo)國較(jiao)(jiao)(jiao)大的(de)(de)廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)生(sheng)產(chan)基地(di),有著(zhu)豐富的(de)(de)生(sheng)產(chan)經驗和巨大的(de)(de)廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)市(shi)場,因此在華東地(di)區加盟代(dai)理廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)(qi)開(kai)店有著(zhu)廣闊的(de)(de)前景(jing)。
根據數據圖表可(ke)以知(zhi)道,2015-2019年我(wo)(wo)(wo)國廚房(fang)電器(qi)行業銷售(shou)(shou)額總體(ti)呈現出上升(sheng)的趨勢(shi)(shi)。Maigoo小(xiao)編認為2017年由于(yu)受到房(fang)地(di)產政策等宏觀經濟增(zeng)速(su)的影響,我(wo)(wo)(wo)國廚房(fang)電器(qi)市場消費升(sheng)級態勢(shi)(shi)良好(hao),2017年我(wo)(wo)(wo)國廚房(fang)電器(qi)行業銷售(shou)(shou)額達到了(le)977億元(yuan)。未(wei)來隨(sui)著電商銷售(shou)(shou)的增(zeng)長以及舊廚房(fang)電器(qi)改造(zao)更(geng)新(xin)的需(xu)求(qiu)發(fa)展,我(wo)(wo)(wo)國廚房(fang)電器(qi)行業銷售(shou)(shou)額將(jiang)會進一步擴(kuo)大。
隨(sui)著廚(chu)房(fang)(fang)電(dian)(dian)器(qi)生產工藝成(cheng)熟以(yi)及技術的發展(zhan)(zhan)突破,我國(guo)廚(chu)房(fang)(fang)電(dian)(dian)器(qi)面臨著升級(ji)改造(zao)。Maigoo小編認為在我國(guo)第一代(dai)廚(chu)房(fang)(fang)電(dian)(dian)器(qi)更新換代(dai)的推動下,舊(jiu)廚(chu)房(fang)(fang)改造(zao)需求(qiu)進(jin)一步擴大。因此,在舊(jiu)廚(chu)房(fang)(fang)電(dian)(dian)器(qi)更新改造(zao)的影(ying)響下,不斷推動著廚(chu)房(fang)(fang)電(dian)(dian)器(qi)行業(ye)的發展(zhan)(zhan),廚(chu)房(fang)(fang)電(dian)(dian)器(qi)行業(ye)有著較大的發展(zhan)(zhan)空間(jian)。
近(jin)年(nian)來低碳(tan)(tan)(tan)(tan)環保(bao)的(de)消費(fei)理念(nian)深入人心,Maigoo小編認為在低碳(tan)(tan)(tan)(tan)環保(bao)理念(nian)的(de)推動下(xia),越(yue)來越(yue)多(duo)的(de)消費(fei)者開始將低碳(tan)(tan)(tan)(tan)環保(bao)作為選擇廚房電(dian)器的(de)一大(da)關鍵因素。廚房電(dian)器企業為了提高市場(chang)競爭(zheng)力,將會(hui)不(bu)斷加(jia)大(da)技術(shu)投入,實現(xian)廚房電(dian)器產品(pin)原材料使用到(dao)銷售,都會(hui)注(zhu)重低碳(tan)(tan)(tan)(tan)環保(bao)、節能。在低碳(tan)(tan)(tan)(tan)環保(bao)的(de)理念(nian)推動下(xia),加(jia)盟廚房電(dian)器行(xing)業有著(zhu)廣(guang)闊(kuo)的(de)前(qian)景空(kong)間。
隨(sui)著(zhu)城鎮(zhen)化進程的(de)(de)加快、消費(fei)水平(ping)的(de)(de)提升,廚房(fang)(fang)電(dian)(dian)器(qi)作為(wei)家(jia)庭生(sheng)活(huo)的(de)(de)必需品有著(zhu)較大的(de)(de)需求(qiu)。因此消費(fei)者(zhe)在進行(xing)新房(fang)(fang)裝修(xiu)時,也會注重對廚房(fang)(fang)電(dian)(dian)器(qi)的(de)(de)購置。Maigoo小(xiao)編認(ren)為(wei)隨(sui)著(zhu)房(fang)(fang)地產(chan)(chan)行(xing)業(ye)的(de)(de)發展,新房(fang)(fang)裝修(xiu)將(jiang)會帶動(dong)廚房(fang)(fang)電(dian)(dian)器(qi)產(chan)(chan)品的(de)(de)需求(qiu)增長,成為(wei)廚房(fang)(fang)電(dian)(dian)器(qi)行(xing)業(ye)需求(qiu)的(de)(de)重要來(lai)源,加盟廚房(fang)(fang)電(dian)(dian)器(qi)行(xing)業(ye)有著(zhu)較為(wei)可觀的(de)(de)需求(qiu)空(kong)間。