受益于我國城鎮化進程的加快以及居民消費水平的提高，并在健康消費意識增強的推動下，我國廚房電器行(xing)(xing)業(ye)(ye)(ye)領(ling)域發展迅速，市(shi)場(chang)規模不斷(duan)擴大。那么加(jia)盟(meng)廚房(fang)(fang)(fang)電(dian)器(qi)(qi)生意(yi)怎么樣？廚房(fang)(fang)(fang)電(dian)器(qi)(qi)行(xing)(xing)業(ye)(ye)(ye)加(jia)盟(meng)前(qian)景(jing)(jing)如何(he)呢？隨著(zhu)疫情(qing)之下廚房(fang)(fang)(fang)電(dian)器(qi)(qi)消費(fei)需求的升(sheng)級，以及(ji)舊廚房(fang)(fang)(fang)電(dian)器(qi)(qi)改(gai)造的更新(xin)需求加(jia)大的影響(xiang)下，廚房(fang)(fang)(fang)電(dian)器(qi)(qi)行(xing)(xing)業(ye)(ye)(ye)有著(zhu)廣闊大的市(shi)場(chang)空間。Maigoo小(xiao)編(bian)為您整理了廚房(fang)(fang)(fang)電(dian)器(qi)(qi)行(xing)(xing)業(ye)(ye)(ye)加(jia)盟(meng)代理前(qian)景(jing)(jing)分析，希望對您有所幫(bang)助。
廚(chu)房電(dian)(dian)器(qi)包括冰箱、燃氣灶(zao)、集成灶(zao)、烤箱、抽油(you)煙機等(deng)電(dian)(dian)器(qi)產品，可分為普通嵌入(ru)式廚(chu)房電(dian)(dian)器(qi)、獨(du)立式廚(chu)房電(dian)(dian)器(qi)以(yi)及全嵌入(ru)式廚(chu)房電(dian)(dian)器(qi)。廚(chu)房電(dian)(dian)器(qi)行業受(shou)到房地(di)產行業政策以(yi)及市場需求的影響，近年來廚(chu)房電(dian)(dian)器(qi)行業發展增速(su)有所放緩。
根據中(zhong)怡康、首創證(zheng)券數據顯示，2020年我(wo)(wo)國(guo)廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)市(shi)場(chang)零售(shou)規(gui)模達到了1114億元，Maigoo小編認為隨著(zhu)我(wo)(wo)國(guo)居民廚(chu)電(dian)(dian)(dian)健(jian)康消費理念的(de)(de)增(zeng)強，以及(ji)消費水平的(de)(de)提(ti)高，我(wo)(wo)國(guo)廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)行(xing)業(ye)(ye)(ye)仍保(bao)持著(zhu)增(zeng)長的(de)(de)趨勢。特別是在(zai)電(dian)(dian)(dian)商(shang)直播(bo)銷售(shou)發(fa)展(zhan)(zhan)的(de)(de)推動下，未來(lai)廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)行(xing)業(ye)(ye)(ye)規(gui)模將會進一步擴大。但由于我(wo)(wo)國(guo)廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)行(xing)業(ye)(ye)(ye)生產面(mian)臨著(zhu)原材(cai)料漲價(jia)、制(zhi)作成本提(ti)高的(de)(de)困境，又從廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)增(zeng)量(liang)競(jing)爭向存量(liang)競(jing)爭的(de)(de)轉變(bian)下，我(wo)(wo)國(guo)廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)市(shi)場(chang)競(jing)爭加(jia)劇(ju)，廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)行(xing)業(ye)(ye)(ye)發(fa)展(zhan)(zhan)面(mian)臨著(zhu)困難。隨著(zhu)我(wo)(wo)國(guo)用戶(hu)需求的(de)(de)變(bian)化、電(dian)(dian)(dian)商(shang)直播(bo)銷售(shou)的(de)(de)發(fa)展(zhan)(zhan)以及(ji)人工智能技術的(de)(de)進步，未來(lai)我(wo)(wo)國(guo)廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)行(xing)業(ye)(ye)(ye)將會迎來(lai)前所(suo)未有的(de)(de)發(fa)展(zhan)(zhan)機遇。
從百度指數廚房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)器地(di)域(yu)分布(bu)情況來看，華(hua)東(dong)地(di)區廚房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)器搜索量(liang)(liang)最大(da)，Maigoo小編認(ren)為應該是(shi)華(hua)東(dong)地(di)區經濟發展(zhan)水(shui)平(ping)較高(gao)，在消(xiao)費(fei)升級以及消(xiao)費(fei)水(shui)平(ping)提高(gao)的推動下，消(xiao)費(fei)市場廚房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)器更新需求(qiu)不斷加大(da)，因(yin)此導致廚房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)器搜索量(liang)(liang)較大(da)。江蘇、安徽、浙江、廣東(dong)以及山東(dong)這(zhe)五(wu)個省(sheng)市的消(xiao)費(fei)者對廚房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)器的關注(zhu)較大(da)，應該是(shi)由于(yu)這(zhe)些地(di)區分布(bu)著(zhu)我國較大(da)的廚房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)器生產基(ji)地(di)，有著(zhu)豐富的生產經驗和(he)巨大(da)的廚房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)器市場，因(yin)此在華(hua)東(dong)地(di)區加盟代理廚房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)器開店有著(zhu)廣闊的前景。
根據(ju)(ju)數據(ju)(ju)圖表可以知道(dao)，2015-2019年我(wo)國廚房(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)行業銷售(shou)(shou)(shou)額總體呈現出上升的(de)趨勢。Maigoo小編認為2017年由(you)于受到(dao)房(fang)(fang)地產政(zheng)策等宏觀經濟增(zeng)速的(de)影響，我(wo)國廚房(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)市(shi)場消費升級(ji)態勢良好(hao)，2017年我(wo)國廚房(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)行業銷售(shou)(shou)(shou)額達到(dao)了977億元。未(wei)來隨著電(dian)(dian)(dian)(dian)商銷售(shou)(shou)(shou)的(de)增(zeng)長以及舊廚房(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)改造(zao)更新的(de)需(xu)求發展，我(wo)國廚房(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)行業銷售(shou)(shou)(shou)額將會進一步擴大。
隨著(zhu)廚(chu)房電(dian)器(qi)生產工(gong)藝成熟以(yi)及(ji)技術的發(fa)(fa)展突破，我(wo)國廚(chu)房電(dian)器(qi)面臨著(zhu)升級(ji)改造(zao)。Maigoo小(xiao)編認為在(zai)我(wo)國第一(yi)代廚(chu)房電(dian)器(qi)更(geng)新換代的推動下(xia)，舊廚(chu)房改造(zao)需求(qiu)進一(yi)步(bu)擴大。因此，在(zai)舊廚(chu)房電(dian)器(qi)更(geng)新改造(zao)的影(ying)響下(xia)，不(bu)斷推動著(zhu)廚(chu)房電(dian)器(qi)行(xing)業的發(fa)(fa)展，廚(chu)房電(dian)器(qi)行(xing)業有著(zhu)較大的發(fa)(fa)展空間(jian)。
近年來(lai)(lai)低碳(tan)(tan)環(huan)(huan)保(bao)的(de)消費理念深入(ru)人心，Maigoo小編認為在低碳(tan)(tan)環(huan)(huan)保(bao)理念的(de)推動下，越(yue)來(lai)(lai)越(yue)多的(de)消費者開始(shi)將(jiang)低碳(tan)(tan)環(huan)(huan)保(bao)作為選(xuan)擇廚(chu)(chu)房電(dian)(dian)器(qi)的(de)一大關鍵因素。廚(chu)(chu)房電(dian)(dian)器(qi)企業為了提高市場競(jing)爭(zheng)力(li)，將(jiang)會(hui)(hui)不斷(duan)加大技(ji)術投(tou)入(ru)，實現廚(chu)(chu)房電(dian)(dian)器(qi)產品(pin)原材料使(shi)用到銷(xiao)售，都會(hui)(hui)注重(zhong)低碳(tan)(tan)環(huan)(huan)保(bao)、節能。在低碳(tan)(tan)環(huan)(huan)保(bao)的(de)理念推動下，加盟廚(chu)(chu)房電(dian)(dian)器(qi)行業有著廣闊(kuo)的(de)前景空間(jian)。
隨著(zhu)城鎮(zhen)化進程的(de)(de)(de)加快、消費水平的(de)(de)(de)提升，廚(chu)房(fang)(fang)電(dian)器作為(wei)(wei)家庭生(sheng)活的(de)(de)(de)必需品有(you)著(zhu)較大的(de)(de)(de)需求(qiu)(qiu)。因此消費者在(zai)進行(xing)(xing)新房(fang)(fang)裝修時，也會注重(zhong)對廚(chu)房(fang)(fang)電(dian)器的(de)(de)(de)購(gou)置。Maigoo小(xiao)編認為(wei)(wei)隨著(zhu)房(fang)(fang)地產行(xing)(xing)業的(de)(de)(de)發展(zhan)，新房(fang)(fang)裝修將會帶(dai)動廚(chu)房(fang)(fang)電(dian)器產品的(de)(de)(de)需求(qiu)(qiu)增長，成為(wei)(wei)廚(chu)房(fang)(fang)電(dian)器行(xing)(xing)業需求(qiu)(qiu)的(de)(de)(de)重(zhong)要來源，加盟廚(chu)房(fang)(fang)電(dian)器行(xing)(xing)業有(you)著(zhu)較為(wei)(wei)可(ke)觀的(de)(de)(de)需求(qiu)(qiu)空間。
