受益于我國城鎮化進程的加快以及居民消費水平的提高，并在健康消費意識增強的推動下，我國廚房電器行業(ye)領域發展迅速，市(shi)場規模不斷擴(kuo)大(da)。那么加(jia)盟(meng)廚(chu)房(fang)(fang)電(dian)(dian)器生意怎么樣(yang)？廚(chu)房(fang)(fang)電(dian)(dian)器行業(ye)加(jia)盟(meng)前(qian)景如何呢？隨(sui)著(zhu)疫情之下廚(chu)房(fang)(fang)電(dian)(dian)器消費需求(qiu)的升級，以及舊廚(chu)房(fang)(fang)電(dian)(dian)器改(gai)造的更(geng)新需求(qiu)加(jia)大(da)的影響下，廚(chu)房(fang)(fang)電(dian)(dian)器行業(ye)有著(zhu)廣闊大(da)的市(shi)場空(kong)間。Maigoo小(xiao)編為您整理了廚(chu)房(fang)(fang)電(dian)(dian)器行業(ye)加(jia)盟(meng)代(dai)理前(qian)景分析，希望對您有所幫助。
廚(chu)房(fang)電(dian)(dian)器(qi)包(bao)括(kuo)冰(bing)箱、燃氣灶(zao)、集成灶(zao)、烤箱、抽油煙機等(deng)電(dian)(dian)器(qi)產品，可(ke)分為普通嵌(qian)(qian)入式(shi)廚(chu)房(fang)電(dian)(dian)器(qi)、獨(du)立式(shi)廚(chu)房(fang)電(dian)(dian)器(qi)以及(ji)全嵌(qian)(qian)入式(shi)廚(chu)房(fang)電(dian)(dian)器(qi)。廚(chu)房(fang)電(dian)(dian)器(qi)行業(ye)受(shou)到房(fang)地產行業(ye)政策以及(ji)市場需求的影響，近(jin)年來廚(chu)房(fang)電(dian)(dian)器(qi)行業(ye)發(fa)展增速有所放緩。
根據中怡康、首創證券數據顯(xian)示，2020年我(wo)(wo)國廚(chu)(chu)(chu)房電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)市(shi)場零售規模達到了1114億元(yuan)，Maigoo小編認(ren)為隨(sui)著(zhu)我(wo)(wo)國居民廚(chu)(chu)(chu)電(dian)(dian)(dian)(dian)(dian)(dian)健康消費理念的(de)(de)(de)增強，以及消費水平的(de)(de)(de)提高(gao)，我(wo)(wo)國廚(chu)(chu)(chu)房電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)行業(ye)仍(reng)保持著(zhu)增長的(de)(de)(de)趨勢。特別(bie)是在電(dian)(dian)(dian)(dian)(dian)(dian)商直播銷(xiao)售發(fa)(fa)展的(de)(de)(de)推動下，未來(lai)(lai)廚(chu)(chu)(chu)房電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)行業(ye)規模將會(hui)進(jin)一步擴大。但由于我(wo)(wo)國廚(chu)(chu)(chu)房電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)行業(ye)生產面臨著(zhu)原(yuan)材料漲價、制作成本提高(gao)的(de)(de)(de)困境，又(you)從廚(chu)(chu)(chu)房電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)增量競(jing)爭(zheng)向存量競(jing)爭(zheng)的(de)(de)(de)轉(zhuan)變下，我(wo)(wo)國廚(chu)(chu)(chu)房電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)市(shi)場競(jing)爭(zheng)加劇，廚(chu)(chu)(chu)房電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)行業(ye)發(fa)(fa)展面臨著(zhu)困難(nan)。隨(sui)著(zhu)我(wo)(wo)國用戶需求(qiu)的(de)(de)(de)變化、電(dian)(dian)(dian)(dian)(dian)(dian)商直播銷(xiao)售的(de)(de)(de)發(fa)(fa)展以及人工智能技術的(de)(de)(de)進(jin)步，未來(lai)(lai)我(wo)(wo)國廚(chu)(chu)(chu)房電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)行業(ye)將會(hui)迎來(lai)(lai)前所未有的(de)(de)(de)發(fa)(fa)展機遇。
從百(bai)度指數(shu)廚(chu)(chu)房(fang)(fang)電(dian)(dian)器(qi)地域分布情況來看，華(hua)東(dong)地區(qu)廚(chu)(chu)房(fang)(fang)電(dian)(dian)器(qi)搜索(suo)量最大，Maigoo小(xiao)編(bian)認為應該是華(hua)東(dong)地區(qu)經濟發展水平較(jiao)(jiao)高，在消費(fei)升級以及(ji)消費(fei)水平提高的推動下(xia)，消費(fei)市場(chang)廚(chu)(chu)房(fang)(fang)電(dian)(dian)器(qi)更(geng)新需(xu)求不(bu)斷加大，因此(ci)導致(zhi)廚(chu)(chu)房(fang)(fang)電(dian)(dian)器(qi)搜索(suo)量較(jiao)(jiao)大。江(jiang)(jiang)蘇、安徽(hui)、浙江(jiang)(jiang)、廣東(dong)以及(ji)山東(dong)這五個省市的消費(fei)者對(dui)廚(chu)(chu)房(fang)(fang)電(dian)(dian)器(qi)的關(guan)注較(jiao)(jiao)大，應該是由(you)于這些地區(qu)分布著(zhu)我國較(jiao)(jiao)大的廚(chu)(chu)房(fang)(fang)電(dian)(dian)器(qi)生產(chan)基地，有著(zhu)豐(feng)富的生產(chan)經驗和巨大的廚(chu)(chu)房(fang)(fang)電(dian)(dian)器(qi)市場(chang)，因此(ci)在華(hua)東(dong)地區(qu)加盟代理廚(chu)(chu)房(fang)(fang)電(dian)(dian)器(qi)開店有著(zhu)廣闊的前景。
根據數據圖表可以知道(dao)，2015-2019年我(wo)國(guo)廚(chu)房(fang)(fang)電器(qi)行業(ye)(ye)(ye)銷售(shou)額總(zong)體呈(cheng)現出(chu)上升的(de)趨勢。Maigoo小編認為(wei)2017年由于受(shou)到(dao)房(fang)(fang)地產政策等宏觀(guan)經濟(ji)增速的(de)影響，我(wo)國(guo)廚(chu)房(fang)(fang)電器(qi)市場消費升級態(tai)勢良好，2017年我(wo)國(guo)廚(chu)房(fang)(fang)電器(qi)行業(ye)(ye)(ye)銷售(shou)額達到(dao)了977億元。未(wei)來隨著電商銷售(shou)的(de)增長以及舊廚(chu)房(fang)(fang)電器(qi)改造更新的(de)需(xu)求發(fa)展(zhan)，我(wo)國(guo)廚(chu)房(fang)(fang)電器(qi)行業(ye)(ye)(ye)銷售(shou)額將(jiang)會進一步擴大。
隨著(zhu)(zhu)(zhu)廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)生產工藝成熟以及技術的(de)(de)發展(zhan)突破，我國廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)面臨著(zhu)(zhu)(zhu)升級(ji)改造(zao)(zao)。Maigoo小編認為在我國第一代(dai)廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)更新(xin)(xin)換代(dai)的(de)(de)推動(dong)(dong)下，舊(jiu)廚(chu)(chu)房(fang)(fang)改造(zao)(zao)需求(qiu)進一步(bu)擴大。因此，在舊(jiu)廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)更新(xin)(xin)改造(zao)(zao)的(de)(de)影(ying)響下，不斷推動(dong)(dong)著(zhu)(zhu)(zhu)廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)行業的(de)(de)發展(zhan)，廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)器(qi)(qi)行業有著(zhu)(zhu)(zhu)較大的(de)(de)發展(zhan)空(kong)間。
近年來(lai)低(di)碳(tan)環保的消費理念(nian)深入人心，Maigoo小編認為在低(di)碳(tan)環保理念(nian)的推動下(xia)(xia)，越來(lai)越多的消費者開始將低(di)碳(tan)環保作(zuo)為選擇廚(chu)房(fang)電器(qi)(qi)的一大關鍵因素。廚(chu)房(fang)電器(qi)(qi)企業為了提高市(shi)場競(jing)爭力，將會不斷(duan)加大技術(shu)投入，實現廚(chu)房(fang)電器(qi)(qi)產品原材料使用到銷售，都會注(zhu)重低(di)碳(tan)環保、節能。在低(di)碳(tan)環保的理念(nian)推動下(xia)(xia)，加盟廚(chu)房(fang)電器(qi)(qi)行業有著廣闊的前(qian)景空(kong)間。
隨著(zhu)(zhu)(zhu)城鎮(zhen)化(hua)進程的(de)(de)加(jia)快、消(xiao)費(fei)水平(ping)的(de)(de)提升，廚(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)器作為(wei)(wei)家庭生活的(de)(de)必需品有著(zhu)(zhu)(zhu)較大的(de)(de)需求(qiu)。因此消(xiao)費(fei)者在進行(xing)(xing)新房(fang)(fang)(fang)裝修時(shi)，也會注重對廚(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)器的(de)(de)購置。Maigoo小(xiao)編認為(wei)(wei)隨著(zhu)(zhu)(zhu)房(fang)(fang)(fang)地產行(xing)(xing)業的(de)(de)發展(zhan)，新房(fang)(fang)(fang)裝修將會帶動廚(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)器產品的(de)(de)需求(qiu)增長，成為(wei)(wei)廚(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)器行(xing)(xing)業需求(qiu)的(de)(de)重要來源，加(jia)盟廚(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)器行(xing)(xing)業有著(zhu)(zhu)(zhu)較為(wei)(wei)可觀的(de)(de)需求(qiu)空(kong)間。
