一、電商代運營的工作是做什么的
電(dian)(dian)商(shang)(shang)(shang)(shang)代運(yun)(yun)營,全稱為電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)代運(yun)(yun)營,是專業(ye)電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)服(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)商(shang)(shang)(shang)(shang)針對企(qi)業(ye)對電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)的需求開展的一種商(shang)(shang)(shang)(shang)業(ye)服(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu),一般(ban)傳統品牌企(qi)業(ye)以合同的方式委托(tuo)專業(ye)電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)服(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)商(shang)(shang)(shang)(shang)為企(qi)業(ye)提供部分或全部的電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)運(yun)(yun)營服(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)或網(wang)(wang)絡營銷(xiao)服(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu),其服(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)內容包(bao)(bao)括(kuo):電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)戰略咨詢(xun)、電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)渠道規(gui)劃(hua)、電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)平臺設計與(yu)建設、電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)網(wang)(wang)站推廣、電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)營銷(xiao)策劃(hua)、電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)培訓輔導、包(bao)(bao)括(kuo)數(shu)據(ju)分析、客(ke)戶關系管理、商(shang)(shang)(shang)(shang)品管理等(deng)在內的電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)運(yun)(yun)營托(tuo)管、企(qi)業(ye)網(wang)(wang)絡營銷(xiao)策劃(hua)等(deng)。
二、電商代運營靠譜嗎
對于傳統品牌企業來說,自建電商試錯成本很高,團隊和成本變動大,讓代運營公司負責能降低成本,減輕風險,不過市面上的電商代運營公司由于門檻較低魚龍混雜,許多不專業的公司虛假宣傳、夸大服務效果,擾亂了市場秩序,這類不專業的電商代運營公司是利用賣家心理投機取巧的騙子公司,是不靠譜的。不過也有專業靠譜的電商代運營品牌公(gong)(gong)司(si)(si),實力(li)與服務(wu)(wu)兼備,服務(wu)(wu)的公(gong)(gong)司(si)(si)也大多是品牌實力(li)較為(wei)雄(xiong)厚的大公(gong)(gong)司(si)(si)。
三、電商代運營怎么找客戶
互聯網時代要做(zuo)電(dian)商代運營,尋找客戶(hu)源主要通過各類社交(jiao)軟件,例如(ru)微博就是一(yi)個營銷(xiao)(xiao)推廣產品的好渠道(dao),可(ke)以大(da)范圍(wei)宣(xuan)傳產品。其次可(ke)以通過SEO進(jin)行關鍵(jian)詞(ci)(ci)引導(dao),思考客戶(hu)會(hui)搜索怎(zen)樣的關鍵(jian)詞(ci)(ci),利(li)(li)用關鍵(jian)詞(ci)(ci)做(zuo)搜索引流。還有一(yi)種推廣方法就是利(li)(li)用新聞媒(mei)體或手機(ji)app進(jin)行營銷(xiao)(xiao)推廣。
四、電商代運營費用
電(dian)(dian)商代(dai)運(yun)營(ying)收(shou)取(qu)的費用根據(ju)模(mo)式(shi)(shi)(shi)有所不(bu)同(tong):1、保證銷(xiao)量(liang)(liang)類(lei),電(dian)(dian)商代(dai)運(yun)營(ying)通常承諾銷(xiao)量(liang)(liang)多少,做不(bu)到(dao)退款,這(zhe)種代(dai)運(yun)營(ying)公司一般收(shou)費是幾萬到(dao)十幾萬不(bu)等。2、基礎服務費+提(ti)成(cheng)類(lei),這(zhe)種模(mo)式(shi)(shi)(shi)對(dui)雙(shuang)方都更經濟,基礎服務費一般在(zai)1-5w之間不(bu)等,提(ti)成(cheng)類(lei)根據(ju)銷(xiao)量(liang)(liang)提(ti)成(cheng),一般在(zai)5-10個點(dian)左右。3、純提(ti)成(cheng)類(lei),這(zhe)種模(mo)式(shi)(shi)(shi)商家無需出基礎服務費,有了收(shou)入分成(cheng)即(ji)可。4、合(he)作運(yun)營(ying)類(lei),雙(shuang)方捆綁合(he)作,是一種求穩的合(he)作模(mo)式(shi)(shi)(shi),投入雙(shuang)方共擔,屬于運(yun)營(ying)技(ji)術(shu)與(yu)產(chan)品供(gong)應鏈的結合(he)。