一、電商代運營的工作是做什么的
電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)代(dai)運營(ying),全稱為電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)務(wu)代(dai)運營(ying),是專(zhuan)業(ye)電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)務(wu)服(fu)(fu)(fu)務(wu)商(shang)(shang)(shang)(shang)針對企(qi)業(ye)對電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)務(wu)的需求(qiu)開展(zhan)的一種商(shang)(shang)(shang)(shang)業(ye)服(fu)(fu)(fu)務(wu),一般傳(chuan)統品牌企(qi)業(ye)以(yi)合同的方式委托專(zhuan)業(ye)電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)務(wu)服(fu)(fu)(fu)務(wu)商(shang)(shang)(shang)(shang)為企(qi)業(ye)提(ti)供部分(fen)或(huo)全部的電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)務(wu)運營(ying)服(fu)(fu)(fu)務(wu)或(huo)網絡營(ying)銷服(fu)(fu)(fu)務(wu),其服(fu)(fu)(fu)務(wu)內容包括(kuo):電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)務(wu)戰略咨詢、電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)務(wu)渠道規劃、電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)務(wu)平臺設計(ji)與建設、電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)務(wu)網站推廣、電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)務(wu)營(ying)銷策劃、電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)務(wu)培訓輔導(dao)、包括(kuo)數(shu)據分(fen)析、客戶關系管理、商(shang)(shang)(shang)(shang)品管理等在內的電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)務(wu)運營(ying)托管、企(qi)業(ye)網絡營(ying)銷策劃等。
二、電商代運營靠譜嗎
對于傳統品牌企業來說,自建電商試錯成本很高,團隊和成本變動大,讓代運營公司負責能降低成本,減輕風險,不過市面上的電商代運營公司由于門檻較低魚龍混雜,許多不專業的公司虛假宣傳、夸大服務效果,擾亂了市場秩序,這類不專業的電商代運營公司是利用賣家心理投機取巧的騙子公司,是不靠譜的。不過也有專業靠譜的電商代運營品牌公(gong)司,實力與服(fu)務兼備(bei),服(fu)務的公(gong)司也大(da)多是品(pin)牌實力較為雄厚的大(da)公(gong)司。
三、電商代運營怎么找客戶
互(hu)聯網時代要(yao)(yao)做(zuo)電商(shang)代運營,尋找(zhao)客戶源主(zhu)要(yao)(yao)通(tong)過(guo)各類社交軟件(jian),例(li)如微博就(jiu)(jiu)是一個營銷(xiao)推(tui)(tui)廣(guang)產(chan)品(pin)的好渠道,可(ke)以(yi)大范(fan)圍(wei)宣(xuan)傳產(chan)品(pin)。其次可(ke)以(yi)通(tong)過(guo)SEO進行(xing)關(guan)鍵詞引導,思考客戶會搜索怎樣的關(guan)鍵詞,利(li)用關(guan)鍵詞做(zuo)搜索引流(liu)。還有一種推(tui)(tui)廣(guang)方法就(jiu)(jiu)是利(li)用新聞(wen)媒體或(huo)手機app進行(xing)營銷(xiao)推(tui)(tui)廣(guang)。
四、電商代運營費用
電商(shang)代運營(ying)收(shou)(shou)取(qu)的(de)(de)費(fei)用根據模(mo)(mo)式(shi)(shi)有(you)(you)所不同:1、保證銷(xiao)量類,電商(shang)代運營(ying)通(tong)常承諾銷(xiao)量多少,做不到(dao)退(tui)款,這種代運營(ying)公司一般(ban)收(shou)(shou)費(fei)是幾萬到(dao)十(shi)幾萬不等(deng)。2、基礎(chu)(chu)服(fu)務(wu)費(fei)+提成(cheng)(cheng)類,這種模(mo)(mo)式(shi)(shi)對雙方(fang)都(dou)更經(jing)濟,基礎(chu)(chu)服(fu)務(wu)費(fei)一般(ban)在(zai)1-5w之間不等(deng),提成(cheng)(cheng)類根據銷(xiao)量提成(cheng)(cheng),一般(ban)在(zai)5-10個點(dian)左(zuo)右。3、純提成(cheng)(cheng)類,這種模(mo)(mo)式(shi)(shi)商(shang)家無需出基礎(chu)(chu)服(fu)務(wu)費(fei),有(you)(you)了收(shou)(shou)入分成(cheng)(cheng)即可。4、合(he)作運營(ying)類,雙方(fang)捆綁合(he)作,是一種求(qiu)穩的(de)(de)合(he)作模(mo)(mo)式(shi)(shi),投入雙方(fang)共擔(dan),屬于運營(ying)技術與(yu)產品供(gong)應(ying)鏈的(de)(de)結合(he)。