一、電商代運營的工作是做什么的
電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)代(dai)運(yun)營(ying)(ying),全稱為電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)代(dai)運(yun)營(ying)(ying),是(shi)專(zhuan)(zhuan)業(ye)(ye)電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)服(fu)(fu)務(wu)(wu)(wu)商(shang)(shang)(shang)(shang)針對企(qi)業(ye)(ye)對電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)的(de)需求開展(zhan)的(de)一種商(shang)(shang)(shang)(shang)業(ye)(ye)服(fu)(fu)務(wu)(wu)(wu),一般傳統品牌企(qi)業(ye)(ye)以合(he)同的(de)方式委(wei)托專(zhuan)(zhuan)業(ye)(ye)電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)服(fu)(fu)務(wu)(wu)(wu)商(shang)(shang)(shang)(shang)為企(qi)業(ye)(ye)提供部分或全部的(de)電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)運(yun)營(ying)(ying)服(fu)(fu)務(wu)(wu)(wu)或網絡營(ying)(ying)銷服(fu)(fu)務(wu)(wu)(wu),其服(fu)(fu)務(wu)(wu)(wu)內(nei)容包括:電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)戰略(lve)咨詢、電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)渠道規劃、電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)平臺設(she)計與(yu)建設(she)、電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)網站推廣(guang)、電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)營(ying)(ying)銷策劃、電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)培訓輔(fu)導、包括數據分析、客戶關系管理、商(shang)(shang)(shang)(shang)品管理等(deng)在內(nei)的(de)電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)運(yun)營(ying)(ying)托管、企(qi)業(ye)(ye)網絡營(ying)(ying)銷策劃等(deng)。
二、電商代運營靠譜嗎
對于傳統品牌企業來說,自建電商試錯成本很高,團隊和成本變動大,讓代運營公司負責能降低成本,減輕風險,不過市面上的電商代運營公司由于門檻較低魚龍混雜,許多不專業的公司虛假宣傳、夸大服務效果,擾亂了市場秩序,這類不專業的電商代運營公司是利用賣家心理投機取巧的騙子公司,是不靠譜的。不過也有專業靠譜的電商代運營品牌公(gong)司(si),實力與(yu)服務兼備,服務的(de)公(gong)司(si)也大(da)多是(shi)品牌實力較為雄(xiong)厚(hou)的(de)大(da)公(gong)司(si)。
三、電商代運營怎么找客戶
互聯網時代要(yao)做電商(shang)代運(yun)營,尋(xun)找(zhao)客戶(hu)源主要(yao)通(tong)過各類(lei)社交軟件,例(li)如微(wei)博就是一(yi)個營銷推廣產品的(de)好(hao)渠道,可以(yi)大范圍宣傳產品。其次可以(yi)通(tong)過SEO進(jin)行關(guan)(guan)(guan)鍵(jian)詞引(yin)導,思考客戶(hu)會搜索怎樣的(de)關(guan)(guan)(guan)鍵(jian)詞,利用關(guan)(guan)(guan)鍵(jian)詞做搜索引(yin)流。還有(you)一(yi)種推廣方法(fa)就是利用新聞(wen)媒體或手機app進(jin)行營銷推廣。
四、電商代運營費用
電商代(dai)運(yun)營收(shou)取的(de)(de)費(fei)用根(gen)(gen)據模(mo)式(shi)有(you)所不(bu)(bu)同:1、保證銷(xiao)量(liang)類,電商代(dai)運(yun)營通常承諾銷(xiao)量(liang)多少,做不(bu)(bu)到(dao)退款,這(zhe)(zhe)種代(dai)運(yun)營公司(si)一(yi)般收(shou)費(fei)是(shi)幾(ji)萬(wan)到(dao)十幾(ji)萬(wan)不(bu)(bu)等(deng)。2、基礎(chu)(chu)服(fu)務費(fei)+提(ti)(ti)成(cheng)類,這(zhe)(zhe)種模(mo)式(shi)對雙(shuang)方(fang)(fang)都(dou)更經濟(ji),基礎(chu)(chu)服(fu)務費(fei)一(yi)般在1-5w之間不(bu)(bu)等(deng),提(ti)(ti)成(cheng)類根(gen)(gen)據銷(xiao)量(liang)提(ti)(ti)成(cheng),一(yi)般在5-10個(ge)點左右。3、純提(ti)(ti)成(cheng)類,這(zhe)(zhe)種模(mo)式(shi)商家無需出基礎(chu)(chu)服(fu)務費(fei),有(you)了收(shou)入(ru)分成(cheng)即可。4、合作(zuo)運(yun)營類,雙(shuang)方(fang)(fang)捆綁合作(zuo),是(shi)一(yi)種求穩的(de)(de)合作(zuo)模(mo)式(shi),投入(ru)雙(shuang)方(fang)(fang)共擔,屬于運(yun)營技術與產(chan)品供應鏈的(de)(de)結合。