隨著個性化需求的發展,“書店+”多元化經營模式正在興起,書店行業發展迎(ying)來(lai)利好時(shi)期。那(nei)么書店(dian)(dian)代(dai)理(li)哪個品牌(pai)(pai)(pai)好呢?選(xuan)擇品牌(pai)(pai)(pai)時(shi),考(kao)察書店(dian)(dian)品牌(pai)(pai)(pai)經(jing)營模式、考(kao)察書店(dian)(dian)品牌(pai)(pai)(pai)宣傳投入、考(kao)察書店(dian)(dian)品牌(pai)(pai)(pai)扶持力度是關鍵。接下來(lai)就跟著Maigoo小(xiao)編一起了解(jie)書店(dian)(dian)加(jia)(jia)盟怎么選(xuan)擇品牌(pai)(pai)(pai),看看書店(dian)(dian)加(jia)(jia)盟代(dai)理(li)哪個品牌(pai)(pai)(pai)好。
雖(sui)然圖書(shu)(shu)(shu)(shu)閱(yue)讀逐漸被電子(zi)閱(yue)讀取代(dai)(dai),但隨(sui)著國(guo)家紙質閱(yue)讀戰略的實施,還是有很多消(xiao)費(fei)者愿意(yi)到(dao)實體書(shu)(shu)(shu)(shu)店(dian)進行閱(yue)讀看(kan)書(shu)(shu)(shu)(shu)。在(zai)網紅(hong)書(shu)(shu)(shu)(shu)店(dian)以及“書(shu)(shu)(shu)(shu)店(dian)+”多元化書(shu)(shu)(shu)(shu)店(dian)經營(ying)(ying)(ying)模式的帶動下,加(jia)盟(meng)書(shu)(shu)(shu)(shu)店(dian)行業(ye)還是有著較為(wei)可觀的前(qian)景(jing)(jing)。書(shu)(shu)(shu)(shu)店(dian)市場前(qian)景(jing)(jing)廣闊,那(nei)么書(shu)(shu)(shu)(shu)店(dian)代(dai)(dai)理(li)品(pin)(pin)(pin)牌(pai)哪個好(hao)(hao)?書(shu)(shu)(shu)(shu)店(dian)加(jia)盟(meng)應該怎么選擇(ze)品(pin)(pin)(pin)牌(pai)呢?Maigoo小編(bian)認(ren)為(wei)通(tong)過考察書(shu)(shu)(shu)(shu)店(dian)品(pin)(pin)(pin)牌(pai)經營(ying)(ying)(ying)模式、考察書(shu)(shu)(shu)(shu)店(dian)品(pin)(pin)(pin)牌(pai)宣(xuan)傳投入、考察書(shu)(shu)(shu)(shu)店(dian)品(pin)(pin)(pin)牌(pai)扶持力(li)度可以幫助加(jia)盟(meng)商選擇(ze)到(dao)合(he)適的書(shu)(shu)(shu)(shu)店(dian)加(jia)盟(meng)品(pin)(pin)(pin)牌(pai)。品(pin)(pin)(pin)牌(pai)選好(hao)(hao)之后就是與加(jia)盟(meng)總部洽談合(he)作、選址、開店(dian)、宣(xuan)傳推廣、營(ying)(ying)(ying)銷策劃、招聘人員、進貨(huo)、開業(ye),日常運營(ying)(ying)(ying)等等。
現如今(jin)書(shu)(shu)(shu)(shu)店(dian)(dian)經(jing)(jing)(jing)營模(mo)式(shi)(shi)多元(yuan)(yuan)化,各種”書(shu)(shu)(shu)(shu)店(dian)(dian)+餐飲”“書(shu)(shu)(shu)(shu)店(dian)(dian)+美術館”“書(shu)(shu)(shu)(shu)店(dian)(dian)+陶藝館”等(deng)等(deng)模(mo)式(shi)(shi)興起。在(zai)書(shu)(shu)(shu)(shu)店(dian)(dian)經(jing)(jing)(jing)營模(mo)式(shi)(shi)多元(yuan)(yuan)化的支持下(xia),投資(zi)書(shu)(shu)(shu)(shu)店(dian)(dian)開店(dian)(dian)前(qian)景十(shi)分廣闊。Maigoo小編提醒加盟商在(zai)選擇(ze)書(shu)(shu)(shu)(shu)店(dian)(dian)加盟品(pin)牌(pai)時,需要注意考察書(shu)(shu)(shu)(shu)店(dian)(dian)品(pin)牌(pai)的經(jing)(jing)(jing)營模(mo)式(shi)(shi),看(kan)看(kan)意向書(shu)(shu)(shu)(shu)店(dian)(dian)品(pin)牌(pai)是傳(chuan)統書(shu)(shu)(shu)(shu)店(dian)(dian)經(jing)(jing)(jing)營模(mo)式(shi)(shi),還(huan)是新(xin)興特色“書(shu)(shu)(shu)(shu)店(dian)(dian)+”經(jing)(jing)(jing)營模(mo)式(shi)(shi)。加盟商選擇(ze)多元(yuan)(yuan)化書(shu)(shu)(shu)(shu)店(dian)(dian)經(jing)(jing)(jing)營模(mo)式(shi)(shi),可以(yi)幫(bang)助(zhu)加盟商在(zai)激烈的市場競(jing)爭(zheng)中(zhong)獲得優勢,實(shi)現利潤增長(chang)。
較高的(de)書(shu)店(dian)(dian)品(pin)(pin)(pin)牌宣(xuan)傳投入,對加(jia)盟商(shang)的(de)書(shu)店(dian)(dian)經營有著(zhu)較好(hao)的(de)促(cu)進作(zuo)用,能(neng)吸引那(nei)些具(ju)有品(pin)(pin)(pin)牌意識的(de)消費者進店(dian)(dian)。Maigoo小(xiao)編認為加(jia)盟商(shang)要想選擇到好(hao)的(de)書(shu)店(dian)(dian)加(jia)盟品(pin)(pin)(pin)牌,那(nei)么(me)在品(pin)(pin)(pin)牌宣(xuan)傳投入上就需要做好(hao)考(kao)察。看看書(shu)店(dian)(dian)品(pin)(pin)(pin)牌的(de)市場知名度如何,連鎖加(jia)盟數(shu)量有多少,是否(fou)有品(pin)(pin)(pin)牌代(dai)言(yan)人等(deng)(deng)等(deng)(deng)。書(shu)店(dian)(dian)品(pin)(pin)(pin)牌宣(xuan)傳投入越(yue)大,加(jia)盟商(shang)開書(shu)店(dian)(dian)加(jia)盟店(dian)(dian)就能(neng)吸引到較多消費者。
Maigoo小編認(ren)為(wei)加盟(meng)(meng)代(dai)理書(shu)店選擇品牌時(shi),還(huan)需(xu)要(yao)考察一下品牌的(de)扶持力(li)度(du)(du)。現如今受(shou)到(dao)線上銷(xiao)售以及(ji)電子閱讀(du)的(de)沖擊,線下實體書(shu)店經營(ying)受(shou)到(dao)影(ying)響。如果加盟(meng)(meng)商(shang)(shang)選擇的(de)書(shu)店加盟(meng)(meng)品牌不能給加盟(meng)(meng)商(shang)(shang)獨(du)特(te)的(de)經營(ying)指(zhi)導規劃(hua),沒有(you)新穎(ying)的(de)經營(ying)模(mo)式支撐,那么就會導致加盟(meng)(meng)商(shang)(shang)的(de)書(shu)店在(zai)激烈的(de)競(jing)爭中(zhong)失(shi)去優勢(shi),受(shou)到(dao)線上圖書(shu)銷(xiao)售的(de)影(ying)響,最(zui)終面(mian)臨經營(ying)困境。所以在(zai)選擇書(shu)店加盟(meng)(meng)品牌時(shi),品牌扶持力(li)度(du)(du)最(zui)為(wei)關(guan)鍵(jian)。