隨著個性化需求的發展，“書店+”多元化經營模式正在興起，書店行業(ye)發(fa)展迎來利好(hao)(hao)(hao)時(shi)期。那么(me)(me)書店(dian)(dian)代(dai)理哪個(ge)品(pin)(pin)(pin)牌(pai)好(hao)(hao)(hao)呢？選擇(ze)品(pin)(pin)(pin)牌(pai)時(shi)，考察(cha)書店(dian)(dian)品(pin)(pin)(pin)牌(pai)經營模式、考察(cha)書店(dian)(dian)品(pin)(pin)(pin)牌(pai)宣傳投入、考察(cha)書店(dian)(dian)品(pin)(pin)(pin)牌(pai)扶持力度是關鍵。接下來就(jiu)跟(gen)著Maigoo小編一起(qi)了解書店(dian)(dian)加盟怎么(me)(me)選擇(ze)品(pin)(pin)(pin)牌(pai)，看看書店(dian)(dian)加盟代(dai)理哪個(ge)品(pin)(pin)(pin)牌(pai)好(hao)(hao)(hao)。
雖然圖書閱讀(du)逐漸被電(dian)子閱讀(du)取(qu)代，但隨著國家紙質閱讀(du)戰略的(de)(de)實施，還是有很(hen)多(duo)(duo)消費者愿意到(dao)(dao)實體書店(dian)進行閱讀(du)看書。在(zai)網紅書店(dian)以及(ji)“書店(dian)+”多(duo)(duo)元化書店(dian)經營(ying)模(mo)式(shi)的(de)(de)帶動下(xia)，加(jia)盟書店(dian)行業還是有著較為可(ke)觀的(de)(de)前景。書店(dian)市(shi)場前景廣闊(kuo)，那么書店(dian)代理品(pin)牌(pai)(pai)(pai)哪個好？書店(dian)加(jia)盟應該怎么選擇品(pin)牌(pai)(pai)(pai)呢？Maigoo小編(bian)認為通過考(kao)察書店(dian)品(pin)牌(pai)(pai)(pai)經營(ying)模(mo)式(shi)、考(kao)察書店(dian)品(pin)牌(pai)(pai)(pai)宣(xuan)傳投(tou)入、考(kao)察書店(dian)品(pin)牌(pai)(pai)(pai)扶(fu)持力度可(ke)以幫(bang)助加(jia)盟商選擇到(dao)(dao)合適的(de)(de)書店(dian)加(jia)盟品(pin)牌(pai)(pai)(pai)。品(pin)牌(pai)(pai)(pai)選好之后就是與加(jia)盟總(zong)部洽談合作、選址、開店(dian)、宣(xuan)傳推廣、營(ying)銷策劃、招聘人員(yuan)、進貨、開業，日常運營(ying)等(deng)(deng)等(deng)(deng)。
現(xian)如(ru)今(jin)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)經營(ying)(ying)(ying)模(mo)(mo)式多(duo)元化，各種”書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+餐飲”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+美術(shu)館”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+陶(tao)藝館”等(deng)等(deng)模(mo)(mo)式興起。在(zai)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)經營(ying)(ying)(ying)模(mo)(mo)式多(duo)元化的(de)支(zhi)持(chi)下，投資書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)開店(dian)(dian)(dian)(dian)(dian)前景十分(fen)廣闊。Maigoo小編提醒加(jia)盟(meng)商在(zai)選擇(ze)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)加(jia)盟(meng)品牌(pai)時，需要注(zhu)意考察書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)品牌(pai)的(de)經營(ying)(ying)(ying)模(mo)(mo)式，看看意向書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)品牌(pai)是傳統(tong)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)經營(ying)(ying)(ying)模(mo)(mo)式，還是新興特色“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+”經營(ying)(ying)(ying)模(mo)(mo)式。加(jia)盟(meng)商選擇(ze)多(duo)元化書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)經營(ying)(ying)(ying)模(mo)(mo)式，可以幫(bang)助(zhu)加(jia)盟(meng)商在(zai)激烈(lie)的(de)市場競爭中(zhong)獲得優勢(shi)，實(shi)現(xian)利潤增長。
較(jiao)高(gao)的書(shu)店品(pin)(pin)牌宣傳(chuan)(chuan)(chuan)投(tou)入(ru)，對加(jia)盟(meng)商(shang)的書(shu)店經營(ying)有著(zhu)較(jiao)好的促(cu)進作用，能吸(xi)引那些具有品(pin)(pin)牌意(yi)識的消費者進店。Maigoo小編認為加(jia)盟(meng)商(shang)要想選擇(ze)到(dao)好的書(shu)店加(jia)盟(meng)品(pin)(pin)牌，那么在品(pin)(pin)牌宣傳(chuan)(chuan)(chuan)投(tou)入(ru)上就需要做好考察。看(kan)看(kan)書(shu)店品(pin)(pin)牌的市場知名(ming)度如何，連鎖加(jia)盟(meng)數量(liang)有多少，是否有品(pin)(pin)牌代言人等(deng)(deng)等(deng)(deng)。書(shu)店品(pin)(pin)牌宣傳(chuan)(chuan)(chuan)投(tou)入(ru)越大，加(jia)盟(meng)商(shang)開書(shu)店加(jia)盟(meng)店就能吸(xi)引到(dao)較(jiao)多消費者。
Maigoo小編認為(wei)加盟(meng)代(dai)理(li)書(shu)店選擇品(pin)(pin)(pin)牌(pai)時(shi)，還(huan)需要考(kao)察(cha)一下品(pin)(pin)(pin)牌(pai)的(de)(de)(de)扶持(chi)力度。現如今(jin)受(shou)到線(xian)(xian)上銷(xiao)售以及電子閱(yue)讀的(de)(de)(de)沖擊，線(xian)(xian)下實(shi)體(ti)書(shu)店經營(ying)(ying)(ying)受(shou)到影(ying)響(xiang)。如果加盟(meng)商(shang)選擇的(de)(de)(de)書(shu)店加盟(meng)品(pin)(pin)(pin)牌(pai)不能(neng)給加盟(meng)商(shang)獨特的(de)(de)(de)經營(ying)(ying)(ying)指導規劃，沒有新穎的(de)(de)(de)經營(ying)(ying)(ying)模式(shi)支撐(cheng)，那么就會導致(zhi)加盟(meng)商(shang)的(de)(de)(de)書(shu)店在激(ji)烈的(de)(de)(de)競爭中失(shi)去優勢，受(shou)到線(xian)(xian)上圖書(shu)銷(xiao)售的(de)(de)(de)影(ying)響(xiang)，最終面臨(lin)經營(ying)(ying)(ying)困境。所(suo)以在選擇書(shu)店加盟(meng)品(pin)(pin)(pin)牌(pai)時(shi)，品(pin)(pin)(pin)牌(pai)扶持(chi)力度最為(wei)關鍵。
