雖然受到電子書籍影響以及電商購物發展的沖擊，書店發展面臨困境。但隨著多元化書店經營模式的發展，書店行(xing)業生機(ji)勃勃，投資潛力較大。那么加盟商(shang)要如何經(jing)營(ying)書(shu)(shu)店(dian)呢(ni)？豐富書(shu)(shu)店(dian)圖書(shu)(shu)種類、重視書(shu)(shu)店(dian)店(dian)面裝(zhuang)修、注重書(shu)(shu)店(dian)網絡營(ying)銷以(yi)及增加個性(xing)化書(shu)(shu)店(dian)服(fu)務是(shi)經(jing)營(ying)書(shu)(shu)店(dian)需要掌(zhang)握的(de)技巧。接(jie)下來請(qing)跟Maigoo小編一起詳細了解書(shu)(shu)店(dian)四(si)大經(jing)營(ying)技巧吧，希望對您有所幫助。
由于受(shou)到電(dian)商發展(zhan)(zhan)以及電(dian)子閱讀興起(qi)的(de)(de)影(ying)響，書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)行(xing)(xing)業(ye)處(chu)于轉型升(sheng)級，不(bu)斷加快著(zhu)(zhu)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)行(xing)(xing)業(ye)洗牌的(de)(de)階段(duan)。隨(sui)著(zhu)(zhu)“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+”多元化(hua)模(mo)式的(de)(de)出現，我國書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)行(xing)(xing)業(ye)引來了(le)新(xin)的(de)(de)發展(zhan)(zhan)機(ji)遇，書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)行(xing)(xing)業(ye)前(qian)景廣闊，市(shi)場發展(zhan)(zhan)空間較大。書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)行(xing)(xing)業(ye)因(yin)此成為投資熱(re)門項(xiang)目(mu)，很多投資者都想開一家書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)。Maigoo小編認為加盟商作(zuo)為書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)店(dian)(dian)(dian)(dian)長，在經營(ying)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)時，需要掌握(wo)一些書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)經營(ying)的(de)(de)方法和技(ji)巧，例如豐(feng)富(fu)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)圖書(shu)(shu)(shu)(shu)(shu)種類、重(zhong)視書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)店(dian)(dian)(dian)(dian)面(mian)裝修(xiu)、注(zhu)重(zhong)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)網絡營(ying)銷以及增(zeng)加個性化(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)服務，只有掌握(wo)這(zhe)些技(ji)巧之后才能真(zhen)正了(le)解(jie)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)市(shi)場行(xing)(xing)情，經營(ying)好書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)。
要(yao)(yao)想經營好書(shu)(shu)(shu)店，加盟商需要(yao)(yao)豐富(fu)書(shu)(shu)(shu)店的(de)圖書(shu)(shu)(shu)種(zhong)(zhong)類。隨著(zhu)文學藝術的(de)發展，文學文化發展迅速(su)，Maigoo小(xiao)編(bian)認為加盟商在經營書(shu)(shu)(shu)店時，如果能多多引進一些圖書(shu)(shu)(shu)種(zhong)(zhong)類，那么就可以滿(man)足消費者(zhe)(zhe)的(de)個性化需求(qiu)，讓(rang)消費者(zhe)(zhe)能在書(shu)(shu)(shu)店中找到想要(yao)(yao)的(de)書(shu)(shu)(shu)籍(ji)。在豐富(fu)書(shu)(shu)(shu)店圖書(shu)(shu)(shu)種(zhong)(zhong)類時，還需要(yao)(yao)對熱(re)銷(xiao)的(de)圖書(shu)(shu)(shu)進行優先(xian)展示，讓(rang)進店的(de)消費者(zhe)(zhe)都(dou)能看見書(shu)(shu)(shu)店首推的(de)書(shu)(shu)(shu)籍(ji)，吸(xi)引到消費者(zhe)(zhe)的(de)注意力。
一家書(shu)(shu)店要(yao)想獲得消(xiao)費者(zhe)的注意(yi)，吸引(yin)消(xiao)費者(zhe)進(jin)店。那么在書(shu)(shu)店店面的裝(zhuang)(zhuang)修(xiu)(xiu)(xiu)上，加盟商需(xu)要(yao)注重(zhong)裝(zhuang)(zhuang)修(xiu)(xiu)(xiu)的舒適、美(mei)觀以(yi)及便(bian)利性。Maigoo小編(bian)認為加盟商在進(jin)行(xing)書(shu)(shu)店裝(zhuang)(zhuang)修(xiu)(xiu)(xiu)時，需(xu)要(yao)考慮書(shu)(shu)店整體的裝(zhuang)(zhuang)修(xiu)(xiu)(xiu)搭配(pei)顏色，看(kan)看(kan)顏色搭配(pei)是否(fou)合理，是否(fou)兼具(ju)美(mei)觀和舒適性，店面裝(zhuang)(zhuang)修(xiu)(xiu)(xiu)布局是否(fou)合理、是否(fou)便(bian)利。書(shu)(shu)店裝(zhuang)(zhuang)修(xiu)(xiu)(xiu)布局便(bian)利了，讀者(zhe)能快速(su)找到需(xu)要(yao)的書(shu)(shu)籍了，消(xiao)費者(zhe)才會滿(man)意(yi)，書(shu)(shu)店的回頭率才能提高(gao)。
Maigoo小編認為(wei)一家書店(dian)(dian)要想(xiang)經(jing)營(ying)好(hao)，需要注重書店(dian)(dian)網(wang)絡(luo)營(ying)銷。現如今書店(dian)(dian)行業競爭十分激烈(lie)，如果(guo)不(bu)注重書店(dian)(dian)網(wang)絡(luo)營(ying)銷，那么就會(hui)(hui)逐(zhu)漸被市場淘(tao)汰。在經(jing)營(ying)書店(dian)(dian)時，加盟商可以開通(tong)書店(dian)(dian)微(wei)信公眾號(hao)(hao)賬號(hao)(hao)或是其他(ta)社(she)交平臺賬號(hao)(hao)，定(ding)期利(li)用平臺賬號(hao)(hao)進(jin)行視頻內(nei)容創作、宣(xuan)傳文章撰寫，利(li)用宣(xuan)傳內(nei)容實現線上(shang)引流(liu)，達到增(zeng)粉的(de)目的(de)。網(wang)絡(luo)營(ying)銷做到了，粉絲增(zeng)加了，書店(dian)(dian)才會(hui)(hui)被更(geng)多(duo)消費者認知，消費者才會(hui)(hui)慕名而來。
Maigoo小編(bian)認為加(jia)盟商經營書(shu)(shu)(shu)(shu)(shu)店，單純依靠銷售展示圖書(shu)(shu)(shu)(shu)(shu)是無法吸(xi)引到消(xiao)(xiao)費(fei)(fei)(fei)者(zhe)(zhe)的(de)。要(yao)想(xiang)吸(xi)引消(xiao)(xiao)費(fei)(fei)(fei)者(zhe)(zhe)，加(jia)盟商需要(yao)增(zeng)加(jia)書(shu)(shu)(shu)(shu)(shu)店個(ge)性化(hua)的(de)服(fu)務，例如為消(xiao)(xiao)費(fei)(fei)(fei)者(zhe)(zhe)提供(gong)咖啡、奶(nai)茶(cha)等(deng)飲(yin)品，蛋(dan)糕甜(tian)點小吃等(deng)休閑零食(shi)服(fu)務，解決消(xiao)(xiao)費(fei)(fei)(fei)者(zhe)(zhe)在書(shu)(shu)(shu)(shu)(shu)店看書(shu)(shu)(shu)(shu)(shu)的(de)飲(yin)食(shi)問題(ti)，讓消(xiao)(xiao)費(fei)(fei)(fei)者(zhe)(zhe)在書(shu)(shu)(shu)(shu)(shu)店中(zhong)產生消(xiao)(xiao)費(fei)(fei)(fei)，最(zui)終獲(huo)得利潤。通過增(zeng)加(jia)個(ge)性化(hua)的(de)書(shu)(shu)(shu)(shu)(shu)店服(fu)務，可以讓消(xiao)(xiao)費(fei)(fei)(fei)者(zhe)(zhe)體會到加(jia)盟商的(de)書(shu)(shu)(shu)(shu)(shu)店服(fu)務優勢，增(zeng)強(qiang)書(shu)(shu)(shu)(shu)(shu)店體驗感。
