受到我國居民消費水平的提高，旅游出差住宿消費需求十分強勁，刺激著酒店行業(ye)的發展(zhan)，各種連(lian)鎖加(jia)盟(meng)酒(jiu)店不(bu)斷出現。那么酒(jiu)店生意好(hao)做嗎？酒(jiu)店行業(ye)前(qian)景(jing)怎么樣？Maigoo小編為(wei)您(nin)整理(li)了代理(li)加(jia)盟(meng)酒(jiu)店行業(ye)前(qian)景(jing)分析，希(xi)望對您(nin)有所幫(bang)助。
酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)又(you)稱為(wei)賓館、旅社以及(ji)(ji)客棧(zhan)等，是一種為(wei)人們提(ti)供舒適安全的(de)(de)住宿商業(ye)機(ji)構。隨(sui)著(zhu)(zhu)消費(fei)需(xu)求(qiu)的(de)(de)變(bian)化，酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)也逐漸為(wei)消費(fei)者提(ti)供餐飲、娛樂(le)、購(gou)物、宴會會議以及(ji)(ji)婚慶等服務。受到居民旅游(you)(you)(you)需(xu)求(qiu)增加的(de)(de)影(ying)響(xiang)，旅游(you)(you)(you)業(ye)發展迅，刺(ci)激(ji)著(zhu)(zhu)我國(guo)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)行(xing)業(ye)市(shi)場規模(mo)不斷(duan)增長(chang)(chang)。但從酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)行(xing)業(ye)市(shi)場現(xian)狀來(lai)(lai)看，近年來(lai)(lai)我國(guo)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)數(shu)量總體(ti)出現(xian)出下(xia)降(jiang)的(de)(de)趨勢(shi)。受到三(san)公消費(fei)限制以及(ji)(ji)整(zheng)(zheng)體(ti)宏觀經濟(ji)的(de)(de)影(ying)響(xiang)，酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)行(xing)業(ye)營(ying)(ying)(ying)業(ye)收入不斷(duan)下(xia)降(jiang)。特別是在(zai)新(xin)冠疫(yi)(yi)(yi)情(qing)(qing)的(de)(de)影(ying)響(xiang)下(xia)，游(you)(you)(you)客出行(xing)計劃受阻，酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)經營(ying)(ying)(ying)遭受重創，行(xing)業(ye)營(ying)(ying)(ying)收呈現(xian)斷(duan)崖式下(xia)降(jiang)趨勢(shi)。隨(sui)著(zhu)(zhu)新(xin)冠疫(yi)(yi)(yi)情(qing)(qing)的(de)(de)好轉，消費(fei)者旅游(you)(you)(you)需(xu)求(qiu)逐漸釋放，刺(ci)激(ji)著(zhu)(zhu)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)業(ye)需(xu)求(qiu)的(de)(de)增長(chang)(chang)。從酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)行(xing)業(ye)競(jing)(jing)爭格(ge)局(ju)來(lai)(lai)看，目前我國(guo)三(san)星(xing)級酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)占(zhan)據行(xing)業(ye)主(zhu)流，國(guo)內(nei)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)品(pin)牌(pai)(pai)形(xing)成三(san)足鼎立的(de)(de)競(jing)(jing)爭格(ge)局(ju)，行(xing)業(ye)集中度逐漸上升。Maigoo小編認為(wei)隨(sui)著(zhu)(zhu)我國(guo)經濟(ji)型酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)品(pin)牌(pai)(pai)的(de)(de)崛起，內(nei)資品(pin)牌(pai)(pai)市(shi)場占(zhan)有(you)率不斷(duan)提(ti)高。同時，在(zai)新(xin)冠疫(yi)(yi)(yi)情(qing)(qing)的(de)(de)影(ying)響(xiang)下(xia)，酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)行(xing)業(ye)整(zheng)(zheng)合加速，中小型酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)不斷(duan)被并(bing)購(gou)，龍頭酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)品(pin)牌(pai)(pai)市(shi)場競(jing)(jing)爭力得(de)到快速加強(qiang)。
近五年(nian)(nian)來(lai)，我國酒(jiu)店搜索(suo)(suo)指數整體呈現出(chu)下(xia)降(jiang)的(de)趨勢(shi)，2020年(nian)(nian)酒(jiu)店搜索(suo)(suo)指數有所(suo)(suo)提高。Maigoo小編認(ren)為受到三公消費限制(zhi)以及(ji)宏(hong)觀經濟(ji)放緩的(de)影(ying)響，酒(jiu)店行業經營受到影(ying)響，導致酒(jiu)店搜索(suo)(suo)指數有所(suo)(suo)下(xia)降(jiang)。2020年(nian)(nian)由(you)于疫情好(hao)轉，旅游出(chu)差住宿需求得(de)到釋放，刺激著酒(jiu)店搜索(suo)(suo)指數的(de)上升。
從百度(du)指(zhi)(zhi)數(shu)酒(jiu)店(dian)(dian)(dian)(dian)地(di)(di)域分布(bu)情(qing)況來(lai)看(kan)，華東(dong)地(di)(di)區(qu)(qu)酒(jiu)店(dian)(dian)(dian)(dian)搜索(suo)指(zhi)(zhi)數(shu)最高(gao)(gao)，東(dong)北(bei)(bei)地(di)(di)區(qu)(qu)酒(jiu)店(dian)(dian)(dian)(dian)搜索(suo)指(zhi)(zhi)數(shu)最低。Maigoo小編認為由于華東(dong)地(di)(di)區(qu)(qu)社(she)會經濟發展水平(ping)較(jiao)高(gao)(gao)，各種商務宴(yan)請、旅(lv)游(you)出差(cha)人(ren)群住(zhu)宿需求較(jiao)大，因此推動著華東(dong)地(di)(di)區(qu)(qu)酒(jiu)店(dian)(dian)(dian)(dian)搜索(suo)指(zhi)(zhi)數(shu)提高(gao)(gao)。廣(guang)東(dong)省份的酒(jiu)店(dian)(dian)(dian)(dian)搜索(suo)指(zhi)(zhi)數(shu)較(jiao)高(gao)(gao)，應該(gai)是由于珠三角地(di)(di)區(qu)(qu)人(ren)口數(shu)量較(jiao)多，分布(bu)有廣(guang)州、深圳兩個一線城市，住(zhu)宿需求較(jiao)大，對酒(jiu)店(dian)(dian)(dian)(dian)的關注(zhu)也較(jiao)大。北(bei)(bei)京、上海、深圳、成都(dou)以及杭州、廣(guang)州的消費者(zhe)對酒(jiu)店(dian)(dian)(dian)(dian)的關注(zhu)較(jiao)大，當地(di)(di)的經濟發展水平(ping)較(jiao)高(gao)(gao)，各種出差(cha)旅(lv)游(you)住(zhu)宿需求也在不(bu)斷提高(gao)(gao)。因此在華南、華東(dong)地(di)(di)區(qu)(qu)投資酒(jiu)店(dian)(dian)(dian)(dian)行業有較(jiao)大的潛力。
根據圖表數據顯(xian)示(shi)，2015-2020年我國酒(jiu)(jiu)店(dian)(dian)行(xing)(xing)業(ye)規模呈現出(chu)先增(zeng)后降的(de)趨勢，2020年酒(jiu)(jiu)店(dian)(dian)行(xing)(xing)業(ye)規模下降幅度較(jiao)大(da)(da)(da)，為(wei)5368億(yi)元。Maigoo小編認(ren)為(wei)受(shou)到(dao)旅游(you)業(ye)發展(zhan)的(de)影(ying)響(xiang)(xiang)，酒(jiu)(jiu)店(dian)(dian)住宿需求較(jiao)大(da)(da)(da)，酒(jiu)(jiu)店(dian)(dian)行(xing)(xing)業(ye)規模有(you)2015年的(de)5150億(yi)元增(zeng)加(jia)至2019年的(de)6800億(yi)元。但受(shou)到(dao)新冠疫情爆發的(de)影(ying)響(xiang)(xiang)，游(you)客(ke)出(chu)游(you)計(ji)劃受(shou)阻，酒(jiu)(jiu)店(dian)(dian)經(jing)營受(shou)到(dao)影(ying)響(xiang)(xiang)較(jiao)大(da)(da)(da)，導(dao)致(zhi)2020年酒(jiu)(jiu)店(dian)(dian)行(xing)(xing)業(ye)規模下降至5368億(yi)元。
受(shou)到互聯網技術以及在(zai)(zai)線(xian)平(ping)臺發展的影響，在(zai)(zai)消費群(qun)體年輕(qing)化的趨勢下(xia)，越來越多的消費者傾向于在(zai)(zai)線(xian)預定(ding)酒(jiu)(jiu)(jiu)店(dian)。通過在(zai)(zai)線(xian)預定(ding)酒(jiu)(jiu)(jiu)店(dian)，可以第一時間(jian)感受(shou)到酒(jiu)(jiu)(jiu)店(dian)的服務，了(le)解酒(jiu)(jiu)(jiu)店(dian)價格(ge)，方便出(chu)行的人選擇合(he)適(shi)的酒(jiu)(jiu)(jiu)店(dian)預定(ding)房間(jian)。Maigoo小編認為(wei)，隨(sui)著各大酒(jiu)(jiu)(jiu)店(dian)與線(xian)上(shang)平(ping)臺加大合(he)作，未來在(zai)(zai)線(xian)預定(ding)酒(jiu)(jiu)(jiu)店(dian)將成為(wei)趨勢。
隨著酒店行(xing)業(ye)的(de)(de)發(fa)展，單(dan)(dan)體(ti)酒店的(de)(de)競(jing)(jing)爭面(mian)(mian)臨管理經驗、軟件硬(ying)件設施(shi)升級的(de)(de)壓力，特別是受到新冠(guan)疫(yi)情(qing)的(de)(de)沖擊(ji)，單(dan)(dan)體(ti)酒店經營(ying)面(mian)(mian)臨危機，很難在激烈的(de)(de)酒店市場(chang)競(jing)(jing)爭中站穩腳(jiao)跟(gen)。Maigoo小編認為隨著旅游業(ye)的(de)(de)發(fa)展，我國酒店行(xing)業(ye)進入整合期。同時在疫(yi)情(qing)的(de)(de)作用下，龍頭企業(ye)加快整合步伐，酒店經營(ying)趨(qu)向集團(tuan)化(hua)、連(lian)鎖化(hua)。隨著消費(fei)者品牌意識的(de)(de)提高，酒店品牌建(jian)設成為重點(dian)，未來酒店品牌經營(ying)連(lian)鎖趨(qu)勢明顯。
受到新冠疫(yi)情的(de)沖(chong)擊，中(zhong)小型(xing)酒(jiu)店(dian)經營面(mian)臨(lin)出局危機(ji)，而(er)龍頭酒(jiu)店(dian)品(pin)牌憑借強大(da)的(de)資源管理優勢獲得更好的(de)發展。Maigoo小編發現，在新冠疫(yi)情的(de)作用下，酒(jiu)店(dian)整合(he)趨勢明(ming)顯(xian)，中(zhong)小型(xing)酒(jiu)店(dian)并購(gou)速度(du)(du)加快。隨(sui)著整合(he)速度(du)(du)的(de)加快，未(wei)來酒(jiu)店(dian)行(xing)業集中(zhong)度(du)(du)將得到明(ming)顯(xian)提(ti)升。
