受到我國居民消費水平的提高，旅游出差住宿消費需求十分強勁，刺激著酒店行(xing)業(ye)的發展(zhan)，各(ge)種連鎖(suo)加盟酒(jiu)店(dian)不(bu)斷出現。那么(me)酒(jiu)店(dian)生意好(hao)做嗎？酒(jiu)店(dian)行(xing)業(ye)前景怎么(me)樣(yang)？Maigoo小(xiao)編為您整理(li)了代理(li)加盟酒(jiu)店(dian)行(xing)業(ye)前景分析，希望對您有所(suo)幫(bang)助。
酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)又稱為(wei)賓館、旅社以(yi)及(ji)客棧等，是(shi)一種為(wei)人們提供(gong)舒(shu)適(shi)安全(quan)的住宿商業(ye)機構(gou)。隨著消(xiao)費需(xu)求的變(bian)化，酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)也逐(zhu)漸(jian)為(wei)消(xiao)費者(zhe)提供(gong)餐飲、娛樂、購物(wu)、宴會會議以(yi)及(ji)婚慶(qing)等服務。受(shou)(shou)到居民旅游(you)(you)需(xu)求增(zeng)(zeng)加(jia)的影(ying)響，旅游(you)(you)業(ye)發展迅，刺激著我(wo)國(guo)(guo)(guo)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)行(xing)(xing)(xing)業(ye)市場(chang)規模不斷增(zeng)(zeng)長(chang)。但從(cong)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)行(xing)(xing)(xing)業(ye)市場(chang)現狀(zhuang)來看(kan)，近(jin)年(nian)來我(wo)國(guo)(guo)(guo)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)數量總體出(chu)現出(chu)下降(jiang)的趨(qu)勢(shi)。受(shou)(shou)到三公消(xiao)費限(xian)制以(yi)及(ji)整體宏觀經(jing)濟(ji)的影(ying)響，酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)行(xing)(xing)(xing)業(ye)營(ying)業(ye)收入不斷下降(jiang)。特別是(shi)在新(xin)(xin)冠疫(yi)(yi)情的影(ying)響下，游(you)(you)客出(chu)行(xing)(xing)(xing)計劃(hua)受(shou)(shou)阻，酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)經(jing)營(ying)遭受(shou)(shou)重創(chuang)，行(xing)(xing)(xing)業(ye)營(ying)收呈(cheng)現斷崖式下降(jiang)趨(qu)勢(shi)。隨著新(xin)(xin)冠疫(yi)(yi)情的好轉，消(xiao)費者(zhe)旅游(you)(you)需(xu)求逐(zhu)漸(jian)釋放，刺激著酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)業(ye)需(xu)求的增(zeng)(zeng)長(chang)。從(cong)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)行(xing)(xing)(xing)業(ye)競爭格(ge)局來看(kan)，目前我(wo)國(guo)(guo)(guo)三星級酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)占據(ju)行(xing)(xing)(xing)業(ye)主流，國(guo)(guo)(guo)內(nei)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)品牌形成三足鼎立的競爭格(ge)局，行(xing)(xing)(xing)業(ye)集(ji)中度逐(zhu)漸(jian)上升。Maigoo小編認為(wei)隨著我(wo)國(guo)(guo)(guo)經(jing)濟(ji)型(xing)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)品牌的崛起，內(nei)資品牌市場(chang)占有率不斷提高。同時，在新(xin)(xin)冠疫(yi)(yi)情的影(ying)響下，酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)行(xing)(xing)(xing)業(ye)整合加(jia)速(su)，中小型(xing)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)不斷被(bei)并購，龍頭酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)品牌市場(chang)競爭力得(de)到快速(su)加(jia)強。
近(jin)五年(nian)(nian)來，我國酒店(dian)搜(sou)索指(zhi)數(shu)整(zheng)體呈(cheng)現出(chu)下(xia)降(jiang)的趨勢(shi)，2020年(nian)(nian)酒店(dian)搜(sou)索指(zhi)數(shu)有所提高。Maigoo小(xiao)編認(ren)為受到(dao)(dao)三公消費限制以(yi)及宏觀經濟放緩的影響，酒店(dian)行業經營受到(dao)(dao)影響，導致(zhi)酒店(dian)搜(sou)索指(zhi)數(shu)有所下(xia)降(jiang)。2020年(nian)(nian)由于疫(yi)情好轉，旅(lv)游出(chu)差住宿(su)需求得到(dao)(dao)釋放，刺激(ji)著酒店(dian)搜(sou)索指(zhi)數(shu)的上升。
從百度指(zhi)數(shu)酒(jiu)店(dian)(dian)地(di)域分布情況來看，華(hua)(hua)東(dong)地(di)區(qu)酒(jiu)店(dian)(dian)搜(sou)(sou)索(suo)指(zhi)數(shu)最高，東(dong)北地(di)區(qu)酒(jiu)店(dian)(dian)搜(sou)(sou)索(suo)指(zhi)數(shu)最低。Maigoo小編(bian)認為由(you)(you)于華(hua)(hua)東(dong)地(di)區(qu)社會經濟(ji)發展水平較(jiao)高，各種商務宴請、旅(lv)(lv)游出差(cha)人群住宿需(xu)求較(jiao)大(da)，因(yin)此推(tui)動著華(hua)(hua)東(dong)地(di)區(qu)酒(jiu)店(dian)(dian)搜(sou)(sou)索(suo)指(zhi)數(shu)提高。廣(guang)東(dong)省份的(de)(de)酒(jiu)店(dian)(dian)搜(sou)(sou)索(suo)指(zhi)數(shu)較(jiao)高，應(ying)該是由(you)(you)于珠(zhu)三角地(di)區(qu)人口數(shu)量較(jiao)多(duo)，分布有(you)廣(guang)州、深圳(zhen)兩個一(yi)線城市，住宿需(xu)求較(jiao)大(da)，對酒(jiu)店(dian)(dian)的(de)(de)關注(zhu)(zhu)也較(jiao)大(da)。北京、上海、深圳(zhen)、成都以及杭州、廣(guang)州的(de)(de)消費者對酒(jiu)店(dian)(dian)的(de)(de)關注(zhu)(zhu)較(jiao)大(da)，當地(di)的(de)(de)經濟(ji)發展水平較(jiao)高，各種出差(cha)旅(lv)(lv)游住宿需(xu)求也在(zai)不斷提高。因(yin)此在(zai)華(hua)(hua)南、華(hua)(hua)東(dong)地(di)區(qu)投資酒(jiu)店(dian)(dian)行業(ye)有(you)較(jiao)大(da)的(de)(de)潛力。
根據圖表(biao)數據顯(xian)示，2015-2020年(nian)我國酒(jiu)(jiu)店(dian)行(xing)(xing)業(ye)規(gui)(gui)(gui)模呈現出先增后降的(de)趨勢，2020年(nian)酒(jiu)(jiu)店(dian)行(xing)(xing)業(ye)規(gui)(gui)(gui)模下降幅度較大，為5368億元。Maigoo小(xiao)編認(ren)為受到旅游業(ye)發展的(de)影響(xiang)，酒(jiu)(jiu)店(dian)住宿需求較大，酒(jiu)(jiu)店(dian)行(xing)(xing)業(ye)規(gui)(gui)(gui)模有2015年(nian)的(de)5150億元增加至(zhi)2019年(nian)的(de)6800億元。但受到新冠疫情爆發的(de)影響(xiang)，游客出游計劃(hua)受阻(zu)，酒(jiu)(jiu)店(dian)經營受到影響(xiang)較大，導致2020年(nian)酒(jiu)(jiu)店(dian)行(xing)(xing)業(ye)規(gui)(gui)(gui)模下降至(zhi)5368億元。
受到(dao)互聯網技(ji)術以及在(zai)線(xian)平臺(tai)發(fa)展的(de)(de)影響，在(zai)消費群體年輕化(hua)的(de)(de)趨勢(shi)下，越來(lai)越多(duo)的(de)(de)消費者傾向于在(zai)線(xian)預定酒(jiu)(jiu)店(dian)。通過在(zai)線(xian)預定酒(jiu)(jiu)店(dian)，可(ke)以第一(yi)時間感受到(dao)酒(jiu)(jiu)店(dian)的(de)(de)服務(wu)，了(le)解酒(jiu)(jiu)店(dian)價格，方(fang)便(bian)出(chu)行的(de)(de)人選擇合適的(de)(de)酒(jiu)(jiu)店(dian)預定房間。Maigoo小編認為(wei)，隨著各大酒(jiu)(jiu)店(dian)與線(xian)上平臺(tai)加大合作(zuo)，未來(lai)在(zai)線(xian)預定酒(jiu)(jiu)店(dian)將成為(wei)趨勢(shi)。
隨(sui)著酒(jiu)(jiu)店(dian)(dian)行(xing)業的(de)(de)(de)發(fa)展，單體酒(jiu)(jiu)店(dian)(dian)的(de)(de)(de)競爭面(mian)臨管理經(jing)驗、軟件硬件設(she)施升級的(de)(de)(de)壓力，特別是(shi)受到新冠疫(yi)情的(de)(de)(de)沖擊(ji)，單體酒(jiu)(jiu)店(dian)(dian)經(jing)營面(mian)臨危(wei)機，很難在(zai)激烈的(de)(de)(de)酒(jiu)(jiu)店(dian)(dian)市(shi)場競爭中(zhong)站穩腳(jiao)跟。Maigoo小編認為隨(sui)著旅游(you)業的(de)(de)(de)發(fa)展，我國酒(jiu)(jiu)店(dian)(dian)行(xing)業進入(ru)整合(he)(he)期。同時(shi)在(zai)疫(yi)情的(de)(de)(de)作用下(xia)，龍頭企業加快整合(he)(he)步伐，酒(jiu)(jiu)店(dian)(dian)經(jing)營趨(qu)向集團化、連鎖化。隨(sui)著消費者品(pin)牌(pai)意識的(de)(de)(de)提(ti)高(gao)，酒(jiu)(jiu)店(dian)(dian)品(pin)牌(pai)建設(she)成為重點，未來(lai)酒(jiu)(jiu)店(dian)(dian)品(pin)牌(pai)經(jing)營連鎖趨(qu)勢明顯。
受到新冠疫情(qing)的(de)(de)沖(chong)擊(ji)，中(zhong)(zhong)小(xiao)型酒(jiu)店經營面臨出局(ju)危機，而龍(long)頭酒(jiu)店品牌憑借強大的(de)(de)資源(yuan)管理(li)優勢(shi)獲得(de)更好的(de)(de)發(fa)展(zhan)。Maigoo小(xiao)編發(fa)現，在(zai)新冠疫情(qing)的(de)(de)作用下，酒(jiu)店整合趨(qu)勢(shi)明顯，中(zhong)(zhong)小(xiao)型酒(jiu)店并購速度加快(kuai)(kuai)。隨著整合速度的(de)(de)加快(kuai)(kuai)，未(wei)來酒(jiu)店行業集(ji)中(zhong)(zhong)度將(jiang)得(de)到明顯提升(sheng)。
