隨著疫情之下旅游市場的恢復,酒店行(xing)業(ye)得到(dao)較快的(de)復蘇。不少投(tou)資者(zhe)十分(fen)看好(hao)酒(jiu)店(dian)(dian)行(xing)業(ye),都想(xiang)投(tou)資經營(ying)一家酒(jiu)店(dian)(dian)。那(nei)么酒(jiu)店(dian)(dian)開店(dian)(dian)要如(ru)何經營(ying)呢(ni)?在開店(dian)(dian)時(shi),需要重(zhong)視酒(jiu)店(dian)(dian)OTA運營(ying)、做好(hao)酒(jiu)店(dian)(dian)精細(xi)化管(guan)理、注(zhu)重(zhong)酒(jiu)店(dian)(dian)精準營(ying)銷宣傳。接下來請跟Maigoo小編一起(qi)詳細(xi)了解酒(jiu)店(dian)(dian)三大(da)經營(ying)技巧(qiao)吧,希望對您有所幫(bang)助。
酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)業(ye)(ye)上游(you)包(bao)括食品(pin)制造業(ye)(ye)、裝(zhuang)修設(she)計業(ye)(ye)、建筑(zhu)施工業(ye)(ye)、OTA在線旅行(xing)(xing)社、酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)用(yong)品(pin)等行(xing)(xing)業(ye)(ye),中游(you)則是包(bao)括酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)在內的各(ge)種類型酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)以及(ji)酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)管理集團,下(xia)游(you)產(chan)(chan)業(ye)(ye)主要是以旅游(you)、出差、婚慶等為主的終端消(xiao)費者。從酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)業(ye)(ye)產(chan)(chan)業(ye)(ye)鏈來看,酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)業(ye)(ye)產(chan)(chan)業(ye)(ye)鏈關系密(mi)切(qie)、聯系較深。受到三公(gong)消(xiao)費限制以及(ji)宏觀(guan)經(jing)濟放(fang)緩的影響,我國酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)數量總(zong)體呈現下(xia)降趨勢(shi),特別是在新冠(guan)疫情(qing)的沖擊下(xia),酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)入住率下(xia)滑嚴重(zhong)。隨著(zhu)疫情(qing)的有(you)效控(kong)制,酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)業(ye)(ye)得到復蘇,那么在這個(ge)背景下(xia)如(ru)何經(jing)營(ying)好酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)呢(ni)?Maigoo小(xiao)編認為在開(kai)酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)時,還需要重(zhong)視酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)OTA運營(ying)、做好酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)精細化管理、注(zhu)重(zhong)酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)精準營(ying)銷(xiao)宣傳。通過(guo)掌握酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)經(jing)營(ying)技(ji)巧,可以吸引到更多的消(xiao)費者前來訂購(gou)酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)產(chan)(chan)品(pin)。
現如今酒(jiu)店很(hen)多訂單(dan)(dan)都是(shi)從OTA業(ye)務中獲得,因(yin)此為了更好的(de)經營好酒(jiu)店,獲得更多的(de)入(ru)住訂單(dan)(dan),Maigoo小編建議(yi)加盟商需要(yao)重視酒(jiu)店OTA運營。在運營OTA時(shi)(shi)(shi),酒(jiu)店管理人員(yuan)需要(yao)將酒(jiu)店的(de)房型、價格、地址、電話以(yi)及(ji)房間剩(sheng)余數量(liang)以(yi)及(ji)圖(tu)片等信息上(shang)(shang)傳完整(zheng),方(fang)便客人及(ji)時(shi)(shi)(shi)了解到自己需要(yao)的(de)房間信息。同(tong)時(shi)(shi)(shi),還需要(yao)及(ji)時(shi)(shi)(shi)回復線上(shang)(shang)信息,進(jin)行訂單(dan)(dan)處理,并且(qie)利用OTA平臺推出各種酒(jiu)店營銷活動,刺激(ji)消費。
Maigoo小編認為加盟商要想經營(ying)(ying)管(guan)理好(hao)一家(jia)酒店(dian),那么在日(ri)常的(de)管(guan)理中,就需要做(zuo)到精(jing)細化管(guan)理。例如為了防止出現突然停電導(dao)致電梯等機器(qi)不運轉,以及客(ke)人用電問題無法(fa)解(jie)決等問題,酒店(dian)應該在日(ri)常中備(bei)好(hao)發電機,加強(qiang)對(dui)(dui)機器(qi)設備(bei)的(de)日(ri)常維護。酒店(dian)員(yuan)工還需要注(zhu)重節(jie)約成本,避(bi)免過度浪費資源。同時(shi),在對(dui)(dui)客(ke)人進(jin)行(xing)服務時(shi),應該詳細記錄客(ke)人的(de)需求,為客(ke)人提(ti)供優(you)質的(de)服務。酒店(dian)精(jing)細化管(guan)理做(zuo)到位了,經營(ying)(ying)成本才會(hui)降低,消費者對(dui)(dui)酒店(dian)的(de)評價才會(hui)高。
酒(jiu)(jiu)店(dian)(dian)(dian)(dian)營銷是經營酒(jiu)(jiu)店(dian)(dian)(dian)(dian)的(de)關(guan)鍵。Maigoo小編(bian)認為加(jia)盟商(shang)需要(yao)注重酒(jiu)(jiu)店(dian)(dian)(dian)(dian)的(de)精準營銷宣(xuan)傳(chuan),及時做好酒(jiu)(jiu)店(dian)(dian)(dian)(dian)的(de)宣(xuan)傳(chuan)推廣工作(zuo),才能將合(he)適的(de)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)產(chan)品推送給目標(biao)消費者。因此,加(jia)盟商(shang)需要(yao)利用(yong)線上平臺流量大(da)、受眾(zhong)廣的(de)優勢(shi)建(jian)立酒(jiu)(jiu)店(dian)(dian)(dian)(dian)的(de)短視頻賬號,對酒(jiu)(jiu)店(dian)(dian)(dian)(dian)環境、服務(wu)、以(yi)(yi)及房間等方面進行宣(xuan)傳(chuan),增(zeng)(zeng)大(da)曝光率,實現增(zeng)(zeng)粉,增(zeng)(zeng)加(jia)粉絲黏(nian)性。同時,還可以(yi)(yi)利用(yong)微信朋(peng)友圈(quan)廣告進行精準營銷,收獲(huo)訂單(dan)。