隨著疫情之下旅游市場的恢復,酒店行(xing)業(ye)得到較(jiao)快的復(fu)蘇。不少投(tou)資(zi)者十分看好酒(jiu)(jiu)(jiu)店(dian)行(xing)業(ye),都想投(tou)資(zi)經(jing)營一家酒(jiu)(jiu)(jiu)店(dian)。那(nei)么酒(jiu)(jiu)(jiu)店(dian)開店(dian)要如何經(jing)營呢(ni)?在(zai)開店(dian)時,需(xu)要重視酒(jiu)(jiu)(jiu)店(dian)OTA運營、做好酒(jiu)(jiu)(jiu)店(dian)精細化管理、注重酒(jiu)(jiu)(jiu)店(dian)精準營銷宣傳。接(jie)下來請跟Maigoo小編一起詳細了解酒(jiu)(jiu)(jiu)店(dian)三大經(jing)營技巧吧,希望對您(nin)有(you)所幫助(zhu)。
酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行業(ye)(ye)上游包括食(shi)品制造業(ye)(ye)、裝修設(she)計業(ye)(ye)、建筑施工業(ye)(ye)、OTA在線旅行社、酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)用品等行業(ye)(ye),中游則是(shi)(shi)包括酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)在內的(de)(de)(de)各(ge)種類型(xing)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)以及(ji)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)管理集團,下(xia)游產業(ye)(ye)主要是(shi)(shi)以旅游、出差、婚慶(qing)等為(wei)主的(de)(de)(de)終端消(xiao)費者(zhe)。從(cong)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行業(ye)(ye)產業(ye)(ye)鏈來(lai)看,酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行業(ye)(ye)產業(ye)(ye)鏈關系密切、聯系較深。受到三公消(xiao)費限制以及(ji)宏觀經濟放緩的(de)(de)(de)影響,我國酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)數量總體呈(cheng)現下(xia)降趨勢,特別是(shi)(shi)在新冠疫(yi)(yi)情的(de)(de)(de)沖(chong)擊(ji)下(xia),酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)入住率下(xia)滑(hua)嚴重。隨著疫(yi)(yi)情的(de)(de)(de)有(you)效控制,酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行業(ye)(ye)得到復蘇,那么在這(zhe)個背(bei)景下(xia)如何經營好酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)呢?Maigoo小編認為(wei)在開酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)時,還需要重視(shi)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)OTA運(yun)營、做好酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)精細化管理、注重酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)精準營銷(xiao)宣傳(chuan)。通過掌(zhang)握酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)經營技巧,可以吸(xi)引到更(geng)多的(de)(de)(de)消(xiao)費者(zhe)前來(lai)訂購酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)產品。
現(xian)如今酒店(dian)很多訂(ding)單都(dou)是從(cong)OTA業務中(zhong)獲得(de),因此(ci)為了更(geng)好(hao)的(de)經(jing)營(ying)(ying)好(hao)酒店(dian),獲得(de)更(geng)多的(de)入住訂(ding)單,Maigoo小編(bian)建議加盟商需要(yao)重視(shi)酒店(dian)OTA運(yun)營(ying)(ying)。在運(yun)營(ying)(ying)OTA時(shi),酒店(dian)管(guan)理(li)(li)人員需要(yao)將酒店(dian)的(de)房(fang)型(xing)、價格、地(di)址、電話以(yi)及(ji)房(fang)間(jian)剩余數量以(yi)及(ji)圖片(pian)等信(xin)息(xi)(xi)上傳完整,方便客人及(ji)時(shi)了解到自己需要(yao)的(de)房(fang)間(jian)信(xin)息(xi)(xi)。同時(shi),還需要(yao)及(ji)時(shi)回復線上信(xin)息(xi)(xi),進行(xing)訂(ding)單處理(li)(li),并(bing)且利用OTA平臺推出(chu)各種酒店(dian)營(ying)(ying)銷(xiao)活動,刺激消(xiao)費。
Maigoo小編認(ren)為(wei)(wei)加盟商要(yao)(yao)想經營(ying)管(guan)理(li)好一家酒店(dian),那么在(zai)日(ri)常的管(guan)理(li)中(zhong),就需要(yao)(yao)做到(dao)精(jing)細化管(guan)理(li)。例如為(wei)(wei)了(le)防止出現(xian)突然停電(dian)(dian)導致電(dian)(dian)梯等機(ji)器不運轉(zhuan),以及客(ke)(ke)人用電(dian)(dian)問題無(wu)法解決等問題,酒店(dian)應(ying)該在(zai)日(ri)常中(zhong)備好發電(dian)(dian)機(ji),加強對機(ji)器設備的日(ri)常維護。酒店(dian)員工(gong)還需要(yao)(yao)注重節約成本,避免過度浪費資(zi)源。同(tong)時(shi),在(zai)對客(ke)(ke)人進行服(fu)務時(shi),應(ying)該詳細記錄客(ke)(ke)人的需求,為(wei)(wei)客(ke)(ke)人提(ti)供(gong)優質的服(fu)務。酒店(dian)精(jing)細化管(guan)理(li)做到(dao)位了(le),經營(ying)成本才會(hui)降低(di),消費者對酒店(dian)的評價才會(hui)高。
酒(jiu)店(dian)(dian)(dian)營(ying)(ying)銷是經營(ying)(ying)酒(jiu)店(dian)(dian)(dian)的(de)(de)關鍵。Maigoo小編認為加(jia)盟(meng)商(shang)需(xu)要注重酒(jiu)店(dian)(dian)(dian)的(de)(de)精準營(ying)(ying)銷宣(xuan)(xuan)傳(chuan),及時做好(hao)酒(jiu)店(dian)(dian)(dian)的(de)(de)宣(xuan)(xuan)傳(chuan)推廣(guang)(guang)工作,才能將合(he)適的(de)(de)酒(jiu)店(dian)(dian)(dian)產品推送給(gei)目標消費者。因此,加(jia)盟(meng)商(shang)需(xu)要利用線上平臺流量大(da)、受眾廣(guang)(guang)的(de)(de)優勢建立酒(jiu)店(dian)(dian)(dian)的(de)(de)短視頻賬號(hao),對酒(jiu)店(dian)(dian)(dian)環境、服務、以(yi)及房(fang)間等方面進(jin)行宣(xuan)(xuan)傳(chuan),增(zeng)大(da)曝光率,實現增(zeng)粉(fen),增(zeng)加(jia)粉(fen)絲黏性。同時,還可以(yi)利用微信朋友圈廣(guang)(guang)告進(jin)行精準營(ying)(ying)銷,收獲(huo)訂(ding)單。