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始建于1904年，飲譽三湘/蜚聲全國的百年餐飲名店，菜品以選料講究/刀工精細/造型優美而著稱，具有酸辣香鮮的特點

長沙(sha)玉樓東是(shi)一家(jia)飲譽三(san)湘、蜚聲全國的百年餐飲名(ming)店，是(shi)正宗湘菜(cai)的發(fa)源(yuan)地(di)，享有湘菜(cai)“黃埔軍校”之美譽。

玉(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)(dong)始(shi)建(jian)于(yu)1904年(nian)(nian)(nian)（清光緒三十(shi)年(nian)(nian)(nian)），初名(ming)玉(yu)(yu)樓(lou)(lou)(lou)(lou)春(chun)，系取白(bai)居(ju)易(yi)《長(chang)恨歌》中“金屋妝成(cheng)嬌侍夜，玉(yu)(yu)樓(lou)(lou)(lou)(lou)宴罷醉和(he)(he)春(chun)”之意而(er)得名(ming)。因“春(chun)”有召妓之嫌，又因當(dang)時(shi)(shi)店址在長(chang)沙(sha)青(qing)(qing)石橋(qiao)東(dong)(dong)(dong)(dong)(dong)茅巷口，故更名(ming)為(wei)“玉(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)(dong)”。1920年(nian)(nian)(nian)（民(min)國(guo)(guo)九年(nian)(nian)(nian)），由(you)當(dang)時(shi)(shi)號稱“湖南第一(yi)廚”的譚奚庭掌勺主理，生意紅(hong)極一(yi)時(shi)(shi)。清末瀚林(lin)、曾國(guo)(guo)藩之嫡(di)長(chang)孫曾廣(guang)鈞登玉(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)(dong)用膳(shan)，吃到玉(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)(dong)的名(ming)菜(cai)“麻(ma)辣(la)(la)仔(zi)(zi)雞”和(he)(he)“湯泡(pao)肚(du)尖(jian)”時(shi)(shi)贊嘆不已，即席賦詩“麻(ma)辣(la)(la)仔(zi)(zi)雞湯泡(pao)肚(du)，令人常憶玉(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)(dong)”。1938年(nian)(nian)(nian)長(chang)沙(sha)“文(wen)夕大(da)(da)(da)火(huo)”，玉(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)(dong)被燒成(cheng)一(yi)片廢墟，一(yi)度歇業。解放(fang)后玉(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)(dong)遷(qian)至今五一(yi)廣(guang)場續(xu)業，先(xian)后更名(ming)為(wei)“奇珍閣(ge)”、“廣(guang)場飯店”、“實(shi)驗餐廳”。1985年(nian)(nian)(nian)，長(chang)沙(sha)市飲食公司(si)為(wei)振興湘菜(cai)，恢復(fu)名(ming)老特店和(he)(he)傳統(tong)湘菜(cai)，將酒(jiu)家恢復(fu)“玉(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)(dong)”原名(ming)。1990年(nian)(nian)(nian)，酒(jiu)家在一(yi)代湘菜(cai)名(ming)廚、中國(guo)(guo)烹飪(ren)大(da)(da)(da)師(shi)、湘菜(cai)大(da)(da)(da)師(shi)許菊云及中國(guo)(guo)烹飪(ren)大(da)(da)(da)師(shi)、湘菜(cai)大(da)(da)(da)師(shi)、玉(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)(dong)董(dong)事長(chang)張濤的帶(dai)領下，大(da)(da)(da)膽推陳出新，供應“麻(ma)辣(la)(la)仔(zi)(zi)雞”、“湯泡(pao)肚(du)尖(jian)”等傳統(tong)名(ming)菜(cai)數百(bai)(bai)種，保留了玉(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)(dong)的傳統(tong)風味(wei)，同時(shi)(shi)開(kai)設早晚茶(cha)，經(jing)營(ying)長(chang)沙(sha)地方風味(wei)小(xiao)吃，生意紅(hong)紅(hong)火(huo)火(huo)，成(cheng)為(wei)當(dang)時(shi)(shi)長(chang)沙(sha)餐飲的一(yi)張名(ming)片，使百(bai)(bai)年(nian)(nian)(nian)老店重(zhong)煥(huan)青(qing)(qing)春(chun)。

2002年，玉樓(lou)(lou)(lou)東(dong)(dong)(dong)(dong)與時俱進大刀闊斧進行企業改制，對企業和員工(gong)(gong)身份實施“雙置換”，成(cheng)立長(chang)沙(sha)飲食(shi)集(ji)團長(chang)沙(sha)玉樓(lou)(lou)(lou)東(dong)(dong)(dong)(dong)有限公司。從此(ci)，玉樓(lou)(lou)(lou)東(dong)(dong)(dong)(dong)拉(la)開了實施品牌發展戰略的序幕，先(xian)后開設了玉樓(lou)(lou)(lou)東(dong)(dong)(dong)(dong)五一路店(dian)、玉樓(lou)(lou)(lou)東(dong)(dong)(dong)(dong)遠大路店(dian)、新玉樓(lou)(lou)(lou)東(dong)(dong)(dong)(dong)及玉樓(lou)(lou)(lou)東(dong)(dong)(dong)(dong)星沙(sha)店(dian)等(deng)四家直營店(dian)，先(xian)后開設了甘肅(su)蘭州、北(bei)京西四環、長(chang)沙(sha)紅(hong)星、江(jiang)蘇鹽城、長(chang)沙(sha)湘菜玉樓(lou)(lou)(lou)東(dong)(dong)(dong)(dong)、長(chang)沙(sha)機(ji)場等(deng)六家品牌加盟店(dian)。企業規模不(bu)斷拓展，企業知名度(du)不(bu)斷提(ti)升(sheng)，員工(gong)(gong)素質(zhi)不(bu)斷提(ti)高，產品質(zhi)量(liang)不(bu)斷優化，經營業績不(bu)斷攀升(sheng)。

隨著(zhu)“兩個效益”的不(bu)斷攀升，玉樓東(dong)贏得了(le)社會(hui)各界的廣泛贊譽。百年(nian)磨一(yi)劍(jian)，“玉樓東(dong)”這(zhe)一(yi)金字招牌(pai)(pai)已(yi)(yi)深(shen)深(shen)扎根于廣大市民心中，成(cheng)為家(jia)喻戶曉的餐飲(yin)品牌(pai)(pai)。而且，隨著(zhu)品牌(pai)(pai)的不(bu)斷拓展，玉樓東(dong)已(yi)(yi)成(cheng)功(gong)走出(chu)三湘(xiang)四水，躋(ji)身(shen)全國餐飲(yin)市場。