始建于1904年,飲譽三湘/蜚聲全國的百年餐飲名店,菜品以選料講究/刀工精細/造型優美而著稱,具有酸辣香鮮的特點
長沙玉樓東是一家飲譽三湘、蜚聲全國的(de)百年(nian)餐飲名店,是正宗湘菜(cai)的(de)發源地,享有湘菜(cai)“黃埔軍(jun)校(xiao)”之美譽。
玉(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)(dong)始建于1904年(nian)(nian)(清(qing)光緒三(san)十年(nian)(nian)),初(chu)名(ming)玉(yu)(yu)樓(lou)(lou)(lou)(lou)春,系取白居易《長(chang)恨歌》中“金(jin)屋妝成嬌(jiao)侍夜,玉(yu)(yu)樓(lou)(lou)(lou)(lou)宴罷(ba)醉(zui)和(he)春”之意(yi)(yi)而得名(ming)。因“春”有召妓之嫌,又因當(dang)時(shi)(shi)店(dian)址在長(chang)沙青石橋東(dong)(dong)(dong)(dong)(dong)茅巷口,故更(geng)名(ming)為“玉(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)(dong)”。1920年(nian)(nian)(民國九年(nian)(nian)),由當(dang)時(shi)(shi)號稱“湖南(nan)第(di)一(yi)廚”的譚奚庭(ting)掌勺主理,生(sheng)意(yi)(yi)紅(hong)極一(yi)時(shi)(shi)。清(qing)末瀚林、曾國藩之嫡長(chang)孫曾廣(guang)鈞登玉(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)(dong)用膳,吃(chi)到玉(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)(dong)的名(ming)菜(cai)“麻(ma)辣仔雞”和(he)“湯(tang)泡肚尖(jian)”時(shi)(shi)贊嘆不已,即席(xi)賦詩“麻(ma)辣仔雞湯(tang)泡肚,令人常(chang)憶(yi)玉(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)(dong)”。1938年(nian)(nian)長(chang)沙“文(wen)夕(xi)大火”,玉(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)(dong)被燒(shao)成一(yi)片廢墟,一(yi)度歇業(ye)。解放后(hou)玉(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)(dong)遷至今(jin)五一(yi)廣(guang)場續(xu)業(ye),先后(hou)更(geng)名(ming)為“奇(qi)珍閣”、“廣(guang)場飯店(dian)”、“實驗餐廳”。1985年(nian)(nian),長(chang)沙市飲食公(gong)司為振興湘(xiang)(xiang)菜(cai),恢(hui)復名(ming)老(lao)特(te)店(dian)和(he)傳統湘(xiang)(xiang)菜(cai),將酒(jiu)(jiu)家恢(hui)復“玉(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)(dong)”原名(ming)。1990年(nian)(nian),酒(jiu)(jiu)家在一(yi)代湘(xiang)(xiang)菜(cai)名(ming)廚、中國烹飪(ren)大師(shi)、湘(xiang)(xiang)菜(cai)大師(shi)許菊云及中國烹飪(ren)大師(shi)、湘(xiang)(xiang)菜(cai)大師(shi)、玉(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)(dong)董事長(chang)張(zhang)濤的帶領下,大膽推陳出新,供應(ying)“麻(ma)辣仔雞”、“湯(tang)泡肚尖(jian)”等傳統名(ming)菜(cai)數百(bai)種,保(bao)留(liu)了玉(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)(dong)的傳統風(feng)味,同(tong)時(shi)(shi)開設早晚茶(cha),經營長(chang)沙地方風(feng)味小吃(chi),生(sheng)意(yi)(yi)紅(hong)紅(hong)火火,成為當(dang)時(shi)(shi)長(chang)沙餐飲的一(yi)張(zhang)名(ming)片,使百(bai)年(nian)(nian)老(lao)店(dian)重(zhong)煥青春。
2002年,玉(yu)樓(lou)(lou)東與時(shi)俱進(jin)大刀闊斧進(jin)行企業改制,對企業和(he)員工身份實(shi)施(shi)“雙置換”,成立長(chang)(chang)沙(sha)飲食集團長(chang)(chang)沙(sha)玉(yu)樓(lou)(lou)東有限(xian)公司。從(cong)此,玉(yu)樓(lou)(lou)東拉開了實(shi)施(shi)品(pin)牌發(fa)展(zhan)戰略的序幕(mu),先(xian)后開設(she)了玉(yu)樓(lou)(lou)東五一路店(dian)、玉(yu)樓(lou)(lou)東遠大路店(dian)、新玉(yu)樓(lou)(lou)東及玉(yu)樓(lou)(lou)東星沙(sha)店(dian)等(deng)四家(jia)(jia)直(zhi)營店(dian),先(xian)后開設(she)了甘肅蘭州、北京西四環、長(chang)(chang)沙(sha)紅星、江蘇鹽城、長(chang)(chang)沙(sha)湘菜玉(yu)樓(lou)(lou)東、長(chang)(chang)沙(sha)機場等(deng)六家(jia)(jia)品(pin)牌加盟店(dian)。企業規模不(bu)斷(duan)拓展(zhan),企業知名度(du)不(bu)斷(duan)提升,員工素質不(bu)斷(duan)提高,產品(pin)質量(liang)不(bu)斷(duan)優化,經營業績(ji)不(bu)斷(duan)攀升。
隨著(zhu)“兩個效益”的(de)不(bu)斷(duan)攀升,玉樓東贏得了(le)社會(hui)各界的(de)廣(guang)泛(fan)贊譽。百(bai)年磨一劍,“玉樓東”這一金(jin)字招(zhao)牌已深深扎根于廣(guang)大市民心(xin)中,成為家(jia)喻戶曉的(de)餐(can)飲(yin)品牌。而且,隨著(zhu)品牌的(de)不(bu)斷(duan)拓展,玉樓東已成功走(zou)出(chu)三(san)湘四水,躋身全國(guo)餐(can)飲(yin)市場(chang)。