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始建于1904年，飲譽三湘/蜚聲全國的百年餐飲名店，菜品以選料講究/刀工精細/造型優美而著稱，具有酸辣香鮮的特點

長沙玉樓東是一家飲(yin)譽三湘、蜚聲全國(guo)的(de)(de)百年餐飲(yin)名店，是正(zheng)宗湘菜(cai)的(de)(de)發(fa)源地，享有湘菜(cai)“黃埔軍校”之美譽。

玉(yu)(yu)(yu)(yu)樓(lou)(lou)東(dong)(dong)(dong)(dong)(dong)始建(jian)于(yu)1904年(nian)(nian)（清(qing)光緒三十年(nian)(nian)），初名(ming)(ming)(ming)(ming)(ming)(ming)玉(yu)(yu)(yu)(yu)樓(lou)(lou)春(chun)，系取白(bai)居易《長(chang)(chang)恨歌》中“金(jin)屋妝成嬌侍夜，玉(yu)(yu)(yu)(yu)樓(lou)(lou)宴罷(ba)醉和春(chun)”之(zhi)意(yi)(yi)而(er)得名(ming)(ming)(ming)(ming)(ming)(ming)。因(yin)“春(chun)”有(you)召妓之(zhi)嫌，又因(yin)當時(shi)店(dian)(dian)址在長(chang)(chang)沙(sha)青石(shi)橋東(dong)(dong)(dong)(dong)(dong)茅巷口，故更名(ming)(ming)(ming)(ming)(ming)(ming)為(wei)(wei)“玉(yu)(yu)(yu)(yu)樓(lou)(lou)東(dong)(dong)(dong)(dong)(dong)”。1920年(nian)(nian)（民國九年(nian)(nian)），由當時(shi)號稱“湖南第(di)一(yi)(yi)廚(chu)”的譚奚(xi)庭掌(zhang)勺主(zhu)理(li)，生意(yi)(yi)紅極(ji)一(yi)(yi)時(shi)。清(qing)末瀚林、曾國藩之(zhi)嫡長(chang)(chang)孫(sun)曾廣(guang)鈞登(deng)玉(yu)(yu)(yu)(yu)樓(lou)(lou)東(dong)(dong)(dong)(dong)(dong)用膳，吃到玉(yu)(yu)(yu)(yu)樓(lou)(lou)東(dong)(dong)(dong)(dong)(dong)的名(ming)(ming)(ming)(ming)(ming)(ming)菜“麻(ma)(ma)辣仔雞”和“湯(tang)泡(pao)肚(du)尖(jian)”時(shi)贊嘆不已，即席賦詩“麻(ma)(ma)辣仔雞湯(tang)泡(pao)肚(du)，令人常憶玉(yu)(yu)(yu)(yu)樓(lou)(lou)東(dong)(dong)(dong)(dong)(dong)”。1938年(nian)(nian)長(chang)(chang)沙(sha)“文夕大火(huo)”，玉(yu)(yu)(yu)(yu)樓(lou)(lou)東(dong)(dong)(dong)(dong)(dong)被燒成一(yi)(yi)片廢(fei)墟，一(yi)(yi)度歇業(ye)。解放后玉(yu)(yu)(yu)(yu)樓(lou)(lou)東(dong)(dong)(dong)(dong)(dong)遷至今(jin)五一(yi)(yi)廣(guang)場續業(ye)，先(xian)后更名(ming)(ming)(ming)(ming)(ming)(ming)為(wei)(wei)“奇(qi)珍閣”、“廣(guang)場飯店(dian)(dian)”、“實驗餐廳”。1985年(nian)(nian)，長(chang)(chang)沙(sha)市(shi)飲食公司為(wei)(wei)振興湘菜，恢(hui)復名(ming)(ming)(ming)(ming)(ming)(ming)老(lao)特(te)店(dian)(dian)和傳(chuan)統(tong)湘菜，將酒(jiu)家恢(hui)復“玉(yu)(yu)(yu)(yu)樓(lou)(lou)東(dong)(dong)(dong)(dong)(dong)”原名(ming)(ming)(ming)(ming)(ming)(ming)。1990年(nian)(nian)，酒(jiu)家在一(yi)(yi)代湘菜名(ming)(ming)(ming)(ming)(ming)(ming)廚(chu)、中國烹(peng)飪(ren)大師、湘菜大師許(xu)菊云及中國烹(peng)飪(ren)大師、湘菜大師、玉(yu)(yu)(yu)(yu)樓(lou)(lou)東(dong)(dong)(dong)(dong)(dong)董(dong)事長(chang)(chang)張濤的帶領(ling)下，大膽推陳出新，供應“麻(ma)(ma)辣仔雞”、“湯(tang)泡(pao)肚(du)尖(jian)”等傳(chuan)統(tong)名(ming)(ming)(ming)(ming)(ming)(ming)菜數(shu)百(bai)種，保留(liu)了玉(yu)(yu)(yu)(yu)樓(lou)(lou)東(dong)(dong)(dong)(dong)(dong)的傳(chuan)統(tong)風味，同時(shi)開設早晚茶，經營(ying)長(chang)(chang)沙(sha)地方(fang)風味小吃，生意(yi)(yi)紅紅火(huo)火(huo)，成為(wei)(wei)當時(shi)長(chang)(chang)沙(sha)餐飲的一(yi)(yi)張名(ming)(ming)(ming)(ming)(ming)(ming)片，使(shi)百(bai)年(nian)(nian)老(lao)店(dian)(dian)重煥青春(chun)。

2002年，玉(yu)樓(lou)(lou)東與時俱進大刀闊斧(fu)進行企業改(gai)制，對(dui)企業和員(yuan)工身份實(shi)施“雙置換”，成立(li)長沙(sha)飲食集(ji)團長沙(sha)玉(yu)樓(lou)(lou)東有限公司。從(cong)此，玉(yu)樓(lou)(lou)東拉(la)開了(le)(le)實(shi)施品牌(pai)(pai)發展(zhan)戰略(lve)的序幕，先(xian)后(hou)開設了(le)(le)玉(yu)樓(lou)(lou)東五一路店、玉(yu)樓(lou)(lou)東遠大路店、新玉(yu)樓(lou)(lou)東及玉(yu)樓(lou)(lou)東星沙(sha)店等(deng)四(si)家(jia)直營(ying)店，先(xian)后(hou)開設了(le)(le)甘肅(su)蘭州(zhou)、北京(jing)西四(si)環、長沙(sha)紅星、江蘇鹽城、長沙(sha)湘菜玉(yu)樓(lou)(lou)東、長沙(sha)機場(chang)等(deng)六家(jia)品牌(pai)(pai)加盟店。企業規模(mo)不斷(duan)(duan)拓展(zhan)，企業知名(ming)度不斷(duan)(duan)提升，員(yuan)工素(su)質不斷(duan)(duan)提高，產(chan)品質量不斷(duan)(duan)優化，經營(ying)業績不斷(duan)(duan)攀升。

隨著(zhu)“兩個效益”的(de)不(bu)斷攀(pan)升(sheng)，玉(yu)(yu)樓東(dong)贏得(de)了社會(hui)各界的(de)廣(guang)泛贊譽。百年磨一劍，“玉(yu)(yu)樓東(dong)”這一金(jin)字招牌(pai)已深深扎根(gen)于廣(guang)大市(shi)民(min)心中，成為家(jia)喻戶(hu)曉的(de)餐飲品牌(pai)。而(er)且(qie)，隨著(zhu)品牌(pai)的(de)不(bu)斷拓展(zhan)，玉(yu)(yu)樓東(dong)已成功走(zou)出三湘四水，躋身全國餐飲市(shi)場。