始建于1904年,飲譽三湘/蜚聲全國的百年餐飲名店,菜品以選料講究/刀工精細/造型優美而著稱,具有酸辣香鮮的特點
長沙(sha)玉樓東(dong)是一家飲(yin)(yin)譽(yu)三湘(xiang)(xiang)、蜚聲全國的百年餐飲(yin)(yin)名(ming)店,是正宗湘(xiang)(xiang)菜(cai)的發源(yuan)地,享有湘(xiang)(xiang)菜(cai)“黃(huang)埔(pu)軍(jun)校”之美譽(yu)。
玉(yu)(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)始(shi)建于(yu)1904年(nian)(nian)(清(qing)光(guang)緒三十年(nian)(nian)),初名(ming)(ming)(ming)(ming)玉(yu)(yu)(yu)樓(lou)(lou)(lou)(lou)春(chun),系(xi)取白(bai)居易《長(chang)恨歌》中“金屋妝(zhuang)成(cheng)嬌侍夜(ye),玉(yu)(yu)(yu)樓(lou)(lou)(lou)(lou)宴罷醉和(he)春(chun)”之意(yi)而得名(ming)(ming)(ming)(ming)。因“春(chun)”有(you)召妓之嫌,又因當(dang)時(shi)店址在長(chang)沙(sha)(sha)青石橋東(dong)(dong)(dong)(dong)茅巷(xiang)口,故更名(ming)(ming)(ming)(ming)為“玉(yu)(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)”。1920年(nian)(nian)(民(min)國九年(nian)(nian)),由當(dang)時(shi)號稱“湖南第(di)一(yi)廚(chu)”的(de)譚(tan)奚庭掌勺主(zhu)理(li),生意(yi)紅(hong)(hong)極一(yi)時(shi)。清(qing)末瀚(han)林、曾國藩之嫡長(chang)孫曾廣鈞登玉(yu)(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)用(yong)膳,吃到玉(yu)(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)的(de)名(ming)(ming)(ming)(ming)菜(cai)(cai)“麻(ma)辣(la)仔(zi)(zi)雞(ji)(ji)”和(he)“湯泡(pao)肚尖”時(shi)贊嘆不已(yi),即席(xi)賦詩“麻(ma)辣(la)仔(zi)(zi)雞(ji)(ji)湯泡(pao)肚,令人常憶玉(yu)(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)”。1938年(nian)(nian)長(chang)沙(sha)(sha)“文夕(xi)大火(huo)”,玉(yu)(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)被燒成(cheng)一(yi)片廢墟,一(yi)度歇業(ye)。解放后玉(yu)(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)遷至今五一(yi)廣場(chang)續(xu)業(ye),先后更名(ming)(ming)(ming)(ming)為“奇珍(zhen)閣”、“廣場(chang)飯店”、“實驗餐廳”。1985年(nian)(nian),長(chang)沙(sha)(sha)市飲食公司(si)為振(zhen)興(xing)湘(xiang)(xiang)菜(cai)(cai),恢復名(ming)(ming)(ming)(ming)老特店和(he)傳(chuan)統(tong)(tong)湘(xiang)(xiang)菜(cai)(cai),將酒家(jia)恢復“玉(yu)(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)”原名(ming)(ming)(ming)(ming)。1990年(nian)(nian),酒家(jia)在一(yi)代(dai)湘(xiang)(xiang)菜(cai)(cai)名(ming)(ming)(ming)(ming)廚(chu)、中國烹飪大師、湘(xiang)(xiang)菜(cai)(cai)大師許(xu)菊云(yun)及中國烹飪大師、湘(xiang)(xiang)菜(cai)(cai)大師、玉(yu)(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)董事長(chang)張(zhang)濤的(de)帶領下,大膽推(tui)陳出新,供應“麻(ma)辣(la)仔(zi)(zi)雞(ji)(ji)”、“湯泡(pao)肚尖”等傳(chuan)統(tong)(tong)名(ming)(ming)(ming)(ming)菜(cai)(cai)數百(bai)種,保留了玉(yu)(yu)(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)的(de)傳(chuan)統(tong)(tong)風(feng)味(wei),同時(shi)開(kai)設(she)早晚茶,經營(ying)長(chang)沙(sha)(sha)地方風(feng)味(wei)小(xiao)吃,生意(yi)紅(hong)(hong)紅(hong)(hong)火(huo)火(huo),成(cheng)為當(dang)時(shi)長(chang)沙(sha)(sha)餐飲的(de)一(yi)張(zhang)名(ming)(ming)(ming)(ming)片,使百(bai)年(nian)(nian)老店重煥青春(chun)。
2002年,玉(yu)(yu)(yu)樓(lou)東(dong)(dong)(dong)與時(shi)俱進大(da)刀(dao)闊斧進行企(qi)業改(gai)制(zhi),對企(qi)業和員(yuan)工(gong)(gong)身(shen)份實施“雙置(zhi)換”,成立長(chang)沙飲食集團長(chang)沙玉(yu)(yu)(yu)樓(lou)東(dong)(dong)(dong)有限公司。從此,玉(yu)(yu)(yu)樓(lou)東(dong)(dong)(dong)拉開了(le)實施品牌發展(zhan)戰略(lve)的序幕(mu),先后開設了(le)玉(yu)(yu)(yu)樓(lou)東(dong)(dong)(dong)五一(yi)路店、玉(yu)(yu)(yu)樓(lou)東(dong)(dong)(dong)遠大(da)路店、新玉(yu)(yu)(yu)樓(lou)東(dong)(dong)(dong)及玉(yu)(yu)(yu)樓(lou)東(dong)(dong)(dong)星沙店等(deng)四(si)家直營店,先后開設了(le)甘肅蘭州、北京西(xi)四(si)環、長(chang)沙紅星、江(jiang)蘇(su)鹽(yan)城、長(chang)沙湘(xiang)菜(cai)玉(yu)(yu)(yu)樓(lou)東(dong)(dong)(dong)、長(chang)沙機場等(deng)六家品牌加盟店。企(qi)業規模不斷(duan)拓(tuo)展(zhan),企(qi)業知名度不斷(duan)提(ti)升,員(yuan)工(gong)(gong)素質不斷(duan)提(ti)高,產品質量不斷(duan)優化,經營業績(ji)不斷(duan)攀升。
隨著(zhu)“兩個(ge)效益”的(de)(de)不斷(duan)攀升,玉樓東(dong)贏(ying)得(de)了社(she)會各界的(de)(de)廣(guang)泛(fan)贊譽(yu)。百年磨一(yi)劍,“玉樓東(dong)”這一(yi)金字招牌(pai)已(yi)深(shen)(shen)深(shen)(shen)扎根于廣(guang)大市(shi)民心中,成為家(jia)喻戶曉的(de)(de)餐飲品牌(pai)。而且,隨著(zhu)品牌(pai)的(de)(de)不斷(duan)拓展,玉樓東(dong)已(yi)成功(gong)走(zou)出三湘四水,躋身全國餐飲市(shi)場。