始建于1904年,飲譽三湘/蜚聲全國的百年餐飲名店,菜品以選料講究/刀工精細/造型優美而著稱,具有酸辣香鮮的特點
長沙玉樓(lou)東是(shi)一家(jia)飲譽(yu)三湘(xiang)(xiang)、蜚聲全國(guo)的(de)百年餐飲名店(dian),是(shi)正宗湘(xiang)(xiang)菜的(de)發源地,享(xiang)有湘(xiang)(xiang)菜“黃埔軍校”之美譽(yu)。
玉(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)始建(jian)于1904年(nian)(nian)(nian)(nian)(清光緒三十(shi)年(nian)(nian)(nian)(nian)),初名(ming)玉(yu)樓(lou)(lou)(lou)(lou)春(chun)(chun),系(xi)取白(bai)居(ju)易《長恨(hen)歌》中(zhong)“金屋妝成嬌侍夜,玉(yu)樓(lou)(lou)(lou)(lou)宴罷醉(zui)和春(chun)(chun)”之(zhi)意而得(de)名(ming)。因(yin)“春(chun)(chun)”有召妓(ji)之(zhi)嫌,又因(yin)當(dang)時(shi)店(dian)(dian)址在長沙青(qing)(qing)石橋東(dong)(dong)(dong)(dong)茅(mao)巷口,故更(geng)名(ming)為(wei)“玉(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)”。1920年(nian)(nian)(nian)(nian)(民(min)國九年(nian)(nian)(nian)(nian)),由(you)當(dang)時(shi)號稱(cheng)“湖(hu)南第一(yi)廚”的(de)譚奚庭掌勺(shao)主(zhu)理,生意紅極(ji)一(yi)時(shi)。清末瀚林、曾國藩之(zhi)嫡長孫(sun)曾廣鈞登玉(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)用膳(shan),吃到玉(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)的(de)名(ming)菜“麻(ma)辣(la)仔雞(ji)”和“湯泡肚(du)(du)尖”時(shi)贊嘆不已,即席賦詩“麻(ma)辣(la)仔雞(ji)湯泡肚(du)(du),令人常(chang)憶玉(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)”。1938年(nian)(nian)(nian)(nian)長沙“文夕大(da)(da)火(huo)”,玉(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)被燒成一(yi)片(pian)廢墟,一(yi)度歇業。解放后玉(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)遷至今五(wu)一(yi)廣場(chang)續(xu)業,先后更(geng)名(ming)為(wei)“奇珍(zhen)閣”、“廣場(chang)飯店(dian)(dian)”、“實驗餐(can)廳”。1985年(nian)(nian)(nian)(nian),長沙市(shi)飲(yin)食公司(si)為(wei)振興湘(xiang)菜,恢復(fu)名(ming)老(lao)特店(dian)(dian)和傳(chuan)統(tong)湘(xiang)菜,將酒家恢復(fu)“玉(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)”原名(ming)。1990年(nian)(nian)(nian)(nian),酒家在一(yi)代(dai)湘(xiang)菜名(ming)廚、中(zhong)國烹(peng)飪(ren)(ren)大(da)(da)師(shi)(shi)、湘(xiang)菜大(da)(da)師(shi)(shi)許菊云及中(zhong)國烹(peng)飪(ren)(ren)大(da)(da)師(shi)(shi)、湘(xiang)菜大(da)(da)師(shi)(shi)、玉(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)董事長張濤的(de)帶領(ling)下,大(da)(da)膽推陳出新,供應(ying)“麻(ma)辣(la)仔雞(ji)”、“湯泡肚(du)(du)尖”等傳(chuan)統(tong)名(ming)菜數百種,保留(liu)了玉(yu)樓(lou)(lou)(lou)(lou)東(dong)(dong)(dong)(dong)的(de)傳(chuan)統(tong)風味,同時(shi)開設(she)早晚茶,經營長沙地方風味小(xiao)吃,生意紅紅火(huo)火(huo),成為(wei)當(dang)時(shi)長沙餐(can)飲(yin)的(de)一(yi)張名(ming)片(pian),使(shi)百年(nian)(nian)(nian)(nian)老(lao)店(dian)(dian)重煥青(qing)(qing)春(chun)(chun)。
2002年,玉(yu)樓(lou)東(dong)(dong)與時俱進大(da)刀闊斧進行企(qi)(qi)業(ye)改制,對企(qi)(qi)業(ye)和員工(gong)身份(fen)實(shi)施“雙置換”,成(cheng)立長(chang)沙飲食集團長(chang)沙玉(yu)樓(lou)東(dong)(dong)有限公司(si)。從(cong)此,玉(yu)樓(lou)東(dong)(dong)拉開了實(shi)施品牌發展(zhan)戰略(lve)的序幕(mu),先后(hou)開設(she)(she)了玉(yu)樓(lou)東(dong)(dong)五一(yi)路店(dian)、玉(yu)樓(lou)東(dong)(dong)遠大(da)路店(dian)、新玉(yu)樓(lou)東(dong)(dong)及玉(yu)樓(lou)東(dong)(dong)星(xing)沙店(dian)等四家直營(ying)店(dian),先后(hou)開設(she)(she)了甘肅(su)蘭州、北(bei)京西四環、長(chang)沙紅星(xing)、江蘇鹽城、長(chang)沙湘菜玉(yu)樓(lou)東(dong)(dong)、長(chang)沙機場等六(liu)家品牌加盟店(dian)。企(qi)(qi)業(ye)規(gui)模不(bu)斷(duan)(duan)拓展(zhan),企(qi)(qi)業(ye)知名(ming)度不(bu)斷(duan)(duan)提升(sheng),員工(gong)素質不(bu)斷(duan)(duan)提高,產品質量不(bu)斷(duan)(duan)優化,經(jing)營(ying)業(ye)績不(bu)斷(duan)(duan)攀升(sheng)。
隨(sui)著“兩個效益(yi)”的不(bu)斷攀升,玉樓(lou)東(dong)贏得了社會各界(jie)的廣泛贊(zan)譽。百年磨(mo)一劍,“玉樓(lou)東(dong)”這一金字招牌(pai)已深(shen)(shen)深(shen)(shen)扎根于(yu)廣大市(shi)民心(xin)中,成為家喻戶曉的餐(can)飲品牌(pai)。而且,隨(sui)著品牌(pai)的不(bu)斷拓展,玉樓(lou)東(dong)已成功(gong)走出三湘四水(shui),躋身(shen)全國餐(can)飲市(shi)場(chang)。