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始建于1904年，飲譽三湘/蜚聲全國的百年餐飲名店，菜品以選料講究/刀工精細/造型優美而著稱，具有酸辣香鮮的特點

長(chang)沙玉樓東是(shi)(shi)一家(jia)飲譽三湘(xiang)(xiang)、蜚(fei)聲全國(guo)的百年餐飲名店，是(shi)(shi)正宗(zong)湘(xiang)(xiang)菜(cai)的發源(yuan)地(di)，享(xiang)有湘(xiang)(xiang)菜(cai)“黃埔(pu)軍校”之美譽。

玉(yu)樓(lou)(lou)東(dong)(dong)(dong)始建(jian)于1904年(nian)(nian)(nian)（清(qing)光(guang)緒三十年(nian)(nian)(nian)），初名(ming)玉(yu)樓(lou)(lou)春，系取白居易《長(chang)恨歌》中“金屋妝(zhuang)成(cheng)嬌(jiao)侍夜，玉(yu)樓(lou)(lou)宴罷醉和(he)春”之(zhi)意(yi)而得名(ming)。因“春”有召妓之(zhi)嫌，又因當時(shi)(shi)店(dian)址在(zai)長(chang)沙青石橋東(dong)(dong)(dong)茅巷(xiang)口，故更名(ming)為(wei)(wei)“玉(yu)樓(lou)(lou)東(dong)(dong)(dong)”。1920年(nian)(nian)(nian)（民國九年(nian)(nian)(nian)），由當時(shi)(shi)號(hao)稱“湖南第一廚(chu)”的(de)譚奚庭(ting)掌(zhang)勺主(zhu)理，生意(yi)紅極一時(shi)(shi)。清(qing)末瀚林、曾(ceng)國藩之(zhi)嫡長(chang)孫曾(ceng)廣(guang)鈞登(deng)玉(yu)樓(lou)(lou)東(dong)(dong)(dong)用膳，吃(chi)到(dao)玉(yu)樓(lou)(lou)東(dong)(dong)(dong)的(de)名(ming)菜(cai)(cai)(cai)(cai)“麻辣仔雞(ji)”和(he)“湯泡(pao)肚(du)尖”時(shi)(shi)贊嘆(tan)不已，即席賦詩“麻辣仔雞(ji)湯泡(pao)肚(du)，令(ling)人常(chang)憶(yi)玉(yu)樓(lou)(lou)東(dong)(dong)(dong)”。1938年(nian)(nian)(nian)長(chang)沙“文夕(xi)大(da)火”，玉(yu)樓(lou)(lou)東(dong)(dong)(dong)被燒成(cheng)一片廢墟，一度歇(xie)業(ye)。解(jie)放后(hou)玉(yu)樓(lou)(lou)東(dong)(dong)(dong)遷至(zhi)今五一廣(guang)場(chang)續(xu)業(ye)，先后(hou)更名(ming)為(wei)(wei)“奇珍閣”、“廣(guang)場(chang)飯(fan)店(dian)”、“實驗餐(can)廳”。1985年(nian)(nian)(nian)，長(chang)沙市飲食公(gong)司為(wei)(wei)振興湘(xiang)菜(cai)(cai)(cai)(cai)，恢(hui)復名(ming)老特店(dian)和(he)傳統(tong)湘(xiang)菜(cai)(cai)(cai)(cai)，將酒(jiu)家恢(hui)復“玉(yu)樓(lou)(lou)東(dong)(dong)(dong)”原名(ming)。1990年(nian)(nian)(nian)，酒(jiu)家在(zai)一代湘(xiang)菜(cai)(cai)(cai)(cai)名(ming)廚(chu)、中國烹飪大(da)師、湘(xiang)菜(cai)(cai)(cai)(cai)大(da)師許菊云及中國烹飪大(da)師、湘(xiang)菜(cai)(cai)(cai)(cai)大(da)師、玉(yu)樓(lou)(lou)東(dong)(dong)(dong)董事長(chang)張濤的(de)帶領(ling)下，大(da)膽推陳出新(xin)，供(gong)應“麻辣仔雞(ji)”、“湯泡(pao)肚(du)尖”等傳統(tong)名(ming)菜(cai)(cai)(cai)(cai)數百(bai)種(zhong)，保留了(le)玉(yu)樓(lou)(lou)東(dong)(dong)(dong)的(de)傳統(tong)風味，同(tong)時(shi)(shi)開(kai)設(she)早晚(wan)茶(cha)，經營(ying)長(chang)沙地方(fang)風味小吃(chi)，生意(yi)紅紅火火，成(cheng)為(wei)(wei)當時(shi)(shi)長(chang)沙餐(can)飲的(de)一張名(ming)片，使(shi)百(bai)年(nian)(nian)(nian)老店(dian)重煥(huan)青春。

2002年，玉(yu)(yu)(yu)(yu)樓東(dong)(dong)與(yu)時俱(ju)進大(da)刀闊斧進行企(qi)業改制，對企(qi)業和員(yuan)工(gong)身份實施“雙置(zhi)換”，成立長(chang)沙(sha)(sha)(sha)(sha)飲食集團長(chang)沙(sha)(sha)(sha)(sha)玉(yu)(yu)(yu)(yu)樓東(dong)(dong)有限公司。從此，玉(yu)(yu)(yu)(yu)樓東(dong)(dong)拉開了(le)實施品(pin)牌(pai)發展戰(zhan)略的序幕，先后開設(she)了(le)玉(yu)(yu)(yu)(yu)樓東(dong)(dong)五一路(lu)店、玉(yu)(yu)(yu)(yu)樓東(dong)(dong)遠大(da)路(lu)店、新玉(yu)(yu)(yu)(yu)樓東(dong)(dong)及玉(yu)(yu)(yu)(yu)樓東(dong)(dong)星沙(sha)(sha)(sha)(sha)店等四(si)家直(zhi)營(ying)店，先后開設(she)了(le)甘肅蘭州、北(bei)京(jing)西四(si)環、長(chang)沙(sha)(sha)(sha)(sha)紅星、江蘇鹽城(cheng)、長(chang)沙(sha)(sha)(sha)(sha)湘菜玉(yu)(yu)(yu)(yu)樓東(dong)(dong)、長(chang)沙(sha)(sha)(sha)(sha)機場等六家品(pin)牌(pai)加盟店。企(qi)業規模不(bu)斷拓展，企(qi)業知名度不(bu)斷提(ti)升，員(yuan)工(gong)素質不(bu)斷提(ti)高，產(chan)品(pin)質量(liang)不(bu)斷優化，經營(ying)業績不(bu)斷攀升。

隨著“兩個(ge)效益”的(de)不(bu)(bu)斷(duan)攀升(sheng)，玉(yu)樓(lou)東贏得了(le)社會各(ge)界的(de)廣泛贊(zan)譽(yu)。百(bai)年磨一(yi)劍，“玉(yu)樓(lou)東”這(zhe)一(yi)金字招牌已深深扎根于廣大市民心中，成為家喻戶曉的(de)餐飲品(pin)牌。而(er)且，隨著品(pin)牌的(de)不(bu)(bu)斷(duan)拓展，玉(yu)樓(lou)東已成功走出三(san)湘四水，躋身全國餐飲市場。