你知道瑜伽館行(xing)業有哪些行(xing)業優勢嗎?疫情之下(xia)瑜(yu)(yu)伽意(yi)識(shi)不斷增(zeng)強、瑜(yu)(yu)伽消費(fei)升(sheng)級延伸到(dao)三四線城市、女性(xing)為瑜(yu)(yu)伽館(guan)行(xing)業發展增(zeng)添(tian)驅動力是瑜(yu)(yu)伽館(guan)行(xing)業的優勢。接下(xia)來就跟著Maigoo小編一起(qi)詳(xiang)細(xi)了解瑜(yu)(yu)伽館(guan)行(xing)業的三大(da)優勢吧。
瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)館(guan)(guan)(guan)是(shi)(shi)學員(yuan)和瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)教(jiao)練(lian)(lian)用(yong)來(lai)學習、練(lian)(lian)習瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)的(de)(de)場(chang)所。瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)不僅適合用(yong)于(yu)健(jian)(jian)身(shen)增(zeng)(zeng)強(qiang)體(ti)質,還能達(da)到(dao)(dao)康(kang)復訓練(lian)(lian)、增(zeng)(zeng)強(qiang)孕(yun)婦體(ti)能等目的(de)(de)。隨(sui)著(zhu)消(xiao)(xiao)費(fei)(fei)水平(ping)的(de)(de)提(ti)高(gao)以(yi)及(ji)居民(min)健(jian)(jian)康(kang)意識(shi)的(de)(de)提(ti)升(sheng),我(wo)國愛(ai)好練(lian)(lian)習瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)的(de)(de)消(xiao)(xiao)費(fei)(fei)者(zhe)愈來(lai)愈多(duo)(duo),在瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)愛(ai)好人群不斷擴大的(de)(de)推動(dong)(dong)下(xia)(xia),瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)館(guan)(guan)(guan)數(shu)量開始增(zeng)(zeng)加,瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)館(guan)(guan)(guan)行(xing)(xing)(xing)業(ye)(ye)發(fa)展(zhan)迅速。從我(wo)國瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)館(guan)(guan)(guan)行(xing)(xing)(xing)業(ye)(ye)產業(ye)(ye)鏈來(lai)看,瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)館(guan)(guan)(guan)上(shang)游(you)產業(ye)(ye)主要是(shi)(shi)從事(shi)瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)服(fu)裝生產、瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)運動(dong)(dong)培訓等產業(ye)(ye),中游(you)則(ze)是(shi)(shi)包括(kuo)瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)館(guan)(guan)(guan)在內的(de)(de)瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)課(ke)程服(fu)務機構,下(xia)(xia)游(you)主要是(shi)(shi)愛(ai)好練(lian)(lian)瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)的(de)(de)消(xiao)(xiao)費(fei)(fei)人群。目前我(wo)國瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)館(guan)(guan)(guan)行(xing)(xing)(xing)業(ye)(ye)市場(chang)競(jing)(jing)爭比較激(ji)烈(lie),受到(dao)(dao)疫情的(de)(de)影響(xiang)以(yi)及(ji)線(xian)下(xia)(xia)瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)課(ke)程APP的(de)(de)沖(chong)擊,線(xian)下(xia)(xia)實(shi)體(ti)瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)館(guan)(guan)(guan)行(xing)(xing)(xing)業(ye)(ye)發(fa)展(zhan)受到(dao)(dao)影響(xiang)。從瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)館(guan)(guan)(guan)行(xing)(xing)(xing)業(ye)(ye)現(xian)狀來(lai)看,瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)館(guan)(guan)(guan)行(xing)(xing)(xing)業(ye)(ye)還存在許多(duo)(duo)問題,瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)館(guan)(guan)(guan)消(xiao)(xiao)費(fei)(fei)人群流(liu)(liu)失嚴重、瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)教(jiao)練(lian)(lian)流(liu)(liu)動(dong)(dong)十分頻繁(fan)。在瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)館(guan)(guan)(guan)經營上(shang),由于(yu)瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)館(guan)(guan)(guan)競(jing)(jing)爭激(ji)烈(lie),各(ge)個瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)館(guan)(guan)(guan)打折優惠(hui)現(xian)象(xiang)嚴重,瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)館(guan)(guan)(guan)行(xing)(xing)(xing)業(ye)(ye)市場(chang)缺乏相應(ying)的(de)(de)規范標準。Maigoo小編(bian)認為隨(sui)著(zhu)瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)館(guan)(guan)(guan)行(xing)(xing)(xing)業(ye)(ye)入局企業(ye)(ye)數(shu)量的(de)(de)增(zeng)(zeng)加、瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)品(pin)牌越(yue)(yue)來(lai)越(yue)(yue)多(duo)(duo),為提(ti)高(gao)自(zi)身(shen)瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)館(guan)(guan)(guan)行(xing)(xing)(xing)業(ye)(ye)競(jing)(jing)爭力,瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)館(guan)(guan)(guan)將會不斷加快品(pin)牌化(hua)建(jian)設,形成統(tong)一完善(shan)的(de)(de)行(xing)(xing)(xing)業(ye)(ye)標準。未來(lai)在消(xiao)(xiao)費(fei)(fei)升(sheng)級延伸到(dao)(dao)三四線(xian)城市,瑜(yu)(yu)(yu)伽(jia)(jia)(jia)(jia)(jia)(jia)(jia)館(guan)(guan)(guan)行(xing)(xing)(xing)業(ye)(ye)投資不斷升(sheng)溫。
瑜伽不僅是一項鍛煉形體的運動,還能幫助消費者提高免疫力,增強體質。Maigoo小編認為受到新冠疫情的影響,人們對自身健康安全越發重視,也吸引著眾多的消費者加入到瑜伽運動中。在健康意識提高的推動下,瑜伽意識得到增強,瑜伽市場需求不斷擴大,進(jin)一步推動了瑜伽館行業的發展(zhan)。
隨著消(xiao)(xiao)費(fei)水(shui)平(ping)的提(ti)(ti)高,消(xiao)(xiao)費(fei)升級逐漸延伸(shen)到(dao)三四線(xian)城(cheng)市,越(yue)來越(yue)多消(xiao)(xiao)費(fei)者的瑜(yu)伽(jia)運(yun)動認知(zhi)度得到(dao)提(ti)(ti)高。Maigoo小(xiao)編(bian)認為隨著消(xiao)(xiao)費(fei)升級的延伸(shen),三四線(xian)城(cheng)市消(xiao)(xiao)費(fei)者瑜(yu)伽(jia)消(xiao)(xiao)費(fei)能力也(ye)得到(dao)了提(ti)(ti)高,人們(men)的瑜(yu)伽(jia)消(xiao)(xiao)費(fei)需求不(bu)斷擴大,推動著瑜(yu)伽(jia)館行業的發展。
根(gen)據相(xiang)關調查數據顯示,女性(xing)消費者是瑜(yu)伽(jia)行(xing)業(ye)主(zhu)要的(de)(de)(de)消費對(dui)象,Maigoo小(xiao)編認為隨著“她經濟”的(de)(de)(de)發展(zhan)以及(ji)女性(xing)社(she)會地位、收入水平(ping)的(de)(de)(de)提高,促(cu)使女性(xing)消費者加大了(le)對(dui)瑜(yu)伽(jia)運動的(de)(de)(de)需求。特別是在(zai)顏(yan)值經濟以及(ji)健康意識提升的(de)(de)(de)推動下,參與瑜(yu)伽(jia)運動女性(xing)群體(ti)不斷擴(kuo)大,這(zhe)也為瑜(yu)伽(jia)館行(xing)業(ye)的(de)(de)(de)發展(zhan)增(zeng)添了(le)較大的(de)(de)(de)驅動力。