你知道便利店如何提(ti)(ti)高(gao)營業(ye)額(e)嗎(ma)?增(zeng)加便(bian)(bian)利(li)(li)店(dian)(dian)經(jing)營項目(mu),做(zuo)好便(bian)(bian)利(li)(li)店(dian)(dian)單品管(guan)理,實現便(bian)(bian)利(li)(li)店(dian)(dian)會員日(ri)促銷(xiao)是便(bian)(bian)利(li)(li)店(dian)(dian)增(zeng)加營業(ye)額(e)常(chang)用的(de)方法(fa)。接下(xia)來請跟Maigoo小(xiao)編一起詳細了(le)解便(bian)(bian)利(li)(li)店(dian)(dian)門(men)店(dian)(dian)提(ti)(ti)高(gao)營業(ye)額(e)的(de)方法(fa)吧,希望對您有所(suo)幫助。
隨(sui)著我國社會經濟的發展(zhan),城市(shi)化(hua)進程不斷加快,特別(bie)是在消費者生(sheng)(sheng)活(huo)節奏加快的社會背景(jing)(jing)下,便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)的出現符合(he)了消費者快節奏的生(sheng)(sheng)活(huo)方式,便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)行業(ye)(ye)(ye)前(qian)景(jing)(jing)十分可觀(guan)。巨大的前(qian)景(jing)(jing)和潛力(li)吸引了許多人加入到便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)行業(ye)(ye)(ye),都想開一家(jia)便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian),開一家(jia)便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)就需要提高(gao)(gao)門店(dian)(dian)(dian)(dian)(dian)營(ying)(ying)業(ye)(ye)(ye)額(e),門店(dian)(dian)(dian)(dian)(dian)營(ying)(ying)業(ye)(ye)(ye)額(e)提高(gao)(gao)了,利(li)(li)潤才會提高(gao)(gao)。那么如何(he)增(zeng)加便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)的營(ying)(ying)業(ye)(ye)(ye)額(e)呢?Maigoo小編認為要想提高(gao)(gao)便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)門店(dian)(dian)(dian)(dian)(dian)營(ying)(ying)業(ye)(ye)(ye)額(e),就需要增(zeng)加便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)經營(ying)(ying)項目,做好便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)單品(pin)管理,實現便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)會員日促銷,這樣才能提高(gao)(gao)便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)(dian)門店(dian)(dian)(dian)(dian)(dian)營(ying)(ying)業(ye)(ye)(ye)額(e)。
便(bian)(bian)利(li)店(dian)有多種經營(ying)(ying)業(ye)態(tai)(tai),所以要(yao)想提(ti)(ti)高(gao)便(bian)(bian)利(li)店(dian)門店(dian)營(ying)(ying)業(ye)額,就(jiu)需(xu)要(yao)根據(ju)經營(ying)(ying)業(ye)態(tai)(tai)增加便(bian)(bian)利(li)店(dian)經營(ying)(ying)項(xiang)目(mu)(mu)。Maigoo小編認(ren)為可以為消(xiao)費者(zhe)提(ti)(ti)供電車(che)(che)充電的地方、收取(qu)停車(che)(che)管理費用、增加各種小吃、快餐(can)食品等項(xiang)目(mu)(mu)。便(bian)(bian)利(li)店(dian)經營(ying)(ying)項(xiang)目(mu)(mu)服務增加了,不斷滿足(zu)消(xiao)費者(zhe)個性化需(xu)求的增長,實現便(bian)(bian)利(li)店(dian)營(ying)(ying)業(ye)額的提(ti)(ti)高(gao)。
Maigoo小編認為要(yao)想提高便(bian)利(li)(li)(li)店(dian)(dian)營業額,就(jiu)需要(yao)做好(hao)(hao)便(bian)利(li)(li)(li)店(dian)(dian)單(dan)(dan)品(pin)(pin)(pin)(pin)管理(li)。便(bian)利(li)(li)(li)店(dian)(dian)哪一(yi)件商(shang)品(pin)(pin)(pin)(pin)賣得最好(hao)(hao),最有(you)銷(xiao)售(shou)(shou)市場,就(jiu)盡力將它(ta)培養(yang)成(cheng)便(bian)利(li)(li)(li)店(dian)(dian)銷(xiao)售(shou)(shou)單(dan)(dan)品(pin)(pin)(pin)(pin),依靠銷(xiao)售(shou)(shou)單(dan)(dan)品(pin)(pin)(pin)(pin)吸引消(xiao)費(fei)(fei)者,形成(cheng)品(pin)(pin)(pin)(pin)牌忠(zhong)誠度。做好(hao)(hao)單(dan)(dan)品(pin)(pin)(pin)(pin)管理(li),還能幫(bang)助便(bian)利(li)(li)(li)店(dian)(dian)實現精準進貨,避(bi)免便(bian)利(li)(li)(li)店(dian)(dian)商(shang)品(pin)(pin)(pin)(pin)積壓,造成(cheng)浪(lang)費(fei)(fei)。
便利(li)店的消(xiao)費(fei)者主要是附近的居民或是過往的車主,如(ru)果可(ke)以(yi)(yi)通過促銷(xiao)實現吸(xi)引消(xiao)費(fei)者進店,那(nei)么(me)就能(neng)達(da)到(dao)提高營業額(e)(e)的目的。因此Maigoo小(xiao)編建議,加盟商(shang)可(ke)以(yi)(yi)設立(li)一個(ge)會員日(ri),例如(ru)瘋狂星(xing)期三(san),周二會員日(ri)等(deng)節(jie)日(ri)。利(li)用會員日(ri)進行(xing)促銷(xiao)宣(xuan)傳,就能(neng)增加消(xiao)費(fei)者的印象,有利(li)于便利(li)店營業額(e)(e)的提高,還能(neng)吸(xi)引到(dao)潛在的消(xiao)費(fei)者,鞏固便利(li)店現有消(xiao)費(fei)者。