如何經營好便利店?談好(hao)(hao)便利(li)店(dian)(dian)進貨價(jia)格、增加便利(li)店(dian)(dian)服務項目、做好(hao)(hao)便利(li)店(dian)(dian)衛生打掃(sao)工(gong)作是經(jing)營(ying)便利(li)店(dian)(dian)門店(dian)(dian)時(shi)必須掌握的經(jing)營(ying)技巧。接(jie)下來(lai)請(qing)跟(gen)Maigoo小編(bian)一起詳細了解便利(li)店(dian)(dian)門店(dian)(dian)三大(da)經(jing)營(ying)技巧吧,希望對(dui)您有所幫(bang)助。
便(bian)(bian)利(li)店(dian)(dian)(dian)(dian)(dian)的(de)出現發展(zhan)與我國社會(hui)經(jing)濟(ji)的(de)發展(zhan)有(you)著密切的(de)聯系,城市化進程的(de)加快以(yi)及消(xiao)費逐漸延(yan)伸到三(san)四城市,為我國便(bian)(bian)利(li)店(dian)(dian)(dian)(dian)(dian)的(de)發展(zhan)提供了較(jiao)大(da)的(de)支持和保障。在(zai)消(xiao)費節奏(zou)加快的(de)推動(dong)下,便(bian)(bian)利(li)店(dian)(dian)(dian)(dian)(dian)行(xing)業有(you)著較(jiao)大(da)的(de)利(li)潤(run)潛力。很多(duo)加盟(meng)商都想開一家便(bian)(bian)利(li)店(dian)(dian)(dian)(dian)(dian)獲得收益,但(dan)Maigoo小(xiao)編認為在(zai)經(jing)營(ying)(ying)便(bian)(bian)利(li)店(dian)(dian)(dian)(dian)(dian)加盟(meng)店(dian)(dian)(dian)(dian)(dian)時(shi)需要(yao)(yao)掌握一定(ding)的(de)經(jing)營(ying)(ying)技巧。必要(yao)(yao)的(de)便(bian)(bian)利(li)店(dian)(dian)(dian)(dian)(dian)經(jing)營(ying)(ying)技巧可(ke)以(yi)幫助加盟(meng)商經(jing)營(ying)(ying)好(hao)便(bian)(bian)利(li)店(dian)(dian)(dian)(dian)(dian),實(shi)現便(bian)(bian)利(li)店(dian)(dian)(dian)(dian)(dian)利(li)潤(run)的(de)增(zeng)長。因此在(zai)經(jing)營(ying)(ying)便(bian)(bian)利(li)店(dian)(dian)(dian)(dian)(dian)時(shi)需要(yao)(yao)談好(hao)便(bian)(bian)利(li)店(dian)(dian)(dian)(dian)(dian)進貨價格、增(zeng)加便(bian)(bian)利(li)店(dian)(dian)(dian)(dian)(dian)服務項目、做好(hao)便(bian)(bian)利(li)店(dian)(dian)(dian)(dian)(dian)衛生打掃工作。
如何經營好(hao)(hao)便(bian)利(li)(li)店(dian)?商(shang)品(pin)是(shi)便(bian)利(li)(li)店(dian)利(li)(li)潤的主要來源(yuan),商(shang)品(pin)銷售得越(yue)好(hao)(hao),那么便(bian)利(li)(li)店(dian)利(li)(li)潤就越(yue)高,商(shang)品(pin)進(jin)貨價(jia)格(ge)越(yue)低,便(bian)利(li)(li)店(dian)商(shang)品(pin)銷售才有利(li)(li)潤空(kong)間。因此Maigoo小編建議,加盟(meng)商(shang)可以從便(bian)利(li)(li)店(dian)商(shang)品(pin)進(jin)貨價(jia)這(zhe)一(yi)角度入手,與加盟(meng)總(zong)(zong)部談好(hao)(hao)便(bian)利(li)(li)店(dian)進(jin)貨的價(jia)格(ge),努力拿到較(jiao)低的商(shang)品(pin)進(jin)貨價(jia)格(ge),或(huo)是(shi)拿到總(zong)(zong)部的進(jin)貨優(you)惠(hui),與總(zong)(zong)部簽訂優(you)惠(hui)協議。這(zhe)樣便(bian)利(li)(li)店(dian)進(jin)貨價(jia)格(ge)下降了,才能保(bao)證(zheng)便(bian)利(li)(li)店(dian)商(shang)品(pin)的售價(jia),與其他便(bian)利(li)(li)店(dian)進(jin)行價(jia)格(ge)競(jing)爭,實(shi)現(xian)利(li)(li)潤增長。
現如今隨著消費的(de)(de)升級以及快(kuai)節奏生活的(de)(de)發展(zhan),傳(chuan)統的(de)(de)便利(li)店服務(wu)項(xiang)目(mu)已經不能(neng)滿足消費者多(duo)方面的(de)(de)需求(qiu)發展(zhan)。Maigoo小編(bian)認為加(jia)(jia)盟商要(yao)想經營好(hao)便利(li)店,在激烈的(de)(de)市場競爭中存活發展(zhan),就(jiu)需要(yao)不斷增加(jia)(jia)便利(li)店服務(wu)項(xiang)目(mu)。例如增加(jia)(jia)關東煮、快(kuai)餐、方便面、下午茶等(deng)飲食項(xiang)目(mu),為消費者提供電(dian)動車充電(dian)、保管以及代收快(kuai)遞等(deng)服務(wu)。服務(wu)項(xiang)目(mu)豐富了,消費者的(de)(de)需求(qiu)得到滿足了,才會對便利(li)店抱有好(hao)感,才能(neng)形成品牌忠誠(cheng)度,轉(zhuan)發推薦加(jia)(jia)盟商的(de)(de)便利(li)店。
便(bian)(bian)利店一般都會經營食(shi)品(pin),特別是一些現煮的(de)食(shi)品(pin),如(ru)(ru)關東(dong)煮、方便(bian)(bian)面等,這(zhe)類食(shi)品(pin)對衛(wei)生(sheng)條(tiao)件要(yao)求比較嚴(yan)格,如(ru)(ru)果(guo)便(bian)(bian)利店沒(mei)有(you)做好(hao)衛(wei)生(sheng)打(da)掃(sao)工作(zuo)(zuo),便(bian)(bian)利店有(you)異味(wei)、垃(la)圾成(cheng)堆,那么(me)就(jiu)會給消(xiao)費者造成(cheng)不好(hao)的(de)影響,消(xiao)費者也不會有(you)進店購買的(de)欲(yu)望。所以(yi)Maigoo小編建(jian)議加盟商在經營便(bian)(bian)利店時,需要(yao)每天安排店員(yuan)定(ding)(ding)時做好(hao)衛(wei)生(sheng)工作(zuo)(zuo),定(ding)(ding)期做好(hao)殺(sha)菌消(xiao)毒(du)工作(zuo)(zuo),這(zhe)樣才能營造一個健康、干(gan)凈的(de)門店環境,吸引消(xiao)費者。