如何經營好便利店?談好(hao)便利(li)店進貨(huo)價格、增加便利(li)店服務項目、做好(hao)便利(li)店衛(wei)生打掃工(gong)作是經營便利(li)店門(men)店時必須掌握(wo)的(de)經營技巧。接下(xia)來請跟Maigoo小(xiao)編(bian)一起詳細了解便利(li)店門(men)店三大經營技巧吧(ba),希望對您有所幫助。
便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)(li)店(dian)(dian)(dian)(dian)(dian)的(de)出現發(fa)(fa)展與我(wo)國(guo)社會經濟的(de)發(fa)(fa)展有著(zhu)密切的(de)聯(lian)系,城(cheng)市化進程的(de)加(jia)(jia)快(kuai)以及消費(fei)逐漸延(yan)伸到三四城(cheng)市,為我(wo)國(guo)便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)(li)店(dian)(dian)(dian)(dian)(dian)的(de)發(fa)(fa)展提供了較大的(de)支持和保(bao)障。在(zai)(zai)消費(fei)節(jie)奏加(jia)(jia)快(kuai)的(de)推動下,便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)(li)店(dian)(dian)(dian)(dian)(dian)行業有著(zhu)較大的(de)利(li)(li)(li)(li)(li)潤潛力。很(hen)多加(jia)(jia)盟商都想開(kai)一家(jia)便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)(li)店(dian)(dian)(dian)(dian)(dian)獲得收益(yi),但Maigoo小編認為在(zai)(zai)經營(ying)便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)(li)店(dian)(dian)(dian)(dian)(dian)加(jia)(jia)盟店(dian)(dian)(dian)(dian)(dian)時需要(yao)掌握一定(ding)的(de)經營(ying)技巧。必要(yao)的(de)便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)(li)店(dian)(dian)(dian)(dian)(dian)經營(ying)技巧可以幫助加(jia)(jia)盟商經營(ying)好(hao)(hao)便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)(li)店(dian)(dian)(dian)(dian)(dian),實現便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)(li)店(dian)(dian)(dian)(dian)(dian)利(li)(li)(li)(li)(li)潤的(de)增(zeng)長。因此在(zai)(zai)經營(ying)便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)(li)店(dian)(dian)(dian)(dian)(dian)時需要(yao)談(tan)好(hao)(hao)便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)(li)店(dian)(dian)(dian)(dian)(dian)進貨價格(ge)、增(zeng)加(jia)(jia)便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)(li)店(dian)(dian)(dian)(dian)(dian)服(fu)務項目、做好(hao)(hao)便(bian)(bian)(bian)(bian)利(li)(li)(li)(li)(li)店(dian)(dian)(dian)(dian)(dian)衛(wei)生打掃工作。
如何經營好便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)?商(shang)品是(shi)便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)利(li)(li)(li)潤(run)的(de)主要來源,商(shang)品銷售得(de)越好,那么便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)利(li)(li)(li)潤(run)就越高(gao),商(shang)品進貨(huo)(huo)(huo)價格(ge)(ge)越低,便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)商(shang)品銷售才有利(li)(li)(li)潤(run)空間。因此(ci)Maigoo小編(bian)建議(yi),加(jia)盟商(shang)可以從便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)商(shang)品進貨(huo)(huo)(huo)價這一角(jiao)度入(ru)手,與加(jia)盟總(zong)(zong)部(bu)談好便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)進貨(huo)(huo)(huo)的(de)價格(ge)(ge),努力拿到(dao)較低的(de)商(shang)品進貨(huo)(huo)(huo)價格(ge)(ge),或是(shi)拿到(dao)總(zong)(zong)部(bu)的(de)進貨(huo)(huo)(huo)優(you)惠,與總(zong)(zong)部(bu)簽訂優(you)惠協(xie)議(yi)。這樣便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)進貨(huo)(huo)(huo)價格(ge)(ge)下(xia)降了,才能保證便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)商(shang)品的(de)售價,與其他便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)進行(xing)價格(ge)(ge)競爭(zheng),實現利(li)(li)(li)潤(run)增長。
現如今隨著消費(fei)的(de)升級以及快節奏生活的(de)發(fa)展,傳統(tong)的(de)便(bian)(bian)利店(dian)(dian)服務項(xiang)(xiang)目(mu)已經不能滿足(zu)消費(fei)者(zhe)(zhe)多(duo)方面的(de)需求(qiu)發(fa)展。Maigoo小編認為加(jia)(jia)盟商要想經營好便(bian)(bian)利店(dian)(dian),在激烈的(de)市場競(jing)爭中存活發(fa)展,就(jiu)需要不斷增加(jia)(jia)便(bian)(bian)利店(dian)(dian)服務項(xiang)(xiang)目(mu)。例如增加(jia)(jia)關東煮、快餐、方便(bian)(bian)面、下午茶(cha)等飲食項(xiang)(xiang)目(mu),為消費(fei)者(zhe)(zhe)提供電動車充電、保管(guan)以及代(dai)收快遞等服務。服務項(xiang)(xiang)目(mu)豐富了,消費(fei)者(zhe)(zhe)的(de)需求(qiu)得到滿足(zu)了,才(cai)會對便(bian)(bian)利店(dian)(dian)抱有好感(gan),才(cai)能形成品牌(pai)忠誠(cheng)度,轉發(fa)推薦加(jia)(jia)盟商的(de)便(bian)(bian)利店(dian)(dian)。
便(bian)(bian)利(li)(li)店一般都會經(jing)營食(shi)(shi)(shi)品,特別(bie)是一些現煮的食(shi)(shi)(shi)品,如(ru)關東煮、方便(bian)(bian)面等,這(zhe)類食(shi)(shi)(shi)品對衛生條(tiao)件(jian)要(yao)求比較嚴格,如(ru)果便(bian)(bian)利(li)(li)店沒有(you)做(zuo)好(hao)衛生打(da)掃工作,便(bian)(bian)利(li)(li)店有(you)異味、垃圾成堆(dui),那么(me)就會給消(xiao)費者造(zao)成不好(hao)的影響,消(xiao)費者也不會有(you)進店購買的欲望。所以Maigoo小編建議加(jia)盟商在經(jing)營便(bian)(bian)利(li)(li)店時,需要(yao)每天(tian)安排店員定時做(zuo)好(hao)衛生工作,定期做(zuo)好(hao)殺菌消(xiao)毒工作,這(zhe)樣才能營造(zao)一個健康(kang)、干凈(jing)的門店環境,吸引消(xiao)費者。