如何經營好便利店?談好便利(li)店(dian)進貨價格、增加便利(li)店(dian)服務(wu)項目、做好便利(li)店(dian)衛生(sheng)打掃工作是經(jing)(jing)營便利(li)店(dian)門(men)店(dian)時必須掌握(wo)的經(jing)(jing)營技巧。接下來請跟Maigoo小編一起詳(xiang)細了(le)解便利(li)店(dian)門(men)店(dian)三大經(jing)(jing)營技巧吧,希望對(dui)您有所幫助。
便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)的(de)(de)出現發展與我國(guo)社(she)會經濟(ji)的(de)(de)發展有著密切的(de)(de)聯(lian)系,城市化進程的(de)(de)加快以及(ji)消(xiao)費逐漸延伸到三四(si)城市,為我國(guo)便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)的(de)(de)發展提供了(le)較(jiao)大的(de)(de)支持和保障。在(zai)(zai)消(xiao)費節奏加快的(de)(de)推動下(xia),便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)行業有著較(jiao)大的(de)(de)利(li)(li)潤潛力。很多加盟商(shang)(shang)都(dou)想開(kai)一(yi)(yi)家(jia)便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)獲得(de)收(shou)益,但Maigoo小編認為在(zai)(zai)經營(ying)便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)加盟店(dian)(dian)(dian)(dian)時(shi)需要掌握一(yi)(yi)定的(de)(de)經營(ying)技巧(qiao)。必(bi)要的(de)(de)便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)經營(ying)技巧(qiao)可以幫助加盟商(shang)(shang)經營(ying)好(hao)便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian),實現便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)利(li)(li)潤的(de)(de)增(zeng)長。因此在(zai)(zai)經營(ying)便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)時(shi)需要談好(hao)便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)進貨價格、增(zeng)加便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)服務項目、做好(hao)便(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)衛生打掃(sao)工(gong)作。
如(ru)何(he)經(jing)營好便(bian)(bian)(bian)(bian)(bian)利(li)(li)店?商(shang)(shang)(shang)品(pin)(pin)是便(bian)(bian)(bian)(bian)(bian)利(li)(li)店利(li)(li)潤的(de)(de)主(zhu)要來源,商(shang)(shang)(shang)品(pin)(pin)銷售得越(yue)好,那么便(bian)(bian)(bian)(bian)(bian)利(li)(li)店利(li)(li)潤就越(yue)高(gao),商(shang)(shang)(shang)品(pin)(pin)進(jin)貨(huo)價(jia)格越(yue)低,便(bian)(bian)(bian)(bian)(bian)利(li)(li)店商(shang)(shang)(shang)品(pin)(pin)銷售才有利(li)(li)潤空間。因此Maigoo小編建議,加盟商(shang)(shang)(shang)可以從便(bian)(bian)(bian)(bian)(bian)利(li)(li)店商(shang)(shang)(shang)品(pin)(pin)進(jin)貨(huo)價(jia)這(zhe)一角度(du)入手(shou),與加盟總部談(tan)好便(bian)(bian)(bian)(bian)(bian)利(li)(li)店進(jin)貨(huo)的(de)(de)價(jia)格,努力拿(na)到較低的(de)(de)商(shang)(shang)(shang)品(pin)(pin)進(jin)貨(huo)價(jia)格,或(huo)是拿(na)到總部的(de)(de)進(jin)貨(huo)優惠(hui),與總部簽訂優惠(hui)協議。這(zhe)樣便(bian)(bian)(bian)(bian)(bian)利(li)(li)店進(jin)貨(huo)價(jia)格下降了,才能保證便(bian)(bian)(bian)(bian)(bian)利(li)(li)店商(shang)(shang)(shang)品(pin)(pin)的(de)(de)售價(jia),與其(qi)他便(bian)(bian)(bian)(bian)(bian)利(li)(li)店進(jin)行價(jia)格競爭,實現利(li)(li)潤增長。
現如(ru)今隨著消(xiao)(xiao)費的(de)(de)升級以(yi)及快(kuai)節奏(zou)生活的(de)(de)發展,傳統的(de)(de)便利(li)店服(fu)務(wu)(wu)項(xiang)(xiang)目已經不能滿足消(xiao)(xiao)費者(zhe)多方面的(de)(de)需求發展。Maigoo小編認(ren)為(wei)加(jia)(jia)盟(meng)商要想經營好便利(li)店,在激烈的(de)(de)市場(chang)競爭中存(cun)活發展,就需要不斷(duan)增(zeng)加(jia)(jia)便利(li)店服(fu)務(wu)(wu)項(xiang)(xiang)目。例如(ru)增(zeng)加(jia)(jia)關東煮、快(kuai)餐、方便面、下午(wu)茶等飲食(shi)項(xiang)(xiang)目,為(wei)消(xiao)(xiao)費者(zhe)提供電(dian)動(dong)車充(chong)電(dian)、保(bao)管以(yi)及代(dai)收快(kuai)遞等服(fu)務(wu)(wu)。服(fu)務(wu)(wu)項(xiang)(xiang)目豐富(fu)了,消(xiao)(xiao)費者(zhe)的(de)(de)需求得(de)到(dao)滿足了,才會對便利(li)店抱(bao)有(you)好感,才能形成品(pin)牌忠誠度,轉發推薦加(jia)(jia)盟(meng)商的(de)(de)便利(li)店。
便(bian)(bian)利(li)(li)店(dian)一(yi)般都會(hui)(hui)經(jing)營(ying)食(shi)品,特別是一(yi)些現煮(zhu)的(de)(de)(de)食(shi)品,如關東(dong)煮(zhu)、方便(bian)(bian)面等(deng),這(zhe)類食(shi)品對衛(wei)生條件(jian)要(yao)求比較(jiao)嚴格(ge),如果便(bian)(bian)利(li)(li)店(dian)沒有做好(hao)衛(wei)生打掃工(gong)作(zuo),便(bian)(bian)利(li)(li)店(dian)有異味、垃(la)圾(ji)成堆,那么就會(hui)(hui)給消費者(zhe)造成不好(hao)的(de)(de)(de)影響,消費者(zhe)也不會(hui)(hui)有進店(dian)購買的(de)(de)(de)欲望。所以(yi)Maigoo小編建(jian)議加盟商在經(jing)營(ying)便(bian)(bian)利(li)(li)店(dian)時,需(xu)要(yao)每(mei)天安排店(dian)員定(ding)時做好(hao)衛(wei)生工(gong)作(zuo),定(ding)期(qi)做好(hao)殺菌消毒工(gong)作(zuo),這(zhe)樣才(cai)能營(ying)造一(yi)個(ge)健康、干凈的(de)(de)(de)門(men)店(dian)環境(jing),吸引消費者(zhe)。