如何經營好便利店?談好便(bian)(bian)利店(dian)進(jin)貨價格、增加便(bian)(bian)利店(dian)服(fu)務項目、做(zuo)好便(bian)(bian)利店(dian)衛生打掃工作是經(jing)營(ying)便(bian)(bian)利店(dian)門店(dian)時必須掌握(wo)的經(jing)營(ying)技巧(qiao)。接下來(lai)請跟Maigoo小編一起詳細了(le)解(jie)便(bian)(bian)利店(dian)門店(dian)三大(da)經(jing)營(ying)技巧(qiao)吧,希(xi)望對您有所幫助。
便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)的(de)(de)(de)出(chu)現發展與我國社會經(jing)(jing)(jing)濟(ji)的(de)(de)(de)發展有(you)著密切的(de)(de)(de)聯系(xi),城市化進程(cheng)的(de)(de)(de)加(jia)快(kuai)以及消費逐漸延(yan)伸到三四城市,為(wei)我國便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)的(de)(de)(de)發展提供了(le)較(jiao)大的(de)(de)(de)支持和保障。在(zai)消費節奏加(jia)快(kuai)的(de)(de)(de)推動(dong)下,便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)行(xing)業有(you)著較(jiao)大的(de)(de)(de)利(li)(li)潤潛(qian)力。很多(duo)加(jia)盟(meng)商都想開一家便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)獲得收益(yi),但Maigoo小編(bian)認為(wei)在(zai)經(jing)(jing)(jing)營便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)加(jia)盟(meng)店(dian)(dian)(dian)時(shi)(shi)需要(yao)掌握一定的(de)(de)(de)經(jing)(jing)(jing)營技巧。必要(yao)的(de)(de)(de)便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)經(jing)(jing)(jing)營技巧可以幫助加(jia)盟(meng)商經(jing)(jing)(jing)營好便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian),實現便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)利(li)(li)潤的(de)(de)(de)增長。因此(ci)在(zai)經(jing)(jing)(jing)營便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)時(shi)(shi)需要(yao)談(tan)好便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)進貨價格、增加(jia)便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)服務項(xiang)目、做好便(bian)(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)衛生打(da)掃(sao)工作。
如(ru)何經營好便(bian)利(li)店(dian)?商(shang)品(pin)是便(bian)利(li)店(dian)利(li)潤的(de)(de)主要來源,商(shang)品(pin)銷售得越好,那么便(bian)利(li)店(dian)利(li)潤就越高,商(shang)品(pin)進貨價格(ge)(ge)越低(di),便(bian)利(li)店(dian)商(shang)品(pin)銷售才有利(li)潤空(kong)間。因此Maigoo小(xiao)編建議(yi),加盟商(shang)可以從便(bian)利(li)店(dian)商(shang)品(pin)進貨價這一角度入手,與(yu)加盟總部(bu)談(tan)好便(bian)利(li)店(dian)進貨的(de)(de)價格(ge)(ge),努力拿到(dao)較低(di)的(de)(de)商(shang)品(pin)進貨價格(ge)(ge),或是拿到(dao)總部(bu)的(de)(de)進貨優惠(hui),與(yu)總部(bu)簽訂優惠(hui)協議(yi)。這樣便(bian)利(li)店(dian)進貨價格(ge)(ge)下(xia)降了,才能保證便(bian)利(li)店(dian)商(shang)品(pin)的(de)(de)售價,與(yu)其他便(bian)利(li)店(dian)進行價格(ge)(ge)競爭,實現利(li)潤增長(chang)。
現如今隨(sui)著消費的(de)升級以(yi)及快(kuai)節奏生活的(de)發(fa)展(zhan),傳統的(de)便(bian)(bian)利店(dian)(dian)服務(wu)項目(mu)已經不能(neng)滿足消費者多方面的(de)需求發(fa)展(zhan)。Maigoo小編認為(wei)加(jia)(jia)盟商(shang)要(yao)想(xiang)經營好(hao)便(bian)(bian)利店(dian)(dian),在激烈的(de)市場競爭中存(cun)活發(fa)展(zhan),就(jiu)需要(yao)不斷增加(jia)(jia)便(bian)(bian)利店(dian)(dian)服務(wu)項目(mu)。例如增加(jia)(jia)關東煮、快(kuai)餐、方便(bian)(bian)面、下午茶(cha)等飲食項目(mu),為(wei)消費者提供(gong)電(dian)動車(che)充(chong)電(dian)、保管以(yi)及代收快(kuai)遞等服務(wu)。服務(wu)項目(mu)豐富(fu)了(le)(le),消費者的(de)需求得到滿足了(le)(le),才會對便(bian)(bian)利店(dian)(dian)抱有(you)好(hao)感,才能(neng)形成(cheng)品牌(pai)忠誠(cheng)度,轉發(fa)推(tui)薦加(jia)(jia)盟商(shang)的(de)便(bian)(bian)利店(dian)(dian)。
便(bian)利(li)店(dian)一般(ban)都會經營食(shi)品,特別是一些現煮的(de)食(shi)品,如(ru)關東煮、方便(bian)面等,這(zhe)類(lei)食(shi)品對衛生條件(jian)要求比較(jiao)嚴(yan)格(ge),如(ru)果便(bian)利(li)店(dian)沒有(you)(you)做好(hao)(hao)衛生打掃工(gong)作,便(bian)利(li)店(dian)有(you)(you)異味、垃圾成堆(dui),那么就會給(gei)消費(fei)者(zhe)(zhe)造成不好(hao)(hao)的(de)影響,消費(fei)者(zhe)(zhe)也(ye)不會有(you)(you)進店(dian)購買的(de)欲望(wang)。所以(yi)Maigoo小編建議(yi)加(jia)盟商(shang)在經營便(bian)利(li)店(dian)時,需要每天安排店(dian)員定時做好(hao)(hao)衛生工(gong)作,定期做好(hao)(hao)殺菌消毒工(gong)作,這(zhe)樣(yang)才能營造一個健康(kang)、干凈的(de)門(men)店(dian)環境,吸(xi)引消費(fei)者(zhe)(zhe)。