常見酒類
白酒:中國特有的一(yi)種蒸餾(liu)酒(jiu)。由淀(dian)粉或糖質原(yuan)料制成酒(jiu)醅或發(fa)酵醪經蒸餾(liu)而得。
啤酒:以(yi)大麥芽﹑酒花﹑水為主(zhu)要原料,經(jing)酵(jiao)母(mu)發酵(jiao)作用釀(niang)制而成(cheng)的(de)飽含二氧(yang)化(hua)碳的(de)低(di)酒精度酒。
葡萄酒:用新鮮的(de)葡(pu)萄或葡(pu)萄汁經發酵釀(niang)成的(de)酒精飲料。
米酒:酒釀又名醪糟,古人叫“醴”。是(shi)南方常見的(de)傳統地方風味小吃(chi)。
藥酒:將強身健體的中藥與酒"溶(rong)"于一(yi)體的(de)藥(yao)酒,配(pei)制方(fang)便(bian)、藥(yao)性(xing)穩定、安全有(you)效。
酒類連鎖經營模式
直營店:直(zhi)營(ying)店(dian)(dian)(dian)是(shi)指(zhi)由酒水連鎖(suo)企業獨家投(tou)資(zi)設立(li)的門店(dian)(dian)(dian),由企業總部負責門店(dian)(dian)(dian)選址、租賃、員工雇傭、培(pei)訓及門店(dian)(dian)(dian)日常經營(ying),并承(cheng)擔門店(dian)(dian)(dian)所發生的一切費用開(kai)支,門店(dian)(dian)(dian)收入全部由企業取(qu)得。直(zhi)營(ying)店(dian)(dian)(dian)模(mo)式的優勢是(shi)企業總部對(dui)各直(zhi)營(ying)店(dian)(dian)(dian)的管控(kong)力(li)極強(qiang),有利(li)于(yu)樹立(li)良(liang)好的品牌形象。
加盟(meng)店(dian)(dian)(dian)(dian):在傳統(tong)(tong)(tong)(tong)形式(shi)的(de)基(ji)礎上,酒(jiu)水(shui)連(lian)(lian)(lian)鎖(suo)行業(ye)的(de)加盟(meng)形式(shi)發展出了直管(guan)(guan)店(dian)(dian)(dian)(dian)、合(he)作店(dian)(dian)(dian)(dian)等模式(shi),雖然叫法不(bu)一(yi)(yi)樣,但其本質(zhi)類似。直管(guan)(guan)店(dian)(dian)(dian)(dian)即與第三方(fang)合(he)作開店(dian)(dian)(dian)(dian),所有權(quan)(quan)與經(jing)營(ying)(ying)權(quan)(quan)分離(li)。第三方(fang)合(he)作者通過繳納(na)一(yi)(yi)定(ding)(ding)金額的(de)履約保證(zheng)金、特許(xu)經(jing)營(ying)(ying)管(guan)(guan)理(li)(li)費,獲(huo)得酒(jiu)水(shui)連(lian)(lian)(lian)鎖(suo)企業(ye)的(de)商標、商號的(de)使用權(quan)(quan),在指(zhi)定(ding)(ding)區域(yu)內(nei)開設(she)直管(guan)(guan)店(dian)(dian)(dian)(dian),并委托(tuo)酒(jiu)水(shui)連(lian)(lian)(lian)鎖(suo)企業(ye)對直管(guan)(guan)店(dian)(dian)(dian)(dian)進行統(tong)(tong)(tong)(tong)一(yi)(yi)運營(ying)(ying)、統(tong)(tong)(tong)(tong)一(yi)(yi)管(guan)(guan)理(li)(li),統(tong)(tong)(tong)(tong)一(yi)(yi)服務(wu)標準。合(he)作店(dian)(dian)(dian)(dian)即在指(zhi)定(ding)(ding)區域(yu)、指(zhi)定(ding)(ding)期限(xian)內(nei),酒(jiu)水(shui)連(lian)(lian)(lian)鎖(suo)企業(ye)授予合(he)作經(jing)營(ying)(ying)方(fang)品牌的(de)經(jing)營(ying)(ying)權(quan)(quan),雙(shuang)方(fang)簽訂《合(he)作經(jing)營(ying)(ying)合(he)同(tong)》約定(ding)(ding)各自的(de)權(quan)(quan)利義務(wu)。
店(dian)中(zhong)店(dian):“店(dian)中(zhong)店(dian)”即指在終端領域,由廠家(jia)、渠道商、終端商之間聯(lian)營或某一方自營(酒廠、經銷(xiao)商或酒店(dian)、大(da)賣場(chang)等自營或聯(lian)營),開設在酒店(dian)、商場(chang)或賣場(chang)等實體終端的(de)品(pin)牌專賣區或品(pin)類(lei)專售店(dian)柜(ju)。
怎樣做好酒水代理
選擇合適的酒水代理品牌、進行酒水品牌的科學經(jing)營(ying)規劃(hua)、擁有自(zi)營(ying)專(zhuan)賣店(dian)或樣板店(dian)、適時(shi)宣(xuan)傳(chuan)自(zi)己、靈活(huo)調整經(jing)營(ying)策略、準備充足資金。
酒水連鎖店如何裝修
裝修(xiu)簡單(dan)、清晰(xi);空間布局要合理;貨架(jia)的陳(chen)列均勻;突出(chu)商品(pin)。