隨著我國居民收入水平的提高,在城鎮化進程加快的推動下,消費者對廚房電器的需求不斷擴大,呈現出個性化、定制化以及智能化的消費需求,不斷推動著廚房電器行(xing)(xing)業(ye)的發展。那么你(ni)知道廚(chu)(chu)房(fang)電器行(xing)(xing)業(ye)搜索(suo)指(zhi)數趨(qu)勢如何嗎(ma)?Maigoo小(xiao)編(bian)在(zai)文中整理和解析(xi)廚(chu)(chu)房(fang)電器行(xing)(xing)業(ye)搜索(suo)指(zhi)數趨(qu)勢,希望對您有所幫助。
廚(chu)房電器(qi)包(bao)括冰箱、燃氣灶、集成(cheng)灶、烤(kao)箱、抽油煙機等電器(qi)產(chan)品(pin),可分為普(pu)通(tong)嵌(qian)入(ru)(ru)式廚(chu)房電器(qi)、獨立式廚(chu)房電器(qi)以及全(quan)嵌(qian)入(ru)(ru)式廚(chu)房電器(qi)。廚(chu)房電器(qi)行(xing)業受到房地產(chan)行(xing)業政(zheng)策(ce)以及市場需求(qiu)的(de)影(ying)響,近年來廚(chu)房電器(qi)行(xing)業發展增速有所放緩。
根(gen)據中怡康(kang)、首創(chuang)證(zheng)券數(shu)據顯(xian)示(shi),2020年我(wo)國(guo)(guo)廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)市場零售規模達到了1114億元,Maigoo小(xiao)編認為隨著(zhu)(zhu)我(wo)國(guo)(guo)居民廚(chu)(chu)電(dian)(dian)(dian)健康(kang)消(xiao)(xiao)費理(li)念的增(zeng)強(qiang),以及(ji)消(xiao)(xiao)費水平的提高,我(wo)國(guo)(guo)廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)行(xing)業(ye)仍保持著(zhu)(zhu)增(zeng)長的趨勢。特別是在電(dian)(dian)(dian)商直播銷售發(fa)(fa)展的推動下,未(wei)(wei)來廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)行(xing)業(ye)規模將會進一(yi)步擴大。但由于我(wo)國(guo)(guo)廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)行(xing)業(ye)生產面臨(lin)著(zhu)(zhu)原材(cai)料(liao)漲價、制作成本提高的困(kun)境,又從廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)增(zeng)量競(jing)爭向(xiang)存量競(jing)爭的轉(zhuan)變下,我(wo)國(guo)(guo)廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)市場競(jing)爭加劇,廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)行(xing)業(ye)發(fa)(fa)展面臨(lin)著(zhu)(zhu)困(kun)難。隨著(zhu)(zhu)我(wo)國(guo)(guo)用戶需求(qiu)的變化、電(dian)(dian)(dian)商直播銷售的發(fa)(fa)展以及(ji)人工智能技術的進步,未(wei)(wei)來我(wo)國(guo)(guo)廚(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)行(xing)業(ye)將會迎來前所未(wei)(wei)有的發(fa)(fa)展機遇。