廚房電器門(men)(men)店(dian)選址(zhi)(zhi)關系(xi)到后期門(men)(men)店(dian)的發展,因此在選址(zhi)(zhi)時需要注(zhu)意成本核算、考慮(lv)廚(chu)房(fang)電器店(dian)鋪面積,廚(chu)房(fang)電器門(men)(men)店(dian)選址(zhi)(zhi)注(zhu)意“傍大(da)款”。接下來請跟(gen)Maigoo小編一起(qi)詳細了(le)解廚(chu)房(fang)電器開(kai)店(dian)的選址(zhi)(zhi)方法,看看廚(chu)房(fang)電器專賣店(dian)適合開(kai)在什(shen)么地(di)方。
Maigoo小編認為廚房電器門(men)店選(xuan)址(zhi)時(shi),還需要注(zhu)意(yi)成(cheng)本核(he)算。成(cheng)本包括(kuo)運(yun)輸(shu)貨物(wu)的費用(yong)時(shi)間成(cheng)本,也包括(kuo)上(shang)下班的成(cheng)本。如果將(jiang)廚房電器門(men)店遠(yuan)離(li)市中心的位置開(kai)店,那么就有可能(neng)造成(cheng)運(yun)輸(shu)成(cheng)本較高(gao),上(shang)下班效率低的情況。所以在選(xuan)址(zhi)時(shi)要注(zhu)意(yi)成(cheng)本的核(he)算,就好將(jiang)成(cheng)本控(kong)制在一定最(zui)小的范(fan)圍(wei)。
現(xian)在很多(duo)(duo)加盟商(shang)都覺得開廚房電(dian)器門店的面(mian)(mian)積越(yue)(yue)(yue)大越(yue)(yue)(yue)好,店面(mian)(mian)面(mian)(mian)積越(yue)(yue)(yue)大,門店引(yin)(yin)進(jin)(jin)的廚房電(dian)器產品就越(yue)(yue)(yue)多(duo)(duo),就越(yue)(yue)(yue)能吸引(yin)(yin)消(xiao)費(fei)(fei)者。但其實不(bu)(bu)然(ran)。Maigoo小編認為過分(fen)追求門店大面(mian)(mian)積,有可能會導致面(mian)(mian)積利用(yong)率(lv)不(bu)(bu)高,造成資源浪費(fei)(fei)的情(qing)況(kuang),還會給消(xiao)費(fei)(fei)者一種空曠、冷(leng)清、生意不(bu)(bu)好的氛(fen)圍(wei)感。因(yin)此在進(jin)(jin)行(xing)廚房電(dian)器門店選址時,最好多(duo)(duo)多(duo)(duo)考慮一下店鋪面(mian)(mian)積,根據實際情(qing)況(kuang)選擇合適的面(mian)(mian)積。
廚房電(dian)器(qi)門店(dian)(dian)(dian)(dian)選址需要注意有“傍大款”的(de)意識(shi)。周邊(bian)如果有大型服裝(zhuang)店(dian)(dian)(dian)(dian)、潔具衛浴店(dian)(dian)(dian)(dian)、家具城、社區中心等(deng)人(ren)流量多的(de)店(dian)(dian)(dian)(dian)鋪或公共場所,那么(me)就可(ke)以考慮(lv)將(jiang)廚房電(dian)器(qi)門店(dian)(dian)(dian)(dian)地址選在那里。Maigoo小編認為將(jiang)廚房電(dian)器(qi)門店(dian)(dian)(dian)(dian)開(kai)在這些(xie)店(dian)(dian)(dian)(dian)鋪場所的(de)旁邊(bian),可(ke)以依靠其(qi)他店(dian)(dian)(dian)(dian)鋪強大的(de)人(ren)流量和知名度優勢,進行自身門店(dian)(dian)(dian)(dian)宣傳。還可(ke)以省去(qu)考察門店(dian)(dian)(dian)(dian)情況的(de)精力,減(jian)輕開(kai)店(dian)(dian)(dian)(dian)成本,實(shi)現快速開(kai)店(dian)(dian)(dian)(dian)。
Maigoo小編認為家電市(shi)(shi)場(chang)是(shi)廚(chu)房(fang)電器(qi)專(zhuan)賣(mai)店開店最好的地(di)方之一。家電市(shi)(shi)場(chang)有著很多(duo)的廚(chu)房(fang)電器(qi)門(men)店,如(ru)果專(zhuan)賣(mai)店可以開在家電市(shi)(shi)場(chang),那么就可以利用家電市(shi)(shi)場(chang)強(qiang)大的集聚性(xing)吸引消費者,形(xing)成專(zhuan)業的廚(chu)房(fang)電器(qi)商品城,提(ti)高(gao)自身專(zhuan)賣(mai)店的知名度。
社(she)區(qu)(qu)有(you)著較為(wei)穩定的(de)居住(zhu)人群,對于廚房(fang)電(dian)器(qi)專賣店來說能形(xing)成穩定的(de)客源優勢。因此Maigoo小編(bian)認為(wei)可以將廚房(fang)電(dian)器(qi)專賣店開在社(she)區(qu)(qu)店鋪位置(zhi)。但在選(xuan)擇社(she)區(qu)(qu)店鋪時(shi),還需(xu)要看看社(she)區(qu)(qu)的(de)入住(zhu)率,消(xiao)費需(xu)求怎(zen)么樣,購(gou)買更新(xin)廚房(fang)電(dian)器(qi)產(chan)品的(de)周期怎(zen)么樣,最好選(xuan)擇入住(zhu)率高、有(you)更新(xin)需(xu)求的(de)社(she)區(qu)(qu)店鋪。
新開(kai)(kai)小區樓(lou)盤(pan)是比較(jiao)適合廚房電器專(zhuan)(zhuan)賣(mai)店(dian)開(kai)(kai)店(dian)的(de)(de)。Maigoo小編認為小區樓(lou)盤(pan)是新開(kai)(kai)的(de)(de),很多家具、電器都是消費者(zhe)需(xu)要購買的(de)(de),這就有(you)著很大的(de)(de)消費需(xu)求。所以(yi)可以(yi)將(jiang)廚房電器專(zhuan)(zhuan)賣(mai)店(dian)開(kai)(kai)在新開(kai)(kai)的(de)(de)小區樓(lou)盤(pan)附近。