廚房電器門(men)(men)店(dian)(dian)選(xuan)址(zhi)關系到后(hou)期門(men)(men)店(dian)(dian)的(de)發(fa)展,因(yin)此在選(xuan)址(zhi)時需要注(zhu)意成本核算(suan)、考慮廚房(fang)(fang)電器(qi)店(dian)(dian)鋪面積(ji),廚房(fang)(fang)電器(qi)門(men)(men)店(dian)(dian)選(xuan)址(zhi)注(zhu)意“傍大款”。接下來(lai)請跟Maigoo小編一(yi)起詳細了解廚房(fang)(fang)電器(qi)開店(dian)(dian)的(de)選(xuan)址(zhi)方法,看看廚房(fang)(fang)電器(qi)專賣店(dian)(dian)適合開在什么地方。
Maigoo小編認為廚房電(dian)器門店選址時(shi),還需要(yao)注意(yi)成(cheng)(cheng)本核(he)算。成(cheng)(cheng)本包(bao)括(kuo)運輸貨物的費(fei)用時(shi)間成(cheng)(cheng)本,也(ye)包(bao)括(kuo)上下班的成(cheng)(cheng)本。如果將(jiang)廚房電(dian)器門店遠離市(shi)中(zhong)心的位置開店,那么就(jiu)有可能造成(cheng)(cheng)運輸成(cheng)(cheng)本較高,上下班效(xiao)率(lv)低的情況。所(suo)以在選址時(shi)要(yao)注意(yi)成(cheng)(cheng)本的核(he)算,就(jiu)好將(jiang)成(cheng)(cheng)本控制在一定最小的范(fan)圍(wei)。
現在很多(duo)加盟(meng)商(shang)都覺得開廚房(fang)電器門(men)店的(de)面(mian)積(ji)(ji)(ji)越(yue)(yue)大(da)越(yue)(yue)好,店面(mian)面(mian)積(ji)(ji)(ji)越(yue)(yue)大(da),門(men)店引(yin)進(jin)的(de)廚房(fang)電器產品就越(yue)(yue)多(duo),就越(yue)(yue)能吸引(yin)消費(fei)者。但其(qi)實(shi)不然。Maigoo小編(bian)認為過分追求門(men)店大(da)面(mian)積(ji)(ji)(ji),有(you)可能會導致面(mian)積(ji)(ji)(ji)利用率不高,造(zao)成(cheng)資源浪(lang)費(fei)的(de)情況(kuang),還會給消費(fei)者一種(zhong)空曠(kuang)、冷清、生(sheng)意(yi)不好的(de)氛圍感。因此在進(jin)行廚房(fang)電器門(men)店選址時(shi),最好多(duo)多(duo)考慮一下店鋪面(mian)積(ji)(ji)(ji),根據實(shi)際情況(kuang)選擇(ze)合適的(de)面(mian)積(ji)(ji)(ji)。
廚(chu)房電器(qi)門店(dian)(dian)(dian)(dian)選址需要注意(yi)有(you)(you)“傍大(da)款”的(de)意(yi)識(shi)。周邊如果有(you)(you)大(da)型(xing)服裝(zhuang)店(dian)(dian)(dian)(dian)、潔具衛浴店(dian)(dian)(dian)(dian)、家具城、社區(qu)中(zhong)心等人(ren)流量多的(de)店(dian)(dian)(dian)(dian)鋪或公共(gong)場所,那么就可(ke)以考(kao)慮將(jiang)廚(chu)房電器(qi)門店(dian)(dian)(dian)(dian)地址選在(zai)那里(li)。Maigoo小編認為將(jiang)廚(chu)房電器(qi)門店(dian)(dian)(dian)(dian)開在(zai)這些店(dian)(dian)(dian)(dian)鋪場所的(de)旁邊,可(ke)以依靠其他(ta)店(dian)(dian)(dian)(dian)鋪強(qiang)大(da)的(de)人(ren)流量和(he)知名度優勢,進(jin)行自身門店(dian)(dian)(dian)(dian)宣傳。還可(ke)以省去考(kao)察(cha)門店(dian)(dian)(dian)(dian)情況的(de)精力,減輕開店(dian)(dian)(dian)(dian)成本,實現快(kuai)速(su)開店(dian)(dian)(dian)(dian)。
Maigoo小編(bian)認為家(jia)電(dian)市場(chang)(chang)是廚(chu)房(fang)(fang)電(dian)器專(zhuan)賣(mai)店(dian)開店(dian)最好的(de)(de)地方之一(yi)。家(jia)電(dian)市場(chang)(chang)有(you)著(zhu)很多的(de)(de)廚(chu)房(fang)(fang)電(dian)器門(men)店(dian),如(ru)果專(zhuan)賣(mai)店(dian)可以開在家(jia)電(dian)市場(chang)(chang),那么(me)就(jiu)可以利用(yong)家(jia)電(dian)市場(chang)(chang)強大(da)的(de)(de)集聚性(xing)吸引(yin)消費者,形(xing)成專(zhuan)業的(de)(de)廚(chu)房(fang)(fang)電(dian)器商品城(cheng),提高(gao)自身專(zhuan)賣(mai)店(dian)的(de)(de)知名度。
社(she)區(qu)有著較(jiao)為穩定的居住(zhu)人(ren)群,對于廚房電(dian)(dian)(dian)器(qi)專賣店來(lai)說(shuo)能形成穩定的客源(yuan)優勢。因此(ci)Maigoo小編認(ren)為可以將廚房電(dian)(dian)(dian)器(qi)專賣店開(kai)在(zai)社(she)區(qu)店鋪位置。但(dan)在(zai)選擇社(she)區(qu)店鋪時,還需要看看社(she)區(qu)的入(ru)住(zhu)率(lv),消費需求怎(zen)么樣,購買(mai)更(geng)新(xin)廚房電(dian)(dian)(dian)器(qi)產品的周(zhou)期(qi)怎(zen)么樣,最好選擇入(ru)住(zhu)率(lv)高、有更(geng)新(xin)需求的社(she)區(qu)店鋪。
新開(kai)(kai)(kai)小(xiao)(xiao)(xiao)(xiao)區(qu)(qu)樓(lou)盤是比較適(shi)合廚(chu)房電(dian)器(qi)專(zhuan)賣(mai)店(dian)開(kai)(kai)(kai)店(dian)的。Maigoo小(xiao)(xiao)(xiao)(xiao)編(bian)認為小(xiao)(xiao)(xiao)(xiao)區(qu)(qu)樓(lou)盤是新開(kai)(kai)(kai)的,很(hen)多(duo)家具、電(dian)器(qi)都是消(xiao)(xiao)費者(zhe)需要購買的,這就有著很(hen)大的消(xiao)(xiao)費需求。所以可以將廚(chu)房電(dian)器(qi)專(zhuan)賣(mai)店(dian)開(kai)(kai)(kai)在新開(kai)(kai)(kai)的小(xiao)(xiao)(xiao)(xiao)區(qu)(qu)樓(lou)盤附近。