廚房電器門(men)店(dian)選址關系到后期(qi)門(men)店(dian)的發展,因(yin)此在(zai)選址時(shi)需要(yao)注意成本核算、考慮(lv)廚(chu)房(fang)電(dian)(dian)器(qi)店(dian)鋪面(mian)積,廚(chu)房(fang)電(dian)(dian)器(qi)門(men)店(dian)選址注意“傍大(da)款”。接下來(lai)請跟Maigoo小編一起詳細了解(jie)廚(chu)房(fang)電(dian)(dian)器(qi)開店(dian)的選址方法,看(kan)看(kan)廚(chu)房(fang)電(dian)(dian)器(qi)專賣店(dian)適合(he)開在(zai)什么地方。
Maigoo小(xiao)編認為廚房(fang)(fang)電(dian)器門店選址時,還(huan)需要(yao)注意成(cheng)本核算。成(cheng)本包括(kuo)運輸(shu)貨物的(de)費(fei)用時間成(cheng)本,也(ye)包括(kuo)上下班(ban)(ban)的(de)成(cheng)本。如果將廚房(fang)(fang)電(dian)器門店遠離市中心(xin)的(de)位置開店,那么就(jiu)有可能造(zao)成(cheng)運輸(shu)成(cheng)本較(jiao)高(gao),上下班(ban)(ban)效率低的(de)情況。所以(yi)在(zai)選址時要(yao)注意成(cheng)本的(de)核算,就(jiu)好將成(cheng)本控(kong)制在(zai)一定最(zui)小(xiao)的(de)范圍。
現(xian)在(zai)很(hen)多加(jia)盟商都覺得開(kai)廚(chu)(chu)房電(dian)(dian)器門(men)店(dian)(dian)(dian)的(de)(de)面積越(yue)(yue)大(da)(da)越(yue)(yue)好,店(dian)(dian)(dian)面面積越(yue)(yue)大(da)(da),門(men)店(dian)(dian)(dian)引進的(de)(de)廚(chu)(chu)房電(dian)(dian)器產品就越(yue)(yue)多,就越(yue)(yue)能(neng)吸引消(xiao)費(fei)者。但其實不(bu)然。Maigoo小編認為過(guo)分(fen)追求門(men)店(dian)(dian)(dian)大(da)(da)面積,有(you)可能(neng)會(hui)導致面積利用(yong)率不(bu)高,造(zao)成資源浪(lang)費(fei)的(de)(de)情況,還會(hui)給消(xiao)費(fei)者一種空曠、冷清、生(sheng)意不(bu)好的(de)(de)氛(fen)圍感。因此在(zai)進行廚(chu)(chu)房電(dian)(dian)器門(men)店(dian)(dian)(dian)選(xuan)址時,最好多多考慮一下店(dian)(dian)(dian)鋪面積,根(gen)據實際情況選(xuan)擇合適(shi)的(de)(de)面積。
廚(chu)房(fang)電器門(men)店(dian)(dian)(dian)選址需要(yao)注意(yi)有“傍大(da)款”的(de)意(yi)識。周邊如果有大(da)型服(fu)裝店(dian)(dian)(dian)、潔具衛浴(yu)店(dian)(dian)(dian)、家(jia)具城、社區中(zhong)心(xin)等人流(liu)量多的(de)店(dian)(dian)(dian)鋪或公共場所,那么就可以考慮將廚(chu)房(fang)電器門(men)店(dian)(dian)(dian)地址選在那里。Maigoo小編認為將廚(chu)房(fang)電器門(men)店(dian)(dian)(dian)開(kai)在這(zhe)些店(dian)(dian)(dian)鋪場所的(de)旁邊,可以依靠其他店(dian)(dian)(dian)鋪強大(da)的(de)人流(liu)量和(he)知名度優勢(shi),進行自身門(men)店(dian)(dian)(dian)宣傳(chuan)。還可以省去考察(cha)門(men)店(dian)(dian)(dian)情況的(de)精力(li),減輕開(kai)店(dian)(dian)(dian)成本,實現快(kuai)速開(kai)店(dian)(dian)(dian)。
Maigoo小編(bian)認為家電(dian)(dian)市(shi)場(chang)是(shi)廚房(fang)電(dian)(dian)器(qi)專(zhuan)賣店(dian)開店(dian)最好的(de)地方之一(yi)。家電(dian)(dian)市(shi)場(chang)有著(zhu)很多(duo)的(de)廚房(fang)電(dian)(dian)器(qi)門店(dian),如果專(zhuan)賣店(dian)可(ke)以(yi)開在家電(dian)(dian)市(shi)場(chang),那么就(jiu)可(ke)以(yi)利(li)用(yong)家電(dian)(dian)市(shi)場(chang)強(qiang)大(da)的(de)集聚性吸引(yin)消費(fei)者,形成專(zhuan)業的(de)廚房(fang)電(dian)(dian)器(qi)商品城,提高自身專(zhuan)賣店(dian)的(de)知(zhi)名(ming)度。
社區(qu)(qu)有(you)著較為穩(wen)定的居住人(ren)群,對于廚(chu)房電器專(zhuan)賣店來(lai)說(shuo)能形(xing)成穩(wen)定的客源優勢(shi)。因此Maigoo小編認為可以將廚(chu)房電器專(zhuan)賣店開(kai)在(zai)(zai)社區(qu)(qu)店鋪(pu)位置。但(dan)在(zai)(zai)選擇(ze)社區(qu)(qu)店鋪(pu)時,還需要(yao)看(kan)看(kan)社區(qu)(qu)的入(ru)住率(lv),消費需求怎么(me)樣,購買(mai)更新廚(chu)房電器產品的周期怎么(me)樣,最好選擇(ze)入(ru)住率(lv)高、有(you)更新需求的社區(qu)(qu)店鋪(pu)。
新(xin)(xin)開(kai)(kai)小區樓盤是(shi)比(bi)較適合廚(chu)房電(dian)器專賣店開(kai)(kai)店的(de)(de)(de)。Maigoo小編認為小區樓盤是(shi)新(xin)(xin)開(kai)(kai)的(de)(de)(de),很(hen)多家具(ju)、電(dian)器都(dou)是(shi)消(xiao)(xiao)費者需(xu)要購(gou)買的(de)(de)(de),這就有(you)著很(hen)大(da)的(de)(de)(de)消(xiao)(xiao)費需(xu)求。所以(yi)可以(yi)將廚(chu)房電(dian)器專賣店開(kai)(kai)在新(xin)(xin)開(kai)(kai)的(de)(de)(de)小區樓盤附近(jin)。