廚(chu)房(fang)電(dian)(dian)(dian)(dian)器(qi)包括冰箱、燃氣灶(zao)、集成灶(zao)、烤箱、抽油煙機等電(dian)(dian)(dian)(dian)器(qi)產品，可分為普通嵌(qian)入(ru)式(shi)(shi)廚(chu)房(fang)電(dian)(dian)(dian)(dian)器(qi)、獨立式(shi)(shi)廚(chu)房(fang)電(dian)(dian)(dian)(dian)器(qi)以及(ji)全嵌(qian)入(ru)式(shi)(shi)廚(chu)房(fang)電(dian)(dian)(dian)(dian)器(qi)。廚(chu)房(fang)電(dian)(dian)(dian)(dian)器(qi)行(xing)業(ye)受到房(fang)地產行(xing)業(ye)政策以及(ji)市(shi)場(chang)需求的影響，近年來廚(chu)房(fang)電(dian)(dian)(dian)(dian)器(qi)行(xing)業(ye)發展增速有(you)所放(fang)緩。

根據中怡康(kang)、首創(chuang)證券數據顯示(shi)，2020年我(wo)國(guo)(guo)廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)市場(chang)(chang)零(ling)售(shou)(shou)規(gui)模達(da)到了1114億元，Maigoo小編認為隨著我(wo)國(guo)(guo)居民廚(chu)電(dian)(dian)(dian)健康(kang)消(xiao)費理念的(de)(de)(de)增(zeng)強(qiang)，以及消(xiao)費水平的(de)(de)(de)提高，我(wo)國(guo)(guo)廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)行業(ye)仍保持(chi)著增(zeng)長的(de)(de)(de)趨勢。特別(bie)是在電(dian)(dian)(dian)商直(zhi)播銷(xiao)售(shou)(shou)發(fa)(fa)展(zhan)(zhan)的(de)(de)(de)推動下，未來(lai)廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)行業(ye)規(gui)模將會(hui)進(jin)一步(bu)擴大。但(dan)由于我(wo)國(guo)(guo)廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)行業(ye)生(sheng)產(chan)面(mian)臨著原材料漲價、制(zhi)作成本提高的(de)(de)(de)困境，又從廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)增(zeng)量競(jing)爭向存量競(jing)爭的(de)(de)(de)轉變(bian)下，我(wo)國(guo)(guo)廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)市場(chang)(chang)競(jing)爭加劇，廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)行業(ye)發(fa)(fa)展(zhan)(zhan)面(mian)臨著困難(nan)。隨著我(wo)國(guo)(guo)用戶(hu)需求的(de)(de)(de)變(bian)化、電(dian)(dian)(dian)商直(zhi)播銷(xiao)售(shou)(shou)的(de)(de)(de)發(fa)(fa)展(zhan)(zhan)以及人工智能技術的(de)(de)(de)進(jin)步(bu)，未來(lai)我(wo)國(guo)(guo)廚(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)行業(ye)將會(hui)迎來(lai)前所未有(you)的(de)(de)(de)發(fa)(fa)展(zhan)(zhan)機遇。

根據數據圖表可以知道，2015-2019年(nian)(nian)我(wo)國廚(chu)(chu)房電器行業銷(xiao)(xiao)售額總體(ti)呈(cheng)現(xian)出上升的(de)趨(qu)勢(shi)。Maigoo小編認為2017年(nian)(nian)由于受到(dao)房地產政策(ce)等宏(hong)觀經濟增速的(de)影響，我(wo)國廚(chu)(chu)房電器市(shi)場消費升級態勢(shi)良好(hao)，2017年(nian)(nian)我(wo)國廚(chu)(chu)房電器行業銷(xiao)(xiao)售額達到(dao)了(le)977億(yi)元。未來(lai)隨著電商銷(xiao)(xiao)售的(de)增長以及舊廚(chu)(chu)房電器改(gai)造(zao)更新(xin)的(de)需求(qiu)發展，我(wo)國廚(chu)(chu)房電器行業銷(xiao)(xiao)售額將會進一步擴大(da)。