保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)是保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)食(shi)品(pin)(pin)(pin)(pin)(pin)，又稱為(wei)膳食(shi)補充劑。保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)一般(ban)分(fen)為(wei)保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)藥品(pin)(pin)(pin)(pin)(pin)、保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)食(shi)品(pin)(pin)(pin)(pin)(pin)等，例如茶、藥膳、飲品(pin)(pin)(pin)(pin)(pin)等等。隨著(zhu)人(ren)們(men)健(jian)(jian)(jian)(jian)康(kang)(kang)保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)意識的(de)(de)提升，特別是在新冠疫(yi)情(qing)之下，人(ren)們(men)對自身免(mian)疫(yi)力提高越(yue)發重視，保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)市(shi)(shi)場(chang)也迎(ying)來(lai)(lai)了空(kong)前火爆(bao)的(de)(de)階段。根據艾媒咨詢數據顯示，近年(nian)(nian)來(lai)(lai)我(wo)(wo)(wo)國(guo)保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)市(shi)(shi)場(chang)規模呈(cheng)現出逐(zhu)年(nian)(nian)遞增(zeng)的(de)(de)趨(qu)勢，隨著(zhu)我(wo)(wo)(wo)國(guo)保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)消費人(ren)群的(de)(de)擴(kuo)大，未來(lai)(lai)到(dao)2022年(nian)(nian)，我(wo)(wo)(wo)國(guo)保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)市(shi)(shi)場(chang)規模將達到(dao)2989億元。從我(wo)(wo)(wo)國(guo)保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)現狀來(lai)(lai)看，我(wo)(wo)(wo)國(guo)保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)由于行(xing)(xing)業(ye)進(jin)入(ru)門檻較(jiao)低，以(yi)及(ji)“藍帽(mao)子”資質監管不嚴格(ge)，導致保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)市(shi)(shi)場(chang)競(jing)爭(zheng)格(ge)局較(jiao)為(wei)分(fen)散，市(shi)(shi)場(chang)集中度較(jiao)低。隨著(zhu)保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)的(de)(de)發展(zhan)，保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)將會不斷加大監管力度，加快(kuai)整合重組步伐，未來(lai)(lai)保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)發展(zhan)空(kong)間仍(reng)十分(fen)廣闊。Maigoo小編認為(wei)受到(dao)疫(yi)情(qing)的(de)(de)影響，人(ren)們(men)健(jian)(jian)(jian)(jian)康(kang)(kang)意識得到(dao)提高，居民(min)對保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)的(de)(de)需求(qiu)不斷擴(kuo)大。在直播銷售以(yi)及(ji)互聯(lian)網發展(zhan)的(de)(de)推動下，保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)紛紛加大線(xian)(xian)上保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)營銷運營，進(jin)一步推動了保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)的(de)(de)發展(zhan)。未來(lai)(lai)，隨著(zhu)保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)消費逐(zhu)漸滲透到(dao)三(san)四線(xian)(xian)城市(shi)(shi)，以(yi)及(ji)年(nian)(nian)輕消費群體的(de)(de)擴(kuo)容，我(wo)(wo)(wo)國(guo)保(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)將迎(ying)來(lai)(lai)快(kuai)速發展(zhan)時期。

根(gen)據圖表可(ke)以(yi)知道，2013-2020年(nian)我國保(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)市(shi)(shi)(shi)(shi)場(chang)規模(mo)(mo)呈現出不斷擴大的(de)(de)趨勢，且市(shi)(shi)(shi)(shi)場(chang)規模(mo)(mo)增(zeng)速逐(zhu)漸加快。Maigoo小編認為由(you)于社(she)會(hui)工作(zuo)壓力的(de)(de)增(zeng)大，我國消(xiao)費(fei)(fei)(fei)者對保(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)的(de)(de)消(xiao)費(fei)(fei)(fei)理念(nian)得(de)到(dao)(dao)了(le)轉變，保(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)逐(zhu)漸成為剛性消(xiao)費(fei)(fei)(fei)品(pin)(pin)(pin)，推動著保(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)行業(ye)市(shi)(shi)(shi)(shi)場(chang)規模(mo)(mo)逐(zhu)漸增(zeng)加。2020年(nian)保(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)市(shi)(shi)(shi)(shi)場(chang)規模(mo)(mo)達到(dao)(dao)了(le)2503億(yi)元(yuan)，在新冠疫(yi)情之下(xia)，消(xiao)費(fei)(fei)(fei)者保(bao)(bao)(bao)健(jian)(jian)意(yi)識逐(zhu)漸得(de)到(dao)(dao)提(ti)升，刺激著消(xiao)費(fei)(fei)(fei)者加大了(le)對保(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)的(de)(de)需求。未(wei)來隨著我國消(xiao)費(fei)(fei)(fei)者健(jian)(jian)康意(yi)識的(de)(de)提(ti)高、保(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)消(xiao)費(fei)(fei)(fei)群體年(nian)輕(qing)化，以(yi)及(ji)保(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)消(xiao)費(fei)(fei)(fei)逐(zhu)漸延伸到(dao)(dao)三四線城(cheng)市(shi)(shi)(shi)(shi)，未(wei)來到(dao)(dao)2022年(nian)，我國保(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)行業(ye)市(shi)(shi)(shi)(shi)場(chang)規模(mo)(mo)將達到(dao)(dao)2989億(yi)元(yuan)。