保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)品(pin)(pin)(pin)是保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)食品(pin)(pin)(pin)，又稱為膳食補充劑(ji)。保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)品(pin)(pin)(pin)一(yi)般分為保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)藥品(pin)(pin)(pin)、保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)食品(pin)(pin)(pin)等，例如茶、藥膳、飲(yin)品(pin)(pin)(pin)等等。隨(sui)(sui)著人們健(jian)(jian)(jian)(jian)(jian)康保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)意識的(de)(de)提(ti)升，特別是在新冠疫情(qing)之(zhi)下，人們對(dui)自身(shen)免疫力提(ti)高(gao)越發(fa)(fa)重視，保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)品(pin)(pin)(pin)市(shi)場(chang)也迎(ying)來(lai)了空前火爆的(de)(de)階段。根據艾媒咨詢數(shu)據顯示，近年(nian)來(lai)我(wo)國(guo)保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)品(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)市(shi)場(chang)規模呈現出(chu)逐年(nian)遞增的(de)(de)趨勢(shi)，隨(sui)(sui)著我(wo)國(guo)保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)品(pin)(pin)(pin)消費(fei)人群(qun)的(de)(de)擴大(da)，未(wei)來(lai)到(dao)2022年(nian)，我(wo)國(guo)保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)品(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)市(shi)場(chang)規模將達(da)到(dao)2989億元。從我(wo)國(guo)保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)品(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)現狀(zhuang)來(lai)看，我(wo)國(guo)保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)品(pin)(pin)(pin)由(you)于行(xing)(xing)業(ye)(ye)進(jin)入(ru)門(men)檻較低，以及(ji)“藍帽子”資質監管不嚴格，導致保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)品(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)市(shi)場(chang)競爭格局較為分散，市(shi)場(chang)集中度較低。隨(sui)(sui)著保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)品(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)的(de)(de)發(fa)(fa)展，保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)品(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)將會(hui)不斷加(jia)(jia)(jia)大(da)監管力度，加(jia)(jia)(jia)快(kuai)整合重組步伐，未(wei)來(lai)保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)品(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)發(fa)(fa)展空間(jian)仍(reng)十(shi)分廣(guang)闊(kuo)。Maigoo小編(bian)認(ren)為受到(dao)疫情(qing)的(de)(de)影響(xiang)，人們健(jian)(jian)(jian)(jian)(jian)康意識得(de)到(dao)提(ti)高(gao)，居民(min)對(dui)保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)品(pin)(pin)(pin)的(de)(de)需求不斷擴大(da)。在直播銷(xiao)售以及(ji)互聯(lian)網發(fa)(fa)展的(de)(de)推動下，保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)品(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)紛(fen)(fen)紛(fen)(fen)加(jia)(jia)(jia)大(da)線上保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)品(pin)(pin)(pin)營銷(xiao)運營，進(jin)一(yi)步推動了保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)品(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)的(de)(de)發(fa)(fa)展。未(wei)來(lai)，隨(sui)(sui)著保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)品(pin)(pin)(pin)消費(fei)逐漸滲透到(dao)三(san)四線城市(shi)，以及(ji)年(nian)輕消費(fei)群(qun)體的(de)(de)擴容，我(wo)國(guo)保(bao)(bao)(bao)(bao)(bao)健(jian)(jian)(jian)(jian)(jian)品(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)將迎(ying)來(lai)快(kuai)速(su)發(fa)(fa)展時期(qi)。

根據圖表可(ke)以知(zhi)道，2013-2020年(nian)(nian)我(wo)國(guo)(guo)(guo)保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)市(shi)場(chang)規模(mo)呈現出不斷擴大(da)的(de)趨勢(shi)，且市(shi)場(chang)規模(mo)增(zeng)速逐漸(jian)加快。Maigoo小(xiao)編認為(wei)由于社(she)會工作壓(ya)力的(de)增(zeng)大(da)，我(wo)國(guo)(guo)(guo)消(xiao)(xiao)費(fei)(fei)(fei)者對保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)的(de)消(xiao)(xiao)費(fei)(fei)(fei)理(li)念得(de)到了轉變，保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)逐漸(jian)成(cheng)為(wei)剛性(xing)消(xiao)(xiao)費(fei)(fei)(fei)品(pin)(pin)(pin)，推動著(zhu)(zhu)保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)行業市(shi)場(chang)規模(mo)逐漸(jian)增(zeng)加。2020年(nian)(nian)保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)市(shi)場(chang)規模(mo)達(da)到了2503億元，在(zai)新冠疫情之下，消(xiao)(xiao)費(fei)(fei)(fei)者保(bao)(bao)(bao)(bao)健(jian)(jian)意識逐漸(jian)得(de)到提升，刺(ci)激著(zhu)(zhu)消(xiao)(xiao)費(fei)(fei)(fei)者加大(da)了對保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)的(de)需求。未來隨著(zhu)(zhu)我(wo)國(guo)(guo)(guo)消(xiao)(xiao)費(fei)(fei)(fei)者健(jian)(jian)康意識的(de)提高、保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)消(xiao)(xiao)費(fei)(fei)(fei)群(qun)體年(nian)(nian)輕(qing)化(hua)，以及保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)消(xiao)(xiao)費(fei)(fei)(fei)逐漸(jian)延伸到三四(si)線城(cheng)市(shi)，未來到2022年(nian)(nian)，我(wo)國(guo)(guo)(guo)保(bao)(bao)(bao)(bao)健(jian)(jian)品(pin)(pin)(pin)行業市(shi)場(chang)規模(mo)將(jiang)達(da)到2989億元。