【保護范圍】
廣東省增(zeng)城市派潭鎮(zhen)、小樓鎮(zhen)、正果鎮(zhen)、中新(xin)鎮(zhen)、朱村街(jie)(jie)道(dao)(dao)辦事處(chu)、荔城街(jie)(jie)道(dao)(dao)辦事處(chu)、增(zeng)江街(jie)(jie)道(dao)(dao)辦事處(chu)7個鎮(zhen)街(jie)(jie)道(dao)(dao)現轄(xia)行政區(qu)。
【地理環境】
增(zeng)城(cheng)遲(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin),又名高(gao)腳菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin),是(shi)(shi)廣(guang)東(dong)(dong)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)的(de)(de)(de)(de)一(yi)(yi)種(zhong),是(shi)(shi)遠(yuan)近馳(chi)名的(de)(de)(de)(de)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)品(pin)(pin)種(zhong),由于(yu)它(ta)為(wei)冬天(tian)(tian)種(zhong)植和(he)收(shou)成的(de)(de)(de)(de)蔬菜(cai)(cai)(cai)(cai)(cai)(cai)(cai),經(jing)常時至(zhi)深冬才上(shang)(shang)(shang)市,常言(yan)稱(cheng):“冬至(zhi)到,菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)甜(tian)”,比一(yi)(yi)般(ban)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)要(yao)(yao)(yao)遲(chi)(chi)(chi)(chi),所(suo)以稱(cheng)為(wei)遲(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)。增(zeng)城(cheng)吃(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)素有(you)(you)(you)(you)“菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)之(zhi)(zhi)王”“菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)品(pin)(pin)之(zhi)(zhi)冠(guan)”。而(er)這個名氣(qi)巨大的(de)(de)(de)(de)“菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)之(zhi)(zhi)王”,卻是(shi)(shi)產于(yu)廣(guang)東(dong)(dong)省(sheng)增(zeng)城(cheng)轄區內(nei)的(de)(de)(de)(de)小(xiao)(xiao)(xiao)樓(lou)鎮(zhen)(zhen)中(zhong)。小(xiao)(xiao)(xiao)樓(lou)鎮(zhen)(zhen),位于(yu)廣(guang)東(dong)(dong)省(sheng)廣(guang)州市增(zeng)城(cheng)區中(zhong)北(bei)部,南距市政府所(suo)在(zai)(zai)地荔城(cheng)街10公里,該鎮(zhen)(zhen)林(lin)木覆蓋(gai)率達57.6%,是(shi)(shi)廣(guang)州東(dong)(dong)部大綠化帶(dai)的(de)(de)(de)(de)重要(yao)(yao)(yao)組成部分,被列為(wei)國家第二批生(sheng)(sheng)態示范區,除(chu)了自然風光優美(mei),林(lin)木眾多(duo)(duo),小(xiao)(xiao)(xiao)樓(lou)鎮(zhen)(zhen)同(tong)時也是(shi)(shi)傳(chuan)說(shuo)中(zhong)何仙(xian)姑(gu)的(de)(de)(de)(de)故(gu)鄉,鎮(zhen)(zhen)中(zhong)有(you)(you)(you)(you)著名的(de)(de)(de)(de)何仙(xian)姑(gu)旅游景區,包括歷史(shi)悠久的(de)(de)(de)(de)何仙(xian)姑(gu)家廟,遺履仙(xian)井、何仙(xian)姑(gu)紀念塔、觀(guan)音(yin)山神仙(xian)洞、廟頂仙(xian)桃、盤龍古藤等(deng)旅游景點。除(chu)此(ci)之(zhi)(zhi)外小(xiao)(xiao)(xiao)樓(lou)鎮(zhen)(zhen)更是(shi)(shi)有(you)(you)(you)(you)名的(de)(de)(de)(de)魚(yu)米(mi)之(zhi)(zhi)鄉,這里氣(qi)候溫和(he)、土(tu)地肥沃、平均氣(qi)溫21.6℃,平均降雨量(liang)1689毫米(mi),適宜熱帶(dai)、亞熱帶(dai)作物(wu)生(sheng)(sheng)長,而(er)遲(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)就是(shi)(shi)其中(zhong)的(de)(de)(de)(de)一(yi)(yi)個主(zhu)(zhu)要(yao)(yao)(yao)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)品(pin)(pin)。正宗的(de)(de)(de)(de)遲(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)產于(yu)小(xiao)(xiao)(xiao)樓(lou)鎮(zhen)(zhen)臘布村(cun),這個村(cun)莊有(you)(you)(you)(you)著符(fu)合遲(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)生(sheng)(sheng)長的(de)(de)(de)(de)四大條件:種(zhong)苗(miao)(miao)、土(tu)壤(rang)、雨水和(he)溫度。遲(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)的(de)(de)(de)(de)幼(you)苗(miao)(miao)需(xu)要(yao)(yao)(yao)進(jin)行間苗(miao)(miao)和(he)移植,一(yi)(yi)般(ban)來說(shuo)會選用抗蟲病幼(you)苗(miao)(miao)栽種(zhong),并在(zai)(zai)5、6葉(xie)時移苗(miao)(miao);小(xiao)(xiao)(xiao)樓(lou)鎮(zhen)(zhen)土(tu)壤(rang)的(de)(de)(de)(de)酸堿度在(zai)(zai)pH6.5~7.5之(zhi)(zhi)間,以壤(rang)土(tu)和(he)輕粘(zhan)土(tu)為(wei)主(zhu)(zhu),土(tu)壤(rang)肥力較(jiao)高(gao),有(you)(you)(you)(you)機物(wu)含量(liang)足(zu)夠(gou);增(zeng)城(cheng)在(zai)(zai)初(chu)冬季節常伴有(you)(you)(you)(you)連綿小(xiao)(xiao)(xiao)雨,正好(hao)滿足(zu)遲(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)的(de)(de)(de)(de)灌溉需(xu)要(yao)(yao)(yao);遲(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)在(zai)(zai)一(yi)(yi)般(ban)在(zai)(zai)深冬才收(shou)成,按有(you)(you)(you)(you)經(jing)驗的(de)(de)(de)(de)農(nong)民(min)的(de)(de)(de)(de)說(shuo)法,一(yi)(yi)年內(nei)要(yao)(yao)(yao)凍上(shang)(shang)(shang)五(wu)天(tian)(tian),遲(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)才更顯清(qing)甜(tian),而(er)有(you)(you)(you)(you)經(jing)歷霜降霜打的(de)(de)(de)(de)遲(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)更是(shi)(shi)錦上(shang)(shang)(shang)添花,小(xiao)(xiao)(xiao)樓(lou)鎮(zhen)(zhen)冬天(tian)(tian)的(de)(de)(de)(de)氣(qi)溫較(jiao)市區要(yao)(yao)(yao)冷上(shang)(shang)(shang)一(yi)(yi)點,就更符(fu)合遲(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)的(de)(de)(de)(de)生(sheng)(sheng)長了。這也難怪盡管遲(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)已經(jing)在(zai)(zai)增(zeng)城(cheng)各轄區甚(shen)至(zhi)是(shi)(shi)其他城(cheng)市進(jin)行推廣(guang)和(he)種(zhong)植,但其他地區種(zhong)植的(de)(de)(de)(de)遲(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)比起小(xiao)(xiao)(xiao)樓(lou)鎮(zhen)(zhen)臘布村(cun)的(de)(de)(de)(de)增(zeng)城(cheng)遲(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)總是(shi)(shi)會少(shao)了一(yi)(yi)份(fen)清(qing)甜(tian),多(duo)(duo)上(shang)(shang)(shang)一(yi)(yi)點苦澀。
【文化背景】
增(zeng)(zeng)(zeng)城(cheng)遲菜(cai)心(xin)(xin)既然產于(yu)小樓鎮,而(er)小樓鎮也(ye)是(shi)傳說(shuo)(shuo)中(zhong)(zhong)何(he)仙(xian)(xian)(xian)姑(gu)(gu)的(de)(de)(de)(de)故鄉(xiang),何(he)仙(xian)(xian)(xian)姑(gu)(gu)和遲菜(cai)心(xin)(xin)這在(zai)外人(ren)(ren)看來是(shi)沒有(you)太大(da)聯(lian)系的(de)(de)(de)(de),然而(er)事實(shi)上(shang)(shang)兩(liang)者還真的(de)(de)(de)(de)有(you)著(zhu)深厚的(de)(de)(de)(de)淵(yuan)源。傳說(shuo)(shuo)唐朝年間(jian)(jian)增(zeng)(zeng)(zeng)城(cheng)地區(qu)大(da)旱(han),很多人(ren)(ren)中(zhong)(zhong)暑(shu)而(er)亡,民(min)間(jian)(jian)稱(cheng)為(wei)(wei)七(qi)姐的(de)(de)(de)(de)何(he)仙(xian)(xian)(xian)姑(gu)(gu),她(ta)也(ye)曾是(shi)一(yi)(yi)(yi)個(ge)增(zeng)(zeng)(zeng)城(cheng)人(ren)(ren),她(ta)不忍看著(zhu)增(zeng)(zeng)(zeng)城(cheng)人(ren)(ren)民(min)受苦受難(nan)。為(wei)(wei)解救世人(ren)(ren),特意用法術招來仙(xian)(xian)(xian)草(cao),并(bing)(bing)將仙(xian)(xian)(xian)草(cao)結成一(yi)(yi)(yi)匹草(cao)馬(ma),令(ling)草(cao)馬(ma)下界(jie)化身(shen)為(wei)(wei)涼粉草(cao),幫助(zhu)中(zhong)(zhong)暑(shu)的(de)(de)(de)(de)人(ren)(ren)清熱除(chu)暑(shu)。而(er)草(cao)馬(ma)下凡之(zhi)時(shi)卻過于(yu)活潑,在(zai)身(shen)上(shang)(shang)不小心(xin)(xin)沾(zhan)上(shang)(shang)一(yi)(yi)(yi)顆天(tian)界(jie)的(de)(de)(de)(de)種子,于(yu)是(shi)就(jiu)將之(zhi)一(yi)(yi)(yi)并(bing)(bing)帶入了(le)(le)凡間(jian)(jian)。種子落(luo)(luo)在(zai)了(le)(le)增(zeng)(zeng)(zeng)城(cheng)生長(chang)了(le)(le)起(qi)來,并(bing)(bing)成為(wei)(wei)了(le)(le)一(yi)(yi)(yi)顆清甜(tian)多汁的(de)(de)(de)(de)野(ye)(ye)菜(cai),即是(shi)現(xian)(xian)在(zai)的(de)(de)(de)(de)增(zeng)(zeng)(zeng)城(cheng)遲菜(cai)心(xin)(xin)。夏(xia)天(tian),涼粉草(cao)為(wei)(wei)增(zeng)(zeng)(zeng)城(cheng)人(ren)(ren)民(min)祛暑(shu)解熱,冬天(tian),遲菜(cai)心(xin)(xin)為(wei)(wei)增(zeng)(zeng)(zeng)城(cheng)人(ren)(ren)民(min)充饑(ji)(ji)驅寒(han)(han),也(ye)算是(shi)增(zeng)(zeng)(zeng)城(cheng)的(de)(de)(de)(de)一(yi)(yi)(yi)段佳話。還有(you),元末明(ming)初有(you)一(yi)(yi)(yi)位尚書,名叫張度,是(shi)增(zeng)(zeng)(zeng)城(cheng)小樓人(ren)(ren)。當張度還是(shi)一(yi)(yi)(yi)介(jie)書生時(shi),時(shi)值冬天(tian)且戰禍頻(pin)繁,饑(ji)(ji)寒(han)(han)交迫(po)的(de)(de)(de)(de)他在(zai)增(zeng)(zeng)(zeng)城(cheng)只能隨處挖掘身(shen)邊的(de)(de)(de)(de)野(ye)(ye)菜(cai)用來充饑(ji)(ji),卻意外地發現(xian)(xian)該野(ye)(ye)菜(cai)居然鮮甜(tian)無比。張度成了(le)(le)尚書之(zhi)后(hou),回(hui)想起(qi)當年的(de)(de)(de)(de)“救命(ming)野(ye)(ye)菜(cai)”,就(jiu)有(you)感(gan)而(er)發作(zuo)了(le)(le)一(yi)(yi)(yi)首詩(shi),詩(shi)中(zhong)(zhong)的(de)(de)(de)(de)末尾兩(liang)聯(lian)著(zhu)重提到了(le)(le)遲菜(cai)心(xin)(xin),“七(qi)姐洞中(zhong)(zhong)神仙(xian)(xian)(xian)草(cao),輾落(luo)(luo)名山顯物華。菜(cai)心(xin)(xin)盈翠(cui)冬日遲,天(tian)賜(si)豐饒勝奇葩(pa)。”而(er)在(zai)正史當中(zhong)(zhong),清宣統時(shi)期(qi),《增(zeng)(zeng)(zeng)城(cheng)縣志》中(zhong)(zhong)亦有(you)對遲菜(cai)心(xin)(xin)的(de)(de)(de)(de)記載(zai),它在(zai)里面贊稱(cheng)遲菜(cai)心(xin)(xin),“心(xin)(xin)最美,為(wei)(wei)蔬(shu)品之(zhi)冠(guan)。”
【品牌建設】
遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)的(de)(de)(de)(de)(de)推廣(guang)(guang)(guang)成為(wei)了一(yi)部感人(ren)的(de)(de)(de)(de)(de)“勵志(zhi)奮斗史”。由于(yu)(yu)遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)對比(bi)其(qi)(qi)他菜(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)又(you)高又(you)大,一(yi)般(ban)菜(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)一(yi)棵不過50余克(ke)重(zhong),而遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)一(yi)棵卻能(neng)重(zhong)達500克(ke)甚(shen)至是(shi)(shi)1千(qian)克(ke),在上世紀80年(nian)代,遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)最早被(bei)臘圃村(cun)村(cun)民(min)把遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)用自行車“馱”到(dao)(dao)“省城(cheng)(cheng)”,也就是(shi)(shi)廣(guang)(guang)(guang)州(zhou)(zhou)售賣時,省城(cheng)(cheng)的(de)(de)(de)(de)(de)人(ren)民(min)見遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)又(you)大又(you)粗(cu),比(bi)一(yi)般(ban)的(de)(de)(de)(de)(de)老菜(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)看(kan)上去還要(yao)(yao)硬,就以(yi)為(wei)這菜(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)很老,是(shi)(shi)過了時節的(de)(de)(de)(de)(de)菜(cai)(cai)(cai)(cai)(cai)(cai)品,是(shi)(shi)農(nong)(nong)民(min)們(men)吃不動才拿到(dao)(dao)省城(cheng)(cheng)來(lai)(lai)“坑”廣(guang)(guang)(guang)州(zhou)(zhou)人(ren)的(de)(de)(de)(de)(de),紛紛笑稱這是(shi)(shi)“菜(cai)(cai)(cai)(cai)(cai)(cai)樹(shu)(shu)”,也沒什么銷(xiao)路(lu),在廣(guang)(guang)(guang)州(zhou)(zhou)賣不開(kai)。市(shi)場銷(xiao)路(lu)不旺,遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)多為(wei)農(nong)(nong)民(min)自己食用。1999年(nian)冬天(tian),臘圃大霜,荔枝等果樹(shu)(shu)都被(bei)凍(dong)死(si)了,但是(shi)(shi)長在樹(shu)(shu)下的(de)(de)(de)(de)(de)“遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)”卻傲然挺立,農(nong)(nong)民(min)們(men)摘下一(yi)試,霜后菜(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)清脆甜美(mei)勝于(yu)(yu)往(wang)日(ri),于(yu)(yu)是(shi)(shi)遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)的(de)(de)(de)(de)(de)美(mei)名才算是(shi)(shi)從增(zeng)(zeng)城(cheng)(cheng)漸(jian)漸(jian)傳揚開(kai)去。到(dao)(dao)現(xian)在,增(zeng)(zeng)城(cheng)(cheng)每年(nian)都要(yao)(yao)舉辦(ban)一(yi)次(ci)“增(zeng)(zeng)城(cheng)(cheng)菜(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)節”,推至今(jin)已(yi)經超過了10年(nian),其(qi)(qi)作(zuo)為(wei)推廣(guang)(guang)(guang)增(zeng)(zeng)城(cheng)(cheng)生態(tai)旅(lv)游、現(xian)代農(nong)(nong)業(ye)(ye)品牌(pai)的(de)(de)(de)(de)(de)盛(sheng)事,已(yi)經成為(wei)了增(zeng)(zeng)城(cheng)(cheng)吸引(yin)海內外賓客前來(lai)(lai)品嘗菜(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)、度假休閑、投資考察的(de)(de)(de)(de)(de)有效(xiao)載體,在促(cu)進增(zeng)(zeng)城(cheng)(cheng)市(shi)現(xian)代農(nong)(nong)業(ye)(ye)、生態(tai)旅(lv)游業(ye)(ye)和現(xian)代服務業(ye)(ye)的(de)(de)(de)(de)(de)協調(diao)發展,促(cu)進農(nong)(nong)民(min)增(zeng)(zeng)收等方面發揮著越(yue)來(lai)(lai)越(yue)大的(de)(de)(de)(de)(de)作(zuo)用。2004年(nian)小樓鎮(zhen)向(xiang)國家(jia)商標(biao)局取得“仙(xian)境(jing)”牌(pai)注冊商標(biao),被(bei)廣(guang)(guang)(guang)東省農(nong)(nong)業(ye)(ye)廳(ting)認(ren)定為(wei)無公害(hai)蔬菜(cai)(cai)(cai)(cai)(cai)(cai)。以(yi)往(wang)只賣幾毛錢(qian)(qian)一(yi)公斤的(de)(de)(de)(de)(de)菜(cai)(cai)(cai)(cai)(cai)(cai)樹(shu)(shu),現(xian)今(jin)經過極力推廣(guang)(guang)(guang),包裝(zhuang)成一(yi)盒(he)盒(he)精美(mei)的(de)(de)(de)(de)(de)禮盒(he),遠(yuan)銷(xiao)海內外。2013年(nian),增(zeng)(zeng)城(cheng)(cheng)遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)的(de)(de)(de)(de)(de)種植農(nong)(nong)戶(hu)已(yi)超1萬(wan)戶(hu),種植面積接(jie)近4萬(wan)畝,為(wei)增(zeng)(zeng)城(cheng)(cheng)帶來(lai)(lai)將近2.9億元人(ren)民(min)幣(bi)的(de)(de)(de)(de)(de)社會效(xiao)益。遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)也有不值(zhi)錢(qian)(qian)的(de)(de)(de)(de)(de)“菜(cai)(cai)(cai)(cai)(cai)(cai)樹(shu)(shu)”搖(yao)身(shen)一(yi)變成為(wei)了“菜(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)之王”。