目(mu)前燕窩(wo)開店(dian)(dian)主要(yao)(yao)有專(zhuan)(zhuan)柜(ju)(ju)和單(dan)店(dian)(dian)兩種形式。Maigoo小編建議在開燕窩(wo)門(men)店(dian)(dian)選(xuan)址(zhi)(zhi)時(shi)，要(yao)(yao)考慮自己要(yao)(yao)開的(de)燕窩(wo)門(men)店(dian)(dian)是(shi)專(zhuan)(zhuan)柜(ju)(ju)還是(shi)專(zhuan)(zhuan)賣(mai)店(dian)(dian)。如(ru)果是(shi)專(zhuan)(zhuan)賣(mai)店(dian)(dian)就需(xu)要(yao)(yao)考慮地段位置、裝修風格等(deng)因素。如(ru)果開一(yi)家燕窩(wo)專(zhuan)(zhuan)柜(ju)(ju)，那么就需(xu)要(yao)(yao)考慮專(zhuan)(zhuan)柜(ju)(ju)面臨的(de)競爭者(zhe)情況(kuang)、自己是(shi)否有資質入駐各種商超，自己是(shi)否有獨立的(de)銷(xiao)售渠道等(deng)等(deng)。確定(ding)燕窩(wo)店(dian)(dian)面的(de)定(ding)位之后，才能根(gen)據定(ding)位選(xuan)擇合適的(de)店(dian)(dian)址(zhi)(zhi)。

開燕(yan)窩(wo)店成本(ben)支出的三大巨頭之一就(jiu)是(shi)租(zu)(zu)金，門(men)店租(zu)(zu)金的多少，關系到燕(yan)窩(wo)門(men)店是(shi)否(fou)能順(shun)利(li)獲取利(li)潤(run)。店面(mian)位(wei)置越(yue)好，門(men)店租(zu)(zu)金就(jiu)會越(yue)高。所以Maigoo小編建議(yi)在開燕(yan)窩(wo)店選址(zhi)時，一定要注意考察門(men)店租(zu)(zu)金情況，如果能找(zhao)到位(wei)置、租(zu)(zu)金都不錯(cuo)的店面(mian)，那么就(jiu)能快速(su)實現盈(ying)利(li)。

現如今雖然(ran)燕(yan)窩逐漸進入(ru)到平民消費中，但由于原材料的限制，燕(yan)窩產(chan)品的價格水平還是很高的。在這(zhe)一因素的驅動下，燕(yan)窩門(men)店(dian)一般(ban)都開(kai)在經濟發展水平較(jiao)高的一二線城市或是省會城市。因此Maigoo小編認為，開(kai)燕(yan)窩門(men)店(dian)選(xuan)址時(shi)一定要注意考察當地消費情況，看(kan)看(kan)當地消費市場(chang)的購買(mai)力怎么樣，當地有沒有購買(mai)食用(yong)燕(yan)窩的習慣(guan)等(deng)(deng)等(deng)(deng)。

大(da)型百貨(huo)(huo)商(shang)(shang)場是燕(yan)窩專賣(mai)店(dian)最(zui)合適開店(dian)的地方之(zhi)一。Maigoo小編認為在(zai)大(da)型百貨(huo)(huo)商(shang)(shang)場開設燕(yan)窩專賣(mai)店(dian)可(ke)以利用(yong)百貨(huo)(huo)商(shang)(shang)場的大(da)客流量、消(xiao)費(fei)者消(xiao)費(fei)水平高(gao)、品牌(pai)追求意識等特點進行燕(yan)窩銷(xiao)售。在(zai)大(da)型百貨(huo)(huo)商(shang)(shang)場開燕(yan)窩專賣(mai)店(dian)還(huan)可(ke)以利用(yong)強(qiang)大(da)的知名(ming)度吸引消(xiao)費(fei)者，培養品牌(pai)忠誠度。

高(gao)檔(dang)住宅(zhai)小區(qu)的(de)消(xiao)費(fei)一(yi)般都處(chu)于較高(gao)的(de)檔(dang)次(ci)和水平(ping)，且這里的(de)居(ju)民因為收入水平(ping)較高(gao)，有著超前的(de)消(xiao)費(fei)意識(shi)。Maigoo小編認為如果(guo)能將燕窩專(zhuan)賣(mai)店開在高(gao)檔(dang)住宅(zhai)小區(qu)附近，那么就能在無形之中提高(gao)燕窩門店的(de)價格和檔(dang)次(ci)定(ding)位。

Maigoo小(xiao)編(bian)建(jian)議可(ke)以將燕(yan)窩專賣(mai)店(dian)(dian)(dian)(dian)開(kai)在(zai)其他知名品(pin)牌(pai)，例如(ru)品(pin)牌(pai)服裝(zhuang)店(dian)(dian)(dian)(dian)、奢侈箱包(bao)店(dian)(dian)(dian)(dian)、高(gao)檔(dang)化妝(zhuang)品(pin)店(dian)(dian)(dian)(dian)等等知名品(pin)牌(pai)店(dian)(dian)(dian)(dian)的旁(pang)邊。將燕(yan)窩專賣(mai)店(dian)(dian)(dian)(dian)開(kai)在(zai)這些(xie)品(pin)牌(pai)店(dian)(dian)(dian)(dian)的旁(pang)邊，可(ke)以利用(yong)其他門店(dian)(dian)(dian)(dian)強(qiang)大的知名度和(he)影(ying)響力為(wei)專賣(mai)店(dian)(dian)(dian)(dian)吸引(yin)消費者。除此之外(wai)還(huan)可(ke)以與這些(xie)品(pin)牌(pai)店(dian)(dian)(dian)(dian)形成互(hu)補消費人群，提高(gao)燕(yan)窩專賣(mai)店(dian)(dian)(dian)(dian)進店(dian)(dian)(dian)(dian)率。