目前燕(yan)(yan)窩(wo)(wo)開(kai)店(dian)(dian)(dian)主要(yao)(yao)有(you)專柜和單(dan)店(dian)(dian)(dian)兩種(zhong)形式。Maigoo小編建議在開(kai)燕(yan)(yan)窩(wo)(wo)門店(dian)(dian)(dian)選址(zhi)時(shi)，要(yao)(yao)考慮自己要(yao)(yao)開(kai)的(de)燕(yan)(yan)窩(wo)(wo)門店(dian)(dian)(dian)是(shi)專柜還是(shi)專賣店(dian)(dian)(dian)。如果(guo)是(shi)專賣店(dian)(dian)(dian)就需要(yao)(yao)考慮地段位置、裝修風格(ge)等因(yin)素。如果(guo)開(kai)一家燕(yan)(yan)窩(wo)(wo)專柜，那(nei)么就需要(yao)(yao)考慮專柜面(mian)臨的(de)競爭者情況、自己是(shi)否(fou)有(you)資質入駐各種(zhong)商超(chao)，自己是(shi)否(fou)有(you)獨立的(de)銷售渠道等等。確定燕(yan)(yan)窩(wo)(wo)店(dian)(dian)(dian)面(mian)的(de)定位之后，才能根(gen)據定位選擇(ze)合(he)適的(de)店(dian)(dian)(dian)址(zhi)。

開燕窩店(dian)(dian)(dian)(dian)成(cheng)本支出的三大巨頭(tou)之一就(jiu)是租金，門店(dian)(dian)(dian)(dian)租金的多少(shao)，關系到燕窩門店(dian)(dian)(dian)(dian)是否能順利(li)(li)獲取利(li)(li)潤。店(dian)(dian)(dian)(dian)面位置越好，門店(dian)(dian)(dian)(dian)租金就(jiu)會越高。所以Maigoo小編(bian)建議在開燕窩店(dian)(dian)(dian)(dian)選址時(shi)，一定要(yao)注意考察門店(dian)(dian)(dian)(dian)租金情況，如果能找(zhao)到位置、租金都不錯的店(dian)(dian)(dian)(dian)面，那么(me)就(jiu)能快速實現盈利(li)(li)。

現如今雖然燕窩(wo)逐漸(jian)進(jin)入(ru)到平民消(xiao)費(fei)(fei)中，但由于原材料的(de)(de)(de)(de)限制(zhi)，燕窩(wo)產品的(de)(de)(de)(de)價格水平還(huan)是很高的(de)(de)(de)(de)。在(zai)這一(yi)因素的(de)(de)(de)(de)驅動(dong)下，燕窩(wo)門店一(yi)般都開在(zai)經濟發(fa)展水平較(jiao)高的(de)(de)(de)(de)一(yi)二線(xian)城(cheng)市或是省會城(cheng)市。因此(ci)Maigoo小編認(ren)為，開燕窩(wo)門店選址時一(yi)定(ding)要(yao)注意考察當(dang)(dang)地(di)消(xiao)費(fei)(fei)情況，看看當(dang)(dang)地(di)消(xiao)費(fei)(fei)市場的(de)(de)(de)(de)購(gou)買(mai)力怎么樣，當(dang)(dang)地(di)有沒有購(gou)買(mai)食用燕窩(wo)的(de)(de)(de)(de)習慣等(deng)等(deng)。

大(da)(da)(da)型百(bai)(bai)貨(huo)(huo)商(shang)場是燕(yan)窩專賣店最(zui)合適(shi)開(kai)店的地方之一。Maigoo小編認為在(zai)大(da)(da)(da)型百(bai)(bai)貨(huo)(huo)商(shang)場開(kai)設燕(yan)窩專賣店可以利用百(bai)(bai)貨(huo)(huo)商(shang)場的大(da)(da)(da)客流(liu)量、消費(fei)者(zhe)消費(fei)水平高(gao)、品牌追求意識(shi)等(deng)特點進行燕(yan)窩銷(xiao)售。在(zai)大(da)(da)(da)型百(bai)(bai)貨(huo)(huo)商(shang)場開(kai)燕(yan)窩專賣店還可以利用強(qiang)大(da)(da)(da)的知名度(du)吸引消費(fei)者(zhe)，培養(yang)品牌忠誠度(du)。

高(gao)檔住宅小(xiao)(xiao)區的(de)消費(fei)(fei)一般都處于(yu)較高(gao)的(de)檔次(ci)和水平，且(qie)這里的(de)居民因為收入(ru)水平較高(gao)，有著超前的(de)消費(fei)(fei)意識(shi)。Maigoo小(xiao)(xiao)編認為如(ru)果能將燕窩專賣店開在高(gao)檔住宅小(xiao)(xiao)區附近，那(nei)么就能在無形之中提高(gao)燕窩門店的(de)價格和檔次(ci)定位。

Maigoo小編建議可以將燕(yan)窩專賣(mai)店(dian)(dian)開(kai)在其(qi)他知(zhi)名(ming)(ming)品(pin)牌(pai)(pai)(pai)，例如品(pin)牌(pai)(pai)(pai)服裝店(dian)(dian)、奢侈(chi)箱包店(dian)(dian)、高檔化妝品(pin)店(dian)(dian)等等知(zhi)名(ming)(ming)品(pin)牌(pai)(pai)(pai)店(dian)(dian)的旁邊。將燕(yan)窩專賣(mai)店(dian)(dian)開(kai)在這些(xie)品(pin)牌(pai)(pai)(pai)店(dian)(dian)的旁邊，可以利用其(qi)他門店(dian)(dian)強大的知(zhi)名(ming)(ming)度和影響力為(wei)專賣(mai)店(dian)(dian)吸引(yin)消(xiao)費(fei)者。除此之外還(huan)可以與這些(xie)品(pin)牌(pai)(pai)(pai)店(dian)(dian)形(xing)成互補(bu)消(xiao)費(fei)人群，提高燕(yan)窩專賣(mai)店(dian)(dian)進(jin)店(dian)(dian)率。