隨著消費的升級，我國零食進入4.0時代，零食行業迎來了發展的蓬勃階段，很多人都看中了零食行業的巨大商機，都想開一家零食店。那么加盟零食店生意(yi)怎(zen)么樣？隨著零(ling)(ling)食(shi)的發展逐(zhu)漸貼近消費者(zhe)的生活，零(ling)(ling)食(shi)呈現出巨大的發展潛力，由此可見加盟(meng)零(ling)(ling)食(shi)店行(xing)(xing)業(ye)前(qian)景十(shi)分(fen)廣(guang)闊，投資零(ling)(ling)食(shi)店行(xing)(xing)業(ye)利潤可觀。Maigoo小編為(wei)您整理(li)了零(ling)(ling)食(shi)店行(xing)(xing)業(ye)加盟(meng)代理(li)前(qian)景分(fen)析，希望對您有所(suo)幫助。
零(ling)(ling)(ling)食(shi)(shi)(shi)(shi)行(xing)(xing)(xing)業(ye)(ye)(ye)發(fa)展(zhan)歷史(shi)悠久，目前(qian)我(wo)(wo)(wo)國(guo)零(ling)(ling)(ling)食(shi)(shi)(shi)(shi)種類繁(fan)多(duo)，零(ling)(ling)(ling)食(shi)(shi)(shi)(shi)可分為堅果蜜餞類、膨(peng)化食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)類、肉干魚干類、口香糖類、果凍類以及糖果等等類型(xing)的(de)(de)零(ling)(ling)(ling)食(shi)(shi)(shi)(shi)產品(pin)(pin)(pin)。隨(sui)著消費(fei)的(de)(de)增(zeng)長(chang)以及需(xu)求(qiu)(qiu)的(de)(de)驅動，零(ling)(ling)(ling)食(shi)(shi)(shi)(shi)行(xing)(xing)(xing)業(ye)(ye)(ye)市場發(fa)展(zhan)空(kong)間(jian)廣闊(kuo)。根據衛(wei)龍招(zhao)股書援引弗若斯特沙利文報告數據來(lai)(lai)(lai)看(kan)，受(shou)到(dao)居民消費(fei)水平(ping)提高的(de)(de)影(ying)響，2015年(nian)(nian)-2020年(nian)(nian)間(jian)我(wo)(wo)(wo)國(guo)休閑(xian)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)市場規(gui)(gui)模(mo)呈(cheng)現出不(bu)(bu)斷(duan)增(zeng)長(chang)的(de)(de)趨勢(shi)，2020年(nian)(nian)休閑(xian)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)市場規(gui)(gui)模(mo)達到(dao)了7749億元，預計未(wei)來(lai)(lai)(lai)到(dao)2025年(nian)(nian)我(wo)(wo)(wo)國(guo)休閑(xian)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)市場規(gui)(gui)模(mo)將(jiang)達到(dao)11014億元，我(wo)(wo)(wo)國(guo)休閑(xian)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)銷量市場巨大(da)(da)，有著廣闊(kuo)的(de)(de)發(fa)展(zhan)空(kong)間(jian)。從(cong)我(wo)(wo)(wo)國(guo)零(ling)(ling)(ling)食(shi)(shi)(shi)(shi)行(xing)(xing)(xing)業(ye)(ye)(ye)發(fa)展(zhan)現狀來(lai)(lai)(lai)看(kan)，零(ling)(ling)(ling)食(shi)(shi)(shi)(shi)行(xing)(xing)(xing)業(ye)(ye)(ye)整體市場集中度較(jiao)(jiao)(jiao)多(duo)，前(qian)三名品(pin)(pin)(pin)牌企業(ye)(ye)(ye)實力(li)(li)較(jiao)(jiao)(jiao)強，但總體市場份額較(jiao)(jiao)(jiao)少(shao)；由于零(ling)(ling)(ling)食(shi)(shi)(shi)(shi)行(xing)(xing)(xing)業(ye)(ye)(ye)進(jin)入門檻較(jiao)(jiao)(jiao)低，入局企業(ye)(ye)(ye)數量較(jiao)(jiao)(jiao)多(duo)，零(ling)(ling)(ling)食(shi)(shi)(shi)(shi)行(xing)(xing)(xing)業(ye)(ye)(ye)呈(cheng)現出產品(pin)(pin)(pin)同質(zhi)化嚴重的(de)(de)特點，零(ling)(ling)(ling)食(shi)(shi)(shi)(shi)產品(pin)(pin)(pin)競爭力(li)(li)不(bu)(bu)足，未(wei)來(lai)(lai)(lai)零(ling)(ling)(ling)食(shi)(shi)(shi)(shi)行(xing)(xing)(xing)業(ye)(ye)(ye)成長(chang)空(kong)間(jian)還很大(da)(da)，前(qian)景也很可觀。Maigoo小編認為隨(sui)著飲食(shi)(shi)(shi)(shi)習慣以及生活方式的(de)(de)改變，未(wei)來(lai)(lai)(lai)零(ling)(ling)(ling)食(shi)(shi)(shi)(shi)行(xing)(xing)(xing)業(ye)(ye)(ye)將(jiang)會更加注重消費(fei)者的(de)(de)深(shen)層次、個性(xing)化消費(fei)需(xu)求(qiu)(qiu)；同時，受(shou)到(dao)綠(lv)色環保理念的(de)(de)影(ying)響，未(wei)來(lai)(lai)(lai)零(ling)(ling)(ling)食(shi)(shi)(shi)(shi)行(xing)(xing)(xing)業(ye)(ye)(ye)將(jiang)會向(xiang)著綠(lv)色可持續方向(xiang)發(fa)展(zhan)，這給零(ling)(ling)(ling)食(shi)(shi)(shi)(shi)行(xing)(xing)(xing)業(ye)(ye)(ye)帶來(lai)(lai)(lai)了新(xin)的(de)(de)動力(li)(li)。因此加盟投(tou)資零(ling)(ling)(ling)食(shi)(shi)(shi)(shi)店潛(qian)力(li)(li)巨大(da)(da)，前(qian)景廣闊(kuo)。
近(jin)五年(nian)(nian)來，我國零(ling)(ling)(ling)(ling)食(shi)店(dian)(dian)(dian)整體搜(sou)索指(zhi)數(shu)呈現出先降(jiang)后升(sheng)的(de)趨(qu)勢(shi)，2017-2019年(nian)(nian)零(ling)(ling)(ling)(ling)食(shi)店(dian)(dian)(dian)搜(sou)索指(zhi)數(shu)下(xia)降(jiang)幅度較大，2020-2021年(nian)(nian)零(ling)(ling)(ling)(ling)食(shi)店(dian)(dian)(dian)搜(sou)索指(zhi)數(shu)上(shang)(shang)升(sheng)。Maigoo小(xiao)編認為零(ling)(ling)(ling)(ling)食(shi)店(dian)(dian)(dian)受到(dao)線(xian)上(shang)(shang)店(dian)(dian)(dian)鋪的(de)沖擊，導(dao)致線(xian)下(xia)零(ling)(ling)(ling)(ling)食(shi)店(dian)(dian)(dian)搜(sou)索指(zhi)數(shu)下(xia)降(jiang)。2020年(nian)(nian)由于(yu)受到(dao)疫情影響，消費(fei)者居家對(dui)零(ling)(ling)(ling)(ling)食(shi)的(de)需求(qiu)較大，推動著零(ling)(ling)(ling)(ling)食(shi)店(dian)(dian)(dian)由線(xian)下(xia)轉為線(xian)上(shang)(shang)，零(ling)(ling)(ling)(ling)食(shi)店(dian)(dian)(dian)銷量不斷上(shang)(shang)升(sheng)，搜(sou)索指(zhi)數(shu)有所上(shang)(shang)升(sheng)。
從百(bai)度(du)指數零(ling)食(shi)(shi)(shi)(shi)店(dian)(dian)(dian)地(di)域分布情(qing)況來看(kan)，華東(dong)(dong)地(di)區(qu)(qu)零(ling)食(shi)(shi)(shi)(shi)店(dian)(dian)(dian)搜(sou)索量最大(da)(da)(da)，西北(bei)(bei)地(di)區(qu)(qu)零(ling)食(shi)(shi)(shi)(shi)店(dian)(dian)(dian)搜(sou)索指數較(jiao)少。Maigoo小編認為華東(dong)(dong)地(di)區(qu)(qu)經濟(ji)、消(xiao)費水平(ping)(ping)較(jiao)高，飲食(shi)(shi)(shi)(shi)習慣(guan)也發(fa)(fa)生了較(jiao)大(da)(da)(da)的(de)(de)改變(bian)，人們對零(ling)食(shi)(shi)(shi)(shi)的(de)(de)需求不(bu)斷增加，因(yin)(yin)(yin)此對零(ling)食(shi)(shi)(shi)(shi)店(dian)(dian)(dian)的(de)(de)搜(sou)索較(jiao)大(da)(da)(da)。而西北(bei)(bei)地(di)區(qu)(qu)由于地(di)理位置的(de)(de)原因(yin)(yin)(yin)，經濟(ji)發(fa)(fa)展水平(ping)(ping)較(jiao)慢，因(yin)(yin)(yin)此對零(ling)食(shi)(shi)(shi)(shi)店(dian)(dian)(dian)關注較(jiao)少。江(jiang)蘇(su)、廣(guang)東(dong)(dong)、浙江(jiang)、湖南以及山東(dong)(dong)等省(sheng)市的(de)(de)消(xiao)費者對零(ling)食(shi)(shi)(shi)(shi)店(dian)(dian)(dian)的(de)(de)關注最大(da)(da)(da)，其次(ci)是河(he)南、河(he)北(bei)(bei)、四(si)川(chuan)以及遼寧(ning)等地(di)區(qu)(qu)。應該是因(yin)(yin)(yin)為我國(guo)主(zhu)要的(de)(de)零(ling)食(shi)(shi)(shi)(shi)品(pin)牌集中在(zai)(zai)江(jiang)蘇(su)、廣(guang)東(dong)(dong)、浙江(jiang)地(di)區(qu)(qu)，且這(zhe)些地(di)區(qu)(qu)電商行(xing)業(ye)發(fa)(fa)展迅(xun)速，因(yin)(yin)(yin)此在(zai)(zai)華東(dong)(dong)地(di)區(qu)(qu)加盟(meng)代理零(ling)食(shi)(shi)(shi)(shi)店(dian)(dian)(dian)行(xing)業(ye)開(kai)店(dian)(dian)(dian)前(qian)景廣(guang)闊，潛力較(jiao)大(da)(da)(da)。
根(gen)據數據圖表(biao)可以知道，2015-2020年(nian)間我國休(xiu)閑食(shi)品(pin)市(shi)場(chang)規(gui)(gui)模(mo)呈現出(chu)不(bu)斷擴(kuo)大的趨勢。Maigoo小編認(ren)為隨(sui)(sui)著(zhu)(zhu)我國消(xiao)費水(shui)平的提高，特別是(shi)在電商(shang)規(gui)(gui)模(mo)擴(kuo)大的推動下，我國休(xiu)閑食(shi)品(pin)市(shi)場(chang)規(gui)(gui)模(mo)持續(xu)擴(kuo)大，2020年(nian)我國休(xiu)閑食(shi)品(pin)市(shi)場(chang)規(gui)(gui)模(mo)達到(dao)了7749億元(yuan)(yuan)。未來(lai)隨(sui)(sui)著(zhu)(zhu)消(xiao)費場(chang)景的改變，以及零食(shi)種類的豐富，到(dao)2025年(nian)我國休(xiu)閑食(shi)品(pin)市(shi)場(chang)規(gui)(gui)模(mo)將(jiang)達到(dao)11014億元(yuan)(yuan)。
目(mu)前我國零(ling)食(shi)(shi)店(dian)(dian)品牌有很多(duo)，隨著零(ling)食(shi)(shi)店(dian)(dian)品牌的發(fa)展(zhan)，零(ling)食(shi)(shi)店(dian)(dian)連鎖(suo)經(jing)營(ying)成(cheng)(cheng)為(wei)趨勢(shi)。Maigoo小編認為(wei)在(zai)品牌連鎖(suo)經(jing)營(ying)的推動下(xia)，零(ling)食(shi)(shi)店(dian)(dian)發(fa)展(zhan)進一步向前。未來(lai)連鎖(suo)經(jing)營(ying)將會成(cheng)(cheng)為(wei)零(ling)食(shi)(shi)店(dian)(dian)主要的經(jing)營(ying)模(mo)式和發(fa)展(zhan)趨勢(shi)，也給零(ling)食(shi)(shi)店(dian)(dian)加(jia)盟(meng)開(kai)店(dian)(dian)帶來(lai)了新的發(fa)展(zhan)方向。
根據國(guo)(guo)家統(tong)計(ji)局數據顯示，2021年(nian)我國(guo)(guo)網上(shang)零(ling)售額達(da)到了130884億元。Maigoo小(xiao)編認為隨著電(dian)(dian)(dian)商規(gui)模的擴(kuo)大(da)，零(ling)食店行業在電(dian)(dian)(dian)商上(shang)的發(fa)(fa)展規(gui)模將會(hui)不斷(duan)擴(kuo)大(da)。特別是在電(dian)(dian)(dian)子商務相關利好政策的推動下(xia)，零(ling)食店發(fa)(fa)展進一步(bu)擴(kuo)大(da)。
Maigoo小編認(ren)為隨著我國消(xiao)(xiao)(xiao)費逐漸延伸到三(san)(san)四線(xian)城市，三(san)(san)四線(xian)地(di)區乃至農村地(di)區消(xiao)(xiao)(xiao)費水平得到明(ming)顯提(ti)(ti)高。在(zai)消(xiao)(xiao)(xiao)費水平提(ti)(ti)高的推動下，三(san)(san)四線(xian)城市消(xiao)(xiao)(xiao)費者對零食的消(xiao)(xiao)(xiao)費需求不(bu)斷增加，零食店規(gui)模擴大。
