隨著消費的升級,我國零食進入4.0時代,零食行業迎來了發展的蓬勃階段,很多人都看中了零食行業的巨大商機,都想開一家零食店。那么加盟零食店生意怎么樣?隨著零食(shi)的(de)發展逐漸貼近消費(fei)者(zhe)的(de)生活,零食(shi)呈現出(chu)巨大的(de)發展潛(qian)力,由此可見加盟零食(shi)店行業前景十分廣闊,投(tou)資零食(shi)店行業利(li)潤可觀(guan)。Maigoo小編為您(nin)整理了(le)零食(shi)店行業加盟代理前景分析,希望對您(nin)有所幫助(zhu)。
零(ling)(ling)(ling)食(shi)(shi)(shi)行(xing)(xing)(xing)業發展歷史(shi)悠久,目前(qian)我國零(ling)(ling)(ling)食(shi)(shi)(shi)種類繁多(duo),零(ling)(ling)(ling)食(shi)(shi)(shi)可分為(wei)堅果蜜餞(jian)類、膨化食(shi)(shi)(shi)品(pin)(pin)類、肉(rou)干魚干類、口(kou)香糖類、果凍類以(yi)及(ji)糖果等等類型的(de)(de)(de)(de)零(ling)(ling)(ling)食(shi)(shi)(shi)產(chan)品(pin)(pin)。隨著消(xiao)費(fei)的(de)(de)(de)(de)增(zeng)(zeng)長(chang)以(yi)及(ji)需求(qiu)的(de)(de)(de)(de)驅動(dong)(dong),零(ling)(ling)(ling)食(shi)(shi)(shi)行(xing)(xing)(xing)業市場(chang)(chang)發展空間(jian)(jian)廣(guang)(guang)闊(kuo)。根據(ju)衛龍(long)招(zhao)股書援引弗(fu)若斯特沙利(li)文報告數據(ju)來看,受到居民消(xiao)費(fei)水平提高的(de)(de)(de)(de)影(ying)響(xiang),2015年-2020年間(jian)(jian)我國休閑(xian)(xian)食(shi)(shi)(shi)品(pin)(pin)市場(chang)(chang)規(gui)模呈(cheng)現出不(bu)斷增(zeng)(zeng)長(chang)的(de)(de)(de)(de)趨勢,2020年休閑(xian)(xian)食(shi)(shi)(shi)品(pin)(pin)市場(chang)(chang)規(gui)模達到了(le)7749億(yi)(yi)元(yuan),預計未(wei)來到2025年我國休閑(xian)(xian)食(shi)(shi)(shi)品(pin)(pin)市場(chang)(chang)規(gui)模將達到11014億(yi)(yi)元(yuan),我國休閑(xian)(xian)食(shi)(shi)(shi)品(pin)(pin)銷量市場(chang)(chang)巨大,有著廣(guang)(guang)闊(kuo)的(de)(de)(de)(de)發展空間(jian)(jian)。從我國零(ling)(ling)(ling)食(shi)(shi)(shi)行(xing)(xing)(xing)業發展現狀來看,零(ling)(ling)(ling)食(shi)(shi)(shi)行(xing)(xing)(xing)業整(zheng)體市場(chang)(chang)集中度(du)較(jiao)多(duo),前(qian)三名品(pin)(pin)牌企業實力(li)(li)較(jiao)強,但總體市場(chang)(chang)份額(e)較(jiao)少;由于零(ling)(ling)(ling)食(shi)(shi)(shi)行(xing)(xing)(xing)業進入門檻較(jiao)低,入局企業數量較(jiao)多(duo),零(ling)(ling)(ling)食(shi)(shi)(shi)行(xing)(xing)(xing)業呈(cheng)現出產(chan)品(pin)(pin)同質化嚴重的(de)(de)(de)(de)特點,零(ling)(ling)(ling)食(shi)(shi)(shi)產(chan)品(pin)(pin)競(jing)爭力(li)(li)不(bu)足,未(wei)來零(ling)(ling)(ling)食(shi)(shi)(shi)行(xing)(xing)(xing)業成長(chang)空間(jian)(jian)還很大,前(qian)景也很可觀。Maigoo小(xiao)編認為(wei)隨著飲食(shi)(shi)(shi)習慣以(yi)及(ji)生活(huo)方式的(de)(de)(de)(de)改變,未(wei)來零(ling)(ling)(ling)食(shi)(shi)(shi)行(xing)(xing)(xing)業將會更加注重消(xiao)費(fei)者的(de)(de)(de)(de)深(shen)層次、個性化消(xiao)費(fei)需求(qiu);同時,受到綠色環保理(li)念的(de)(de)(de)(de)影(ying)響(xiang),未(wei)來零(ling)(ling)(ling)食(shi)(shi)(shi)行(xing)(xing)(xing)業將會向(xiang)著綠色可持續方向(xiang)發展,這(zhe)給零(ling)(ling)(ling)食(shi)(shi)(shi)行(xing)(xing)(xing)業帶(dai)來了(le)新的(de)(de)(de)(de)動(dong)(dong)力(li)(li)。因(yin)此加盟投(tou)資零(ling)(ling)(ling)食(shi)(shi)(shi)店潛力(li)(li)巨大,前(qian)景廣(guang)(guang)闊(kuo)。
近五年(nian)(nian)來,我國零(ling)(ling)食(shi)(shi)(shi)(shi)店(dian)(dian)(dian)(dian)整體(ti)搜索指(zhi)數呈現(xian)出先(xian)降(jiang)后(hou)升的(de)趨勢,2017-2019年(nian)(nian)零(ling)(ling)食(shi)(shi)(shi)(shi)店(dian)(dian)(dian)(dian)搜索指(zhi)數下(xia)(xia)降(jiang)幅度(du)較(jiao)大(da),2020-2021年(nian)(nian)零(ling)(ling)食(shi)(shi)(shi)(shi)店(dian)(dian)(dian)(dian)搜索指(zhi)數上升。Maigoo小編認為零(ling)(ling)食(shi)(shi)(shi)(shi)店(dian)(dian)(dian)(dian)受到(dao)線上店(dian)(dian)(dian)(dian)鋪的(de)沖擊,導致(zhi)線下(xia)(xia)零(ling)(ling)食(shi)(shi)(shi)(shi)店(dian)(dian)(dian)(dian)搜索指(zhi)數下(xia)(xia)降(jiang)。2020年(nian)(nian)由(you)于受到(dao)疫情影響,消費(fei)者居家對零(ling)(ling)食(shi)(shi)(shi)(shi)的(de)需求(qiu)較(jiao)大(da),推動著零(ling)(ling)食(shi)(shi)(shi)(shi)店(dian)(dian)(dian)(dian)由(you)線下(xia)(xia)轉為線上,零(ling)(ling)食(shi)(shi)(shi)(shi)店(dian)(dian)(dian)(dian)銷量不斷(duan)上升,搜索指(zhi)數有所上升。
從百度指數(shu)零(ling)(ling)食店(dian)地(di)(di)域分布情況來(lai)看,華東地(di)(di)區(qu)(qu)零(ling)(ling)食店(dian)搜(sou)索量最(zui)大(da),西(xi)北(bei)(bei)地(di)(di)區(qu)(qu)零(ling)(ling)食店(dian)搜(sou)索指數(shu)較少。Maigoo小(xiao)編認(ren)為(wei)華東地(di)(di)區(qu)(qu)經濟(ji)、消(xiao)費水平較高,飲食習慣也發(fa)生了較大(da)的(de)改變(bian),人們對(dui)(dui)零(ling)(ling)食的(de)需求不斷增加,因(yin)(yin)(yin)此(ci)對(dui)(dui)零(ling)(ling)食店(dian)的(de)搜(sou)索較大(da)。而西(xi)北(bei)(bei)地(di)(di)區(qu)(qu)由于地(di)(di)理位置的(de)原因(yin)(yin)(yin),經濟(ji)發(fa)展(zhan)水平較慢,因(yin)(yin)(yin)此(ci)對(dui)(dui)零(ling)(ling)食店(dian)關注較少。江(jiang)蘇、廣東、浙江(jiang)、湖南(nan)以(yi)及(ji)(ji)山東等省市的(de)消(xiao)費者(zhe)對(dui)(dui)零(ling)(ling)食店(dian)的(de)關注最(zui)大(da),其次是河南(nan)、河北(bei)(bei)、四川以(yi)及(ji)(ji)遼(liao)寧(ning)等地(di)(di)區(qu)(qu)。應該是因(yin)(yin)(yin)為(wei)我國主(zhu)要(yao)的(de)零(ling)(ling)食品牌集中在江(jiang)蘇、廣東、浙江(jiang)地(di)(di)區(qu)(qu),且這些(xie)地(di)(di)區(qu)(qu)電商行業發(fa)展(zhan)迅速,因(yin)(yin)(yin)此(ci)在華東地(di)(di)區(qu)(qu)加盟代理零(ling)(ling)食店(dian)行業開店(dian)前景廣闊,潛(qian)力較大(da)。
根(gen)據數據圖表可(ke)以知道(dao),2015-2020年(nian)(nian)間我(wo)(wo)(wo)國休閑(xian)食(shi)(shi)品(pin)(pin)市場規(gui)(gui)模(mo)呈現(xian)出不斷擴大的(de)趨(qu)勢。Maigoo小編認為隨(sui)著我(wo)(wo)(wo)國消(xiao)費水平(ping)的(de)提高,特(te)別(bie)是(shi)在(zai)電(dian)商規(gui)(gui)模(mo)擴大的(de)推(tui)動下,我(wo)(wo)(wo)國休閑(xian)食(shi)(shi)品(pin)(pin)市場規(gui)(gui)模(mo)持續擴大,2020年(nian)(nian)我(wo)(wo)(wo)國休閑(xian)食(shi)(shi)品(pin)(pin)市場規(gui)(gui)模(mo)達到(dao)了7749億元。未來隨(sui)著消(xiao)費場景的(de)改變,以及零食(shi)(shi)種類的(de)豐富,到(dao)2025年(nian)(nian)我(wo)(wo)(wo)國休閑(xian)食(shi)(shi)品(pin)(pin)市場規(gui)(gui)模(mo)將達到(dao)11014億元。
目前(qian)我國零(ling)食(shi)店品(pin)(pin)牌有(you)很多,隨著零(ling)食(shi)店品(pin)(pin)牌的發(fa)展(zhan)(zhan),零(ling)食(shi)店連(lian)鎖(suo)經(jing)(jing)營(ying)成為(wei)趨(qu)勢。Maigoo小編認為(wei)在品(pin)(pin)牌連(lian)鎖(suo)經(jing)(jing)營(ying)的推動下,零(ling)食(shi)店發(fa)展(zhan)(zhan)進一步(bu)向前(qian)。未來連(lian)鎖(suo)經(jing)(jing)營(ying)將會成為(wei)零(ling)食(shi)店主要的經(jing)(jing)營(ying)模式和發(fa)展(zhan)(zhan)趨(qu)勢,也給(gei)零(ling)食(shi)店加(jia)盟開(kai)店帶來了新的發(fa)展(zhan)(zhan)方向。
根(gen)據(ju)國家統計局(ju)數據(ju)顯示,2021年我國網上零(ling)售額(e)達(da)到了130884億元。Maigoo小編認為隨(sui)著電商規(gui)模(mo)的(de)擴大,零(ling)食店(dian)行業在(zai)(zai)電商上的(de)發(fa)展規(gui)模(mo)將會(hui)不斷擴大。特別是在(zai)(zai)電子商務相關(guan)利好政策的(de)推動(dong)下,零(ling)食店(dian)發(fa)展進一步擴大。
Maigoo小(xiao)編認為隨(sui)著我國消費(fei)(fei)(fei)逐漸延伸到(dao)三四線(xian)城市,三四線(xian)地區乃(nai)至(zhi)農村地區消費(fei)(fei)(fei)水平得到(dao)明顯提高。在消費(fei)(fei)(fei)水平提高的推動下(xia),三四線(xian)城市消費(fei)(fei)(fei)者對零食(shi)的消費(fei)(fei)(fei)需求不斷增(zeng)加(jia),零食(shi)店規(gui)模擴(kuo)大。