零食店店(dian)址選擇好了,就(jiu)能有效(xiao)地規避風(feng)險,帶動(dong)零(ling)食(shi)(shi)(shi)店(dian)發展。那么零(ling)食(shi)(shi)(shi)店(dian)開(kai)(kai)店(dian)如何選址?零(ling)食(shi)(shi)(shi)店(dian)選址考察客(ke)源、零(ling)食(shi)(shi)(shi)店(dian)選址注意競爭(zheng)對手、零(ling)食(shi)(shi)(shi)店(dian)選址注意租金費用可以幫(bang)助加盟商找到(dao)合適的(de)(de)店(dian)址。接下來(lai)請(qing)跟Maigoo小編一起(qi)詳細了解零(ling)食(shi)(shi)(shi)店(dian)開(kai)(kai)店(dian)的(de)(de)選址方法,看看零(ling)食(shi)(shi)(shi)店(dian)適合開(kai)(kai)在(zai)什么地方。
Maigoo小(xiao)編建議加盟商(shang)在進(jin)行(xing)(xing)零(ling)食店(dian)選址(zhi)時(shi),需(xu)要(yao)注意考察周邊客(ke)(ke)(ke)源(yuan),零(ling)食店(dian)的(de)收益主要(yao)是(shi)依靠消(xiao)費者(zhe)進(jin)店(dian)選購來獲得利潤(run),如果(guo)沒有客(ke)(ke)(ke)源(yuan),那么零(ling)食店(dian)的(de)經營就會面臨困境。因(yin)此加盟商(shang)可以進(jin)行(xing)(xing)客(ke)(ke)(ke)源(yuan)調查,在早上(shang)、中午、晚上(shang)三個時(shi)段對意向店(dian)址(zhi)進(jin)行(xing)(xing)客(ke)(ke)(ke)源(yuan)統(tong)計。客(ke)(ke)(ke)源(yuan)越(yue)多,加盟商(shang)開零(ling)食店(dian)就越(yue)有收益。
零食(shi)店(dian)(dian)(dian)在選址時,需(xu)要注意考(kao)察周邊是(shi)否已經有零食(shi)店(dian)(dian)(dian),如(ru)果沒有,加盟商(shang)就(jiu)可(ke)(ke)以(yi)在那(nei)里開店(dian)(dian)(dian);如(ru)果已經有類似的(de)零食(shi)店(dian)(dian)(dian),那(nei)么加盟商(shang)就(jiu)需(xu)要了解零食(shi)店(dian)(dian)(dian)競爭對手的(de)產品價格(ge)、店(dian)(dian)(dian)面規(gui)模、服務質量以(yi)及(ji)輻射范圍等(deng)等(deng)。Maigoo小編認為對競爭對手做出(chu)詳細(xi)的(de)評估,可(ke)(ke)以(yi)幫助加盟商(shang)了解當地(di)零食(shi)店(dian)(dian)(dian)市場(chang)競爭情(qing)況(kuang),針(zhen)對性的(de)選擇店(dian)(dian)(dian)址。
租金(jin)是(shi)零(ling)食(shi)店(dian)成本支出的(de)(de)(de)一(yi)(yi)個大(da)頭,因此要想選擇(ze)一(yi)(yi)個好的(de)(de)(de)零(ling)食(shi)店(dian)店(dian)址(zhi),Maigoo小編建議加盟(meng)商可以從租金(jin)費用入手考(kao)察。可以到當地店(dian)鋪(pu)出租交流APP進行店(dian)鋪(pu)租金(jin)考(kao)察,了解相同規模、類似地段(duan)的(de)(de)(de)零(ling)食(shi)店(dian)資金(jin)是(shi)多少(shao),這樣就能選擇(ze)出租金(jin)費用合適的(de)(de)(de)零(ling)食(shi)店(dian)店(dian)址(zhi)。
零(ling)食(shi)不僅(jin)僅(jin)是有消費能(neng)力的群體(ti)喜(xi)(xi)歡吃,學生們也很喜(xi)(xi)歡吃零(ling)食(shi)。因此Maigoo小編(bian)建議加盟商可以將零(ling)食(shi)店(dian)(dian)開(kai)在學校附近(jin),吸(xi)引喜(xi)(xi)歡吃零(ling)食(shi)的學生。在學校附近(jin)開(kai)零(ling)食(shi)店(dian)(dian),還(huan)能(neng)與其(qi)他文具店(dian)(dian),快餐店(dian)(dian)形成購物廣場(chang),擴大零(ling)食(shi)店(dian)(dian)自(zi)身知名(ming)度。
一般來(lai)說,白(bai)(bai)領(ling)都(dou)(dou)是零(ling)食(shi)的(de)消(xiao)費(fei)主力軍,將(jiang)零(ling)食(shi)店開在(zai)辦(ban)(ban)(ban)公(gong)樓附近,在(zai)上班(ban)中途或是午休時(shi)間,白(bai)(bai)領(ling)們都(dou)(dou)會三(san)三(san)兩兩結(jie)伴下(xia)(xia)來(lai)到加盟商(shang)的(de)零(ling)食(shi)店進行挑(tiao)選。但Maigoo小編認為由于(yu)辦(ban)(ban)(ban)公(gong)樓一般都(dou)(dou)在(zai)寫字樓里,如果要將(jiang)零(ling)食(shi)店開在(zai)辦(ban)(ban)(ban)公(gong)樓下(xia)(xia),那么就需要考(kao)慮(lv)租金成本。
Maigoo小編認(ren)為零(ling)(ling)食(shi)(shi)店(dian)(dian)可以開在(zai)工業(ye)園(yuan)區里面(mian)(mian),如果能(neng)將(jiang)零(ling)(ling)食(shi)(shi)店(dian)(dian)開在(zai)共(gong)工業(ye)園(yuan)區里面(mian)(mian),那么園(yuan)區里面(mian)(mian)的員(yuan)工都(dou)會選(xuan)擇到加盟(meng)商的零(ling)(ling)食(shi)(shi)店(dian)(dian)進行購買消費(fei),并且因(yin)為工業(ye)園(yuan)區遠離(li)市中心、交(jiao)通不便,許多(duo)店(dian)(dian)鋪(pu)都(dou)沒有,因(yin)此(ci)在(zai)工業(ye)園(yuan)區開零(ling)(ling)食(shi)(shi)店(dian)(dian)競爭力(li)也會小很多(duo)。