零食店店(dian)(dian)址(zhi)(zhi)選(xuan)擇好了(le),就能有效地(di)規避(bi)風險(xian),帶動零(ling)(ling)食(shi)(shi)店(dian)(dian)發展。那(nei)么(me)零(ling)(ling)食(shi)(shi)店(dian)(dian)開店(dian)(dian)如何選(xuan)址(zhi)(zhi)?零(ling)(ling)食(shi)(shi)店(dian)(dian)選(xuan)址(zhi)(zhi)考(kao)察客源、零(ling)(ling)食(shi)(shi)店(dian)(dian)選(xuan)址(zhi)(zhi)注(zhu)意競爭(zheng)對手、零(ling)(ling)食(shi)(shi)店(dian)(dian)選(xuan)址(zhi)(zhi)注(zhu)意租金費用(yong)可(ke)以幫助(zhu)加盟商找到合(he)適的(de)店(dian)(dian)址(zhi)(zhi)。接下來請跟Maigoo小編一起(qi)詳細了(le)解零(ling)(ling)食(shi)(shi)店(dian)(dian)開店(dian)(dian)的(de)選(xuan)址(zhi)(zhi)方(fang)法,看看零(ling)(ling)食(shi)(shi)店(dian)(dian)適合(he)開在什么(me)地(di)方(fang)。
Maigoo小(xiao)編建議加盟(meng)商在進(jin)行零(ling)(ling)食店(dian)選(xuan)址時,需要注意考(kao)察周邊客源,零(ling)(ling)食店(dian)的收(shou)益(yi)主要是依靠消費者(zhe)進(jin)店(dian)選(xuan)購來獲(huo)得(de)利(li)潤(run),如果沒有客源,那(nei)么零(ling)(ling)食店(dian)的經營就會面臨困境。因此(ci)加盟(meng)商可以進(jin)行客源調查(cha),在早上、中午(wu)、晚上三個時段對(dui)意向店(dian)址進(jin)行客源統計。客源越多,加盟(meng)商開零(ling)(ling)食店(dian)就越有收(shou)益(yi)。
零(ling)食店(dian)(dian)(dian)在(zai)選址時,需要注意(yi)考察周(zhou)邊是否已經(jing)有(you)零(ling)食店(dian)(dian)(dian),如果沒有(you),加盟商就可以在(zai)那(nei)里開(kai)店(dian)(dian)(dian);如果已經(jing)有(you)類似(si)的(de)(de)(de)零(ling)食店(dian)(dian)(dian),那(nei)么(me)加盟商就需要了(le)解(jie)零(ling)食店(dian)(dian)(dian)競(jing)爭(zheng)對(dui)手的(de)(de)(de)產品價(jia)格、店(dian)(dian)(dian)面(mian)規(gui)模(mo)、服務質量以及(ji)輻射(she)范圍等等。Maigoo小編認(ren)為對(dui)競(jing)爭(zheng)對(dui)手做出詳(xiang)細的(de)(de)(de)評估(gu),可以幫助加盟商了(le)解(jie)當地零(ling)食店(dian)(dian)(dian)市(shi)場競(jing)爭(zheng)情(qing)況,針對(dui)性的(de)(de)(de)選擇店(dian)(dian)(dian)址。
租(zu)(zu)金是(shi)零(ling)(ling)食(shi)店(dian)(dian)成本支出的一個大頭,因此要想選擇一個好的零(ling)(ling)食(shi)店(dian)(dian)店(dian)(dian)址,Maigoo小編建(jian)議加盟商可(ke)(ke)以從租(zu)(zu)金費(fei)用入手考察。可(ke)(ke)以到當地(di)店(dian)(dian)鋪出租(zu)(zu)交流APP進(jin)行(xing)店(dian)(dian)鋪租(zu)(zu)金考察,了(le)解相同規模(mo)、類似地(di)段的零(ling)(ling)食(shi)店(dian)(dian)資金是(shi)多少,這樣就能選擇出租(zu)(zu)金費(fei)用合適的零(ling)(ling)食(shi)店(dian)(dian)店(dian)(dian)址。
零食不僅僅是有消費能力的群體喜歡吃,學(xue)生們也很喜歡吃零食。因此Maigoo小(xiao)編建議加盟商可以將(jiang)零食店(dian)開在(zai)學(xue)校(xiao)附(fu)近,吸引(yin)喜歡吃零食的學(xue)生。在(zai)學(xue)校(xiao)附(fu)近開零食店(dian),還能與其(qi)他文具店(dian),快餐店(dian)形(xing)成購物廣場,擴大零食店(dian)自身(shen)知(zhi)名度。
一般來說,白(bai)(bai)領(ling)都(dou)是零(ling)(ling)食的(de)(de)消費主(zhu)力軍,將零(ling)(ling)食店(dian)開(kai)在(zai)辦(ban)公樓(lou)附近,在(zai)上班(ban)中途(tu)或是午休時(shi)間,白(bai)(bai)領(ling)們都(dou)會三(san)三(san)兩兩結伴下(xia)來到(dao)加盟商的(de)(de)零(ling)(ling)食店(dian)進行挑(tiao)選。但(dan)Maigoo小編(bian)認為(wei)由于辦(ban)公樓(lou)一般都(dou)在(zai)寫(xie)字(zi)樓(lou)里,如果要將零(ling)(ling)食店(dian)開(kai)在(zai)辦(ban)公樓(lou)下(xia),那么就需要考(kao)慮租金成本。
Maigoo小編認為零食店(dian)(dian)可以開在工(gong)業(ye)園區(qu)(qu)里(li)(li)面,如(ru)果能將零食店(dian)(dian)開在共工(gong)業(ye)園區(qu)(qu)里(li)(li)面,那么(me)園區(qu)(qu)里(li)(li)面的員工(gong)都(dou)會選擇(ze)到加盟商的零食店(dian)(dian)進行購買消費,并且因為工(gong)業(ye)園區(qu)(qu)遠(yuan)離市中心、交(jiao)通不便,許多店(dian)(dian)鋪都(dou)沒有(you),因此在工(gong)業(ye)園區(qu)(qu)開零食店(dian)(dian)競爭力也會小很(hen)多。