零食店店(dian)(dian)址(zhi)選(xuan)(xuan)(xuan)擇好了,就能有(you)效地(di)規避風險,帶動零食(shi)(shi)店(dian)(dian)發展。那么零食(shi)(shi)店(dian)(dian)開(kai)店(dian)(dian)如(ru)何選(xuan)(xuan)(xuan)址(zhi)?零食(shi)(shi)店(dian)(dian)選(xuan)(xuan)(xuan)址(zhi)考察客源(yuan)、零食(shi)(shi)店(dian)(dian)選(xuan)(xuan)(xuan)址(zhi)注意競爭對手、零食(shi)(shi)店(dian)(dian)選(xuan)(xuan)(xuan)址(zhi)注意租(zu)金費(fei)用(yong)可以幫助(zhu)加盟(meng)商找到合適的店(dian)(dian)址(zhi)。接下(xia)來請(qing)跟Maigoo小編一起(qi)詳細了解零食(shi)(shi)店(dian)(dian)開(kai)店(dian)(dian)的選(xuan)(xuan)(xuan)址(zhi)方法,看(kan)(kan)看(kan)(kan)零食(shi)(shi)店(dian)(dian)適合開(kai)在(zai)什么地(di)方。
Maigoo小編(bian)建(jian)議加盟(meng)商在進(jin)行(xing)零(ling)食(shi)店選址時,需要(yao)(yao)注意考察周(zhou)邊客(ke)源(yuan),零(ling)食(shi)店的收(shou)益主要(yao)(yao)是(shi)依(yi)靠消(xiao)費者(zhe)進(jin)店選購來(lai)獲(huo)得利潤,如(ru)果沒有(you)客(ke)源(yuan),那么零(ling)食(shi)店的經(jing)營就會面臨(lin)困境。因(yin)此(ci)加盟(meng)商可以進(jin)行(xing)客(ke)源(yuan)調查,在早上、中午、晚上三個(ge)時段對意向店址進(jin)行(xing)客(ke)源(yuan)統計。客(ke)源(yuan)越(yue)多,加盟(meng)商開零(ling)食(shi)店就越(yue)有(you)收(shou)益。
零食(shi)(shi)店(dian)在選(xuan)址時,需要(yao)注意考察周邊是否已經(jing)有(you)零食(shi)(shi)店(dian),如果沒有(you),加盟商(shang)(shang)就(jiu)可以在那里開店(dian);如果已經(jing)有(you)類似的(de)零食(shi)(shi)店(dian),那么加盟商(shang)(shang)就(jiu)需要(yao)了(le)解(jie)零食(shi)(shi)店(dian)競爭對(dui)手的(de)產品價格、店(dian)面規模、服務(wu)質量以及輻射范圍(wei)等等。Maigoo小編認為對(dui)競爭對(dui)手做出詳細(xi)的(de)評估,可以幫助加盟商(shang)(shang)了(le)解(jie)當地零食(shi)(shi)店(dian)市場競爭情況(kuang),針對(dui)性(xing)的(de)選(xuan)擇店(dian)址。
租(zu)金(jin)(jin)是(shi)零(ling)食店(dian)(dian)成本支出的一(yi)個大頭,因此要想選(xuan)擇一(yi)個好的零(ling)食店(dian)(dian)店(dian)(dian)址,Maigoo小編建議加盟(meng)商可以從租(zu)金(jin)(jin)費(fei)用(yong)入(ru)手考察。可以到(dao)當地店(dian)(dian)鋪出租(zu)交流APP進行店(dian)(dian)鋪租(zu)金(jin)(jin)考察,了解相同規模(mo)、類似地段的零(ling)食店(dian)(dian)資金(jin)(jin)是(shi)多少,這樣(yang)就能選(xuan)擇出租(zu)金(jin)(jin)費(fei)用(yong)合適(shi)的零(ling)食店(dian)(dian)店(dian)(dian)址。
零(ling)食不(bu)僅僅是有消費能(neng)力的群體喜(xi)歡(huan)(huan)吃,學生(sheng)們也很喜(xi)歡(huan)(huan)吃零(ling)食。因此Maigoo小編建議加盟商可以(yi)將零(ling)食店開(kai)在(zai)學校附近(jin),吸引喜(xi)歡(huan)(huan)吃零(ling)食的學生(sheng)。在(zai)學校附近(jin)開(kai)零(ling)食店,還能(neng)與(yu)其他文具店,快餐(can)店形成購(gou)物廣(guang)場,擴大零(ling)食店自身(shen)知名(ming)度(du)。
一般來說,白領(ling)都是零(ling)食的消費主力(li)軍,將零(ling)食店開在辦(ban)公樓附近,在上(shang)班中(zhong)途或是午休(xiu)時間,白領(ling)們都會三(san)三(san)兩(liang)兩(liang)結伴下(xia)(xia)來到(dao)加盟商的零(ling)食店進行挑選。但Maigoo小編認(ren)為由于(yu)辦(ban)公樓一般都在寫(xie)字(zi)樓里,如果(guo)要將零(ling)食店開在辦(ban)公樓下(xia)(xia),那么就需(xu)要考慮租金成本。
Maigoo小編認為零(ling)食店可(ke)以(yi)開在工業園(yuan)區(qu)里(li)面,如果能將零(ling)食店開在共(gong)工業園(yuan)區(qu)里(li)面,那么(me)園(yuan)區(qu)里(li)面的(de)員工都會選(xuan)擇到加盟(meng)商的(de)零(ling)食店進(jin)行購買消費,并且因為工業園(yuan)區(qu)遠離市中心(xin)、交通不(bu)便,許(xu)多店鋪都沒有(you),因此在工業園(yuan)區(qu)開零(ling)食店競爭力也會小很多。