零食店店(dian)(dian)址(zhi)選(xuan)(xuan)擇好了,就能有(you)效地(di)規避風(feng)險,帶動零(ling)(ling)食(shi)(shi)(shi)店(dian)(dian)發展。那么零(ling)(ling)食(shi)(shi)(shi)店(dian)(dian)開(kai)店(dian)(dian)如何選(xuan)(xuan)址(zhi)?零(ling)(ling)食(shi)(shi)(shi)店(dian)(dian)選(xuan)(xuan)址(zhi)考察客(ke)源、零(ling)(ling)食(shi)(shi)(shi)店(dian)(dian)選(xuan)(xuan)址(zhi)注意競爭對手、零(ling)(ling)食(shi)(shi)(shi)店(dian)(dian)選(xuan)(xuan)址(zhi)注意租金費用可以幫(bang)助(zhu)加盟商找到合適(shi)的(de)店(dian)(dian)址(zhi)。接下來請跟Maigoo小編一起詳(xiang)細了解(jie)零(ling)(ling)食(shi)(shi)(shi)店(dian)(dian)開(kai)店(dian)(dian)的(de)選(xuan)(xuan)址(zhi)方(fang)法,看看零(ling)(ling)食(shi)(shi)(shi)店(dian)(dian)適(shi)合開(kai)在什么地(di)方(fang)。
Maigoo小(xiao)編建(jian)議加盟商在(zai)進(jin)行零食(shi)店選址時(shi),需要(yao)(yao)注意考(kao)察周邊客(ke)源(yuan)(yuan),零食(shi)店的收益主要(yao)(yao)是依靠消費者進(jin)店選購來獲得利(li)潤,如果沒(mei)有客(ke)源(yuan)(yuan),那(nei)么(me)零食(shi)店的經營就會(hui)面(mian)臨困境(jing)。因(yin)此加盟商可以進(jin)行客(ke)源(yuan)(yuan)調查,在(zai)早上(shang)、中(zhong)午、晚上(shang)三個時(shi)段對意向店址進(jin)行客(ke)源(yuan)(yuan)統計(ji)。客(ke)源(yuan)(yuan)越多(duo),加盟商開零食(shi)店就越有收益。
零食(shi)(shi)店在選(xuan)址時,需要(yao)注(zhu)意考察周邊是否已經(jing)有零食(shi)(shi)店,如果沒有,加(jia)盟(meng)商(shang)就可以(yi)在那里開店;如果已經(jing)有類(lei)似的零食(shi)(shi)店,那么加(jia)盟(meng)商(shang)就需要(yao)了解零食(shi)(shi)店競(jing)爭對手的產(chan)品價格、店面規(gui)模(mo)、服務質量以(yi)及(ji)輻射范圍(wei)等等。Maigoo小編認為對競(jing)爭對手做出詳細的評估,可以(yi)幫助加(jia)盟(meng)商(shang)了解當地零食(shi)(shi)店市場競(jing)爭情況(kuang),針(zhen)對性的選(xuan)擇(ze)店址。
租(zu)金(jin)是零(ling)食(shi)店(dian)成本支出的(de)一個(ge)大頭,因此要想選擇(ze)一個(ge)好的(de)零(ling)食(shi)店(dian)店(dian)址,Maigoo小編(bian)建議加(jia)盟商可以從(cong)租(zu)金(jin)費(fei)用入手考(kao)察(cha)。可以到當地店(dian)鋪(pu)出租(zu)交流APP進行店(dian)鋪(pu)租(zu)金(jin)考(kao)察(cha),了解相同規模、類似地段的(de)零(ling)食(shi)店(dian)資(zi)金(jin)是多少(shao),這樣就能(neng)選擇(ze)出租(zu)金(jin)費(fei)用合(he)適的(de)零(ling)食(shi)店(dian)店(dian)址。
零(ling)食不僅(jin)僅(jin)是有消(xiao)費能(neng)力的群體喜歡吃(chi),學生(sheng)們也很喜歡吃(chi)零(ling)食。因此Maigoo小編建議加(jia)盟商可以將零(ling)食店開在(zai)學校(xiao)附(fu)近,吸引喜歡吃(chi)零(ling)食的學生(sheng)。在(zai)學校(xiao)附(fu)近開零(ling)食店,還能(neng)與其他文具店,快餐(can)店形成(cheng)購物廣場,擴(kuo)大零(ling)食店自身(shen)知名度。
一般來說(shuo),白領(ling)都是(shi)零食的(de)消費主力軍,將零食店(dian)(dian)開在(zai)辦公樓(lou)(lou)(lou)附近,在(zai)上班中途或是(shi)午(wu)休時間(jian),白領(ling)們都會三三兩兩結伴下來到加盟商的(de)零食店(dian)(dian)進行挑選。但(dan)Maigoo小編認為(wei)由于辦公樓(lou)(lou)(lou)一般都在(zai)寫字樓(lou)(lou)(lou)里,如(ru)果(guo)要(yao)將零食店(dian)(dian)開在(zai)辦公樓(lou)(lou)(lou)下,那(nei)么就需要(yao)考慮租金成本。
Maigoo小(xiao)(xiao)編(bian)認為(wei)零(ling)食(shi)店(dian)(dian)可以開(kai)(kai)在(zai)工(gong)業(ye)(ye)(ye)園區里面(mian),如果(guo)能(neng)將零(ling)食(shi)店(dian)(dian)開(kai)(kai)在(zai)共工(gong)業(ye)(ye)(ye)園區里面(mian),那么園區里面(mian)的員工(gong)都會選擇(ze)到加(jia)盟商(shang)的零(ling)食(shi)店(dian)(dian)進行購(gou)買消費(fei),并且因(yin)為(wei)工(gong)業(ye)(ye)(ye)園區遠離市中心(xin)、交通不便,許多店(dian)(dian)鋪都沒有,因(yin)此在(zai)工(gong)業(ye)(ye)(ye)園區開(kai)(kai)零(ling)食(shi)店(dian)(dian)競爭力也會小(xiao)(xiao)很多。