中式快餐相(xiang)對(dui)西式(shi)(shi)(shi)快(kuai)(kuai)餐(can)(can)(can)而言(yan),受到生(sheng)活方式(shi)(shi)(shi)轉變、新冠疫情沖(chong)擊(ji)以(yi)及(ji)網(wang)紅經濟等因素的影響,我國中(zhong)(zhong)(zhong)式(shi)(shi)(shi)快(kuai)(kuai)餐(can)(can)(can)行(xing)業(ye)迅速發展,不斷迎合(he)消費者的餐(can)(can)(can)飲需(xu)求,推(tui)動(dong)著我國中(zhong)(zhong)(zhong)式(shi)(shi)(shi)快(kuai)(kuai)餐(can)(can)(can)市(shi)場規模持續增(zeng)長,投(tou)資前景(jing)廣闊(kuo)。那么(me)加盟(meng)中(zhong)(zhong)(zhong)式(shi)(shi)(shi)快(kuai)(kuai)餐(can)(can)(can)生(sheng)意怎么(me)樣?中(zhong)(zhong)(zhong)式(shi)(shi)(shi)快(kuai)(kuai)餐(can)(can)(can)行(xing)業(ye)前景(jing)如何(he)?Maigoo小編(bian)為您整(zheng)理了代理加盟(meng)中(zhong)(zhong)(zhong)式(shi)(shi)(shi)快(kuai)(kuai)餐(can)(can)(can)行(xing)業(ye)前景(jing)分析(xi),希望對(dui)您有(you)所幫助。
中式快(kuai)餐(can)(can)(can)產品種(zhong)類(lei)可以(yi)分為(wei)包括包子、水餃(jiao)、饅(man)頭等(deng)在內(nei)的(de)(de)(de)面(mian)(mian)點(dian)類(lei);麻辣(la)燙、米線等(deng)撈燙類(lei);傳(chuan)統主食粉(fen)面(mian)(mian)類(lei)以(yi)及粥飯(fan)類(lei)。我(wo)國人口(kou)眾多(duo),地域飲食習慣相差較大(da)。中式快(kuai)餐(can)(can)(can)產品種(zhong)類(lei)齊全,吃法較多(duo),能充分滿足消費(fei)者的(de)(de)(de)飲食需求(qiu)。在快(kuai)節奏生活以(yi)及疫情(qing)的(de)(de)(de)刺激下(xia),中式快(kuai)餐(can)(can)(can)市(shi)場(chang)(chang)份(fen)額(e)不(bu)斷擴大(da),有(you)(you)著良(liang)好的(de)(de)(de)市(shi)場(chang)(chang)發展(zhan)基礎(chu)。根據Frost&Sullivan相關數(shu)據顯(xian)示,近(jin)年來中式快(kuai)餐(can)(can)(can)市(shi)場(chang)(chang)規(gui)模(mo)快(kuai)速發展(zhan),2019年達到了7557億元,但受到新冠(guan)疫情(qing)的(de)(de)(de)影響,2020年中式快(kuai)餐(can)(can)(can)市(shi)場(chang)(chang)規(gui)模(mo)下(xia)降至(zhi)6590億元。隨著疫情(qing)的(de)(de)(de)有(you)(you)效控制,各個線下(xia)中式快(kuai)餐(can)(can)(can)店開始(shi)陸續(xu)經營,在消費(fei)需求(qiu)的(de)(de)(de)刺激下(xia),中式快(kuai)餐(can)(can)(can)市(shi)場(chang)(chang)規(gui)模(mo)有(you)(you)所(suo)恢復。
從目前中式快(kuai)(kuai)(kuai)餐(can)(can)行(xing)業(ye)現(xian)狀來看,我(wo)國中式快(kuai)(kuai)(kuai)餐(can)(can)行(xing)業(ye)正處于發(fa)展(zhan)快(kuai)(kuai)(kuai)速(su)時期,但隨之而來的(de)也出現(xian)了許(xu)多的(de)問題(ti),如食(shi)品(pin)(pin)安全問題(ti)、同質化嚴重以及品(pin)(pin)牌(pai)競爭(zheng)激(ji)烈等,Maigoo小編認為,為了進一(yi)(yi)步擴大中式快(kuai)(kuai)(kuai)餐(can)(can)市場規模,相關商家需(xu)要進一(yi)(yi)步順應市場發(fa)展(zhan),迎合消(xiao)(xiao)費者需(xu)求,不斷(duan)推出新(xin)品(pin)(pin)加強自身(shen)競爭(zheng)力,提(ti)高(gao)自身(shen)品(pin)(pin)牌(pai)形象,如此才能促進中式快(kuai)(kuai)(kuai)餐(can)(can)行(xing)業(ye)進一(yi)(yi)步發(fa)展(zhan)。隨著疫情的(de)有效控制以及消(xiao)(xiao)費需(xu)求的(de)釋放(fang),未來中式快(kuai)(kuai)(kuai)餐(can)(can)行(xing)業(ye)發(fa)展(zhan)前景十分可觀。
近五年來,我國中(zhong)(zhong)(zhong)式(shi)快(kuai)餐(can)搜索(suo)指數總體(ti)呈(cheng)現出(chu)下降(jiang)的趨勢,2019年中(zhong)(zhong)(zhong)式(shi)快(kuai)餐(can)搜索(suo)指數有所提升,2020年至2021年中(zhong)(zhong)(zhong)式(shi)快(kuai)餐(can)行業(ye)搜索(suo)指數下降(jiang)幅度(du)較大。Maigoo小編認為隨著加入中(zhong)(zhong)(zhong)式(shi)快(kuai)餐(can)行業(ye)的品(pin)牌(pai)越來越多,產品(pin)同質化嚴(yan)重(zhong),核心(xin)競爭力(li)缺乏,再加上受到新(xin)冠疫情的沖擊(ji),消(xiao)費者居家不外出(chu),各個中(zhong)(zhong)(zhong)式(shi)快(kuai)餐(can)門店(dian)生(sheng)存面臨危機,消(xiao)費需求減(jian)少,導致(zhi)中(zhong)(zhong)(zhong)式(shi)快(kuai)餐(can)行業(ye)搜索(suo)指數不斷下降(jiang)。
從百度指(zhi)(zhi)數(shu)中(zhong)(zhong)式(shi)(shi)快(kuai)餐(can)(can)地(di)(di)(di)域分(fen)布(bu)情況(kuang)來看,華(hua)東(dong)地(di)(di)(di)區(qu)(qu)中(zhong)(zhong)式(shi)(shi)快(kuai)餐(can)(can)搜索指(zhi)(zhi)數(shu)最高(gao),西北地(di)(di)(di)區(qu)(qu)中(zhong)(zhong)式(shi)(shi)快(kuai)餐(can)(can)搜索指(zhi)(zhi)數(shu)最低。Maigoo小(xiao)編(bian)認(ren)為中(zhong)(zhong)式(shi)(shi)快(kuai)餐(can)(can)的(de)地(di)(di)(di)域分(fen)布(bu)情況(kuang)與(yu)社會經(jing)濟發展(zhan)(zhan)水平(ping)相關。華(hua)東(dong)地(di)(di)(di)區(qu)(qu)社會經(jing)濟發展(zhan)(zhan)水平(ping)較(jiao)(jiao)高(gao),生活節(jie)奏較(jiao)(jiao)快(kuai),因此(ci)對中(zhong)(zhong)式(shi)(shi)快(kuai)餐(can)(can)的(de)需求(qiu)較(jiao)(jiao)大(da)。山東(dong)、江蘇、浙江、廣東(dong)、四川(chuan)等地(di)(di)(di)對中(zhong)(zhong)式(shi)(shi)快(kuai)餐(can)(can)的(de)關注較(jiao)(jiao)大(da),這些(xie)地(di)(di)(di)區(qu)(qu)飲(yin)食(shi)特色(se)鮮明,有著獨(du)特的(de)餐(can)(can)飲(yin)文化,中(zhong)(zhong)式(shi)(shi)快(kuai)餐(can)(can)的(de)搜索指(zhi)(zhi)數(shu)較(jiao)(jiao)高(gao)。上海、北京(jing)、杭州地(di)(di)(di)區(qu)(qu)的(de)消費者(zhe)對中(zhong)(zhong)式(shi)(shi)快(kuai)餐(can)(can)關注較(jiao)(jiao)大(da),中(zhong)(zhong)式(shi)(shi)快(kuai)餐(can)(can)門店主要分(fen)布(bu)于在城市商務區(qu)(qu)和(he)寫(xie)字樓(lou)等辦公地(di)(di)(di)區(qu)(qu),中(zhong)(zhong)式(shi)(shi)快(kuai)餐(can)(can)需求(qiu)較(jiao)(jiao)大(da)。可(ke)見,在華(hua)東(dong)地(di)(di)(di)區(qu)(qu)加盟代理(li)中(zhong)(zhong)式(shi)(shi)快(kuai)餐(can)(can)前(qian)景空間較(jiao)(jiao)大(da)。
根據圖表(biao)數據顯示,2016-2021年我國中(zhong)(zhong)(zhong)式(shi)(shi)(shi)(shi)快餐(can)(can)(can)(can)行業市場規(gui)(gui)模(mo)總(zong)體呈現出增長的(de)趨勢,2020年中(zhong)(zhong)(zhong)式(shi)(shi)(shi)(shi)快餐(can)(can)(can)(can)市場規(gui)(gui)模(mo)有所下(xia)降(jiang),且下(xia)降(jiang)幅(fu)度較大,僅為6580億元(yuan)。Maigoo小編認(ren)為受(shou)到(dao)消(xiao)(xiao)費升級、生活節奏(zou)方式(shi)(shi)(shi)(shi)的(de)轉變以及工作方式(shi)(shi)(shi)(shi)的(de)要求,營(ying)養、快速、價廉的(de)中(zhong)(zhong)(zhong)式(shi)(shi)(shi)(shi)快餐(can)(can)(can)(can)越(yue)發(fa)受(shou)到(dao)消(xiao)(xiao)費者喜(xi)愛(ai),推(tui)動著中(zhong)(zhong)(zhong)式(shi)(shi)(shi)(shi)快餐(can)(can)(can)(can)市場規(gui)(gui)模(mo)的(de)不斷擴大。2020年由于(yu)受(shou)到(dao)新館疫(yi)情(qing)的(de)影響,消(xiao)(xiao)費者居家不外(wai)出,線下(xia)中(zhong)(zhong)(zhong)式(shi)(shi)(shi)(shi)快餐(can)(can)(can)(can)門店受(shou)到(dao)沖擊,導(dao)致(zhi)中(zhong)(zhong)(zhong)式(shi)(shi)(shi)(shi)快餐(can)(can)(can)(can)市場規(gui)(gui)模(mo)下(xia)降(jiang)幅(fu)度較大。2021年由于(yu)新冠疫(yi)情(qing)的(de)有效控(kong)制,中(zhong)(zhong)(zhong)式(shi)(shi)(shi)(shi)快餐(can)(can)(can)(can)需求得(de)到(dao)釋(shi)放(fang),中(zhong)(zhong)(zhong)式(shi)(shi)(shi)(shi)快餐(can)(can)(can)(can)行業市場規(gui)(gui)模(mo)恢復(fu)到(dao)疫(yi)情(qing)前水平(ping),并有所擴張,達(da)到(dao)7744億元(yuan)。
Maigoo小(xiao)編發(fa)現,我國飲食消費(fei)有(you)著較為明顯的地(di)(di)域差(cha)異性,根據地(di)(di)域的差(cha)異,菜(cai)品(pin)可(ke)分為八大(da)菜(cai)系,“南米北面”的飲食趨勢依(yi)舊存在(zai)。由于地(di)(di)域飲食文化的差(cha)異不(bu)同(tong)(tong),不(bu)同(tong)(tong)地(di)(di)區的消費(fei)者對餐(can)飲的需求也各不(bu)一樣。因此中(zhong)式快餐(can)行業為了(le)進(jin)一步搶占(zhan)市(shi)場份(fen)額,未(wei)來發(fa)展需要注重(zhong)豐富菜(cai)品(pin)的種類,根據各地(di)(di)飲食習慣的不(bu)同(tong)(tong)推出具有(you)區域性較強(qiang)的快餐(can)菜(cai)品(pin),如(ru)此才能吸引消費(fei)者,進(jin)一步推動中(zhong)式快餐(can)行業的發(fa)展。
現如(ru)今,中(zhong)(zhong)式(shi)快(kuai)餐行(xing)業(ye)(ye)入駐企業(ye)(ye)較多,導致行(xing)業(ye)(ye)門檻(jian)降(jiang)低,菜品(pin)標(biao)(biao)準下降(jiang),各種食品(pin)安全(quan)問(wen)題不(bu)斷發(fa)(fa)生。Maigoo小(xiao)編認為(wei)(wei)由(you)于中(zhong)(zhong)式(shi)快(kuai)餐標(biao)(biao)準化(hua)是制(zhi)約行(xing)業(ye)(ye)發(fa)(fa)展(zhan)(zhan)的一(yi)個重要(yao)因素,因此為(wei)(wei)了推動行(xing)業(ye)(ye)發(fa)(fa)展(zhan)(zhan),進一(yi)步加強自身品(pin)牌競爭力,中(zhong)(zhong)式(shi)快(kuai)餐品(pin)牌需要(yao)在經營(ying)管理、原料采(cai)購、制(zhi)作工藝(yi)、服務流(liu)程等方面制(zhi)定完(wan)善的標(biao)(biao)準。隨著中(zhong)(zhong)式(shi)快(kuai)餐行(xing)業(ye)(ye)的發(fa)(fa)展(zhan)(zhan),未來標(biao)(biao)準化(hua)將成為(wei)(wei)行(xing)業(ye)(ye)新的發(fa)(fa)展(zhan)(zhan)趨勢,助推行(xing)業(ye)(ye)發(fa)(fa)展(zhan)(zhan)。
目前我國(guo)中(zhong)式快(kuai)餐行業品(pin)牌仍以單店非連鎖經(jing)營化(hua)的模式為(wei)主,但在(zai)新(xin)冠疫情(qing)的沖(chong)擊下,中(zhong)式快(kuai)餐連鎖化(hua)品(pin)牌店的抗壓力更強,也更能在(zai)短時間內(nei)恢復。因此Maigoo小編認為(wei),隨(sui)著中(zhong)式快(kuai)餐行業的發(fa)展,未來中(zhong)式快(kuai)餐將趨(qu)向連鎖化(hua)經(jing)營,特別是在(zai)我國(guo)龐大的交通(tong)路網支持下,中(zhong)式快(kuai)餐連鎖化(hua)將逐漸成為(wei)趨(qu)勢。