廚(chu)(chu)房電(dian)(dian)(dian)器(qi)(qi)包括冰(bing)箱、燃氣灶、集成灶、烤箱、抽(chou)油煙機等(deng)電(dian)(dian)(dian)器(qi)(qi)產(chan)品，可(ke)分(fen)為普通(tong)嵌(qian)入式廚(chu)(chu)房電(dian)(dian)(dian)器(qi)(qi)、獨立式廚(chu)(chu)房電(dian)(dian)(dian)器(qi)(qi)以及全嵌(qian)入式廚(chu)(chu)房電(dian)(dian)(dian)器(qi)(qi)。廚(chu)(chu)房電(dian)(dian)(dian)器(qi)(qi)行(xing)業(ye)(ye)受到房地產(chan)行(xing)業(ye)(ye)政策以及市場需求的影(ying)響(xiang)，近年來(lai)廚(chu)(chu)房電(dian)(dian)(dian)器(qi)(qi)行(xing)業(ye)(ye)發展增速有所放緩。

根據(ju)中怡康(kang)、首創證券數據(ju)顯示，2020年我國(guo)廚房(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)市(shi)場零售(shou)規(gui)模(mo)(mo)達到了(le)1114億元，Maigoo小編認(ren)為隨(sui)著我國(guo)居民廚電(dian)(dian)(dian)(dian)(dian)健康(kang)消(xiao)費(fei)理念的(de)(de)增強，以(yi)及(ji)消(xiao)費(fei)水平的(de)(de)提(ti)(ti)高(gao)，我國(guo)廚房(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)行(xing)業(ye)(ye)仍保持著增長的(de)(de)趨(qu)勢。特(te)別是在電(dian)(dian)(dian)(dian)(dian)商直播銷(xiao)售(shou)發(fa)(fa)展(zhan)的(de)(de)推動下，未來(lai)廚房(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)行(xing)業(ye)(ye)規(gui)模(mo)(mo)將(jiang)會(hui)進一步(bu)(bu)擴大。但由于我國(guo)廚房(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)行(xing)業(ye)(ye)生產(chan)面臨著原材料漲(zhang)價、制作成本提(ti)(ti)高(gao)的(de)(de)困境，又從廚房(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)增量競(jing)爭(zheng)向(xiang)存量競(jing)爭(zheng)的(de)(de)轉變下，我國(guo)廚房(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)市(shi)場競(jing)爭(zheng)加劇，廚房(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)行(xing)業(ye)(ye)發(fa)(fa)展(zhan)面臨著困難。隨(sui)著我國(guo)用戶需求的(de)(de)變化(hua)、電(dian)(dian)(dian)(dian)(dian)商直播銷(xiao)售(shou)的(de)(de)發(fa)(fa)展(zhan)以(yi)及(ji)人工(gong)智能技術的(de)(de)進步(bu)(bu)，未來(lai)我國(guo)廚房(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)行(xing)業(ye)(ye)將(jiang)會(hui)迎來(lai)前所未有的(de)(de)發(fa)(fa)展(zhan)機遇。

從(cong)百度(du)指(zhi)數廚(chu)房(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)地(di)(di)域(yu)分布(bu)情況來看，華東(dong)(dong)地(di)(di)區(qu)廚(chu)房(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)搜索量最大(da)(da)，Maigoo小(xiao)編(bian)認為(wei)應該是華東(dong)(dong)地(di)(di)區(qu)經(jing)濟發展(zhan)水(shui)平(ping)(ping)較(jiao)高，在(zai)(zai)消費(fei)升級以及消費(fei)水(shui)平(ping)(ping)提高的(de)推動下(xia)，消費(fei)市(shi)場廚(chu)房(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)更新需求不斷加(jia)大(da)(da)，因此導致廚(chu)房(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)搜索量較(jiao)大(da)(da)。江蘇、安徽、浙江、廣(guang)東(dong)(dong)以及山東(dong)(dong)這五(wu)個省市(shi)的(de)消費(fei)者對廚(chu)房(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)的(de)關注較(jiao)大(da)(da)，應該是由于這些地(di)(di)區(qu)分布(bu)著(zhu)我國(guo)較(jiao)大(da)(da)的(de)廚(chu)房(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)生(sheng)產基地(di)(di)，有(you)著(zhu)豐富的(de)生(sheng)產經(jing)驗和巨大(da)(da)的(de)廚(chu)房(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)市(shi)場，因此在(zai)(zai)華東(dong)(dong)地(di)(di)區(qu)加(jia)盟代理(li)廚(chu)房(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)開店有(you)著(zhu)廣(guang)闊(kuo)的(de)前景(jing)。