廚(chu)(chu)房電(dian)器(qi)包括冰箱(xiang)、燃氣(qi)灶、集成灶、烤箱(xiang)、抽(chou)油(you)煙機等(deng)電(dian)器(qi)產(chan)(chan)品，可分為普通嵌入(ru)式廚(chu)(chu)房電(dian)器(qi)、獨立式廚(chu)(chu)房電(dian)器(qi)以(yi)及全嵌入(ru)式廚(chu)(chu)房電(dian)器(qi)。廚(chu)(chu)房電(dian)器(qi)行(xing)(xing)業(ye)受到房地(di)產(chan)(chan)行(xing)(xing)業(ye)政(zheng)策以(yi)及市場需求(qiu)的影響(xiang)，近年來廚(chu)(chu)房電(dian)器(qi)行(xing)(xing)業(ye)發(fa)展(zhan)增速有所放緩。

根據(ju)中怡康、首創證券數據(ju)顯示，2020年(nian)我(wo)(wo)國(guo)廚(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)器市場零(ling)售(shou)規模達到了1114億元，Maigoo小(xiao)編認(ren)為隨著(zhu)我(wo)(wo)國(guo)居民廚(chu)電(dian)(dian)(dian)(dian)健康消費理(li)念的(de)(de)增(zeng)強(qiang)，以及(ji)消費水(shui)平(ping)的(de)(de)提(ti)高(gao)，我(wo)(wo)國(guo)廚(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)器行(xing)(xing)(xing)業(ye)(ye)仍保持著(zhu)增(zeng)長(chang)的(de)(de)趨勢。特別是在電(dian)(dian)(dian)(dian)商直播(bo)銷售(shou)發展的(de)(de)推動下，未(wei)來(lai)廚(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)器行(xing)(xing)(xing)業(ye)(ye)規模將會進(jin)一步(bu)擴大。但由于我(wo)(wo)國(guo)廚(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)器行(xing)(xing)(xing)業(ye)(ye)生產面臨(lin)著(zhu)原材料漲價(jia)、制作成本提(ti)高(gao)的(de)(de)困(kun)境，又從(cong)廚(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)器增(zeng)量(liang)競爭向(xiang)存(cun)量(liang)競爭的(de)(de)轉變下，我(wo)(wo)國(guo)廚(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)器市場競爭加劇(ju)，廚(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)器行(xing)(xing)(xing)業(ye)(ye)發展面臨(lin)著(zhu)困(kun)難。隨著(zhu)我(wo)(wo)國(guo)用戶需求的(de)(de)變化、電(dian)(dian)(dian)(dian)商直播(bo)銷售(shou)的(de)(de)發展以及(ji)人工智能技術的(de)(de)進(jin)步(bu)，未(wei)來(lai)我(wo)(wo)國(guo)廚(chu)房(fang)(fang)電(dian)(dian)(dian)(dian)器行(xing)(xing)(xing)業(ye)(ye)將會迎(ying)來(lai)前所未(wei)有的(de)(de)發展機遇。

從(cong)百度(du)指數廚(chu)房電(dian)器(qi)地(di)域分(fen)布(bu)情況來(lai)看，華(hua)東(dong)地(di)區廚(chu)房電(dian)器(qi)搜(sou)索量最(zui)大(da)(da)，Maigoo小編認為應該(gai)是華(hua)東(dong)地(di)區經濟發展(zhan)水(shui)平較高，在消費(fei)(fei)升級以及(ji)消費(fei)(fei)水(shui)平提高的(de)(de)推動下，消費(fei)(fei)市(shi)場(chang)廚(chu)房電(dian)器(qi)更新需(xu)求(qiu)不斷(duan)加大(da)(da)，因此導致廚(chu)房電(dian)器(qi)搜(sou)索量較大(da)(da)。江(jiang)蘇、安徽、浙江(jiang)、廣(guang)東(dong)以及(ji)山東(dong)這五個(ge)省市(shi)的(de)(de)消費(fei)(fei)者對廚(chu)房電(dian)器(qi)的(de)(de)關注較大(da)(da)，應該(gai)是由于這些地(di)區分(fen)布(bu)著我國較大(da)(da)的(de)(de)廚(chu)房電(dian)器(qi)生產基地(di)，有著豐富(fu)的(de)(de)生產經驗和巨大(da)(da)的(de)(de)廚(chu)房電(dian)器(qi)市(shi)場(chang)，因此在華(hua)東(dong)地(di)區加盟代理廚(chu)房電(dian)器(qi)開(kai)店有著廣(guang)闊的(de)(de)前(qian)景。