如何經營餐飲業
1、餐飲店(dian)的選(xuan)址很(hen)重要,按照餐廳(ting)的消(xiao)費價格選(xuan)擇人群聚集地(di);
2、店面(mian)裝修(xiu)和菜(cai)品特(te)色,要跟餐廳的(de)菜(cai)品風格一致;
3、各方面管理,服務人員工作素質,餐廳的(de)正常流(liu)程或是采購的(de)監管等;
4、餐廳(ting)宣傳,線下還有互聯網宣傳推廣,都(dou)需要做(zuo);
5、食物衛生(sheng)安全,堅(jian)持誠信(xin)經營,以人(ren)為本的理念;
6、好的(de)服務,也能讓低檔的(de)餐廳脫穎而出。
餐飲店連鎖經營的好處
對于核心餐飲店的好處是把無形資產變成有形的資本運營,加快餐飲店擴張的過程,不斷增值品牌價值。對加盟餐廳的好處有分享餐廳形象、降低經營風險、分享經營管理和培訓服務。加盟餐飲連鎖前建議先了解下餐飲連鎖品牌。
餐飲連鎖和直營店的區別
加(jia)(jia)盟(meng)店(dian)(dian)(dian)(dian)(dian),與品牌(pai)總(zong)(zong)部(bu)(bu)(bu)是(shi)獨(du)立主(zhu)(zhu)體之(zhi)間(jian)(jian)的合(he)(he)同(tong)(tong)(tong)關系(xi),資本相互獨(du)立,與總(zong)(zong)部(bu)(bu)(bu)之(zhi)間(jian)(jian)除了合(he)(he)同(tong)(tong)(tong)規定的相關細則(ze),并(bing)無資產紐帶。直營(ying)(ying)店(dian)(dian)(dian)(dian)(dian),則(ze)隸屬于總(zong)(zong)部(bu)(bu)(bu),屬于同(tong)(tong)(tong)一(yi)資本所(suo)有(you),由總(zong)(zong)部(bu)(bu)(bu)直接運營(ying)(ying)、集中(zhong)管(guan)理(li)。加(jia)(jia)盟(meng)店(dian)(dian)(dian)(dian)(dian)的核(he)心在(zai)于品牌(pai)總(zong)(zong)部(bu)(bu)(bu)對(dui)于特(te)許經營(ying)(ying)權的轉讓,這一(yi)點,由初期繳納(na)的費用得以體驗,品牌(pai)總(zong)(zong)部(bu)(bu)(bu)是(shi)轉讓方,加(jia)(jia)盟(meng)店(dian)(dian)(dian)(dian)(dian)是(shi)接受(shou)者,一(yi)個品牌(pai)可(ke)以有(you)很(hen)多(duo)(duo)的加(jia)(jia)盟(meng)店(dian)(dian)(dian)(dian)(dian),各(ge)自的人(ren)事和(he)財務(wu)是(shi)相互獨(du)立的。而直營(ying)(ying)店(dian)(dian)(dian)(dian)(dian),不管(guan)有(you)多(duo)(duo)少家,總(zong)(zong)部(bu)(bu)(bu)對(dui)其擁有(you)所(suo)有(you)權和(he)決定權,自主(zhu)(zhu)權、創造(zao)性(xing)、主(zhu)(zhu)動性(xing)均(jun)受(shou)限。從經營(ying)(ying)的范(fan)圍來講,直營(ying)(ying)店(dian)(dian)(dian)(dian)(dian),主(zhu)(zhu)要存在(zai)于商(shang)業(ye)(ye)和(he)服務(wu)業(ye)(ye)中(zhong)。而加(jia)(jia)盟(meng)店(dian)(dian)(dian)(dian)(dian),則(ze)范(fan)疇廣泛地(di)多(duo)(duo),如零售、服務(wu)、餐飲、教育、服裝、美容、制(zhi)造(zao)、高科技信(xin)息等等,均(jun)可(ke)涉及。