一年一度的端午節將至，作為端午節代表性食品，粽子的銷量一直都十分可觀。這讓很多投資加盟商都嗅出了其中蘊含的商機，都想開一家粽子店。開(kai)店時，合理分配粽(zong)子(zi)店員工、開(kai)展粽(zong)子(zi)店營銷活動、做好粽(zong)子(zi)店服務衛生(sheng)工作(zuo)可以幫助加盟商開(kai)好一家粽(zong)子(zi)店。接下來(lai)請跟Maigoo小編一起詳(xiang)細了(le)解粽(zong)子(zi)門店三大經營技巧(qiao)吧(ba)，希望對您有所幫助。
粽(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)產(chan)(chan)業(ye)鏈上游(you)(you)主要包括粽(zong)(zong)(zong)(zong)葉、糯米餡料(liao)(liao)以(yi)及(ji)其他調料(liao)(liao)等粽(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)生產(chan)(chan)的(de)原材料(liao)(liao)；中游(you)(you)則是鮮肉粽(zong)(zong)(zong)(zong)、豆(dou)沙粽(zong)(zong)(zong)(zong)以(yi)及(ji)八寶粽(zong)(zong)(zong)(zong)等多(duo)(duo)種口味的(de)粽(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)；下(xia)游(you)(you)則是通(tong)過電商(shang)銷(xiao)售(shou)、商(shang)超以(yi)及(ji)市(shi)場等銷(xiao)售(shou)渠道銷(xiao)售(shou)給(gei)消(xiao)(xiao)費者(zhe)。從(cong)粽(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)產(chan)(chan)業(ye)鏈情況來(lai)看，上游(you)(you)原材料(liao)(liao)價(jia)格(ge)上漲將會導(dao)致下(xia)游(you)(you)粽(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)銷(xiao)售(shou)價(jia)格(ge)的(de)提高，產(chan)(chan)業(ye)鏈之間關系密切、環環相扣。經過多(duo)(duo)年(nian)的(de)發展(zhan)，我國粽(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)產(chan)(chan)業(ye)發展(zhan)迅速，目(mu)前(qian)已(yi)經具有了一(yi)(yi)定的(de)市(shi)場規(gui)模。隨著粽(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)消(xiao)(xiao)費日(ri)常(chang)化，粽(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)店(dian)(dian)生意持續火(huo)爆，很多(duo)(duo)人都想投(tou)資開一(yi)(yi)家粽(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)店(dian)(dian)，希望獲(huo)得較為(wei)可觀(guan)的(de)利潤。Maigoo小編認(ren)為(wei)在開粽(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)加(jia)盟店(dian)(dian)時(shi)，還需要合(he)理分配粽(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)店(dian)(dian)員工(gong)、開展(zhan)粽(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)店(dian)(dian)營銷(xiao)活動(dong)、做好粽(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)店(dian)(dian)服務衛生工(gong)作(zuo)。通(tong)過掌握(wo)一(yi)(yi)些經營技巧(qiao)，可以(yi)讓粽(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)店(dian)(dian)的(de)經營更加(jia)輕松簡單。
Maigoo小編(bian)認為經營粽(zong)子(zi)店，加盟商(shang)需(xu)要(yao)合理分(fen)(fen)(fen)配(pei)門(men)店的(de)員(yuan)(yuan)工(gong)。在進行(xing)員(yuan)(yuan)工(gong)工(gong)作任務分(fen)(fen)(fen)配(pei)時，加盟商(shang)需(xu)要(yao)先看看哪些餡(xian)料(liao)的(de)粽(zong)子(zi)最受歡(huan)迎，將員(yuan)(yuan)工(gong)重點分(fen)(fen)(fen)配(pei)在最受歡(huan)迎的(de)粽(zong)子(zi)制作上(shang)，減(jian)少其(qi)他粽(zong)子(zi)的(de)制作。合理的(de)分(fen)(fen)(fen)配(pei)員(yuan)(yuan)工(gong)，可以避免制作出(chu)來(lai)的(de)粽(zong)子(zi)銷量(liang)不好(hao)，受歡(huan)迎的(de)粽(zong)子(zi)卻(que)因備貨不足而售罄(qing)。
粽子(zi)(zi)(zi)店(dian)(dian)開(kai)業前需(xu)要(yao)提前開(kai)展(zhan)營(ying)銷(xiao)(xiao)推廣活動，通(tong)過(guo)宣傳單、海報以(yi)及(ji)(ji)橫幅(fu)等多種形式告知消(xiao)費者(zhe)(zhe)粽子(zi)(zi)(zi)店(dian)(dian)的(de)(de)開(kai)業時間、地點(dian)等信息，以(yi)及(ji)(ji)購(gou)買(mai)粽子(zi)(zi)(zi)享受到的(de)(de)優惠信息。在日常的(de)(de)經(jing)營(ying)中，加(jia)盟商需(xu)要(yao)結合節(jie)假日開(kai)展(zhan)節(jie)慶促(cu)銷(xiao)(xiao)，例(li)如在端午節(jie)、中秋(qiu)節(jie)以(yi)及(ji)(ji)春(chun)節(jie)期間加(jia)強(qiang)創新營(ying)銷(xiao)(xiao)，吸引消(xiao)費者(zhe)(zhe)在粽子(zi)(zi)(zi)店(dian)(dian)下單購(gou)買(mai)消(xiao)費。Maigoo小編認(ren)為(wei)通(tong)過(guo)開(kai)展(zhan)粽子(zi)(zi)(zi)店(dian)(dian)的(de)(de)營(ying)銷(xiao)(xiao)活動，不(bu)僅(jin)能讓門店(dian)(dian)生意變好，同時還能讓更(geng)多的(de)(de)消(xiao)費者(zhe)(zhe)認(ren)識(shi)了解到加(jia)盟商的(de)(de)粽子(zi)(zi)(zi)店(dian)(dian)，提高知名度。
服務衛(wei)生影響(xiang)到門店(dian)的生意(yi)好(hao)(hao)(hao)(hao)壞(huai)，粽(zong)子店(dian)也不例外。Maigoo小(xiao)編認為(wei)在經營粽(zong)子店(dian)時，為(wei)了(le)給消(xiao)費(fei)者留(liu)下(xia)好(hao)(hao)(hao)(hao)印象，吸引到更(geng)多(duo)的消(xiao)費(fei)者，形成回頭客，加盟(meng)(meng)商(shang)需要做好(hao)(hao)(hao)(hao)粽(zong)子店(dian)的服務衛(wei)生工作(zuo)(zuo)。包粽(zong)子的過程公開透明可見，制(zhi)作(zuo)(zuo)師傅要戴好(hao)(hao)(hao)(hao)口(kou)罩，注(zhu)意(yi)衛(wei)生，讓消(xiao)費(fei)者放心(xin)。衛(wei)生工作(zuo)(zuo)做好(hao)(hao)(hao)(hao)了(le)，消(xiao)費(fei)者才(cai)會(hui)對粽(zong)子店(dian)產生信任(ren)，下(xia)次才(cai)會(hui)選(xuan)擇加盟(meng)(meng)商(shang)的粽(zong)子店(dian)購(gou)買粽(zong)子。
五芳齋
真真老老
稻香村
知味觀
諸老大
稻香村
三全
三珍齋
廣州酒家
元祖
